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　　Source: Yema Finance

　　What happened to "the first share of new energy garden machinery"?

　　The first report card after listing made investors very dissatisfied.

　　On January 31, 2024, Gree Bo released a performance forecast, saying that the company expects its operating income to be 4.6 billion yuan to 4.7 billion yuan in 2023, down 9.8% to 11.7% in the same period; It is estimated that the net profit returned to the mother will be a loss of 370 million yuan to 430 million yuan, a year-on-year decrease of 239.1% to 261.7%; It is estimated that the non-net profit will be a loss of 300 million yuan to 360 million yuan, down 235.7% to 262.9% year-on-year.

　　The year of listing was a huge loss, which immediately attracted the attention of Shenzhen Stock Exchange. On February 6, Shenzhen Stock Exchange sent a letter of concern to Gree Bo, asking Gree Bo to explain the specific impact of downstream retailers’ destocking on the company’s income; Rationality of the decline in gross profit margin; The reason and rationality of the increase in sales expenses.

　　Source: Screenshot of Gree Bo Announcement

　　In this regard, many investors said that "listing will be a huge loss, a problem company!" "It’s been falling every day this month, but it’s still falling and not rebounding", "Doubtful life of falling", etc., and some investors questioned Gree Bo’s "fraud".

　　Source: screenshot of the stock bar

　　Moreover, according to the statistics of the media "Deepwater Finance and Economics", among the 1,072 listed companies that have issued advance notices, only 10 will be listed in 2023, of which 3 will reduce losses and 5 will increase losses. Among the 2 pre-losses, except those listed on the North Stock Exchange,(830809.BJ), Gree Bo is the only company that lost money in the first year of listing.

　　In 2019 and 2020, Gree Bo also has a net profit growth rate of over 200%; A year ago, with the aura of "the first share of new energy garden machinery", Gree Bo successfully went public with a gross profit margin and price-earnings ratio much higher than that of the same industry. What happened to Greebo in just one year?

　　Where is the loss?

　　In fact, Greebo’s losses have long been warned.

　　On February 8, 2023, Greebo successfully landed on the founding board. The first quarterly report after the listing of Greebo showed a decline in revenue and net profit. In the first quarter of 2023, Greebo’s operating income was 1.551 billion yuan, a slight decrease of 0.77%. The net profit of returning to the mother was 87 million yuan, down 40.78% year-on-year.

　　By the second quarter, Greebo directly turned into a loss. According to the semi-annual report of Gree Bo in 2023, in the first half of 2023, the company achieved an operating income of 2.581 billion yuan, down 18.79% year-on-year, and the net profit attributable to the mother was a loss of 54 million yuan, down 121.24% year-on-year.

　　In this regard, Gree Bo explained that the main reason is that retail wholesalers gradually turned to the active destocking stage, which slowed down the procurement pace of suppliers and the sales of the company’s products declined. Moreover, in order to go out of stock, Greebo stepped up product promotion in stages and lowered the prices of some old products through discounts and other means. In the first half of 2023, the gross profit margin of Gree new energy garden machinery products was 25.26%, down 1.17% year-on-year.

　　Even if the demand of downstream suppliers weakens, it is necessary to go to stock by promotion. But Greebo still believes that this is a good time to grab the market.

　　"In order to seize the favorable position in the market and strive for greater profits in the future, the company increased its sales investment. In the first half of the year, the company continued to increase its brand building, the sales staff increased, the marketing expenses increased, and due to the increase of the company’s scale and inventory goods, the storage expenses also increased significantly year-on-year."

　　According to the semi-annual report of 2023, the sales expenses of Gree Bo were 398 million yuan, up 40.93% year-on-year.

　　Although Greebo spent a lot of sales expenses, it still failed to stop the downward trend of performance. By the third quarter of 2023, Greebo’s losses were further aggravated, with revenue of 3.468 billion yuan, down 16.93% year-on-year; The net profit of returning to the mother was-175 million yuan, down 186.58% year-on-year.

　　The trend of "falling endlessly" still failed to stop in the fourth quarter. The operating income in 2023 is expected to be 4.6 billion yuan to 4.7 billion yuan, down 9.8% to 11.7% year-on-year; It is estimated that the net profit returned to the mother will be a loss of 370 million yuan to 430 million yuan, a year-on-year decrease of 239.1% to 261.7%.

　　According to Greebo’s disclosure, the reasons for the decline in performance are similar to those in the first three quarters. Including: due to the destocking of downstream retailers, the company’s operating income decreased by 9.8% ~ 11.7% year-on-year; The decline in operating income and gross profit margin affected the company’s gross profit by 190-210 million yuan; Sales expenses, research and development expenses and management expenses increased by 270-290 million yuan year-on-year; Due to the sharp year-on-year decrease in exchange income, the company’s financial expenses increased by about 130 million yuan in 2023.

　　Is the loss reasonable?

　　The huge difference before and after listing has made many investors question whether Greebo is "fraudulent".

　　Source: screenshot of the stock bar

　　First of all, the "destocking" mentioned by Gree Bo in the financial report is indeed the key word of the whole industry of lithium battery OPE in 2023.

　　"After two consecutive rounds of restocking, the channel inventory of retailers in Europe and the United States reached a historical high, and the demand side began to cool down under the influence of the Fed’s continuous interest rate hike. Therefore, since 2022Q3, retail began to enter the destocking cycle, and the order placing speed slowed down, which was reflected in the decline in the order growth rate of domestic agents and brands at the upstream production end." Ji Xiangyang, a researcher at China Merchants Household Appliances, said.

　　However, knowing that downstream suppliers have gone to their own inventory and there is no high consumer demand, Gree Bo still chooses to spend a lot of sales expenses.

　　According to the semi-annual report of 2023, among the sales expenses, all the detailed items of sales expenses of Gree Bo almost doubled. Among them, wages and salaries rose from 75.47 million yuan to 97.49 million yuan, advertising and marketing expenses rose from 109 million yuan to 128 million yuan, and storage expenses rose from 41.68 million yuan to 87.66 million yuan.

　　Source: screenshot of annual report

　　Although on the record sheet of investor relations activities on September 4, Greebo said that there were three major sales expenses in the first half of the year, namely, personnel salary, marketing and warehousing. With the decline of inventory level, warehousing expenses will decline in the second half of the year.

　　However, in the third quarterly report, Greebo’s sales expenses increased by 26.66% year-on-year, due to the increase of sales channels, storage fees and brand building and marketing.

　　Unsurprisingly, the money was spent and failed to bring corresponding returns. In 2023, Gree Bo’s revenue, net profit and gross profit margin declined across the board.

　　In this regard, Gree Bo still blames the downstream suppliers. "Due to the destocking of downstream retailers, the company’s related investment did not achieve the expected revenue growth. In 2023, the company’s own brand business revenue was basically the same as that in 2022."

　　It is worth noting that before listing, Gree Bo’s sales expense ratio was lower than that of its peers, and its gross profit margin was higher than that of its peers, which shows that Gree Bo can obtain higher sales revenue and profits at a lower cost. However, after listing, this advantage of Greebo suddenly disappeared, which increased the sales expenses, but the gross profit margin fell to the average level of peers. From 2019 to 2022, and from January to June in 2023, the comprehensive gross profit margin of Gree Bo was 34.49%, 35.10%, 27.5%, 25.72% and 25.26% respectively.

　　Source: Screenshot of Prospectus

　　"If a company’s gross profit margin is high, it means that the competitiveness of its products is stronger than that of other companies in the same industry, and the company should have certain negotiating advantages in product sales. It can be inferred that the company’s sales expenses will not account for a high proportion of operating income. If the gross profit margin of the company is much higher than that of the same industry, and its sales expense ratio is also lower than that of the same industry, it is unreasonable; Similarly, if the company’s gross profit margin is much lower than that of the same industry and its sales expense ratio is higher than that of the same industry, it is equally unreasonable. " Ma Jinghao, an expert in finance and taxation, said.

　　On March 22nd, 2023, just one month after the listing of Gree Bo, Kelvin Cui, then the company’s chief financial officer, and Ji Zhenghua, the secretary of the board of directors, left their posts. Among them, Kelvin Cui has served as the chief financial officer, director and chief financial officer of Gree Bo since November 2018; Since December 2018, Ji Zhenghua has served as assistant to the chairman of Gree Bo and secretary of the board of directors of Gree Bo.

　　As of February 8, 2024, Gree Bo’s share price closed at 11.35 yuan/share, which was 63.21% lower than the issue price (30.85 yuan/share). The total market value has shrunk to 5.553 billion yuan.

　　Source: screenshot

　　The stock price fell to "knee"

　　Can the Master of Returnees "pull back a city" by increasing their holdings?

　　According to the Prospectus, Gree Bo was established in 2002, and has been engaged in research and development, design, production and sales of new energy garden machinery since 2007. It is one of the leading enterprises in the global new energy garden machinery industry.

　　The company mainly sells its own brands, and its products can be divided into lawn mowers, lawn mowers, cleaning machines, hair dryers, pruning machines, chain saws and intelligent mowing according to their uses., intelligent mounted mowing vehicle, etc. At present, there are brands such as greenworks and POWERWORKS under the company flag (Jin Qilin analyst).

　　The actual controller of the company is Chen Yin, the co-founder and chairman, who was born in 1973 and is 51 years old.

　　Chen Yin has rich working experience in foreign-funded enterprises. He studied in England and got a master’s degree. After that, he successively served as the product manager of Shanghai Biocy Gas Co., Ltd., a foreign-funded enterprise, and the general manager of Shanghai Star Jack Power Tools Department, a foreign-funded enterprise. Later, he also served as the general manager of the Asia-Pacific procurement center of Fiskars Group in Finland.

　　In 2016, Chen Yin, who has a foreign working background, also introduced an external investor from Germany-STIHL to Greebo. STIHL is a manufacturer of garden machinery and a customer of Greebo.

　　In 2020, Greebo was changed into a joint-stock company, and on May 21, 2021, it submitted the Prospectus on the Growth Enterprise Market of Shenzhen Stock Exchange. After nearly three years, Greebo went public on February 8, 2023. At that time, it was called "the first share of new energy garden machinery" by the outside world.

　　After listing, the performance of Greebo’s share price rose all the way. Its listing price was 30.85 yuan/share, the highest price reached 41.82 yuan/share on the first day of listing, and finally closed at 38.3 yuan/share, with a total market value of 18.62 billion yuan.

　　According to the third quarterly report in 2023, Chen Yin holds about 56.32% of the shares in Gree Bo. Based on this calculation, Chen Yin is worth 10.487 billion yuan.

　　Who knows, Greebo’s share price peaked when it went public. Only one month later, it "showed its original shape" and then it "sat on the slide" all the way. On March 14th, 2023, Gree Bo’s share price fell below the issue price, and the lowest price on that day was 29.17 yuan/share.

　　Chen Yin’s worth has also shrunk. According to the Hurun Report, Chen Yin made his debut in the 2023 Hurun Report with a net worth of 5.5 billion yuan.

　　Source: screenshot of Hurun Report

　　Galaxy Securities said that the deduction of new shares breaking tide is directly related to the price-earnings ratio of initial public offering. According to the Prospectus, the initial price-earnings ratio of Gree Bo is over 63 times, which is significantly higher than the industry’s price-earnings ratio of 33 times. According to wind data, as of February 7, 2024, the static P/E ratio of Gree Bo was 18.09 times.

　　Source: screenshot of straight flush

　　Faced with this situation, on February 6, 2024, Gree Bo released an increase plan. According to the announcement, GHHK, the controlling shareholder of the company, or Chen Yin, the chairman of the company, intends to increase the company’s shares within six months. The planned amount of this increase is between 25 million yuan and 50 million yuan.

　　However, can Chen Yin, a master of returnees, "stop" the falling stock price by increasing his holdings?

　　What do you think of Greebo’s "performance change" in its first year of listing?

An ecological farm built on the river bank, in the form of quadrangle dwellings, has green grass in the yard, and a sewage pipe is connected from the kitchen behind the yard to the river. Reporter Bai Tiantian photo

　　Imagine a family driving to an ecological farm far away from the city on a weekend, experiencing country life and tasting delicious farmhouse food. How do you feel when we leave comfortably, but leave behind the black and smelly wastewater that is directly discharged into farmland and rivers?

　　Nowadays, all kinds of farmhouses and ecological farms are blooming everywhere, becoming the hot spots of rural tourism. Half-monthly reporters have recently conducted field investigations in many places and found that many farmhouses have outstanding problems of "front door ecology and back door sewage discharge", and pollution prevention and supervision are lagging behind. Some farms that flaunt "ecology" are not worthy of the name, and the sewage discharge place has become a stinking ditch, and the lampblack discharge place has become a "black land".

　　Ecological farms are not necessarily "ecological", and waste water and oil are discharged at will.

　　Pastoral scenery, green ecology, native dishes … … This is a "propaganda language" played by many farmhouses and farms. Recently, a semi-monthly reporter walked into an ecological farm built on a river bank in a county in Dongting Lake area. The farm is a courtyard house with more than 10 boxes, green grass in the yard, cool breeze on the terrace near the river and pleasant environment. Walking through the yard to the back of the kitchen, you can see a 4-meter-long, covered with blue colored steel tiles, and some hidden pipes lead directly into the river. The water flowing out of the pipe is obviously dirty.

On a farm around a county town, kitchen sewage and waste were discharged into a small pond for a long time, filled with black or yellow wet and sticky dirt, next to a rice field and an irrigation canal. Reporter Bai Tiantian photo

　　In this regard, the farm staff disapprovingly said: "The sewage in the kitchen is discharged like this, and it is washed away as soon as it rises."

　　A farm close to a county town, the scene of sewage discharge is even more shocking. When the reporter asked the farm owner for half a month, how to discharge the sewage? The female boss’s answer is: "We discharged into the sewer." But when the reporter went to the back of the kitchen, a bad smell came head-on, and I saw a small pond next to it, full of black or yellow wet and sticky dirt. On one side of the pond, there are paddy fields and an irrigation canal — — It turns out that this is the so-called "sewer".

　　In another mountainous town, the annual spring flower viewing season is the tourist peak season, and tourists come here in an endless stream. A farmhouse named "Central Local Restaurant" has a reception capacity of more than 20 tables. Half a month, the reporter saw that the oil pollution, dishwashing water and toilet sewage of this farmhouse lampblack machine all merged into the next canal. The farmhouse is surrounded by farmland, and the early rice is growing green. These blackened wastewater turns into irrigation water and flows into the fields.

　　Similar pollution phenomenon is not a case. A person in charge of the environmental protection department said frankly that in the current rural environmental pollution, the wastewater, exhaust gas, lampblack and solid waste from farmhouses and farms are important sources of pollution. "Many farms are directly discharging pollutants in order to maximize their interests."

A farmhouse that focuses on "local dishes", the kitchen waste water is directly discharged into the canal behind the house, forming a black greasy dirt for many years. Reporter Bai Tiantian photo

　　Shuguang Environmental Protection is a non-governmental environmental protection public welfare organization in Hunan. This year, they launched a survey on the water pollution in farmhouses. Tan Yongchao, director of water project, said that at present, his team members have visited more than 20 farmhouses on the spot and found that toilet sewage is generally treated by septic tanks, while most kitchen wastewater is "directly discharged".

　　In April, Shuguang Environmental Protection conducted a sampling inspection of wastewater samples from the outlet of an ecological farm around Changsha. The test items included suspended solids, chemical oxygen demand, total phosphorus, total nitrogen and ammonia nitrogen. According to the test report, if compared with the pollutant discharge standards of urban sewage treatment plants, many indicators of the samples seriously exceed the standard. For example, the chemical oxygen demand (COD) is 373 mg/L, which is more than seven times that of Grade A standard and three times that of Grade III standard.

　　"I pollute but I don’t control it", and environmental protection can only rely on "awareness"?

　　During the tourist season or weekends and holidays, some farmhouses and ecological farms are bursting with popularity, and operators earn a lot of money. But when it comes to environmental protection, they often "have nothing to do with themselves and hang high", and the prevention and control of pollution can only rely on "awareness".

　　In the interview, farmhouse operators generally showed two typical mentalities. One mentality is that "the law does not blame the public." An eco-farm owner pointed to the pipeline leading directly to the village canal and said without hesitation: "Sewage is directly discharged into the canal without treatment. In rural areas, everyone does this and it has no impact."

　　One mentality is "I pollute and the government pays". After a half-month talk, reporters asked a number of operators and found that they generally lacked the concept of "who pollutes, who governs", and thought that pollution control is a matter for the government. The owner of the farm near the county said that it would cost thousands of dollars to remove waste water and waste oil once, which was not cost-effective, and should be paid by the government. Before the village dredged the canal, she didn’t clean the sewage pond of her farm by the way, and she still complained about it.

In a village famous for enjoying flowers in spring, the oil pollution, dishwashing water and toilet sewage of a farmhouse lampblack machine in rice fields are "three in one", and the blackened wastewater is directly discharged into the irrigation canal. Reporter Bai Tiantian photo

　　On the other hand, some places lack restraint and supervision on the pollution of farmhouse music. A person in charge of the local environmental protection bureau said that in the past, rural environmental improvement focused on "visible garbage" and carried out cleaning projects for villages, schools and roads, but not enough attention was paid to the "root cause" of air, water and soil pollution. According to the regulations, environmental impact assessment should be carried out in the construction of ecological farms, but the local area is basically blank.

　　In 2017, the Environmental Protection Bureau of Linyi County, Hunan Province investigated an ecological farm project and found that it was built without going through the EIA approval procedures, put into operation without supporting pollution control facilities, and made administrative penalties. However, similar cases are rare. Most of the farm operators interviewed by reporters in half a month said that they did not conduct environmental assessment, and the inspection of environmental sanitation rarely involved smoke exhaust, drainage and exhaust.

　　Relatively speaking, star farms have done a good job in environmental protection. In a five-star farm with an area of more than 80 mu and an investment of tens of millions, facilities such as sewage purification tanks and fume purifiers are readily available, designed and installed by professional environmental protection companies. The owner of the farm said that the star rating has clear environmental protection requirements, so they conducted an environmental assessment and built pollution control facilities.

A five-star farm has done a good job in environmental protection, and built facilities such as sewage purification pond and lampblack purifier. Reporter Bai Tiantian photo

　　Farmhouse "blooms more", and environmental protection should also "keep up step by step"

　　With the rise of rural tourism and global tourism, farmhouses and ecological farms are showing the trend of "multi-point flowering". The reporter learned from the semi-monthly talk that in recent years, in key areas such as urban suburbs, reservoir wetlands and scenic spots, farmhouse music is gradually being brought into the scope of supervision and rectification, and environmental pollution problems have begun to spread to some remote counties and townships and emerging rural tourist spots.

　　Liu Shuai, director of the Supervision Department of the Environmental Protection Committee of Hunan Provincial People’s Congress, said that at present, pollution prevention and control of farmhouse music is well done in developed areas such as the Yangtze River Delta and around big cities, but it is still weak in many other places, which should be further paid attention to and strengthened management.

　　Liu Shuai believes that it is necessary to explore rural pollution control modes according to local conditions, such as building "upgraded versions" of constructed wetlands and septic tanks in villages with scattered populations. In the construction and operation of farmhouse music, the environmental impact assessment system should be implemented at the front end, and the departments of agriculture and tourism should be combined at the end to strengthen environmental law enforcement.

　　Wang Gaoliang, deputy director of the Environmental Protection Bureau of Hengyang County, said that this year, the local environmental protection department will focus on rural environmental improvement, requiring farmhouses to standardize the installation of lampblack and sewage treatment facilities, and promote the construction of four sewage purification ponds and "constructed wetlands+oxidation ponds" suitable for rural areas. The basic requirement is that they cannot be discharged directly. If the farmhouse fails to meet the environmental protection requirements, a rectification letter will be issued and penalties will be imposed.

　　Liu Hongli, Director-General of Shuguang Environmental Protection, suggested that the principle of "whoever pollutes should treat" should be adhered to for farmhouses and ecological farms. At the same time, the government can also introduce guiding measures, like remediation of aquaculture pollution, and give certain subsidies to the construction of pollution control facilities according to the scale of farmhouses, starting with newly-built farmhouses and star-rated farms, and then gradually solving the problem of stock pollution. (Talk to reporter Bai Tiantian for half a month)

At present, it is the season of high incidence of respiratory diseases, and a variety of respiratory diseases are intertwined. A few days ago, National Health Commission held a press conference, calling on the masses to be active, proactive and vaccinated as soon as possible. On December 15th, the reporter interviewed experts from the Provincial Center for Disease Control and Prevention, and made an exclusive interview on vaccination related issues in Covid-19.

According to the experts of disease control, at present, the spread of Covid-19 among people still exists, and the whole country is in a sporadic state, and Covid-19 XBB mutant has become the main epidemic strain in China. A few days ago, in the "Work Plan for Vaccination of Covid-19 for Key Populations in the Near Future" issued by the Comprehensive Group of the State Council Joint Prevention and Control Mechanism, it was suggested that key populations such as the elderly should be vaccinated with Covid-19 vaccine according to conditions, and the vaccine containing XBB mutant antigen was recommended first. People who meet the following two conditions can be vaccinated:

Si Yuan, deputy director of the Institute of Immunization Planning of the Provincial Center for Disease Control and Prevention, said: "First, the elderly aged 60 and above or the people aged 18 to 59 with serious basic diseases, people with low immune function and people with high risk of infection. Second, the basic immunization has been completed or Covid-19 has been infected. The preventive effect of vaccine can be divided into several levels, such as preventing infection, preventing illness, preventing severe illness and preventing death. At present, the effect of Covid-19 vaccine in preventing severe illness and death is very significant, which is also the main reason why vaccination is being promoted all over the world. "

At present, it has been nearly a year since the last round of large-scale Covid-19 infection in most people. The antibody level produced after infection or vaccination gradually decreases with time. At the same time, because of the immune escape caused by virus mutation, the risk of serious illness and death is high for high-risk groups such as the elderly and those with serious basic diseases. Therefore, it is suggested to reduce the disease harm through vaccination. In addition, the interval between vaccination in Covid-19 and other vaccinations is at least 14 days.

"Combined with the World Health Organization’s (WHO) recommendation on simultaneous vaccination of Covid-19 vaccine and influenza vaccine, according to China’s technical guidelines for influenza vaccine vaccination, people aged 18 and above can be vaccinated with inactivated influenza and Covid-19 vaccine at different parts at the same time. With regard to vaccination fees, the vaccination of Covid-19, a key population, is still carried out in accordance with the previous regulations, and the policy of free vaccination for residents and willingness to take it up is implemented. Influenza vaccine is a non-immunization program vaccine, and residents’ vaccination follows a voluntary and self-funded policy. "

(Contributed by: Shaanxi Guangdian Rong Media Group Starting Point News)

　　BEIJING, Beijing, October 6 (Reporter Lu Shaowei) During the Mid-Autumn National Day holiday in 2023, the department stores, supermarkets, specialty stores, restaurants and e-commerce enterprises monitored by the Beijing Municipal Bureau of Commerce achieved sales of 9.27 billion yuan, a year-on-year increase of 21.8%. The passenger flow of 60 key business districts in Beijing reached 45.092 million. The "Beijing Consumption Season" series of activities linked consumption resources in various fields, such as cultural tourism, sports and rural areas, and held more than 500 consumption promotion activities together with market operators, effectively stimulating the vitality of holiday consumption.

　　On the 6th, the Beijing Municipal Bureau of Commerce said that the consumer market in Beijing was prosperous and active during the two holidays. Commercial departments at all levels co-ordinate production safety and daily necessities, carefully organize market supply and service guarantee, and the supply of grain, oil, vegetables, pork, etc. is sufficient and the price is stable.

　　Various districts launched special theme activities.

　　The three major activities of Beijing Consumption Season combine the diverse scenes of business travel style to create a rich holiday atmosphere. The special activities of Xicheng District’s "Welcome to Golden Autumn Tesco Festival", Haidian District’s "Community Consumption Festival", Fengtai District’s "Shopping Carnival" and Yanqing District’s agricultural special coupons were launched simultaneously, Dongcheng District’s "East of the Forbidden City" issued tens of millions of travel subsidies, and Pinggu District’s "Buy Good Gifts and Enjoy Pinggu" sent out 1.5 million yuan of general coupons.

　　The consumption scene is renewed and upgraded.

　　The first store is popular for the first time, and new landmarks are consumed to lead the fashion. Five shopping malls, namely CITY PARK in Lin ‘ao, Wanda in Wukesong, wanda plaza in Dongba, LOMO in Kunxihui, and Tangu Slow Flash Plaza, opened simultaneously to attract customers and drain, with an additional commercial area of over 600,000 square meters. More than 130 brands of Longhu Beijing Beiyuan Tianjie improved the consumption experience, the first store of British suitcase brand Globe-Trotter appeared in mainland China, and the first store of street fashion brand BONELESS in Beijing settled in THE BOX to enrich the holiday consumption supply. Chaoyang Joy City’s "Traveling Around the World Art History", INDIGO’s "Elephants from the Heart Wandering with Flowers", Blue Harbor’s "Cats and Miaomiao Interactive Space", Oriental Xintiandi’s "30th Anniversary of Jurassic Park" and Beijing’s "Phantom of the Theater" are the first exhibitions that combine art, trends and interesting elements to start an immersive experience and stimulate new vitality of holiday consumption.

　　The "national tide" and "national wind" are heroic, and the charm of new consumption scenes is highlighted. The "MADE BY Beijing" market on the banks of Liangma River gathers more than 30 time-honored and trendy products to become holiday punching places in online celebrity. Fengke Wanda National Tide Cultural Show, Kaide MALL Sun Palace Poetry Gallery, Chaoyang Heshenghui Mingyue Huazhang Garden and Huaxi LIVE Lantern Parade bring immersive national tide experience. Time-honored shops in Qianmen Street joined forces with the "punch card seal" to stop, and Beijing Square "Free FUN Market" and Longfu Temple "Sanxingdui Immersed Light and Shadow Exhibition" created a consumption scene of "fireworks+new national tide". Sanlitun Taikooli’s "Rhythmic Fantasy Art Exhibition", Xidan Renewal Field’s "Miracle Coffee Flash Exhibition", Longhu Changying Tianjie’s "Urban Fashion Season" and COFCO Xiangyun Town’s "Outdoor Art Season" create a rich holiday atmosphere.

　　The heat of automobile consumption is rising

　　Multi-preferential car purchase boom, Haidian District "Car Theme Life Festival", Chaoyang District "Chaochaoyang" car purchase, Mentougou District "New Car Happy Purchase and Huiju Mentougou" exhibition and sales collection meet diverse car purchase needs, Fengtai District and Changping District launched disaster-stricken special car consumption subsidies, Tongzhou District, Daxing District, Pinggu District, Economic Development Zone and other seven districts issued a total of over 30 million car coupons, and the leverage effect continued to release to help car consumption heat up. During the holiday period, the sales of monitored automobile sales enterprises increased by 69.9% year-on-year.

　　Green consumption becomes a fashion.

　　During the "2023 Beijing Consumer Season Home Rejuvenation Festival", four sections of "Smart Home", "Green Living", "Comfortable Living" and "Huili Warm Living" were built. The applicable products of "Jingcai Green" coupons were increased to 62 categories, and the distribution platforms were expanded to 24. Many financial institutions simultaneously carried out activities and superimposed concessions, and high-quality experiences promoted the release of home consumption potential. Haidian District "Brand Consumption Festival", Fengtai District "Warm Heart Community Tour" and Changping District "Home Appliances Rejuvenation Season" linked more than 100 brand services to upgrade. IKEA’s "Huanxin Shopping Festival" promotes the storage of good things. Suning Yijia Madian Store focuses on family scene solutions and creates a new hot spot for home decoration consumption. Since its opening on September 28th, its sales have exceeded 35 million.

　　Tourism heats up, and foreign consumption peaks.

　　During the two holidays, city tours, Beijing outings and micro-vacations have significantly warmed up, and foreign consumption has reached its peak. 30 theme routes of "Walking in Beijing" and 6 micro-holiday destinations deeply experience the connotation of the city, 41 leisure agricultural routes in autumn promote beautiful countryside, and the series of activities of "China Farmers Harvest Festival" in Beijing promote the harvest and beauty.

　　Around the theme of folk culture, flower exhibition, popular science experience and festival performances, more than 100 special cultural activities have been held in Beijing’s parks to create a festive atmosphere. Changping District’s "Traveling in the suburbs of Beijing", Pinggu District’s "Enjoying Farming" and Mentougou District’s "Jazz Festival of Good Things" have created a new scene of integrated consumption. Universal Studios and POP MART City Paradise enjoy exclusive discounts, and the Grand Canal Music Festival, Happy Valley "Guochao Street Art Festival", Liangmahe "International Waterfront Night Tour", Yanqi Lake "China Theme Festival Exhibition" and World Garden Park "Lantern Art Festival" enrich holiday experience.

　　During the two festivals, Beijing held 43 sports competitions and group activities, such as football and tennis. The 27th round of the 2023 Super League attracted 41,000 spectators, and the ticket sales of the 2023 China Tennis Open reached 33 million yuan. The top flower-sliding show of Ice Dreams and Rain made its debut in the "Ice Ribbon", leading the new trend of sports consumption. According to the business data of UnionPay, the consumption of accommodation and travel ticket sales increased by 30.1% and 20.2% respectively year-on-year, among which the consumption of accommodation and travel ticket sales by foreign tourists increased by 35.2% and 46% respectively.

　　3630 cultural and artistic activities enrich holiday life

　　During the two festivals, Beijing launched 3,630 cultural and artistic activities to enrich holiday life. Quyi, drama, musicals and concerts showed the style of the new era of the capital in various forms. China Opera Culture Week, beijing music festival and "Double Olympics City" stage art performance season show the charm of cultural consumption, and a series of activities such as Xinhua Bookstore, Book Building and People’s Literature Publishing House add color to holiday life. More than ten multi-theme films, such as Rock-solid, Volunteer Army: Attack by Heroes, and Moscow Action, competed for the National Day file. barley net, Cat’s Eye, Alipay and WeChat offered discounts to lift the whole city’s viewing craze. According to Dengta Data, as of 12: 00 on the 6th, Beijing’s box office revenue exceeded 100 million yuan. According to the business data of UnionPay, the consumption of culture and entertainment increased by 18% year-on-year. (End)

Speaking of Anaya, you probably didn’t know what it was a few years ago.But in the last two years, it can be said that the fire is outrageous.The circle of friends and various social networks in Weibo are full of people punching in to play.

Because it’s only 3 hours’ drive from the Imperial Capital, it’s also a middle-class family in Beijing, and it’s the best vacation place to escape from the noise and the city.The most humanistic seaside community in legend.

House prices here are soaring, and they can’t be sold at all.Several developers abandoned them and left.Up to now, house prices have soared to more than 30,000/flat.It costs 3,000 yuan to stay in a homestay in the peak season, and the annual sales are about 3 billion.

01

Why is Anaya on fire?

In 15 years, a video "The Loneliest Library in China" completely caught Anaya on fire.Set a hit rate of 600 million,Overcrowding Anaya overnight,At most, there are more than 2,000 visitors a day, and the most lonely library has become the most lively library.

Although it is only over 450 square meters, it has a sense of design.And you can see it when you look upThe endless sea,Completely in line with the preferences of contemporary young people.

GO is in the place of nowhere.

On the entire coastline

Just this one building

When the sea breeze blows, it is full of desolation.

It does look lonely enough.

But you know what?

Before the lonely library became a phenomenal explosion

Anaya is a place that everyone dislikes.

There are no shopping malls, hospitals or even locals nearby.

Whether it is from Beidaihe Railway Station

Or Qinhuangdao city is very far away.

There is only an endless "gold coast"

Anaya property at that time

Besides being a sea view room,

Actually, there is no outstanding advantage at all.

Naturally, it can’t be sold and nobody cares.

Developers have changed wave after wave.

Until the emergence of Ma Yin, the "taker"

He completely revitalized Anaya.

Take a fancy to wenlv real estate in the past

Rich and idle people are different after 60 and 70.

He focused on the new middle class aged 25-35.

In fact, the word Anaya

It was Ma Yin who put it forward.

Anaya is a transliteration of aranya in Sanskrit.

It means "the quiet place on earth, the place to find the id"

As for why it’s called this

It is because it is literary and tonal!

The name alone distinguishes it from ordinary real estate.

Naturally, it is also the new middle-class literary youth who are attracted.

Whether it’s geographical location or seaside scenery.

Anaya is not even the best.

Compared with ordinary real estate

Ma Yin is actually selling.

The values of the ideal life of the new middle class

Ma Yin passed a series of reforms

Completely put Anaya

Become a community of spiritual space

There are not only markets, bars and golf courses here.

Gallery, bookstore, sports center …

Anaya racecourse

Anaya children’s activity center

Anaya canteen

While meeting the needs of residents’ lives

A series of artistic landmarks have also been established.

Free for tourists.

Take Anaya from ordinary real estate

It has become a place for online celebrity to punch in.

Anaya auditorium

02

What did you do after the fire?

Ma Yin’s appearance

It can be said that the real estate of Anaya

Play a king’s bomb from a bad hand

In these five years of operation,

From selling houses to selling services.

From selling services to selling lifestyles.

From selling lifestyle to selling values.

Anaya life element supermarket

Anaya is no longer today.

A traditional real estate project

But became aBrand of great lifestyle

Anaya Sports Center

From the invitation of Ma Yin in 2014

Dong Gong, Architect of Straight Building

On Anaya beach

Designed two artistic landmarks to begin with.

(Lonely Library and Anaya Auditorium)

After that, all the landmarks here

Almost all of them are written by masters in the architectural field.

Have a very high tonality

And full of artistic and design feelings.

Anaya auditorium

Straight building

Anaya auditorium distance

Lonely library is only 300 meters.

Staring at each other with the library.

Both are the spiritual heights of Anaya.

Let people calm down at the seaside.

Feel nature, feel yourself.

From a distance

Anaya Auditorium is like a boat.

Suspended on this beach

Although it’s called the auditorium

But there is no priest here.

You can’t have a wedding

I want to punch in the auditorium and take photos.

Remember to make an appointment in advance.

Dune art museum

OPEN construction office

In 2018, it is still on the Gold Coast.

A building was born

Dune Art Museum, the only one in China.

This art gallery is from OPEN architecture office.

The design was inspired by digging sand in caves and children’s beaches.

Much like the most primitive living form of human beings

Perfect and natural integration.

It took more than two years to finalize the design scheme.

Because the facade of the whole building is curved

The later construction is even more difficult.

Overlooking the completed Dune Art Museum.

Covered with vegetation and sand.

There is no roof, only skylights, holes and sea viewing platforms.

Give people a feeling of being between the sea and the sky.

It’s so romantic.

Anaya art center

Ruen design

In addition, Sean and Hu Rushan designed by Ruen.

Also received an invitation from Anaya.

Among the many residential buildings in Beidaihe town, Anaya

Designed an art center.

The facade of the building consists of

Cut concrete bricks are spliced together.

Windows are inserted in it.

The most shocking thing is that

In the center of the building

Dig a frustum of a cone space

Form an annular stepped theater

While satisfying the art exhibition

Can be used as a public activity space for community residents.

In addition to exhibiting designs, the Anaya Art Center

Architecture itself is like a work of art.

The same existence

At the same time, this building also won this year’s

DFA Asia’s Most Influential Design Award!

Exhibition, performance and installation art of Anaya Art Center

Anayayun exhibition center

mad architects

Look at this streamlined design

Did you also guess?

This building comes from China.

Famous architect Ma Yansong

Perfect white tone

Hyperbolic glazed glass facade

As if it were really a white cloud.

Fall from the sky to the grass slope

It’s like walking into the sky

However, Anayayun only started construction in August 2019.

Those who want to punch in will have to wait until next year.

Paopao children restaurant

Wutopia Lab office

This children’s restaurant used to be a clubhouse.

Architects and couples file Yu Ting and Min Erni.

It has been rebuilt.

On the basis of the original facade

Re-covered with a layer

Outdoor yellow spiral staircase

Can directly enter the "forest of light" space on the second floor.

The interior of the restaurant is mainly white.

Paired with bright yellow.

It’s simply beautiful.

Go downstairs after dinner.

Is the children’s play space.

It seems to be placed in an immersive starry sky pavilion.

Countless bubble balls not only make children enjoy it

Even adults should be moved!

Anaya coffee house

Odd design office

This coffee shop is located in Anaya Park.

Smooth surface design is like a big hat.

The whole coffee shop has no walls.

But all the glass facades are used.

Let you sit in it and you can

Enjoy the beauty brought by nature and sunshine.

Coffee shop under the night

Under the care of lights and water.

Like a boat floating in the air.

It’s hard to imagine that even a small cafe

Are designed so tastefully.

What is impossible in Anaya?

Look at Anaya now.

It reminds me of Seto Inland Sea in Japan.

Because artists such as Tadao Ando

A series of designs on the island

Let an island polluted by garbage

It has become a tourist attraction full of artistic flavor now.

In fact, Anaya is the same

From the original unattended Wenlv real estate

Now it has become a holy place for punching cards in online celebrity.

Although there are still many netizens who don’t recognize it

I think Anaya is made by marketing.

There are a lot of people in the peak season, the house price is very expensive, and there is nothing interesting.

But you should know that Anaya is not really a scenic spot.

It is the tourism real estate project in itself.

The main business is "selling houses" and the sideline business is sightseeing.

There is no denying that Anaya’s development model

It is definitely a clear stream in the real estate industry.

Using architecture and art to promote local development

Not only makes the whole community become advanced and tasteful

It also proves that Chinese.

It’s not without good aesthetics and good design!

Anaya now

It’s like a paradise for urbanites

Full of artistic spiritual space

(The article comes from Puxiang Industrial Design Station. If there is any infringement, please contact to delete it.)

The sales volume of Wuling’s latest model is a mystery, which reflects the company’s unstoppable downward trend.

The sales volume of Wuling Starlight, which was launched in December 2023, is quite different in the statistical data of each platform. Only the official data of Wuling has two figures: 16,800 vehicles and 18,300 vehicles.

Interface news query found that the retail volume of Wuling Xingguang PHEV12 in December was around 8,000, while the wholesale volume showed more than 11,000. The data difference is mainly due to the fact that automobile brands increase the wholesale volume to dealers in order to flush sales at the end of the year, so as to hand over beautiful transcripts as much as possible, which is also common in the industry.

However, compared with the difference in sales data of individual models, it is more noteworthy that the overall sales volume of SAIC-GM-Wuling has been in a continuous downward trend in recent years. In 2023, the annual sales volume of SAIC-GM-Wuling was 1.4 million units, down 12.31% year-on-year.

The top three sales models of the brand are Wuling Hongguang MINI EV, Wuling Binguo and Wuling Hongguang. Among them, as the main sales model, Wuling Hongguang MINIEV sold a total of 237,900 vehicles throughout the year, down 41% year-on-year.

On the one hand, this is because other brands of the same class have taken away part of the market share, such as BYD in the same period.The sales volume of seagulls reached 239,300; On the other hand, after the listing of Wuling Binguo, some sales of Wuling Hongguang MINIEV were diverted, and the former achieved an annual market performance of 167,800 vehicles.

Wuling Hongguang MINI EV, which went on sale in 2020, sold 554,000 vehicles a year at the peak of sales, thus opening up the market for new energy mini-cars. However, since then, competitors have poured in, and the micro-electric vehicle products launched by BYD, Chery and other brands have begun to erode Wuling’s share.

In 2023, the mini-car market is gradually shrinking, and the market is inclined to other categories of vehicles. Yang Jing, director of Fitch Ratings, said in an interview with Interface News that the price drop of small cars in 2023 will also have a relatively obvious squeezing effect on the mini-car market. Mini-car audience is more sensitive to price, brand loyalty is low, and price fluctuation causes consumers to change their willingness to model.

It is worth noting that the latest Announcement of the Ministry of Industry and Information Technology on Adjusting the Technical Requirements of New Energy Vehicle Products for Reducing Vehicle Purchase Tax clearly requires the cruising range of electric vehicles and the energy density of power batteries, forcing mini-car manufacturers to update their models.

When the dividend in the mini-car market gradually disappears, Wuling is also seeking an upward breakthrough.Open up a market of more than 100,000 yuan, but at present the effect is not as good as expected.

Baojun Yunyun, with a price of 95,800 to 145,800 yuan, was highly anticipated by Wuling, but its sales volume in 2023 was only 11,500. In horizontal comparison, BYD Dolphin, a model of the same class, sold 204,600 vehicles a year.

Under the background of shrinking market, fierce competition and strict policy standards, it is difficult for SAIC-GM-Wuling, which focuses on mini-cars, to continue the explosion myth of Hongguang MINI EV and is facing a difficult transition period.

Huang Lei hasn’t appeared on the screen since the end of "The Life I Desire" last year.

Until this year, he returned with a new variety "Cat in the Box", but this time he was no longer a guest in front of the screen, but became a director behind the scenes.

In recent years, the controversy about Huang Lei has never stopped.

Some people think that there is something wrong with the way he educates his daughter Huang Duoduo. Some people think that all his appearances in The Life I yearn for are stage plays, but in reality he can’t cook. Some people think that he has appeared in too many variety shows, and now all his plays are good to watch.

For these disputes, Huang Lei recently made a response in the Lu-Yu dating program "Lu-Yu dating".

He once said in "The Life I yearn for" that he wanted to stop and think about how this program should be done.

After watching the interview, I realized that he was telling the truth. All his variety and performing arts work has been suspended, and there is almost no screen work.

Huang Lei, 52, graduated from Beijing Film Academy with a master’s degree in 1997, and then stayed on as a teacher. Christina is the first class he teaches.

In his early years, he looked melancholy and handsome, and he appeared in many well-known masterpieces.

He is one of God’s favorite artists. His first film starring was "Walking and Singing" by the great director Chen Kaige, which was screened in Cannes.

The second film "Midnight Song" won the best supporting actor in Changchun Film Festival, with Leslie Cheung, Liming and other big stars as partners.

Later, he starred in a TV series, and became famous for one of them, April on Earth and Orange is Red. These two classic TV plays have become his famous masterpieces.

He made Xu Zhimo vivid and became a "national niche" with great popularity. Many young writers were crazy about him at that time.

In 2003, he began to work behind the scenes as a screenwriter and director. His self-directed TV series "Eat, Enjoy and Play" unexpectedly became popular again.

Judging from the ratings of today’s entertainment circle, Huang Lei was the undisputed top male star at that time, and he was an all-rounder as well.

His films won awards, his albums were sold out, he acted in unpopular TV series, and he succeeded as a director for the first time.

It can no longer be described as God giving us food to eat. We can say that God feeds us.

But how did he go from "top actor" to "no drama" or even retreat behind the scenes?

After watching the interview, I finally know the truth.

First of all, his mentality has changed.

In the interview, Huang Lei admitted that he had not filmed for more than two years. The last time I played a man in a TV series was when I starred in The Xiaomins with Zhou Xun, but that was three years ago.

Huang Lei said without hesitation that there are few performance opportunities now, and there will be fewer in the future.

But this is not because no one has asked him for a job, but because he is lazy.

Huang Lei said that he likes to stay at home, even for months. When I was a child, I thought it was exciting and happy to go out to film.

But now when I heard that I was going out to film, I thought, "Can I stop filming?"

Because of his relaxed personality and mentality, Huang Lei revealed that he had not lived on the set for many years.

He can’t even write a script now except that he doesn’t want to go out to film. Because I can’t calm down, I often get stuck when I write.

As soon as I wrote the script, I began to think about which friends to make, where to eat, how to take my children out to play, etc. From the interview, we can see that Huang Lei is really a bit lazy.

52 years old is not too old for the stars in the entertainment circle, especially in recent years, the stars in the entertainment circle are very popular.

Zhang Songwen, 47, Zhang Yi, 46, Wang Jinsong, 56, Wang Yang, 46, Jin Dong, 48, Tan Kai, 51, and Liu Yijun, 52.

Each of them got a script and was treated gently. With excellent acting skills, eye-catching figure and accumulated mature temperament, popularity naturally rises.

On the other hand, Huang Lei’s figure has not been well maintained in recent years, perhaps because of his lazy mentality.

Being fat and greasy is the place where netizens spit on him the most.

He admitted that he was really fat. Because I love to eat, I can’t control my mouth, so I naturally get fat.

Although he also likes sports, the energy he consumes is not enough to offset the energy he eats, so it is inevitable to get fat.

But Huang Lei doesn’t care about all this, because he likes acting. In fact, he prefers to stay in the theater rather than go to film in a group.

After the performance in the evening, my friends and I went to the pub for a drink and then went home. He prefers this life.

Another reason why he "has nothing to shoot", I think, is that he participated in variety shows.

Huang Lei didn’t take part in many variety shows, but Extreme Challenge and Life I yearn for are national super variety shows. Among them, Huang Lei’s characters have been deeply rooted in the hearts of the audience.

In Extreme Challenge, Huang Lei is a fortune-teller, and both the program group and the member Xiao Jiujiu can’t escape his "eyes".

Besides, he is also clever. Whether it is arithmetic, reasoning or guessing people’s minds, he can’t be bothered by anything.

Such a deeply rooted figure will affect the audience to a certain extent when watching TV dramas.

Huang Lei is a cook who can cook anything in The Life I yearn for.

"Chef" and "Enlightened Younger Generation" have become Huang Lei’s unavoidable labels.

Look at the TV series he starred in later, whether it is "Xiaomin Family", "Little Joy" or "County Courtyard", it is difficult for the audience to enter the play.

Mentality relaxed, wild heart gone, image solidified, Huang Lei retired behind the scenes. This is not a bad thing.

Because from this interview, we saw his ambition and hunger as an actor.

Now he just wants to take care of the children at home. Since his debut in 1990, he has worked in the entertainment industry for 34 years, which can be said to be both fame and fortune.

In 2019, Forbes published the 2019 Celebrity List, and Huang Lei ranked 63rd. After years of hard work, he has accumulated enough wealth.

The film starring him was shortlisted for Cannes Film Festival, won the best supporting actor, released records, starred in popular TV series, and had classic works and representative roles. He was also awarded the title of "Honorary Actor" by China National Theatre.

He is talented, has resources and contacts, and does not need to make efforts to socialize.

Although Huang Lei has been controversial in recent years, he has already embarked on another actor road.

And this road is not envied by many actors.

# Life in Spring is a tough season #

Editor in charge:

Text, map/Pan Jie

  Appearance article

Domineering and dynamic

The overall style of Changan Ford Sharp continues the domineering toughness of overseas prototypes, but the design of the new front air intake grille makes the 2015 Changan Ford Sharp more full and dynamic.

Because the 2015 Changan Ford Sharp is mainly a 7-seat model, the body structure is different from the previous generation. The length is 4878mm, the width is 1925mm, the height is 1770mm, and the wheelbase is 2850 mm. The tall D-pillar and the smooth rear roof inadvertently enhance the head space of the third row of passengers, and the side tail window with increased area also enhances the lighting effect of the third row. The overall shape of the tail is more compact and layered. The redesigned taillights also adopt a full LED light source design, which echoes with the headlight group. The metallic protective plate at the bottom is integrated with the exhaust gas from both sides, which not only maintains the unity of the vehicle, but also enhances the overall visual effect of the tail, making the tail of the vehicle more stable and avant-garde. The decorative strip made of chrome-plated metal is not only exquisite and beautiful, but also can play an anti-collision role when carrying luggage.

  Interior decoration article

Incorporate a sense of science and technology

In terms of interiors, the 2015 Changan Ford Sharp has made significant progress compared with overseas prototypes, and the overall simple design style has incorporated a lot of sense of technology.

The large 4-way electrically adjustable four-spoke steering wheel is wrapped in leather and decorated with chrome-plated metal, which is exquisite, beautiful and comfortable. There are functional areas on the left and right sides, which can operate driving data, sound, Bluetooth mobile phone control, sound adjustment, ACC adaptive cruise and LIM speed limit. Behind the steering wheel is also equipped with shift paddles that are not available in overseas prototypes.

The 2015 Changan Ford Sharp adopted a 10.1-inch full LCD dashboard, which can display various information such as speed, fuel consumption, driving data and safety configuration. The clear white scale with blue pointer can make the driver see at a glance.

The overall design of the center console is simple and exquisite. Except for the air-conditioning operation panel and the function keys of the audio system, the other functions are covered by an 8-inch touchable LCD screen, including navigation, vehicle image, electric seat heating, ventilation and many safety configurations of the vehicle. It is worth mentioning that after matching with the mobile phone through Bluetooth and USB interface, you can also play songs in the mobile phone and display album names and other information on the central control LCD screen.

The 2015 Changan Ford Sharp Four-wheel Drive Zunrui is also equipped with panoramic skylights, and the larger skylights bring better lighting effects to the rear passengers.

  Performance article

Adjust linear uniformity

The 2015 Changan Ford Sharp Four-wheel Drive Zunrui is equipped with a 2.7T EcoBoost GTDiV6 engine, which can produce a maximum power of 242kW at 5500rpm and a maximum torque of 475N·m at 2500~4500rpm. Matching it is a SelectShift6-speed automatic manual transmission.

During the whole test drive, the 2015 Changan Ford Sharp Four-wheel Drive Zunrui will not have a very strong feeling of pushing back, but it can take it easy when overtaking or merging, with smooth power output and gentle shifting action. You won’t feel overwhelmed when you climb over the hillside or pass some muddy and slippery roads. In addition, the feeling of throttle and brake is also my personal favorite, both of which are adjusted evenly and linearly, and will not be particularly abrupt.

The suspension is hard to adjust, and the vibration filtering performance is not ideal when encountering potholes and speed bumps, and the body has obvious ups and downs.

  Space article

Spacious and flat

The spatial performance of the 2015 Changan Ford Sharp is obvious to all. It is not a problem to actually sit 8 people in three rows of seats. The seats are all made of high-quality leather, and the large seat backrest supports the body in place, which is comfortable. The second row of seats is also very comfortable. The second row of right seats can automatically lean forward and fold, and the second row of left seats can easily enter by pulling the handle to lean forward and fold. The third row of seats will not have obvious sense of constraint for people with a height of 183cm, but because the seat position is low and the legs are not supported too much, it is not suitable for long-distance riding.

In terms of storage, there are storage compartments on both sides of the front and rear doors, and the glove box has a spacious overall space, which can hold at least three bottles of water. There is also a large hidden storage compartment at the top of the center console, where valuables such as mobile phones and wallets can be placed. There is a small storage compartment with a cover at the bottom of the center console, which has two USB interfaces, an AUX interface and an sd card groove. There are two water cup grooves in front of the front and rear rows of central armrest boxes, a small storage compartment, a 12v cigarette lighter and a three-hole power interface are also arranged in the middle of the second row, and an onboard toolbox is hidden under the second row of foot pads.

The trunk is spacious and flat, with a standard volume of 233L. The second and third rows of seats can also be laid down in a certain proportion, making the volume reach 2039L. It is worth mentioning that the 2015 Changan Ford Sharp Four-wheel Drive Zunrui has an inductive electric trunk door.

Security article

High strength guarantee

The 2015 Changan Ford Sharp uses high-strength and ultra-high-strength steel in key parts such as A-pillar, B-pillar, door anti-collision beam and front and rear anti-collision beam to form a solid and reliable passenger compartment. The collision force is effectively dispersed by the energy absorption design such as the collapse box, and the laser welding process with high strength and small thermal deformation ensures the passenger compartment to be foolproof.

The 2015 Changan Ford Sharp is also equipped with a blind spot monitor. Cameras are placed in the front grille and the rearview mirror outside the front passenger seat, so the driver can easily check the blind spot through the navigation screen by simply pressing the button on the dashboard.

    summary

For the domestic SUV market, many consumers have already gone through the stage of blind consumption, and pay more attention to the intrinsic value such as practicality. Therefore, such an all-round and multi-purpose model is bound to inject a new force into the domestic SUV market.

Product Reliability Report, May 2015

abstract:

The orderly return to work of more than 50 million migrant workers in the construction industry is related to the overall situation of economic and social stability. China Economic Information Agency, china construction news Agency and china association for labour studies recently conducted a joint survey on local government departments, construction enterprises and construction workers. The results show that at present, the rate of major projects in various places is relatively high, and the support policies and related guarantees are relatively adequate. However, most non-major projects still face outstanding problems such as low rate of workers returning to work, poor accommodation conditions on the site and rising prices of building materials, which greatly restricts the resumption of work and production. Since the first quarter is not the peak season of construction industry, many interviewed enterprises said that if the orderly resumption of work and production is realized as soon as possible, it is expected that the construction gap in the first quarter will be made up in the last three quarters.

Experts believe that the working environment of construction sites is low in standardization, the mobility of construction workers is high, the degree of professionalism is low, the level of standardized management is low, and there are big shortcomings in emergency response capacity. It is suggested that all localities should comprehensively consider and make precise policies on personnel prevention and control, transportation of epidemic prevention materials and building materials, and realistically adjust the corresponding charging standards in the cost quota for the shortage of labor and the increase of labor costs, so as to reduce the burden for enterprises reasonably and legally, and avoid enterprises from making subtraction on the project quality to make up for the losses under the dual pressure of labor shortage and time limit.

At this stage, we should accelerate the transformation and upgrading of traditional construction methods, vigorously promote prefabricated buildings and industrialized construction methods, take this epidemic as an opportunity to build an online employment information platform, and formulate relevant professional skills standards and evaluation norms for construction workers. The professionalization of construction workers can solve the problems of high turnover rate, high mobility and low sense of gain in the construction industry to some extent.

First, the construction site is facing multiple unfavorable factors.

In order to ensure the normal operation of the economy, all localities attach great importance to epidemic prevention work and actively guide construction sites to resume work in an orderly manner. However, due to multiple unfavorable factors, the resumption rate of projects under construction in many places is not high, the construction period is generally delayed, the payment of construction enterprises is not timely, and some enterprises even face the risk of capital chain breakage.

(1)The progress of resumption of construction in many places is slow.

According to the investigation, construction enterprises play a major role in the prevention and control of epidemic situation on site, and local governments are also continuously strengthening the guidance and supervision of epidemic prevention work on site and giving policy support to enterprises.

With the promotion of the Ministry of Housing and Urban-Rural Development and other local government departments, as of March 8, 111,900 of the 192,500 housing construction and municipal infrastructure projects in China have resumed work, with a resumption rate of 58.15%.

Compared with previous years, the downtime of this construction site has been significantly prolonged, and the project period has been generally delayed. Xinhua News Agency economic analysts believe that the slow progress of resumption of work will lead to delays in the construction period, project breach, pressure on construction enterprises, and the longer the shutdown time, the greater the adverse impact on enterprises and industries.

(1)The delay in construction period leads to a substantial increase in project cost.

According to industry insiders, the delay in the construction period will lead to the project not being delivered as scheduled, and the construction unit needs to pay liquidated damages to the construction unit according to the number of days of delay. The liquidated damages of individual projects are as high as tens of thousands of yuan per day, which directly leads to a substantial increase in the project cost.

There are two kinds of delays. First, the local government of the project explicitly requested to postpone the resumption of work, which led to the delay of the construction period. In this case, if the losses and expenses caused by epidemic prevention and control increase, the relevant clauses of force majeure in the contract shall apply, and the liquidated damages may be exempted if the delay is within the specified time. Affected by the epidemic situation, the possible price fluctuation of labor, materials, equipment and machinery shall be jointly borne by the contracting parties according to the actual situation of the project.

Second, there is no mandatory requirement to postpone the resumption of work at the location of the project, but the labor or materials needed for the project are suspended, which indirectly affects the resumption of work. In this case, although according to the provisions of the contract law, the epidemic constitutes force majeure, and the construction unit has the right to waive its liability for breach of contract by claiming to postpone the construction period, it needs to be within a certain range, and the procedure is complicated and takes a long time. As a result, most construction units still have to pay a lot of liquidated damages.

According to Shanghai Jianling Chengda Law Firm, it is necessary to prove the existence of force majeure, the causal relationship between force majeure and the delay of the construction period, and the rationality of applying for the extension of the number of days. Considering the discretion of local courts and different judgment tendencies, the construction period that the contractor can claim to postpone can only be listed to the greatest extent, and it is uncertain whether the construction period can be fully supported by the employer or the referee.

In addition, even if we resume work as scheduled, the investigation and disinfection of epidemic situation at the construction site, the purchase of medical protective equipment, the isolation and disposal of suspected infected personnel, the shortage of labor and materials and the rising cost will push up the project cost. It is understood that most construction engineering materials implement information price, and the current market price has risen sharply. Once the information price adjustment is too low or lagging behind, it will lead to the inversion of information price and material purchase price, resulting in a large number of engineering losses.

(2)Some enterprises are facing the risk of capital chain breakage.,Migrant workers face the risk of unpaid wages.

Some construction enterprises are facing the risk of capital chain breakage, such as shrinking contract output value, idle materials, rising labor costs and untimely payment due to delayed resumption of work. Pay attention to the risk of wage arrears faced by migrant workers after returning to work.

Affected by the epidemic, enterprises were unable to participate in market bidding, and the contract output value shrank. Many expenses, such as damage (repair) expenses of materials and engineering equipment that have been transported to the construction site, rental expenses of engineering machinery and equipment, office rental expenses, wages of managers and left-behind workers that must be paid, and safety maintenance expenses on the construction site, have caused enterprises to face a lot of losses. The suspension and extension of the construction period lead to the failure of enterprises to recover the project funds on schedule, which makes the cash flow of enterprises more tense and the financial expenses increase. Some private construction enterprises’ funds can’t operate normally, and they are in danger of breaking the capital chain. Affected by this, migrant workers face the risk of unpaid wages, and it is more difficult to recover the previously owed wages.

Two or four problems restrict the construction site from returning to work.

On the whole, housing and urban-rural construction departments, construction enterprises and construction units all over the country have invested a lot of manpower, material resources and financial resources to carry out site resumption and on-site epidemic prevention work, but at present, site resumption still faces problems such as shortage of workers, insufficient prevention and control materials and rising prices of building materials.

(A) the shortage of construction workers, it is difficult to recruit workers and it is difficult to return to work.

Fan Jun, secretary of the Party Committee and chairman of Beijing Construction Engineering Group Co., Ltd., said that in recent years, industries such as express delivery have become more attractive to young laborers, and the difficulty in recruiting workers in the construction industry has become increasingly prominent due to problems such as high work intensity, low remuneration level and poor working environment. During this period, affected by the epidemic, some workers were unable to return to Beijing, and some workers needed to be temporarily isolated after returning to Beijing, making it difficult for them to take up their posts for a short time, which led to a more severe situation of "employment difficulties" for enterprises.

Major cities in China are still at high risk and high risk level, and risk prevention and control is strict. Migrant workers need to be isolated for 14 days, and enterprises bear their own costs, which greatly limits the return of workers.

(2)The accommodation conditions on the construction site are difficult to meet the standards, and the construction unit dare not take risks.

Many people in the industry reported that some local governments funded workers to return to work, which eased the pressure on enterprises to some extent. However, after workers reworked, most of them lived in collective dormitories, and the accommodation problem during the 14-day isolation period was difficult to solve.

"Who is the salary during the isolation period after the workers return to Tianjin? Where to isolate? How do workers eat and stay alone? According to the characteristics of site construction, most small and medium-sized enterprises are difficult to do. " Qin Jianfa, chairman of Tianjin Wenling Construction Engineering Co., Ltd., said that once a confirmed case is found on the construction site after the resumption of work, it will immediately stop work and be handled as an accident. Developers and construction units dare not take risks, and everyone is generally cautious about resuming work, preferring to delay the construction period.

(3)Lack of epidemic prevention materials makes it difficult to put prevention and control measures in place.

In the survey, enterprises generally report that there is a big gap in protective materials such as masks, protective clothing and infrared thermometers, which is a common problem that restricts the construction site from returning to work.

The National Development and Reform Commission announced on March 2 that on February 29, the national daily production capacity of masks will reach 110 million, and the daily output will reach 116 million. According to the prediction of the Safety and Health Protection Articles Committee of China Textile Business Association, if the whole country resumes production, the daily demand for masks will reach 500 million. There is still a big gap between supply and demand of epidemic prevention materials.

In Xinxiang City, Henan Province, although there are many manufacturers of epidemic prevention materials, such as masks, which are the main concentration of protective materials manufacturers in Henan Province, after the enterprises fully resume work, the number of employees of industrial enterprises above designated size is about 300,000, and the demand for masks is about 600,000 per day, so the output cannot fully meet the demand.

(4)Unbalanced supply and demand of building materials increases construction cost.

Economic operation is a complete industrial chain cycle. If any link is blocked, upstream and downstream enterprises can’t operate normally. At present, the levels of epidemic prevention and control are different across the country, the conditions of enterprises are different, and the progress of resuming work and production is also different.

According to the investigation, the imbalance between supply and demand of building materials is widespread, and raw materials such as steel bars, cement, sand and gravel are in short supply and prices are rising in some areas. Chen Guoqing, full-time vice president of China National Building Materials Federation, said that it is estimated that the output of cement above designated size will drop by 49% in January and February this year, and the output of commercial concrete, cement concrete products, technical glass, ceramic tiles, building stones and other products will drop by more than 30% compared with the same period of last year.

According to Zhou Xin, deputy chief engineer of Suzhou-Wuxi-Changzhou Southern Expressway, during the epidemic, sand mining and quarrying companies in Jiangxi and Chongqing stopped production, and building materials could not be put in place for a long time. At present, the upstream production capacity is gradually recovering.

Third, speed up the intelligent upgrade to ease the pressure of returning to work on construction sites

Experts pointed out that the working environment of construction sites is low in standardization, the mobility of construction workers is high, the degree of professionalism is low, the level of standardized management is low, and there are big shortcomings in emergency response capacity. All localities should make overall arrangements and precise policies, reasonably and legally reduce the burden on enterprises, accelerate the transformation and upgrading of traditional construction methods, vigorously promote prefabricated buildings and new industrialized construction methods, and take the epidemic as an opportunity to build an online employment information platform and formulate relevant professional skills standards and evaluation norms for construction workers.

One isAdjust the corresponding charging standards in the cost quota realistically, so as to avoid enterprises from making subtraction in the project quality to make up for the losses under the double pressure of labor shortage and time limit.

For the increase of epidemic prevention cost, labor cost and raw material cost after the resumption of work, government departments should adjust the corresponding charging standards in the cost quota realistically, reduce the burden for enterprises reasonably and legally, and guide all participants to supplement the agreement according to the actual situation, jointly safeguard a fair and orderly market environment and ensure good project quality.

Hunan Provincial Department of Housing and Urban-Rural Development has clearly stipulated that a supplementary agreement can be signed according to the provisions for the changes in project price caused by epidemic prevention measures, changes in labor wages and material prices, and the expenses will be confirmed by the visas of both contracting parties and adjusted according to the actual situation.

During the epidemic period, construction enterprises are under great financial pressure, and the wage deposit for migrant workers can be appropriately reduced or exempted. At present, Chongqing has implemented the policy of reducing and exempting migrant workers’ wage deposits, with 50% reduction for construction units and general contracting enterprises that have not defaulted in Chongqing in the previous year, 60% reduction for two consecutive years, and exemption from migrant workers’ wage deposits for three consecutive years.

Regarding the risk of wage arrears faced by migrant workers, it is suggested that local people’s organizations, development and reform departments and other departments rely on the information platform to sort out and collect relevant information on wage payment of migrant workers, and regularly publish "credibility index for Wage Payment of Migrant Workers" and "Red and Black List of Enterprises"; For enterprises that fail to pay back their wages, we can increase the warning and punishment by means of informed criticism and credit evaluation deduction, so as to promote the formation of a social atmosphere in which they dare not, cannot and do not want to pay back their wages.

In addition, the corresponding local management agencies should take the initiative to strengthen the monitoring of labor and material prices of construction projects and the cost of epidemic prevention and control measures during the epidemic prevention and control period, timely and accurately release and adjust the cost information of various construction projects, and provide a basis for both contracting parties to reasonably determine the project price.

The second is to speed up the transformation of traditional construction methods and vigorously promote prefabricated buildings; Improve the intelligence level of the whole industry and ensure the smooth flow of information and logistics.

Under the epidemic situation, the advantage of factory production of prefabricated buildings is less than that of traditional construction sites, and it is easier to achieve factory resumption than site resumption. The industry believes that the epidemic has had an impact on the construction industry, but it is also an opportunity for industry transformation.

In the future, prefabricated construction enterprises will be divided into two development models. One is a comprehensive large-scale industrial group, which manages the whole process of construction projects from planning to construction to final operation and maintenance; The other is a "specialized", "refined" and "sophisticated" professional enterprise, which is excellent, refined and specialized in a certain field and forms standardized and universal products under the condition of marketization.

Fan Jun believes that the potential of prefabricated construction projects in saving labor has not been fully exerted, mainly because the construction technology is not mature enough, the industrial workers are insufficient, and the quality and supply capacity of prefabricated components still need to be improved. "Therefore, at this stage, the government needs to continue to introduce preferential policies and incentives to promote the sustainable development of prefabricated buildings."

Yuan Zhenggang, president of Guanglianda Technology Co., Ltd. suggested that construction enterprises should actively use digital technologies such as cloud computing, big data, Internet of Things and artificial intelligence, and adopt more online coordination methods to organize production to ensure the smooth flow of information and logistics. In the information flow part, it is necessary to improve the collaborative business management system and realize the integration of project and enterprise management; In the logistics part, enterprises can establish their own centralized procurement platform by improving the supply chain, and grasp the trends of supplier’s product processing and transportation in real time through other information technologies, so as to effectively ensure smooth logistics on the basis of full and effective linkage with suppliers.

The third is to deepen the reform of the labor employment system, build an online employment information platform, establish a construction worker training system and a vocational skill appraisal system, and effectively solve the labor shortage problem.

The insiders believe that the construction unit can be guided to train its own construction workers, mainly special jobs and high-skilled construction workers, as the technical backbone to undertake the work of shift or supervision on the construction site; Encourage construction enterprises to establish their own assembled professional workers and improve the professional construction ability and level of assembled buildings. Large and medium-sized labor service enterprises can make full use of their own advantages to build an online labor service platform and provide qualified construction workers for construction enterprises. Small and micro labor service enterprises should transform and develop into professional operation enterprises and do specialized professional operations.

Xinhua News Agency economic analysts believe that the professionalization of construction workers can solve the problems of high turnover rate, high mobility and low sense of acquisition in the construction industry to some extent. Large and medium-sized general contracting enterprises with conditions can establish training and assessment institutions for skilled personnel, and independently carry out training, assessment and certification of enterprise workers. Government departments should guide construction enterprises to carry out pre-job training and skills upgrading training by strengthening school-enterprise cooperation, new apprenticeship and other forms, and establish a skill-oriented incentive mechanism. Enterprises and government departments should jointly do a good job in the formulation of relevant professional skills standards and evaluation norms for construction workers, and promote the professional appraisal of construction workers in accordance with the occupational types specified in the national vocational qualification catalogue.

planrow: Kuang Lecheng Wang Shengjun Jinlei

holdpen: Li Anran Xiao Zhenghua

Research cooperation unit: china construction news, china association for labour studies

Participate in researchpersonnel: Juck Zhang Yuan Bo Wang Ning Zhu Cheng Sun Yin

Zhang Lei Cui Lu Yang Youzong Li Wenzhe Gao Yangyang Cheng Xiaoli Lan Haixiao

editvolume: Zhang Changan Wanli Li Wei Li Zhen

　　The original Expo center created by Puyuan Sweater Innovation Park. Our reporter Li Zheshe

　　Corner of Puyuan Sweater Innovation Park. Our reporter Li Zheshe

　　The car stopper operates an integrated seamless machine in the intelligent weaving workshop. Our reporter Li Zheshe

　　Reading tips

　　Not long ago, the United States imposed new tariff measures on Chinese exports, including the textile industry. As an "ancient" traditional industry, the profit margin of textile industry is limited. Does the increase of tariffs have a great impact on enterprises? In Zhejiang Jiaxing Puyuan Sweater Innovation Park, a number of foreign trade enterprises not only solved the risks caused by tariff increase, but also gained more customers and orders by enhancing product competitiveness, expanding new global markets and improving their service capabilities to customers. Please follow the Economic Daily reporter into Puyuan Sweater Innovation Park to find out.

　　On the morning of September 8, there was a long queue in front of the omelet window of the cafeteria in the hotel of the town industrial park, among which there were many businessmen who spoke Japanese and Korean. Puyuan Town, a famous town of woolen sweaters in China, located in Jiaxing, Zhejiang Province, ushered in the purchasing season of woolen sweaters early.

　　A "small goal" of 100 million yuan

　　Products are competitive, and there is no business to do.

　　"My goal is at least 100 million!" Liang Wenmei is not Wang Jianlin. Four years ago, she just received her first foreign trade order — — 500 sweaters. For two years before, her foreign trade company didn’t make a penny. But in Liang Wenmei’s eyes, the company’s annual turnover reaches 100 million yuan, which is only a small goal.

　　More than 20 years ago, Liang Wenmei and Su Mingyuan, who just got married, left their hometown in Sichuan for Guangzhou with 300 yuan money, and began to struggle. They have knitted sweaters in factories, played with looms in rented houses and opened stalls in wholesale markets.

　　In 2005, Liang Wenmei was keenly aware that a group of customers suddenly appeared in the Guangzhou market. They spoke the same accent and picked up an amazing number of goods. After several inquiries, Liang Wenmei first heard the name of "Puyuan", a small town in Zhejiang. She immediately decided to leave the old market Guangzhou and go to the new market Puyuan to make a breakthrough in the world.

　　After opening a store in Puyuan for several years, Liang Wenmei, who loves tossing, has a new idea — — I want to do global business and sell sweaters to foreign countries. In 2013, Liang Wenmei took out all her possessions and established Zhejiang Kangying Clothing Co., Ltd., which specializes in foreign trade business.

　　However, Liang Wenmei, who has no foreign trade experience, has been drinking the northwest wind for two years.

　　The turnaround occurred in 2015. "I want to thank my first customer, who taught me how to do foreign trade business." At the Canton Fair that year, Liang Wenmei received the first order from Canada, 500 sweaters, amounting to more than 20,000 yuan. Liang Wenmei, who used to be a self-employed, didn’t know what a proforma invoice was and had never seen any formal forms. "I quickly save every email and every form sent by Canadian customers, and learn according to the appearance. This is how business is learned." Liang Wenmei said.

　　Soon, Liang Wenmei made her business in America. "In 2015, I received an order from American TJX company, which was also 500 pieces. This is a big brand. Later, we cooperated more and more. Now they give me large orders of more than 100,000 pieces a year, and the volume will definitely continue to increase in the future. " Liang Wenmei told reporters that since then, she has done more and more business with American customers. In the company’s turnover of 16 million yuan last year, American orders accounted for 60%.

　　When the reporter asked if he was worried about the customer’s stability and profit prospects in the face of the tariff increase, the hearty Liang Wenmei said loudly: "It doesn’t matter much to me to increase taxes, and I’m not worried. First of all, my products are unique in style, and I spend a lot of money on style development every year. It is difficult for Southeast Asian countries to make these styles, and American customers can’t change suppliers. "

　　It is precisely because her products do not follow the homogenization route and have strong competitiveness that Liang Wenmei has a strong voice when negotiating with customers. "Why don’t I worry? The second point is because all my foreign trade orders are based on ‘ FOB ’ Make a deal. In other words, I only need to send the goods to the port in Shanghai to complete the task. Prices such as freight and customs duties outside Shanghai port have nothing to do with me. " Liang Wenmei said.

　　So, who will bear the new tariff cost? Will American merchants reduce their orders for the coming year because of lower profits? "They had to raise prices, and finally American consumers bought the bill for tariffs." Liang Wenmei told reporters that her American customers have not only lost one, but also added a lot. In the first half of this year, her company even achieved an impressive performance of 80% year-on-year.

　　On August 13th, at the clothing exhibition in Las Vegas, Liang Wenmei gained unprecedented benefits. "Merchants are very interested in my products. There are many customers who place orders and take samples on the spot. My email response rate has reached 50% for the first time. It is expected that five or six companies will be transformed into long-term customers." Liang Wenmei said with a smile: "When I was working in a bank this morning, I received a phone call from the United States, saying that I would come to our company to see the products in October, which is very promising for cooperation."

　　In this regard, Liang Wenmei, who loves tossing, is not satisfied, and the new plan has broken ground. In order to get closer to customers, Liang Wenmei just registered a branch in Los Angeles last month, so that she can open up a bigger market in the United States.

　　"The market is so big, no matter what friction happens, as long as the products are good and there is no business to do. I believe that the small goal of 100 million yuan can be achieved in a short time. " Liang Wenmei laughed and told reporters: "Everything is just the beginning!"

　　Three Japanese customers came in a week.

　　Open up new markets and take the brand development route.

　　A sweater, tossed and turned, can’t find a seam. In the sample room of Jiaxing Gorgeous Sweater Technology Development Co., Ltd., the reporter found that the sweater here can be worn on both sides, because there are no seams on the inside and outside of the clothes.

　　Walking into the intelligent weaving workshop of Puyuan Sweater Innovation Park, the reporter understood the reason. "In traditional knitting, two sleeves and front and back are knitted by a flat knitting machine, and then the four sweater pieces are sewn up by the looper manually, and naturally there will be seams. With the most advanced integrated seamless machine, as long as the plate maker writes the program and the wool is connected, the machine can weave a complete sweater without a seam. After ironing the packaging, it can be shipped directly. " Shen Xiaoqi, general manager of Gorgeous Sweater Company, told the reporter.

　　The absence of seams is just one of the advantages of this machine. "Because of the elimination of manual looping, the use of all-in-one machine can save labor costs, shorten production time, and more importantly, avoid the impact of manual operation on quality uniformity, and the added value of products can be increased by about one-third." Shen Xiaoqi pointed to the sweaters in the sample room and said, "The sweaters produced by these all-in-one machines can sell for more than 1,000 yuan or even more than 2,000 yuan in shopping malls."

　　Good machines, naturally good prices. The price of this German brand all-in-one machine is as high as 580,000 yuan. Coupled with the high salary introduction and training of plate makers and car stoppers, a large-scale workshop needs at least tens of millions of yuan of investment.

　　"This investment is very worthwhile. My new clothes are very popular in the Japanese market and have received many orders." Shen Xiaoqi told reporters that in a few days, she will take these samples to Europe to see the market reaction.

　　Shen Xiaoqi, with a baby face, has entered the sweater foreign trade industry for almost 10 years. In the first few years, the orders she received were mainly from American supermarkets such as Wal-Mart, and most of them were "running orders". These orders were large in quantity, thin in profit and very sensitive to price. Later, with the increase of domestic labor costs and raw material prices, such orders were gradually transferred to Bangladesh, Vietnam, Cambodia and other countries.

　　In 2015, Shen Xiaoqi began to set up an R&D team, recruited designers and invested in established houses, bid farewell to the era of "price war" and turned to make a fuss about product quality. While slowly giving up the "running order" in the United States, Shen Xiaoqi has won many "small but refined" high-quality orders in new markets such as Japan and Italy, and the profit margin has also been improved.

　　"At present, the proportion of American orders of our company has dropped to more than ten percent. The increase in tariffs in the United States this time has an impact on us, but it can be tolerated. " Shen Xiaoqi told reporters that after learning the news of the tariff increase, she communicated with American customers, but the result was not satisfactory, and the other party asked her to bear most of the tariff costs.

　　"Fortunately, we have already begun to transform, upgrade product grades and develop emerging markets. Just this week, three Japanese customers came to our company to choose samples, and all of them were interested in products with higher added value. " According to Shen Xiaoqi, the turnover of Gorgeous Sweater Company was about 60 million yuan last year. Although some orders will be affected by the US tariff increase this year, fortunately, the share and profit margin of other markets are constantly improving, so it is expected that the operating income this year will not fall, but will be the same as last year.

　　While constantly developing new foreign trade markets, Shen Xiaoqi also turned his eyes to China. "The domestic market and the foreign trade market are completely different. To do foreign trade OEM, it is only necessary to produce according to the requirements of the order, and there is no need to directly face consumers. Doing domestic sales puts higher demands on brand, design and service capabilities. " Shen Xiaoqi said that with the transformation experience in previous years, she became more and more confident in her products. Last year, she registered two brands and was ready to start to deepen the domestic market and take the brand development route.

　　At lunch time, Shen Xiaoqi was not idle. She and her sister who came back from studying in Milan, Italy, kept pointing at the screen of their mobile phones and studied how their online stores could be improved to impress consumers with their products and brands.

　　"I won’t do it at this price."

　　Role change brings about the improvement of discourse power and bargaining power.

　　Near noon, Shen Qiang sat in the boss’s chair and looked out. The floor-to-ceiling window was bright and open, and his mood was more comfortable. In 2016, he founded Tongxiang Xindishang Fashion Co., Ltd., with a turnover of 11 million yuan in that year, which soared to 43 million yuan in the second year and doubled again in the third year, reaching 97 million yuan. In the first eight months of this year, the company’s revenue has already exceeded 100 million yuan.

　　This "rocket-like" performance is really surprising. With questions, the reporter walked into Shen Qiang’s company. The open space is full of plastic models dressed in fashion and design drawings on the wall, revealing a strong fashion atmosphere.

　　"Market fluctuations are not so terrible, and we have the strength to choose quality customers." Shen Qiang told reporters that before 2016, when he worked in other foreign trade companies, he mainly received low-priced orders from the United States, and the gross profit margin was even as low as 5%. "At that time, the company lacked the ability to develop products, and completely produced according to the order. In order to earn 50 cents more and 1 yuan money, it took huge risks, and it was possible to do business at a loss with a little trouble. If there is trade friction at that time, there must be many bankrupt companies. "

　　Seeing this, when he set up his own company, Shen Qiang resolutely refused to accept low-quality orders, but relied on "directional design". Different from the original design, "directional design" emphasizes more on the service ability to customers.

　　"For a big customer, we will have a team of at least 10 people. As long as the customer puts forward the directional demand, we will combine the latest fashion trends and propose a variety of design schemes, including styles, colors and materials selection. " Shen Qiang said that they extended from the downstream production link to the field of market research and design, so that they became not only a simple OEM role, but also a partner of customers.

　　The foundry can be replaced at any time, and the partner is not easy to find. The change of role has brought about the improvement of the right to speak and bargain. "The original way of sampling, proofing, quotation and production is completely in the hands of customers. Now, we have become participants in many links, and the right to speak has naturally improved. If the other party gives me a lower price, I can say rudely: ‘ I won’t do it at this price ’ 。” Shen Qiang told reporters.

　　Apparel industry seems to be traditional, but it requires quick response and innovation most. Fashion styles are fleeting, and the update speed is extremely fast. If you can’t respond quickly in design and production, you can’t talk about competitiveness. "Take my customer ZARA as an example. It is a typical example of fashion and quick sales. If it takes a month or two to make a sample dress like in the past, all the trends have passed, and the price is lower, the other party will not cooperate." Shen Qiang said that relying on the local complete industrial chain and strong service ability, his company can produce sample clothes for customers to choose within one day at the earliest.

　　"Unlike Chinese enterprises, the production cycle of enterprises in Southeast Asian countries is relatively long. First of all, in terms of raw materials, Southeast Asian countries generally only prepare conventional yarns, and most of the yarns, especially fashion yarns, have to be imported from China, which will increase a lot of transportation time. Secondly, the management level and worker efficiency of our company are significantly higher. " Shen Qiang said that this is also an irreplaceable important reason for China’s textile industry.

　　Practice your own skills and turn risks into invisibility. "The advantage of our company is here, and the country’s tax reduction and fee reduction are also great, and Sino-US economic and trade frictions have little impact. The original delivery date of the American order was September. After receiving the news of the tariff increase, the customer informed us to deliver the goods in advance, instead of shipping by sea, the extra freight was borne by the other party. In the end, it is still American consumers who pay this money. It is estimated that clothes that originally sold for $10 will rise to $11. " Shen Qiang said.

　　"But for ordinary processing plants that fight price wars, the impact will be great, and they can’t afford the new tariffs. If American importers are hit by tariffs to poor management or even bankruptcy, resulting in malicious discounts or cancellation of orders, the risk is even greater. " Shen Qiang believes that this is actually a reshuffle and a wake-up call to the industry. If backward production capacity with poor management, high energy consumption and no core competitiveness is eliminated, the whole industry will embark on a higher quality development path.