Unreasonable low-cost tours are emerging again： claiming ＂0 yuan tour＂, one scenic spot with five shopping spots.

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　　The tourism industry is picking up, and the signs of unreasonable low-cost travel are reappearing. Insiders pointed out that playing low-priced cards is a common means for travel agencies to attract passengers. To eradicate this chaos, it is necessary to promote the upgrading of the tourism industry chain and services.

　　"Almost cheated! But the price is really attractive. " On February 20, Ms. Xu, a citizen of Shapingba District, Chongqing, talked about her experience a few days ago and was still worried.

　　Ms Xu, who retired last year, has always wanted to travel to Yunnan. During the Spring Festival holiday, seeing that the tourism market is so hot, she decided to go to Yunnan at the wrong peak after the holiday. "After browsing for a few days, I found that some products are very attractive. For a trip of 6 days and 5 nights, the tour fee is only 499 yuan." But when she arrived at the travel agency, she realized that the so-called low-cost tour was just a gimmick, the promised service was not fulfilled, the scenic spots became shopping shops, and tourists complained.

　　Why do some people come to "block up" the recovery of the tourism market? The reporter noted that in recent years, although tourism authorities at all levels have repeatedly cracked down on unreasonable low-cost tours, such phenomena have been repeatedly banned. Nowadays, with the recovery of tourism, the signs are reappearing, and how to regulate governance has attracted attention.

　　One attraction with 5 shopping spots.

　　Ms. Xu told reporters that the travel agency advertised that the 499-yuan Yunnan tour included many well-known destinations such as Dali, Lijiang and Xishuangbanna, and even said that it included round-trip air tickets, and the hotel was above four stars.

　　Originally, Ms. Xu was going to sign up, but when she arrived at the travel agency, she found that it was just a small street shop with two tourists arguing with the staff. Ms. Xu learned that these two tourists also reported to the Yunnan tour group before. After returning, they felt cheated and asked for a refund.

　　One of the tourists told Ms. Xu: "This group is full of pits, and the scenic spots have become shopping shops, and all of them are small shops with extremely poor environment. If you don’t buy anything, the tour guide will blush and even let the driver deliberately delay the driving time. " After hearing about this situation, Ms. Xu quickly dismissed the idea of signing up for the group.

　　"No shopping, no room!" Recently, a video of "the shopping group’s consumption is not up to standard and does not give room cards" has attracted attention. In the video, an old man and another woman have a dispute, saying that the other party is forced to shop. It is understood that this is a scene at the front desk of a hotel in Guilin, Guangxi. The old man is a tourist and the woman is a local tour guide. The tour group that the elderly participated in started from Hainan, with a tour fee of 398 yuan and a journey of 7 days and 6 nights. Subsequently, the Guilin Municipal Bureau of Culture, Radio, Film and Tourism made an official response: after preliminary verification, the travel agencies and tour guides involved were suspected of unreasonable low-cost travel and forced or disguised forced shopping, and they have been placed on file for investigation.

　　Mr. Peng, who lives in Yuzhong District, Chongqing, told reporters that he also encountered the problem of low-cost travel and trampling on the pit last summer vacation. "Before signing up, I claimed to be ‘ 0 Yuan Tour ’ After arriving, the travel agency not only arranged shopping spots, but also set a consumption threshold. "

　　"An attraction is equipped with five shopping spots, and the tour guide directly puts forward how much you must spend at each shopping spot before you can go to the next attraction." Mr. Peng said that after a trip, he bought a bunch of defective products and was full of anger, and he didn’t experience the fun of traveling at all.

　　Most low-cost travel products come from informal travel agencies.

　　"Unreasonable low-cost travel has always existed, and the causes behind it are very complicated." Zhang Zongjun, head of the marketing department of a travel agency in Chongqing, said that 80% of the contradictions, complaints and violations involved in the tourism industry were due to low prices.

　　"Playing low-priced cards is the usual means for travel agencies to attract passengers." Zhang Zongjun analyzed that travel agencies are often divided into two types: group agencies and land agencies. The tour group agency is responsible for attracting customers, making money according to the number of heads, and the land agency is responsible for reception. It is one of the profit sources of many land agencies to let tourists shop more and earn commission.

　　A tour guide who works as a tour guide in Chongqing pointed out that the demand of market consumers contributed to the emergence of unreasonable low-priced tour products. "For tourists, of course, the cheaper the better. Operators have seized this psychology of being cheap, first attracting tourists to join the group, and then illegally making profits by cheating and forcing tourists to shop."

　　Zhang Zongjun also mentioned that the price war in the industry from time to time is also one of the causes. "Although many practitioners know that price wars are ‘ If you hurt the enemy by one thousand, you will lose eight hundred ’ Both sides lose, but who is willing to give away the tourists? "

　　"However, regular travel agencies will definitely not push low-priced travel products. After all, this is a self-destructive image and self-destructive brand." Some practitioners say so. The reporter learned that most unreasonable low-cost travel products come from informal travel agencies, and even some cross-border enterprises that have not obtained the business license of travel agencies are often hidden in the regulatory blind spots of relevant departments of the industry.

　　Promote the upgrading of tourism industry chain and service.

　　In August last year, the Ministry of Culture and Tourism issued the Notice on Strengthening Industry Supervision to Further Regulate the Order of the Tourism Market, which explicitly mentioned: strengthening industry supervision to further regulate the order of the tourism market in some areas, such as unreasonable low-cost travel, operating travel agency business without permission, and forced shopping by tour guides or in disguised form.

　　The reporter is concerned that this is only one of the governance documents issued in recent years for unreasonable low-cost travel chaos, but under the heavy blow, why is this chaos still banned?

　　The relevant person in charge of Chongqing Tourism Association pointed out that on the one hand, some travel agencies and tour guides are driven by interests and do not hesitate to take risks; On the other hand, it is difficult to fully cover the unreasonable low-cost tour because there are many stakeholders, long chains and scattered supervision.

　　"Our industry calls managing low-cost tours ‘ Whacka ’ This way, it will go down, and there will be another head. " Yuan Xin, who has worked in many travel agencies, described it this way.

　　Zhang Zongjun said that in order to eradicate the unreasonable low-cost tour, it is necessary to promote the upgrading of the tourism industry chain and services, take the tour group as the source, implement the first-receiving responsibility system, and adjust the business model of the number of tour groups relying on newspapers and the consumption of tourists. The responsibility of the two is shared. In the event of violations of laws and regulations, they will be punished with the same intensity to curb the frequent occurrence of chaos from the source.

　　Dai Bin, president of china tourism academy, believes that to eradicate unreasonable low-cost travel, first of all, more travel agencies and travel agents should be branded, so that the tourism market can have more honest businesses, and good money can drive out bad money. Secondly, establish an effective and timely system of judicial assistance and administrative assistance, so that tourists can immediately find traps and hidden dangers in the process of traveling, get help from the tourism administrative department in time, and cut off the interest chain of unreasonable low-cost travel.