Original shui bo Dan mo du chi huo Xiao dui

Tomb-Sweeping Day can’t eat Youth League.

May be the last straw to crush Shanghainese.

Don’t be afraid, the "Youth League Takeaway List+Evaluation" is coming.

Foreign brands actually faintly beat local brands?

I also found the pearl that was missed in the evaluation in previous years!

/

It is divided into four parts.

There are 14 brands, 27 flavors and 78 youth groups.

Time-honored brand, online celebrity style, foreign group and rollover group.

At the end of the article, the "Full Version of Shanghai Youth League Takeaway List" is attached.

Express delivery at the destination & you can buy it without stopping the takeaway.

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VOL.01

Time-honored brand with stable development

Every year, time-honored brands and local time-honored stores are as stable as Mount Tai, so there are not too many evaluations.

In short, just looking for one is fresh and fresh, and you will never step on the thunder.

Pay attention to eating on the same day, the taste is better.

1. The king of cost performance in the Youth League

Pan yongxing cake yolk meat floss, fine sand

Skin look and feel: very thin, green color, single package.

Skin taste: it is also very sticky at room temperature.

Filling fullness: full

Overall sweetness: 5.5 points

Overall delicacy: 10 points

Cost-effective ratio: wheat green bean paste green group 4 yuan/wormwood egg yolk meat floss green group 8 yuan/only.

takeaway

Meituan (Jing ‘an, Huangpu)

* backstage reply keyword "Youth League" to see the full version.

evaluate

The surprising online celebrity pastry shop has a high cost performance and a dark horse taste.

The skin is thin and stuffed, and the skin is moist and sticky.

Eating in the mouth will not choke the throat, and it will not harden at room temperature.

No one was detected in the previous evaluations.

Wheat green bean paste green ball

The whole youth league is propped up by stuffing! The bean paste stuffing is delicious, with a unique sweet-scented osmanthus fragrance and a strong flavor. Many people think that the taste of green dough skin is too bitter, and they seriously suspect that they didn’t buy it right. The well-made green dough is faint plant fragrance and rice fragrance. We’re a little too hot for this one, but even if it’s not heated, it’s soft and sticky, even more sticky than my boyfriend!

Wormwood egg yolk meat floss green ball

Eating stuffing alone will not be salty, and there will be no complicated seasoning. The stuffing in the middle is also explosive, and the amount given is particularly large. It is clear and chewy. The invagination is slightly oily and tastes better. The most traditional wormwood turf is slightly more herbal than wheat green husk in theory, but it tastes little different in practice.

2. The most recommended time-honored brand with fluffy egg yolk.

Hongkou cake balls with egg yolk, meat floss and bean paste

Skin look and feel: large, oily and smooth, and the granules are packaged separately for easy storage.

Skin taste: not sweet, wormwood fragrance.

Filling fullness: fullness

Overall sweetness: 5 points

Overall delicacy: 10 points

Cost-effective ratio: 5.9 yuan with bean paste flavor/only 100g.

Salted egg yolk tastes 10.5 yuan/100g only.

takeaway

Meituan (Quanchengsong)

* backstage reply keyword "Youth League" to see the full version.

evaluate

Time-honored brands with daily sales of over 10,000 only sell two traditional flavors.

The front shop and the back factory are all freshly baked.

The skin is made of raw powder, and the taste is more q-elastic.

It belongs to the old brand that can stay a little longer, and it can stay for 3 days in cold storage.

Egg yolk floss

The stuffing is very full, the egg yolk floss is the most delicate and soft this time, and the salty taste is also the lightest this time, and there is no egg smell at all (although the fragrance is still not as good as Wuxi Xiaohong Cake Group). After eating a circle, the most surprising smell of salted egg yolk is it. Take a big bite, and you can eat thick stuffing in every bite, and your satisfaction is bursting.

bean paste

The skin won’t harden at room temperature, and its water retention is good. After drying for one day and heating, it immediately returns to sticky and sticky. Although it is very brushed and soft, it doesn’t stick to the mouth at the entrance, and it tastes full of elegant plant aroma. Concealed in soft sand, full of bean fragrance.

3. The most recommended time-honored snacks

-Explosicum Matcha Group

Shen Dacheng Matcha Milk Group and Matcha Durian Group.

Skin look and feel: there is a layer of powder that does not stick to hands and feels soft.

Skin taste: not sweet, very soft.

Filling fullness: fullness

Overall sweetness: 4-4.5 points

Overall delicacy: 10 points

Cost-effective ratio: Matcha milk ball 29.9 yuan/box 200g

Matcha durian group 18.9 Yuan/box 100g

takeaway

Box Horse APP (covering all districts in Shanghai)

* backstage reply keyword "Youth League" to see the full version.

evaluate

Shen Dacheng, with a history of 140 years, is a big cow in the youth league, playing with various tastes.

Making dumplings into snacks is a bit expensive, but it tastes a bit subversive.

The skin is delicate and soft, put it on the frozen layer and take it out, and it will soon thaw.

Matcha milk ball

The stuffing in the middle is made of cream and solid milk, which even smells of oil when eaten. The milk is not condensed together, but like a flowing heart. The sweetness is very restrained, which is the least sweet invagination in the whole evaluation. The skin feels soft and soft, and it is malleable and elastic when pulled, which can do better than many fresh Dafu.

Matcha durian Tuan

The skin of durian balls will be a little thicker and a little harder, and the Explosicum in the middle is the taste of fresh durian, which is gently softened into the mouth. Because the invagination adds real durian pulp, which is a little sweeter than the milk ball.

4. The most recommended time-honored brand with bean paste flavor

Wang Jia sha ai ye Xi sha

Skin look and feel: dark color

Skin taste: sticky, brushed, refreshing aroma.

Filling fullness: particularly full.

Overall sweetness: 5.5 points

Overall delicacy: 9.5 points

Cost performance: 41.3 yuan/6 PCs (online shopping)

takeaway

Meituan (at present, the Youth League has suspended takeout)

Can be called to run errands.

* backstage reply keyword "Youth League" to see the full version.

evaluate

An old brand founded in 1945.

Rare, the most traditional use of natural mugwort leaves, making green skin.

In last year’s Youth League evaluation, many local fans strongly urged Amway.

It’s big enough for a family to stutter for six months (joke: D).

Tearing is the fragrant bean paste, and the sweetness of the middle beans is slightly sweeter than that of Hongkou cake dough. The bean paste is ground very finely, so you can’t eat it.

The skin is moderate in thickness, and it is a little hard to take out, but it will become particularly soft when heated casually. The aroma is very refreshing, and the more you chew, the more fragrant it is, and it is fresh and greasy, and its extensibility is particularly good. Looking for a dream group, it has to be Master Wang!

5. Sweet and sour fruit bean paste green ball

Kutokuhayashi blackberry fine sand

Appearance of skin: thin skin, a little dry (transportation reasons)

Skin taste: soft, waxy, brushed and not sweet.

Filling fullness: it’s still full.

Overall sweetness: 5 points

Overall delicacy: 9.5 points

Cost performance: 50 yuan /6 PCs.

takeaway

Meituan (Huangpu District)

* backstage reply keyword "Youth League" to see the full version.

evaluate

This year is just 100 years old.

The most famous are Malantou Youth League and shepherd’s purse Youth League.

Innovative tastes such as vegetarian crab powder green group and blackberry bean paste green group are also popular.

We bought it, probably because of the take-away extrusion and air leakage. It looks like a small broken ball with a little bad appearance and some skins are a little hard, so once again, we must not blow the hair. However, the flaws don’t cover up, and the taste can still be hanged.

The red bean paste is very moist and can taste the sour taste of black plum, which is sour and sweet. The stuffing is not very full, but it tastes more balanced with soft glutinous skin. The brushed green skin and the red bean paste with a flowing heart inside will blend together slightly.

6.3 colors of time-honored online celebrity Youth League

Xinghualou 3-color "Youth League"

Skin look and feel: the shape is good

Skin taste: the skin is restrained in sweetness, relatively q-elastic, and the extensibility is average.

Filling fullness: very full.

Overall sweetness: 7.5 points

Overall deliciousness: 7.5 -9 points

Cost performance: 95 yuan/box /6 PCs.

takeaway

Meituan (Quanchengsong)

* backstage reply keyword "Youth League" to see the full version.

evaluate

Founded in 1851, it stood in line for 3 hours at the height of the fire, and the price of scalpers increased tenfold.

It’s an old brand that likes innovative tastes very much.

In that year, the pink and purple "Youth League" was launched, which caused the whole network to punch in.

There are also flavors such as shredded chicken bacon and cheese beef.

Green-green ball with bean paste

Dafu in the youth league is made of glutinous rice from Wuchang, Heilongjiang. QQ is soft, not very sticky, and has a faint fragrance. But the rose bean paste is too sweet. Perhaps the signature salted egg yolk meat floss green ball is the king.

Pink-yogurt flavor

Online celebrity pink "Youth League" newly released in 19 years, there is no need to queue up to buy it this year. Thick cheese flavor, the overall milk flavor is quite sufficient, and you can also eat coconut fruit, and the sweetness will not be too exaggerated. This one is most recommended.

Purple-purple sweet potato and bean paste flavor

It is a online celebrity flavor produced in 19 years, with sweet bean paste in the middle, fine bean paste and a faint rose flavor.

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VOL.02

Online celebrity & Wonderful Youth League

It’s not a youth league that is selling now, but it always seems a little less interesting.

Many of them have also left the category of youth league.

Run to the avenue of Dafu, snacks and other cakes.

Either because it is original and delicious, or because it can be preserved for a long time.

It’s still worth a taste

1. Edible "blush" dumplings

Box horse x flowers know WOW meets the flower god "blush" dumplings

Skin look and feel: pink blush color, mini head.

Skin taste: more Q-bomb, with different tastes, sweeter.

Filling fullness: relatively full.

Overall sweetness: 9.5 points

Overall deliciousness: 6.5-7 points

Cost performance: 35.9 yuan/box 190g

takeaway

Box Horse APP (covering all districts in Shanghai)

* backstage reply keyword "Youth League" to see the full version.

evaluate

Co-branded with beauty makeup, nice blush color scheme.

People want to ask about the color number. The packaging is also exquisite, and you can collect it after eating.

Chestnut creamy taste

You can eat a piece of chestnut granules, and the taste of chestnuts is relatively cured. When eating, it can be served with two flavors of pop rocks, and the feeling of bouncing with your mouth is quite exciting.

Taotao cheese flavor

Overall, it has a strong cheese and peach flavor. Just smelling it, Momoka is quite obvious. The outer skin QQ is different from the traditional youth league. The invagination tastes like Cantonese moon cakes, which are sweeter.

Taro milk flavor

The sweetest of the three models, each of which tastes like drinking milk tea, is suitable for the dessert party.

2. Stripes of youth league

Box horse x tiger head bureau egg yolk seaweed meat floss green ball cake

Skin impression: the green ball is made into a "strip cake"

Skin taste: light taste and good extensibility.

Filling fullness: very full

Overall taste: soft and glutinous

Overall sweetness: 7 points

Overall delicacy: 7.5 points

Cost performance: 19.9 yuan/box 300g

takeaway

Box Horse APP (covering all districts in Shanghai)

* backstage reply keyword "Youth League" to see the full version.

evaluate

Box horse and the Chinese dim sum shop that burst into flames jointly signed, and the two chefs were ecstatic.

Super showman’s striped youth league.

The skin can be pulled and brushed at will, and it is soft to pinch. The unified feature of the green ball that can be preserved for a long time is that it is not too sticky. It seems that it is easier to eat when it is made into long strips, and the stuffing will not fall everywhere.

The invagination is the taste of egg yolk seaweed floss, and the ratio of invagination to skin is just right. The light skin just neutralizes the salty and sweet taste of invagination and is not too oily.

3. Hangzhou China Time-honored Brand Innovative Taste

Zhiweiguan egg yolk floss cheese

Jasmine green sea salt raw coconut latte

Skin look and feel: slightly transparent, excellent extensibility.

Skin flavor: sweet, with strong green wort and wormwood flavor.

Filling fullness: fullness

Overall sweetness: 7 points

Overall deliciousness: 5 -7.5 points

Cost performance: 5.9 yuan/box /2 PCs.

takeaway

Box Horse APP (covering all districts in Shanghai)

* backstage reply keyword "Youth League" to see the full version.

evaluate

Hangzhou’s time-honored Chinese concept of knowing taste was founded in 1913.

Packaging is a very pink Chinese style.

The sweetness is relatively restrained, and it is not bad in the small snacks of the Youth League.

Egg yolk floss

The salted egg yolk in the middle is chewy, and it is very fragrant with New Zealand butter. The key is not sweet and greasy. On the contrary, the skin is sweet, which can be 8 -9 points sweet. At room temperature, the epidermis can be drawn crazily, but it is not glutinous, but has a slightly Q taste.

Cheese, cheese.

Cheese cheese sandwich, the cheese flavor is still very strong, it is hard to eat at room temperature and it is not easy to melt. After heating in the microwave oven for 30 seconds, it will soften slightly, and the skin will melt like porridge, which will be more delicious.

Jasmine qingti

Jasmine flavor and green flavor can be smelled at once, with a faint fragrance and not too sweet.

Sea salt coconut latte

The invagination is soft, like a moon cake, and the latte is very heavy, a bit like coffee candy, slightly bitter. Personally, the stuffing tastes a little separated.

4. Minority Hakka salty tea tastes green.

Shanhaichao salty tea cake, dried tangerine peel and bean paste, salted egg yolk meat floss

Skin look and feel: 3 colors, each round.

Filling fullness: fullness

Cost performance: 88 yuan/box /6 PCs.

(Off the shelf)

evaluate

Shunde restaurant Shan Haichao and master Lin Zhenguo, the master of Cantonese cuisine,

Together, we created a green group with salty tea flavor.

The combination of meat and vegetables in the middle, such as shrimp, mushrooms, pork and preserved vegetables, is Hakka’s taste.

A gift box has three flavors, but it can only be stored for a few days. The package is particularly beautiful and can be given as a gift.

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VOL.03

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Online celebrity gaotuan branch is now selling in the field.

This time it was completely planted with grass, and both families were unexpected.

There is even a tendency to surpass Shanghai’s time-honored brands.

However, the youth league in other places is delicious, and after transportation,

All tastes should be discounted, so it’s better to eat locally.

1. The most amazing invagination in the audience

Wuxi food market online celebrity gaotuan

Xiao Hong Gao Tuan Branch (Daoxiang Branch) Egg Yolk Rousong

Skin look and feel: relatively large

Skin taste: fresh

Filling fullness: fullness

Overall sweetness: 4.5 points

Overall deliciousness: 8.5 points (only refers to purchasing)

Cost performance: 9 yuan/only.

takeaway

Taobao daigou

evaluate

The online celebrity cake group in Wuxi food market has been in operation for more than 20 years.

There are two municipal medals on the facade, so hot that there are scalpers and daigou.

Maybe it took a whole day to transport it, but it was still frozen. When I got it, it was already hard. A lot of stuffing is given, and the outer skin is slightly thick to wrap the stuffing in the middle.

The stuffing in the middle is very delicious, with distinct threads, fresh and sweet taste, and the aroma of eggs will stay in the mouth for a long time. Even if there are many old brands in Shanghai, it is still the most fragrant salted egg yolk invaginated in this evaluation. I have been planted with grass, so I must eat it when I go to the local area!

2. Nanjing local manpower pushes the Youth League

Xu Ayi Qingtuan Egg Yolk Rousong

Skin impression: each one is full and half the size of a fist.

Skin taste: fragrant and glutinous.

Filling fullness: full

Overall sweetness: 6 points

Overall deliciousness: 8 points (only refers to purchasing)

Cost performance: 8 yuan/only.

takeaway

Taobao daigou

* backstage reply keyword "Youth League" to see the full version.

evaluate

This is an old handmade shop pushed by local manpower in Nanjing.

Hidden in the alley, but still a long queue.

Ranked first in the Nanjing cake group heat list.

It looks full and round to the naked eye. When fresh, the smell of rice and wormwood is very strong. When heated, the room is full of fragrance. The egg yolk inside is a whole one, which is very fragrant.

3. Suzhou Net Red Auntie Youth League

Suzhou Shen Ji Qing Tuan zhi ma dou sha

Skin impression: relatively small, 1 mouth, 1.

Filling fullness: fullness

Cost-effective ratio: 1 yuan with bean paste/1.5 yuan with sesame seeds/only.

takeaway

Taobao daigou

* backstage reply keyword "Youth League" to see the full version.

evaluate

Aunt Shen Jianfen, the proprietress, inherited her craft from her grandfather.

It has been made for decades and is the most popular cake group in Suzhou.

The youth league is the smallest in this evaluation, only 2-3 coins in size. But the cost performance is very high, with an average price of more than 1 yuan. Sesame stuffing is still flowing. In addition to the traditional tastes, there are also innovative new flavors such as chocolate stuffing, five kernels and hundred fruits.

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VOL.04

Rollover group, but the cost performance is ok.

Maybe the greater the expectation, the more I want to spur.

For the sake of cost performance, comfort yourself, what kind of bike do you want?

1. The green ball delayed by the skin

Master Bao’s egg yolk meat floss green ball

Skin impression: small one, good shape.

Skin taste: smells light aroma, slightly salty, Q-bomb.

Filling fullness: not bad

Overall sweetness: 7 points

Overall delicacy: 6.5 points

Cost performance: 22 yuan/box /4 PCs.

takeaway

Meituan (Quanchengsong)

* backstage reply keyword "Youth League" to see the full version.

evaluate

Master Bao, who is famous for his meat floss, made the meat floss into a green ball.

It’s a little overturned, but the price is cheap in the egg yolk meat floss youth group.

The invagination is a delicate meat floss, salty and fragrant. It may be because the invagination is rich, so it is matched with a thicker outer skin.

Whether the skin chews is soft or not, but the Q-bomb is brittle and tough. However, the skin is a little salty, and the sweet party is a little incompetent. It is better to eat the whole one together.

Summary of this evaluation

1. Eat Youth League. You can’t go wrong by picking one of the most recognized old brands in Shanghai.

2. Qing Tuan, freshly baked is the best, and it is best to eat it while it is hot.

3. online celebrity style, the leather is far less than the existing one, and there is much novelty in it.

3. The youth league from other places tends to beat the Shanghai Youth League, but no matter how delicious it is, the taste will be discounted after transportation, so you must go to the local area to eat.

Heating TIPS

1. It’s better to eat it while it’s fresh.

2. The microwave oven usually lasts for 30 seconds. If it is overheated, it will lose water and harden.

3. It usually takes a few minutes to steam over the water, and it is easy to steam the skin.

4. If you want to keep it for a long time, you can put it in the freezer and steam it when you eat it.

* The method of heating greatly affects the taste, otherwise the delicious green balls will be spoiled.

Keyword reply "Youth League"

View the full version of Shanghai Youth League takeaway list.

Including purchase channel+taste+where can I buy it?

Photography | Liu Chuanfeng Design | Lao Wang next door

* The pictures and words in the text are original by the team.

The thief is far away.

Takeaway list 1, Minhang article

Shanghai 2022 Online Shopping Raiders

After unsealing, eat all over Xuhui together.

"Being slightly fat is the best figure"

– The End –

Original title: "Evaluation of 78 Youth Groups, with a list of takeout in the whole city"

Read the original text

"Steady! Add up the paddle frequencies! Come on! There are the last 500 meters! " On the waterway, the athletes struggled to paddle and cut the waves; On the shore, coaches, team leaders, etc. followed by cycling all the way, cheering up while commanding the team members, and the constant shouts resounded through the lake, becoming a beautiful landscape at the scene of the highest-level rowing competition in China.

From September 5 to 9, 2023, the National Rowing Championship was held in Yulin Water Sports Center, Shaanxi Province. A total of 731 athletes and 299 boats from 21 teams including Hubei, Zhejiang, Guangdong and Fujian competed for gold medals in 14 events. 31 athletes from our province participated in 11 events, and after fierce competition, they won 1 gold and 1 bronze.

Yu Jingyi went into battle with injuries.Hubei team won the gold medal of women’s solo boat again after 22 years.

In the women’s single sculls final held on the 8th, Yu Jingyi won the championship with a score of 7 minutes 49.67 seconds.

It was a crosswind that day, with occasional raindrops flying. With the starting gun, six boats from Hubei, Guizhou, Jiangsu, Henan, Jiangxi and Shanghai entered the women’s open single sculls final A. In the first half of the 500-meter race, the contestants struggled bravely, but Yu Jingyi did not seize the advantage and ranked third. By the time she reached 1500m, Yu Jingyi maintained a good physical condition, and her oar was powerful, which enabled her to overtake. In the sprint stage, she accelerated the paddle frequency, and finally won the gold medal by leading her opponent by 1.46 seconds! This is also the second time that the Hubei team won the gold medal in the women’s solo boat project after a lapse of 22 years. The last time the Hubei team won the gold medal in the solo boat was in 2001.

Behind the success is the team’s all-out efforts and the tenacious struggle of the players. Few people know that Yu Jingyi didn’t start rehabilitation training until one and a half months before the game because of injury. On the night before the game, Yu Jingyi was still taking medication because of hip joint glenoid lip injury. During the competition, Yu Jingyi endured physical pain, overcame various difficulties and finally won the first prize.

Yu Jingyi used to be a kayaker, but later she switched to rowing and practiced rowing for just over a year. Chen Zheng, head coach of Hubei Rowing Team, said that Yu Jingyi’s physical fitness is very good, and she has both physical fitness, endurance and outburst. Although she is in poor health, she has broken through herself with tenacious fighting spirit.

Yu Jingyi said that the gold medal was really hard-won, and all this was attributed to the joint efforts of the team. Thanks to the care and support of the center, the training guidance of the coaching team and the full support of the medical team. What we have to do now is to take every step in a down-to-earth manner and strive to win gold and silver for Hubei in the National Games!

In addition, Zhang Qiuyi, He Jiaying, Shi Hongmei and Yang Rongrong won the third place in the women’s open four-person single paddle final held on the 9th. Wu Yongmei, Li Duolei, Sun Ning and Wei Wenlin won the fourth place in women’s open sculls.

Provincial aquatic center: gathering strength for "three major preparations" to strive for a breakthrough

The person in charge of the provincial aquatic center said that the competition was a little regrettable and did not fully reflect the overall strength level of the Hubei team. In addition to Liu Zhiyu, Wang Zifeng and Li Wenlei, the three main players selected for the national team were absent for preparing for the Hangzhou Asian Games, and absolute main players such as Lin Xinyu and Zhang Peixin were also unable to participate due to injuries. Zhang Peixin, in particular, just won the gold medal in women’s synchronized single oar at the Chengdu Universiade held in August. During her preparation for her return to the province, she chose to retire because of injury and illness, which caused the overall strength of the Hubei team to be insufficient. Fortunately, there was little gain in the competition, and the gold medal in the women’s solo boat was very meaningful, which made people see progress and hope.

In the next step, Hubei team members will do their best to play the upcoming Asian Games in Hangzhou, achieve the set goals, and make a good start for the "three major preparations" of this cycle. In the future work, Hubei team will continue to strengthen physical training, constantly improve the level of special sports, give full play to the advantages of the project, lay a solid foundation for next year’s Paris Olympic Games and the Guangdong, Hong Kong and Macao National Games the year after, strive for breakthroughs, and contribute to accelerating the construction of a strong sports province in Hubei to a higher level!

The competition was hosted by the Water Sports Management Center of the State Sports General Administration, China Rowing Association and Shaanxi Provincial Sports Bureau, and was undertaken by Shaanxi Water Sports Management Center and Yulin Sports Bureau.

　　On the evening of April 16th, after reaching a settlement agreement with the rights-defending female car owner, on the morning of 17th, The Paper reporter saw at the scene that the new car showroom of the Mercedes-Benz dealer Xi ‘an Lizhixing 4S shop had been emptied overnight — — Yesterday, there were no cars in the new car exhibition hall full of vehicles, and there were no staff at the front desk of the exhibition hall. A note "Suspension of new car sales business" was posted at the door of the store. The after-sales maintenance department of the 4S shop is still in operation, and there are vehicles waiting in line at the door.

Xi ‘an Lizhixing 4S Store suspended the sales of new cars. The Paper reporter Wang Jianshe

　　The Paper reporter noticed that some car owners who claimed to have been charged financial service fees came to ask for a refund, and the staff of Xi ‘an Lizhixing Mercedes-Benz 4S store registered the car owners who came to defend their rights. Some car owners communicate at the scene. One of the car owners said that the car he bought in 2017 was charged more than 36,000 yuan. According to the live report screen of the China Business Daily, some car owners said that when they came to pick up the car today, they found that the exhibition hall was empty, so they can only wait.

　　According to The Paper’s previous report, on the afternoon of April 16th, Beijing Mercedes-Benz Sales & Service Co., Ltd. once again apologized to the car owner and the public for the incident of female car owners crying about rights protection in Xi ‘an.

　　Mercedes-Benz said that it will immediately suspend the sales operations of authorized stores of relevant dealers, investigate the operational compliance of relevant dealers, and conduct a third-party compliance audit of its dealer network.

The demon king returned with a heavy weight, and the fire was full! The second season of the online cartoon "King forgives" will be broadcast exclusively on Tencent video at 10: 00 every Saturday from December 30th. After customizing the file, the official has released the second season animation OP and several previews PV. Lv Shu and Xiaoyu will embark on a new adventure in the new story, and the animation will bring you joy in the New Year in a funny style.

happyEFan, sympathetic expression of the younger generation

The animation "King Forgive Me" tells the story of a high school student, Lu Shu, who awakened a supernatural ability in a car accident, collecting negative energy through "killing people", "irritating people" and "choking people", becoming stronger and stronger by transforming negative energy into spiritual resources, and finally becoming the strongest "big devil" on the surface with a mouth.

Different from other animations, the animation of "King Spare My Life 2" focuses on the concept of e-fan, focusing on aura recovery, supplemented by modern humor, which is not serious, but makes people feel relaxed and happy. Playing with stalks and interesting reversal of plots always stirs the emotions of the audience. Lu Shu, the male host of "Heaven and Earth", has become a substitute for contemporary young people and has spoken out what everyone dares to say in their daily lives. The cool feeling created by the highly stylized music and picture production is also widely praised by the public.

In addition to fun, the warm and healed brotherhood and grand world outlook in this animation also brought a strong sense of healing to the audience, as if all negative energy would be absorbed in the process of chasing fans. It resonates with and expresses the mental state of contemporary young people, which makes E people enjoy themselves and relieve their anger. I people will be unconsciously attracted by the magnetic field of animation after watching it, and then laugh.

Guoman flowePeople,Enrich the group image and rekindle the blood

"Let others live, fix for yourself"! As the ceiling of E-people in animation industry, Lu Shu, the king of strong mouth, used other people’s resentment to improve his cultivation, and then mastered the "irritating" traffic password. Its seemingly unattractive people’s design often makes people hate and love because of the rationality of "Yi". In the second season of animation, Lu Shu will continue to grasp the underlying logic of "making others angry and improving themselves", bringing more joyful and funny content to the audience. At the same time, he will also bring more excitement to the audience in the new adventure of competing with foreign forces for relics and completing dangerous spy missions.

Lv Xiaoyu, a smart girl with a poisonous tongue, looks lovely, but her ability to kill others is not under Lv Shu’s. In the first season, she once filled Li Xuanyi with resentment because of the plan. At the same time, she is also a foodie. In her daily life, she will be happy because of a tomato scrambled egg, and she is often pinched by her brother because of her gluttony. In the second season of animation, she will complete her personal growth and transformation, and fight side by side with her brother.

In addition to the brothers and sisters Lv Shu and Lv Xiaoyu, there are also a lot of group characters in the animation. Li Xianyi, a good neighbor who is always angry with Lv Shu’s brothers and sisters, is a talented girl Cao Qingci in Daoyuan class who can only practice sword, Nie Ting, who is cold and rational but extremely justifying her faults, Li Yixiao, who is straightforward and timid, and a little fierce and super cute beast … Through these various characters’ meeting experiences, they are intertwined.

Brother and sister fight side by side, and the story of the ruins continues to be wonderful.

The animation "King Rao Life" is adapted from the novel of the same name created by the platinum writer "Talking Elbow". The first season of animation was broadcast in 2021. The unique style, wonderful role setting and humorous plot made this novel, unique and rich animation gain a lot of audience’s love as soon as it was launched, with the total broadcast volume exceeding 400 million and the average broadcast volume exceeding 35 million. The second season animation is still produced by Penguin Film and Tencent Animation, produced by Big Firebird Culture Company, directed by Nishimura Liang, and starred by voice actors such as Ajie, Yang Tianxiang, Zhao Shuang, Wei Chao and Liu Cong.

In the first season, Lu Shu has entered the Daoyuan class to learn the basics of power, but during a relic security work, he was involved in the ruins that suddenly opened with his classmates, and the content of the second season of animation began. It can be seen from the preview information released at present that in the era of Reiki recovery, the man who has awakened his special ability intended to be a low-key person, but for the sake of his sister Lv Xiaoyu not being hurt, he took the initiative to take responsibility and entered the game, and decided to join hands with his sister Xiaoyu to safeguard the world.

Will Lu Shu, who has outstanding performance in the ruins, become the regular army of tight encirclement? How many people will he have to be angry with and what challenges will he face on his way to becoming the Great Devil? With a mouth, what other surprises do you not know about Lushu? Stay tuned!

　 　 　 　As a youth-oriented industry, the actress at this age (24 years old) of Nagata has already needed to consider pulling out. In the past, these retired AV actresses either stayed at home and taught their children, or completely lost their news, thus achieving a real retirement.

　 　 　 　It’s ok to continue in the AV business, and some people choose to go behind the scenes and become makeup artists. After all, as an old-timer, my skills in all aspects are always better than those of my younger generation.

　 　 　 　At the beginning, there was a female group named "Ebisu Muscats" that attracted attention. All the members of the group were retired AV actresses, nightclub publicists and so on. After packaging, they made various variety shows and performances together.

　 　 　 　Up to now, this women’s group has changed many groups of members. Even if the new members don’t look so familiar, if you search its information, you will surely see many "old acquaintances" among the past members.

　 　 　 　Of course, when it comes to the transformation of actresses, Kirara Asuka is bound to be an unavoidable topic. After retiring early, she not only invested in a beauty shop, but also did a great job in designing swimwear and underwear. Even in August last year, Teacher Tomorrow Flower’s hotel was opened.

　 　 　 　Perhaps no one could have thought that this former top actress had such a strong talent in business.

　 　 　 　However, the above paths are either not easy or not so comfortable. Some people are as prosperous as Kirara Asuka, but some people also lose their wives’ money when they start a business. Ueharaai, another well-known actress, chose a business that is comfortable and can make quick money — — Speculate virtual currency.

　 　 　 　Not only do I share my experience with netizens on Twitter every day, but I also believe that it will rise with confidence, and then there is the leek behavior of "others are afraid that I am crazy, and others will clear their positions and I will add positions". As for what the virtual currency market is like recently, I think most of your friends have heard of it.

　 　 　 　Incidentally, Ueharaai, who lost all his wife, was forced to "make a comeback" earlier this year (but it seems that she only performed offline).

　 　 　 　It is under the influence of the general environment that "online celebrity", a glamorous and comfortable job with almost zero cost, may become the home of more and more female talents.

　 　 　 　It’s just like the "most popular actress" list published every year. The popularity of social platforms is also the embodiment of these teachers’ achievements in another field. The success of Kirara Asuka and Shentian’s praise of beauty undoubtedly tells the outside world that there are always two brushes to achieve top flow in one line.

In this year’s Spring Festival, seven films were released, covering comedies, science fiction, suspense, sports, animation, etc., which were richer and more diverse than in previous years.

According to the data of Lighthouse Professional Edition, as of 0: 10 on January 25th, the total box office (including pre-sales) of the Spring Festival in 2023 (January 21st-January 27th) exceeded 4 billion.

The ranking shows that Man Jiang Hong, Wandering Earth 2, Bears with Me and Bear Core are among the top three at the box office.

"Man Jiang Hong" and "Wandering Earth 2" are on the verge of a big box office battle.

During the Spring Festival, the audience is more willing to enter the cinema. In addition, this year’s Spring Festival file can be described as "the best in history". Every movie has the determination to win and started a box office war without smoke.

Among them, the best pre-sale and reputation is the excellent soft science fiction movie Wandering Earth 2.

With the support of big IP, starring Frant Gwo+Jason Wu+Andy Lau, and the first box office and word of mouth, it naturally occupied the first place in the box office list on the first day of release.

Before the official release, thanks to the basic advantages, the number of people who want to see Wandering Earth 2, the proportion of films arranged and the pre-sale box office are higher than that of Manjianghong. On the first day of "Wandering Earth 2" on New Year’s Day, the number of screenings was 115,000, accounting for 27%; On the first day of "Man Jiang Hong", the number of screenings was 110,000, accounting for 25.6%.

But the position of the movie Wandering Earth 2 is not unshakable. Facing the "strong enemy" — — The word-of-mouth of "Man Jiang Hong" directed by Zhang Yimou is constantly fermenting, and the box office trend and film arrangement of the film are also constantly changing. On January 24th, Manjianghong, which has a more friendly viewing threshold, overtook Wandering Earth 2. At present, the box office and box office forecast of the latter are higher than the former.

According to the data of Cat’s Eye Professional Edition, compared with the opening of the New Year’s Day, the box office record of the seven new films at this time has changed obviously. The movie Manjianghong surpassed Wandering Earth 2 in a single day, and Bears with Me "Bear Core" even surpassed Nobody to enter the top three. The movie "Man Jiang Hong" went down at the box office and even rushed to the hot search list.

In this regard, some people broke the news that the IMAX field, a special effects movie that should have played Wandering Earth 2, was filled with a non-special effects movie "Man Jiang Hong". Not only that, but also fans said that "Man Jiang Hong" stole the box office of "Nobody". On January 24th, the propagator of the movie "Man Jiang Hong" responded that the so-called "stealing box office" and "ghost field" of "Man Jiang Hong" was that someone deliberately hacked the film.

"China Table Tennis Jedi Counterattack" was difficult to break through at the box office yesterday.

The film China Ping-Pong’s Jedi Strike Back was influenced by many factors, and it was rescheduled from the first day of New Year’s Day to the third day of New Year’s Day. However, the overall situation of the Spring Festival has been decided. On the first day of its release, the sports film "China Ping-Pong’s Jedi Counter-Strike" had a box office of less than 50 million, with only 9.7% of the films arranged, and the attendance rate was only 14.5%, far lower than other films.

As a result, it has become the worst box office performance among the newly released films in the Spring Festival. At present, the professional version of Cat’s Eye Film predicts that China Ping-Pong will eventually have a box office of 250 million, which shows that the performance has been far below expectations.

Bears are still strong. The drama is not as good as the cartoon.

On the whole, this year’s Spring Festival box office drama is not as good as cartoons.

Parent-child group is still an important audience of the Spring Festival file. The animated film "Bear Haunted with Me" Bear Core "won the third place in the single-day box office, becoming the TOP3 in the same period with an expected box office of 1 billion+,and will also become the first 1 billion+movie in the series of animated IP.

From the perspective of return on investment, Bears with Me "Bear Core" is a cost-effective one, which also proves the importance of continuously cultivating IP value.

However, before its release, the animated film Deep Sea, the comedy Exchange of Life and the film Nobody with the top YiBo blessing failed to become dark horses.

From the word of mouth, "Exchange of Life" has been criticized as an embarrassment, far from reaching the level of Hi, Mom’s play. Although the collocation of Lei Jiayin and Zhang Xiaofei is innovative, it has been held back by the plot, and the counterattack after word of mouth fermentation may be extremely slim.

However, the movie atmosphere of The Unknown and Deep Sea does not match the image of "family fun" in the Spring Festival file, and the threshold of Guanyin is relatively high, and the possibility of counterattack is relatively low.

At present, the movie "Exchange of Life" has accumulated 236 million box office, and the final box office is predicted to be 369 million. The movie "Nobody" has a cumulative box office of 339 million, and it is predicted that the final box office will be 675 million; The movie Deep Sea has accumulated 218 million box office, and the final box office is predicted to be 612 million.

　　Author | Gao Xiaohong

　　Source | China Broadcasting Magazine (ID:zggbzz)

　　At present, China is facing the severe challenge of novel coronavirus (NCP or COVID-19 in English, COVID-19 in Chinese). The epidemic situation in COVID-19 is a particularly serious public health emergency, which greatly threatens people’s lives, health and safety. As of February 18th, 72,530 cases have been diagnosed, including 11,741 cases of severe illness and 1,870 cases of death.

　　On February 3, General Secretary of the Supreme Leader clearly pointed out at the The Politburo Standing Committee (PSC) meeting: "The current situation of epidemic prevention and control is severe and complicated, and some people have anxiety and fear. The propaganda and public opinion work should be intensified to coordinate online and offline, domestic and international, major and minor issues, better strengthen confidence, warm people’s hearts, gather people’s hearts, and better safeguard the overall stability of society."

　　In this critical period, "the news media is the main body of communication and responsibility of emergency reports, and undertakes important missions such as information communication, comforting people, supervising the government and mobilizing society". The domestic mainstream media, represented by the Central Radio and Television General Station (hereinafter referred to as the General Station), fully responded to the prevention and control of the COVID-19 epidemic, fought in the front line of fighting the epidemic, took the initiative to undertake the anti-epidemic mission of the mainstream media, timely released authoritative information, accurately reported the epidemic, responded to social concerns, grasped the "time effect", actively guided public opinion, and created a good public opinion atmosphere for rallying people’s hearts and enhancing confidence in fighting the COVID-19 epidemic. This paper focuses on the specific measures taken by the General Station during the fight against the COVID-19 epidemic.

　　01

　　Unblocked information:

　　Give full play to the authority and professionalism of mainstream media

　　1, timely, open and accurate report on the progress of the epidemic

　　The report of unexpected events refers to the news media’s integration of media resources in the process of the occurrence and development of events, and their reporting and evaluation of various situations related to events to the society and the public. After the outbreak of COVID-19 epidemic, a major public health event, the whole society paid close attention to the epidemic information and the progress of epidemic prevention and control. China quickly launched a Class I response to major public health emergencies, and the National Health and Wellness Commission and the health and wellness commissions of all provinces, autonomous regions and municipalities directly under the Central Government announced the epidemic information of infectious diseases in their respective administrative regions to the public. The information on epidemic situation of infectious diseases should be published in a timely and accurate manner. At the same time, the news media should also report the true information of emergencies in a timely and accurate manner according to the law, protect the people’s right to know, and contribute to the handling and aftermath of public emergencies.

　　Since the outbreak of the war of resistance against the epidemic, the general station has released authoritative information in time and continuously spread the epidemic situation around the clock. The News 1+1 column of CCTV, the general station, has been arranged as a whole and specially planned, and has continuously reported the COVID-19 epidemic since January 20th.

　　On January 20th, this column was connected with Academician Zhong Nanshan, the leader of National Health Commission high-level expert group, to introduce the basic situation of COVID-19 epidemic, which played a role of "setting the tone" in the information dissemination of COVID-19 epidemic. Since January 26th, CCTV News Channel of the General Station has launched "Special Report on the War Epidemic", with the theme of fighting the epidemic, continuously focusing on the national situation of fighting the epidemic, and releasing the latest data of the epidemic in time, so that people can know fairly well. It also connected with reporters from the front-line general station of the anti-epidemic in real time, showing the good mental state of all regions and departments in fighting the epidemic with one heart and one mind. At the same time, we will give full play to the advantages of the platform and share the program resources. From January 29, CCTV will broadcast CCTV programs simultaneously from 10: 00 to 11: 00 and from 15: 00 to 16: 30 every day.

　　In the reporting of major public health emergencies, the openness and transparency of information is very important. As a bridge connecting the government and the people, the mainstream media should disclose authoritative information at the first time and occupy the first place in the public opinion field.

　　From January 26th, the press conference of the State Council Press Office, National Health Commission Press Conference and the State Council Joint Prevention and Control Mechanism will be broadcast simultaneously by CCTV’s comprehensive channel and news channel, and broadcast simultaneously by China Voice. Every day, through the live broadcast of the press conference on epidemic prevention and control, the prevention and control information in COVID-19 can be disseminated openly and transparently, and the people’s right to know is fully respected and guaranteed. At the same time, speaking in a timely, active and rational manner has also curbed the spread of online rumors.

　　2. Interview authoritative sources and release authoritative information on epidemic prevention and control.

　　After the outbreak of COVID-19 epidemic, the spread of all kinds of information, especially the spread of new media space on the Internet, is very active, which makes the people contact with a lot of information every day, and the phenomenon of information overload appears. At the same time, the people are very concerned about the spirit of the central government and the policies, methods, and prevention and control process of epidemic prevention and control. Therefore, the mainstream media need to exert their authority and credibility and master the leading power of public opinion. This is also an initiative to set the agenda and master the right to publish, define and interpret issues. As the authoritative mainstream media in China, the reception desk gathers the advantages of interview resources by releasing official authoritative information at the first time, interviewing authoritative experts and frontline workers against the epidemic, and carefully sets the media agenda for fighting the COVID-19 epidemic.

　　3, professional team to fulfill the responsibility and mission of news propaganda work.

　　In the highly developed communication environment of online social media, the mainstream media put forward more stringent requirements for the authenticity, accuracy and security of information in this public opinion campaign against the COVID-19 epidemic. Because if the information is slightly deviated, it may cause the content to spread out of control, and then affect the credibility of the mainstream media.

　　On the one hand, the main station sent a professional team to the first scene to fight the epidemic, on the other hand, it strengthened the supervision of the contents of epidemic prevention and control to ensure the foolproof dissemination of information. From January 27th, the General Station set up the "Wuhan Live Studio of War Epidemic" in Hubei Radio and Television Station, and set the studio at the forefront of the fight against the epidemic. The broadcasting frequency of the main station gives full play to the emergency role of broadcasting in public health emergencies. By taking advantage of the advantages of wide broadcasting coverage, fast transmission speed and low listening threshold, the emergency reporting plan is launched at the first time, and the propaganda of epidemic prevention and control is intensified. All programs broadcast the progress of epidemic prevention and control in COVID-19 in a rolling way throughout the day. Every day from 19: 00 to 20: 00, the "Voice of China Special Report on Fighting the Epidemic" is also launched. During the week from February 3rd to 9th, there were 1,400 epidemic-related reports and nearly 7,000 written messages.

　　In 2018, General Secretary of the Supreme Leader pointed out in his speech at the National Conference on Propaganda and Ideological Work: "To do a good job in propaganda and ideological work under the new situation, we must consciously undertake the mission of raising flags, gathering people’s hearts, educating new people, rejuvenating culture and displaying image."

　　Since the outbreak of New Crown Pneumonia, the broadcast time of CCTV’s "News Network" program has been extended for many times, and the coverage of fighting against the COVID-19 epidemic has been increased, which reflects the professional mission and responsibility of the mainstream media, and its professional ability has been widely recognized by the society. On February 12th, Li Zimeng, the host of CCTV News Network, read the manuscript for 8 minutes without any jam, and the professional skills of news reporting were recognized by netizens. "Li Zimeng bowed his head and read the manuscript" was listed on the hot search list of Weibo, and on February 14th, the host Hai Xia broadcast for 12 minutes without any jam, and then went to Weibo for hot search ("Hai Xia bowed his head and read the manuscript"), and CCTV girls also boarded the hot search together, with the above three hot searches.

　　02

　　Enhance confidence:

　　Grasping "Time Effect" and Realizing the Effect of Public Opinion Guidance

　　1, the importance of public opinion orientation in the war epidemic.

　　When dealing with major public emergencies, the news media plays an important role in guiding public opinion. The General Secretary of the Supreme Leader pointed out, "It is crucial for the masses to know more about what the Party and the government are doing and what they need to do, so as to strengthen the confidence of the whole society and overcome the epidemic." At the critical moment in the fight against the epidemic in COVID-19, it is important for the news media to do a good job in guiding public opinion and grasping the correct direction of public opinion, which is conducive to rallying strength and inspiring people, guiding the public to rationally and correctly view and analyze the epidemic situation, scientifically taking preventive measures against the epidemic, and actively responding to the possible impact of the epidemic.

　　Past experience shows that public opinion guidance for major emergencies has basically established two footholds: one is to guide with facts, that is, to tell the public the truth; The second is to use value guidance, that is, to influence the public to look at the truth correctly. On the basis of timely, open and accurate reporting on the epidemic situation and its prevention and control information, the guidance of public opinion of news media should always focus on publicizing and reporting the important speech of the Supreme Leader General Secretary and the spirit of a series of important instructions, firmly win the determination and confidence to fight the COVID-19 epidemic, gather social consensus, adhere to the unity of party spirit and people’s nature, carry forward the main theme and stimulate positive energy.

　　All channels and frequencies of the main station use the all-media matrix to convey the spirit of the important instructions of the CPC Central Committee and the Supreme Leader General Secretary in time, give play to the public opinion power of the main station’s independent comments on the brand, actively interpret the signals of the central meeting, and strictly implement the decision-making arrangements of the CPC Central Committee. Commentators’ articles on epidemic prevention and control published by International Sharp Review show the world China’s determination and confidence to overcome the epidemic and meet the challenges. Commentators’ articles on epidemic prevention and control published by CCTV Quick Review have boosted morale and gathered strength in the propaganda and reporting on fighting the epidemic.

　　2. Grasping and innovating the principle of "time and efficiency"

　　The party’s news and public opinion work requires grasping the principle of "timeliness and effectiveness" and acting according to the law of news dissemination. Specifically, it is necessary to deal with the timeliness, rhythm, strength, discretion and effect of public opinion guidance.

　　In terms of timeliness and rhythm, the reception desk not only released the COVID-19 epidemic in time, but also realized real-time and full-time reporting, which responded to social concerns and met the people’s requirements and expectations for timeliness of epidemic information. At the same time, the reporters of the General Desk raced against the same time and went to the front line at the first time to interview the leaders of relevant institutions, publicly respond to the shortage of medical protective equipment and other issues, interview experts to fight the epidemic, and understand the work content of the front line of epidemic prevention and control and the treatment of severe and critically ill patients; Experts were also asked to answer the hot topics and questions of the masses, which met the deep-seated needs of the people for prevention and control knowledge in the context of the Internet.

　　In terms of the strength and discretion of news reports, the epidemic reports of the main station are of high frequency, high intensity and high quality, thus achieving high coverage of epidemic prevention and control information.

　　According to the data of CCTV Advertising Management Center, from January 24th to February 2nd, the viewing rate of News Network increased significantly, reaching 11.72%, and the viewing rate of viewers aged 15-24 increased by 186% year-on-year. The outbreak of COVID-19 epidemic coincided with the Spring Festival. With the escalation of prevention and control measures, the extension of the Spring Festival holiday, and the implementation of personal home prevention and control measures, radio and television, as a family-accompanying media, just played a key role in spreading anti-epidemic information in families.

　　In terms of the effect and actual effect of public opinion guidance, the general station boldly innovated on the new media platform by means of media integration, and achieved outstanding communication effects. For example, from 8: 00 on January 27th, CCTV News launched an uninterrupted live broadcast of the special program "Common War Epidemic", which was broadcast simultaneously on CCTV Video, CCTV News client, Tik Tok, Aauto Quicker and other mobile new media platforms, providing viewers with an information channel that directly hits the front line of epidemic prevention and control 24 hours a day. The reporter from the General Station visited the epidemic prevention and control site and made a comprehensive, accurate and timely report on the detection, diagnosis and treatment of patients in various regions, the work and living conditions of medical workers, and the production, supply and transshipment of medical protective equipment. The live broadcast attracted tens of thousands of viewers from all over the country to interact in real time, and "Come on Wuhan, Come on Hubei, Come on China" was screened.

　　At 19: 00 on January 31st, CCTV News Network entered the "Aauto Quicker" short video community and began the normal live broadcast. Within 33 minutes of the first live broadcast, the cumulative number of viewers was nearly 20 million. Since February 1st, "News Network" has been broadcast live on Sina Weibo, with a cumulative audience of 17.658 million, with an average daily audience of 1.358 million. In addition, CCTV news official Weibo initiated the topic of "real-time broadcast of joint prevention and control of epidemic situation", which was read 3.36 billion times and discussed 374,000 times, with a maximum reading of 608 million times in a single day. The topic of "common war and epidemic" has been read 6.07 billion times, discussed 1.55 million times, and the highest reading volume in a single day is nearly 870 million times. Through the way of integrated communication, the mainstream media has exerted great influence among young people and achieved the communication effect guided by public opinion.

　　3. Storytelling: Reflect the people’s determination and deeds in fighting the epidemic.

　　"People-centered" is an important working principle of the party’s news and public opinion work. In the report on the fight against the epidemic in COVID-19, the reception desk pointed the lens and microphone of news reports at the people’s anti-epidemic actions. By recording touching stories and accumulating ordinary materials, it told the stories of people around us and described the greatness of ordinary people, conveyed the warmth of humanity and humanistic care behind the severe epidemic, and showed the spirit of the people of the whole country to unite as one and help each other in the same boat.

　　On January 29th, the Voice of China, the Central Broadcasting Station, launched the special program "Diary of an Angel". The content of this program comes from angels in white who are facing the COVID-19 epidemic and racing against death. It records the daily work of front-line medical staff in the form of voice self-report and first-person perspective. Angel Diary broadcasts an episode every day, and at the same time, it is launched on Himalayan FM audio platform, and published on Voice of China Weibo and WeChat WeChat official account. The program gives full play to the voice advantage of broadcasting, and spreads the positive energy story of fighting the epidemic with a keen perspective and delicate brushwork. According to the data, its single item in Weibo received the highest praise of 19,000 person-times, and the cumulative reading volume of WeChat WeChat official account exceeded 344,000 person-times.

　　In addition, since February 11th, News Network has launched a column "A Line of Anti-epidemic Groups" to report the effectiveness of joint prevention and control measures by various departments in various regions and tell touching stories about the front line of anti-epidemic. The book "Wuhan at Zero, Here are Stories You Don’t Know" by feature story of the Central Broadcasting Corporation truthfully records the voices of people in Wuhan in the middle of the night and bears witness to the determination and persistence of people from all walks of life. By reporting the great love and responsibility of front-line workers, the mainstream media has established an emotional bond for the people to overcome the difficulties together.

　　03

　　Stabilizing People’s Heart: Facing the Social Concern of Major Public Emergencies

　　1, timely counseling to resolve the crisis of public opinion.

　　The prevention and control of the epidemic situation in COVID-19 is all-round. In the field of news and public opinion, the first problem is to face and promptly dispel the possible public opinion crisis. The so-called public opinion crisis refers to the phenomenon that public opinion is at a difficult juncture because unfavorable public opinion occupies the central position in the public opinion field. In order to avoid and prevent the public opinion crisis and smoothly resolve the contradictions and problems caused by unexpected events, it is necessary to open the way, promptly guide and master the initiative.

　　After the occurrence of major public emergencies, the news media should fully predict the current public opinion environment, and make adjustments from the perspective of overall information dissemination, ensure the expression of opinions of the masses, reflect their voices, channel negative and negative public opinion, and encourage and advocate positive public opinion.

　　The outbreak of the COVID-19 epidemic coincided with the Chinese Lunar New Year, so the festive atmosphere became heavy, and the people’s life focus shifted to preventing and controlling the COVID-19 epidemic and ensuring life safety. In this public opinion environment, the reception desk immediately made adjustments, and the 2020 Spring Festival Gala broadcasted a scenario report program "Love is a Bridge" with zero rehearsal. Through the form of scenario narration, it showed the touching scene of Wuhan people facing up to the sudden COVID-19 epidemic and the medical staff selfless treatment.

　　Later, in the recording of the Lantern Festival special program, we dug deep into the first-line story of epidemic prevention and paid tribute to the "most beautiful retrograde" who silently contributed to the epidemic prevention work, showing the great cohesion of the Chinese nation and the spiritual strength of the people of the whole country to work together to overcome difficulties, which was well received by the audience.

　　According to statistics, as of 10: 00 on February 5th, the epidemic news materials released by CCTV International Vision and the press conference signals held by state authorities were selected and broadcast by 1,721 overseas TV stations or channels in 112 countries and regions, including Fox and BBC, for more than 362,000 times, which won wide respect and support from the international community.

　　2. Relieve public panic.

　　After the outbreak of the epidemic in COVID-19, especially at the initial stage of the outbreak, the public was in a state of panic due to the fact that the focus of the epidemic has yet to be scientifically studied, the situation of epidemic spread is grim, the effect of epidemic prevention and control has yet to be observed, and the drugs for treating and preventing the epidemic have yet to be developed. The public’s panic is manifested in various ways, such as the spread of rumors and rumors, weak awareness of scientific prevention and group prevention and control, and panic buying of masks and medical supplies in some areas. During the prevention and control of COVID-19 epidemic, it is very important for the mainstream media to play the role of public opinion guidance to alleviate public panic. Previous studies have shown that if we can correctly use the guiding function of the mainstream media, we can promote the original absurd rumors to become a "pedal" for people to understand the truth and scientific knowledge.

　　On the basis of interviewing authoritative sources and releasing authoritative information on epidemic prevention and control, the Headquarters also launched a series of promotional videos in conjunction with the Propaganda Department of National Health Commission to popularize the knowledge of COVID-19 epidemic prevention and guide the public to enhance their awareness of self-prevention. Each of these popular science videos is about 1 minute long, which effectively and conveniently spreads the practical operation and prevention and control concepts of legal prevention and control, scientific prevention and control, and group prevention and control, and the communication effect is good. Up to now, the series of public service short films have landed on nearly 400,000 digital screens in 50 cities across the country, playing circularly at major airports, stations and ports, and landing in business districts, communities, enterprises and universities in Beijing, Shanghai and other cities.

　　In the communication environment of media convergence, the new comprehensive audio-visual media flagship "Central Video" 5G new media platform newly built by CCTV based on new technologies such as "5G+4K/8K+AI" was officially launched not long ago, which was put into the prevention and control propaganda of the COVID-19 epidemic. CCTV, the main station, opened up "War ‘ Epidemic ’ The topic "Frontline" includes vlog real shooting, exclusive interview, scientific inquiry, suggestions, real-time panorama and other sections. Record the true story of the "epidemic" front line, follow up the latest progress of experimental research and development, and introduce the knowledge of epidemic prevention science in the form of short video; "CCTV News" broadcasts "Common War" 24 hours a day, and works with hundreds of millions of viewers to supervise, watch, accompany and guard the cloud.

　　On the evening of January 27th, CCTV opened a 24-hour live broadcast port, and started the "slow live broadcast" of the construction of Huoshenshan Hospital and Thunder God Mountain hospital through the 5G+ optical fiber dual Gigabit network, and multiple aircraft seats presented live real-time pictures around the clock. Without the host, commentary and editing and packaging, it attracted nearly 120 million online "cloud supervisors". The series of live broadcasts were broadcast on 11 online platforms, including Tencent News, Today’s Headlines, Phoenix News, Youku and Wo Video. The total number of viewers exceeded 15 million and the number of interactive comments exceeded 13,000. The series live broadcast and slow live broadcast are broadcast on CCTV News client, @ CCTV News Weibo, CCTV Video client and Tik Tok, Aauto Quicker and Betta Fish. Among them, only the short video of "Tik Tok" was watched by more than 55 million people.

　　These measures not only mobilized the people’s initiative and sense of participation in the prevention and control of the epidemic in COVID-19, but also helped the people to relieve their anxiety and panic in the high-intensity and fast-paced information environment through the relatively gentle "slow live broadcast".

　　3. Carry out constructive news supervision by public opinion.

　　The General Secretary of the Supreme Leader pointed out: "This epidemic is a big test of China’s governance system and ability. We must sum up experience and learn lessons." "In the epidemic prevention and control work, formalism and bureaucracy have appeared in some places." The General Secretary of the Supreme Leader also stressed that "authoritative information should be released at multiple levels and at high density, existing problems should be faced squarely, the concerns of the masses should be responded, timeliness, pertinence and professionalism should be enhanced, and the masses should be guided to enhance their confidence and strengthen their confidence, and efforts should be made to stabilize public sentiment." In the process of epidemic prevention and control in COVID-19, the mainstream media actively responded to public concerns, reflected the problems existing in the governance process, especially in the epidemic prevention and control work, played the role of constructive public opinion supervision of the news media, and promoted the epidemic prevention and control work.

　　On January 29, the Central Steering Group sent an inspection team to Huanggang City, Hubei Province, where the epidemic was serious, for supervision and verification. CCTV reporters covered the whole process. In the report, the working ability of the person in charge of the local competent department was questioned. After the news broadcast, the role and effect of public opinion supervision were produced, and the director of the health and health commission in Huanggang City was immediately dismissed. In the supervision of news and public opinion, the mainstream media always adhere to the problem orientation, which can neither make a mountain out of a molehill to cause panic, nor make a mountain out of a molehill to make the work lax. We should correctly carry out constructive public opinion supervision, meet the audience’s higher-level pursuit of information disclosure in the all-media environment, and promote the solution of problems in the prevention and control of epidemic situation in COVID-19.

　　The whole people participated in the war against the COVID-19 epidemic, and the effect was obvious. Under the situation of unified and centralized leadership of the CPC Central Committee, mobilization and participation of the whole society, and comprehensive prevention and control, the battle of epidemic prevention and control will surely win the final victory. At the critical stage of epidemic prevention and control, the authoritative mainstream media, represented by the Central Radio and Television General Station, adhered to the duty and mission of news and public opinion work, gave full play to the authority and professionalism of the mainstream media, grasped the principle of "time and effect" and carried out news and public opinion work "people-centered", which unblocked information, enhanced confidence and stabilized people’s hearts.

　　The author of this paper is Gao Xiaohong, Minister of Journalism and Communication at China Communication University, and distinguished professor, a Changjiang Scholar at the Ministry of Education. Cai Yu is a Ph.D. student at China Communication University, originally published in the third issue of China Broadcasting in 2020.

　　Correspondent Tang Tang Our reporter Zhang Wei

　　When people get sick, they often have to hang water to take medicine. However, after the drug enters the human body, it is not smooth sailing to reach the designated position, stay for a longer time, be better absorbed, and avoid being accidentally injured by friendly forces.

　　In recent 20 years, more and more new nano-pharmaceutical preparations have flooded into the market, and nano-liposomes with the name of "small steamed buns" in the carrier have emerged as the times require. This kind of vesicle with nanometer particle size formed by lipid bilayer can wrap drugs with great toxic and side effects, poor stability and rapid degradation. By fusing with the cell membrane, the carried drugs are concentrated in the focus, so as to achieve targeted administration, and at the same time, the curative effect can be improved, the toxicity can be reduced, and the stability can be enhanced.

　　Recently, Professor Gu Ning of Southeast University led a team to break the technical barriers abroad, overcome the key technologies of nano-lipid materials, built the first domestic and largest production line of lipid nanoparticles in the world, and won the first prize of scientific and technological progress in Jiangsu Province.

　　Then, how does this nano-scale "little one" take on the heavy responsibility of "packaging" and "transporting" through-train service? What other unknown uses do nanoliposomes have besides their great potential in drug carriers?

　　Known as the secret weapon of "rejuvenation"

　　The formation of liposomes is due to the self-assembly properties of a substance called phospholipids. Phospholipid is an amphiphilic substance, one end is hydrophilic and the other is lipophilic. Due to the particularity of its molecular configuration, phospholipid will spontaneously assemble into a bimolecular membrane structure in water, and part of it will be wrapped inside, which is usually called "vesicle".

　　The earliest liposomes were naturally formed in water. After scientists discovered its special skills, they tried to synthesize phospholipid compounds by artificial methods in order to achieve the purpose of mass production. The diameter of liposomes is usually tens of nanometers to tens of millimeters, and "nano-liposomes" are liposomes with nanometer particle size.

　　The membrane structure of lipid nanomaterials is very close to the cell membrane, which provides convenience for drug delivery and absorption. Therefore, liposomes can wrap the effective components and introduce them into cells, so that the effective components can easily enter cells.

　　In many common drugs, liposomes are responsible. Such as antineoplastic drugs, drugs targeting reticuloendothelial system, protein and nucleic acid drugs, antibacterial drugs, anti-inflammatory hormone drugs, etc. Moreover, the drug with liposome as the carrier "skin is not delicate" can be administered in any way, including intravenous injection, subcutaneous and intramuscular injection, oral administration, pulmonary administration and skin administration.

　　"The size of liposomes is related to the route of administration and drug release rate, but nano-sized liposomes have obvious advantages as drug carriers." Professor Gu Ning told reporters that daunorubicin liposomes, for example, have a particle size of 60-mdash; 120 nm, because of its small particle size, it is not easily recognized by phagocytes of reticuloendothelial system after entering the blood circulation, so it can stay in the blood circulation for a long time. At the same time, the pharmaceutical preparation has no obvious cardiotoxicity.

　　In recent years, more and more nanoliposome drugs have flooded into the international market and become the fastest-growing high-end pharmaceutical preparation in the world. Nanoliposomes not only play an important role in the pharmaceutical industry, but also act as a professional "courier" in cosmetics. It can keep the activity of cosmetics well, so that growth factors and other ingredients can enter the stratum corneum faster and more completely, thus enhancing the cell repair ability. Therefore, liposome encapsulation is known as the secret weapon of "rejuvenation".

　　Oil-loving and hydrophilic "amphiphilicity" increases the difficulty of mass production

　　In recent years, in the international pharmaceutical field, dexterous and multifunctional nanoliposomes have almost become "online celebrity".

　　At present, a total of 29 nanoliposome drugs have been approved for marketing in the world. In addition, there are 87 nanoliposome drugs in clinical research stage and 132 nanoliposome drugs in preclinical research stage. Among them, there are 13 nanoliposome drugs approved for marketing by the US Food and Drug Administration (FDA).

　　In sharp contrast, only three nanoliposome drugs in China have been approved for production, namely paclitaxel liposome for injection, doxorubicin hydrochloride liposome and amphotericin B liposome for injection.

　　But 10 years ago, the related drugs and cosmetics in China were blank, and the people in China could not touch them at all, because the key technologies of lipid nanomaterials were in the hands of foreigners.

　　The international market share of nanoliposome drugs is increasing year by year, but the industrialization development in this field in China has been slow. "The reason is that the lipid nanomaterials needed by nanoliposome drugs are completely imported, and their prices far exceed the raw materials themselves; Second, the quality, purity and stability of domestic liposome pharmaceutical preparations need to be improved; Third, the assembly technology of lipid nano-materials and the preparation technology of lipid nano-drugs have high requirements and great difficulties. " Professor Gu Ning told reporters.

　　In 1970s, when liposomes were first used as drug carriers, they were once ignored because of their extremely unstable structure and low drug encapsulation efficiency. With the in-depth study of liposomes, the existing problems have been solved initially. In the early 1990s, economical and efficient anti-fungal and anti-cancer drug liposomes were put into the market, which greatly promoted the research and development of liposomes.

　　Lipid nano-materials have unique hydrophilic and lipophilic "amphipathy", which makes it possible to add lipophilic and hydrophilic drugs and active ingredients to the same drug at the same time.

　　However, researchers have also found that the amphiphilic nature of lipid nanomaterials is a double-edged sword, which not only provides convenience for drug loading, but also increases the difficulty of mass production. Therefore, the preparation process of lipid nano-materials is complex, which makes it difficult to remove impurities, and it is difficult to purify intermediates and products, so it is difficult to achieve mass production.

　　It is also a treasure to use "the wind blows on both sides"

　　The raw materials for preparing nanoliposomes are not complicated, but if you can’t master the doorway, you can’t make qualified nanoliposomes.

　　Well-made liposomes have a phospholipid bimolecular shell, which is very similar to the structure of cell membrane, and they are very small, and their diameters are basically below 150 nanometers, which is helpful for the penetration of active substances.

　　To realize the localization of lipid nanomaterials, the synthesis process is particularly important. Therefore, Professor Gu Ning’s team put forward an innovative new process for synthesis and purification of lipid nanomaterials. Through self-made separation filler and independent separation and purification technology, they realized the industrialization of high-purity lipid nano-medicinal carrier materials.

　　Lipid nano-materials are hydrophilic at one end and lipophilic at the other, which seems to be "the wind blows on both sides", so how to use them well is also very particular. After repeated experiments, researchers finally found a "trick up my sleeve". "We creatively put oil-soluble drugs on the oleophilic outer layer and water-soluble drugs on the hydrophilic inner layer, giving full play to the role of drugs, and truly fostering strengths and avoiding weaknesses." Professor Gu Ning said.

　　According to Professor Gu Ning, they developed a new process for the synthesis and purification of lipid nanomaterials, which used a "one-pot" reaction to prepare key intermediates, and the yield was doubled. At the same time, the liposome coordination technology broke through the key bottleneck of the assembly of glycyrrhizic acid drug phospholipid complex. Diammonium glycyrrhizinate was complexed with phosphatidylcholine, a lipid material, to form a lipid complex, which greatly improved the lipophilicity of glycyrrhizic acid and made it easier to cross the multiple membrane structures of the digestive tract and enter the blood circulation, effectively solving the problem of low oral bioavailability of glycyrrhizic acid.

　　After the success of the project, the price of domestic lipid nano-materials dropped significantly, which significantly reduced the overall cost of liposome drugs. In addition, lipid nanoparticles technology has been widely used in domestic first-line cosmetics companies, and it has played a great role in preparing cosmetics with whitening, anti-aging and wrinkle removal functions.

　　General Secretary of the Supreme Leader pointed out at the conference commemorating the 200th anniversary of Marx’s birth: "Marxism has profoundly changed not only the world, but also China." "A cannon shot in the October Revolution brought Marxism–Leninism to China." The victory of the October Revolution in Russia brought hope to the disaster-stricken Chinese nation and pointed out the direction for the advanced intellectuals who were struggling to find the way out of the China Revolution. The advanced intellectuals in China chose Marxism from various doctrines and schemes. China’s advanced elements accepted Marxism, and from the beginning, they did not discuss it as a pure theory, but as a tool to change the destiny of the country. Guided by the basic principles of Marxism, they actively participated in the real struggle, combined with China’s reality, and began their popularization efforts at the beginning of choosing Marxism.

　　Since 100 years ago, advanced intellectuals in China have spread Marxism to the masses in an easy-to-understand way by running publications, writing works, holding evening classes, giving lectures, etc., and have embarked on a road of China and popularization of Marxism with great characteristics of the times. The following pioneers have made outstanding contributions to the popularization of Marxism.

　　Mao Zedong recalled that Li Dazhao was "my real teacher"

　　On March 25th, 1949, the organs of Mao Zedong and the Central Committee of the Communist Party of China moved to Beiping from Xibaipo, Hebei Province. When he was about to arrive in Peiping, Mao Zedong was deeply moved. He said to the staff around him, "It’s been 30 years! 30 years ago, I rushed to seek the truth of saving the country and the people. Not bad, I suffered a lot, and I met a great man in Peiping, that is, Comrade Li Dazhao. With his help, I became a Marxist-Leninist. … … He is my real teacher. Without his guidance and teaching, I don’t know where I am today! "

　　In August, 1918, Mao Zedong accompanied Hunan students who went to France to work and study, and came to Beijing from Changsha. Mao Zedong, a penniless "Northern drifter", was introduced by Yang Changji, a former teacher of Hunan No.1 Division and now a professor of Peking University, and met Li Dazhao, director of Peking University Library. Li Dazhao arranged for him to work in the library reading room.

　　During Mao Zedong’s stay in Peking University, it was an important period when Li Dazhao began to publicize the October Revolution in China. It was then that Mao Zedong began to accept Marxism. Mao Zedong later said with deep feelings when talking with Si Nuo: When I was an assistant in the National Peking University Library under Li Dazhao, I developed rapidly in the direction of Marxism. Li Dazhao is my "real teacher".

　　In 1919, Li Dazhao published the article "The Victory of the Common People" in Volume 5, No.5 of New Youth, further praising the victory of the October Revolution and pointing out that Marxism is bound to win in the world.

　　The widespread spread of Marxism in China began after the October Revolution and the May 4th Movement. China first praised the October Revolution and publicized Marxism, and it was Li Dazhao who was able to accurately analyze the essence of the October Revolution and explain its great significance. Li Dazhao enthusiastically praised and publicized the October Revolution in Russia, applied the proletarian world outlook, grasped the historical laws of the development of human society, and published four brilliant articles with keen and original eyes: Comparative View of the French-Russian Revolution (1918), Victory of the Common People (1918), Victory of Bolshevism (1918) and New Era (1919). He said confidently, "Look at the future world, it must be a world with red flags!" "

　　The article "Victory of Bolshevism" published by Li Dazhao in New Youth pointed out that the October Revolution "is a new era of world revolution and human awakening"

　　In February, 1918, Li Dazhao taught courses such as Historical Materialism, History of Marx, Marxist Economics, History of Social Development and Sociology in Peking University, Women’s Normal University and Normal University, which were warmly welcomed by the progressive youth. Before and after the May 4th Movement, he published a large number of articles and speeches, such as My View on Marxism and Re-discussion on Problems and Doctrine, based on New Youth and Weekly Review, which played an important role in introducing and propagating Marxist theory and promoting the patriotic and democratic movement against imperialism and feudalism, and had a wide social impact. Then he became the pioneer of communism in China and the earliest disseminator of Marxism in China. Li Dazhao wrote many enthusiastic articles to promote Marxism, as Mr. Lu Xun said: "His legacy will remain forever, because it is the heritage of pioneers and a monument in the history of revolution."

　　In 1919, Li Dazhao published "My View on Marxism" in New Youth, Volume 6, No.5, which greatly promoted the study and dissemination of Marxism in China.

　　In 1920, Li Dazhao sent Deng Zhongxia and Zhang Tailei to Changxindian, on the west bank of Yongding River in Fengtai, Beijing, to carry out the workers’ movement and organize the establishment of a labor tutorial school. At that time, the conditions were very difficult, and the teachers helped the workers write home letters, taught cultural knowledge and established a deep friendship with the workers.

　　Li Dazhao has taught here twice. His lectures are humorous. Once the workers asked him, "Can you tell us how the workers are masters of the country?" Li Dazhao rolled up his sleeves and wrote the word worker on the blackboard. When he asked what the words workers read together, the class became quiet. Suddenly, a worker replied, "I know the teacher, and this word reads heaven." Li Dazhao said happily, "Heaven is your workers, and the strength of workers is greater than that of heaven." In this way, teachers have trained a large number of backbone workers’ movements by passing on advanced ideas and culture to workers.

　　In March 1920, Li Dazhao launched the earliest group in China to study and study Marxism — — Marxist theory research society. It aims to organize outstanding young people who have been trained by the May 4th Movement to further study and study Marxist theory. Under his education and influence, a group of advanced young intellectuals such as Mao Zedong, Zhou Enlai, Deng Zhongxia and Gao Junyu accepted Marxism and embarked on a firm revolutionary road, which promoted the spread of Marxism in China. Li Dazhao trained a generation of revolutionaries for the rise of the communist movement in China.

　　Chen Wangdao: Truth tastes a little sweet.

　　On November 29th, 2012, when General Secretary of the Supreme Leader led the 18th CPC The Politburo Standing Committee (PSC) to visit the exhibition "The Road to Rejuvenation", he vividly told the story that Chen Wangdao mistakenly ate ink as brown sugar because of his excessive concentration in translating the communist party Declaration.

　　Chen Wangdao, a native of Yiwu City, Zhejiang Province, was born in a peasant family on January 18, 1891. He studied in Jinhua Middle School in his early years and went to Waseda University in Japan to study literature, philosophy and law, where he began to contact Marxist books.

　　Before and after the May 4th Movement, the New Culture Movement rose in China, and some progressive newspapers began to introduce the communist party Declaration, but only some chapters or fragments were translated, and there was no complete Chinese translation of the communist party Declaration. Because translation requires three conditions: first, familiarity with Marxism and communism; Second, proficient in one of three foreign languages: German, English and Japanese; Third, there is a considerable level of language and literature literacy. These requirements temporarily stopped the translation of the communist party Declaration. In March 1920, Chen Wangdao received a letter from Shao Lizi, editor-in-chief of the Republic of China Daily in Shanghai, inviting him to Shanghai to discuss the translation of the communist party Declaration.

　　Chen Wangdao read the Japanese version of "communist party Declaration" when he was studying in Japan, and readily accepted it out of his reverence and belief in Marxism. Nowadays, someone has provided the Japanese version of the communist party Declaration for use. In order to achieve accurate translation, Chen Wangdao invited Chen Duxiu to come forward and borrowed the English version of the communist party Declaration from Li Dazhao, director of the Peking University Library, for reference.

　　Later, Chen Wangdao returned to his hometown in Xifenshuitang Village, Yiwu County, Zhejiang Province, and began to translate the communist party Declaration. The translation of the communist party Declaration must be kept strictly confidential. Therefore, Chen Wangdao set the translation office in a small and secluded woodshed, with two benches and a ceiling as a writing desk. During the day, I leaned against the light coming through the window, or silently read the Japanese text, or wrote with a pen, or compared with the English text, closed the window at night and lit kerosene lamps to translate day and night.

　　After more than a month, by the end of April, Chen Wangdao had completed the translation of the communist party Declaration.

　　In May, Wei kinski, a representative of the Comintern, came to Shanghai to plan the establishment of the Communist Party of China (CPC) with Chen Duxiu and others, and also brought a large sum of money. After Chen Duxiu’s efforts, D kinski printed the communist party Declaration with the funds of the Comintern.

　　In mid-August, 1000 copies of the Chinese translation of the communist party Declaration were printed and sold out quickly. By May 1926, the communist party Manifesto published by the Socialist Research Society had reached 17 editions, and there were countless "piracy". For a time, this book became a veritable classic of communist theory with the greatest influence in China.

　　Chen Wangdao’s translation of the communist party Declaration is the first complete translation of Marxist classics. When the communist party Declaration was published, it was the time when the the Communist Party of China (CPC)-Shanghai organization was founded. The publication and dissemination of the communist party Declaration made ideological and theoretical preparations for the initiation and composition of the Party’s early organizations and the birth of the Communist Party of China (CPC) in 1921.

　　In July, 1936, in front of the cave dwelling in Yan ‘an, Mao Zedong told edgar snow, an American journalist who came to Yan ‘an for an interview, about his ideological growth, saying, "There are three books that have been deeply engraved in my heart, which have established my belief in Marxism. One book is Chen Wangdao’s translation of the communist party Declaration, which is the first Marxist book published in Chinese. The other two are Class Struggle written by Kaucki and History of Socialism written by Kirkup. " Mr. Lu Xun also praised Chen Wangdao in 1920 and said, "What is everyone talking about now ‘ Radicalism ’ Yes, but no one really put this ‘ Doctrine ’ Really introduce to China, in fact, this is the most urgent work at present; After Wang Dao made a big noise in Hangzhou for a while, he worked hard to translate this book this time and did a good thing to China. " In January 1992, Deng Xiaoping also said in his speech in the South: "My introductory teachers are the communist party Declaration and the Communist ABC."

　　Chen Wangdao not only translated the communist party Declaration, but also translated and introduced utopian and scientific socialism from 1919 to 1921, which made great contributions to the dissemination of truth.

　　Ai Siqi: "Pioneer of Popularization of Marxist Philosophy"

　　In 1910, Ai Siqi was born in Tengchong County, Yunnan Province, formerly known as Li Shengxuan. In 1932, Ai Siqi went to Shanghai, took part in the revolutionary work under the leadership of the Communist Party, and began to engage in Marxist propaganda activities. Ai Siqi devoted himself to studying and propagating Marxist philosophy with great enthusiasm, and wrote many popular and vivid philosophical articles. In particular, since November 1934, 24 articles on philosophy have been serialized in Shanghai’s "Reading Life" bimonthly, and published in 1935 under the name of "Philosophical Speech". When the fourth edition was published in 1936, it was renamed "Popular Philosophy" and became a best seller. Because "Popular Philosophy" was welcomed by the broad masses of young people and people, there were as many as 32 editions before the national liberation. Since then, this book has been closely linked with Ai Siqi’s name and has become popular all over the country.

　　Popular Philosophy is recognized by the philosophical circles as an "introductory book" for the China-ization of Marxist philosophy. It expounds the basic problems of Marxist philosophy with examples of life around people, easy-to-understand language and lively forms. As the editor’s preface to this book written by Li Gongfu said in 1935: "This book is written in the most popular style, the genre of daily conversation, and the specialized theory is melted, so that the public readers can accept it without great effort. This kind of writing is still the only contribution in the current publishing industry. This popular philosophical book, I dare say, can be widely used as a compass for our national readers to understand and transform the world. "

　　When reading this book, Mao Zedong not only carefully read the transcript, but also designated it as the textbook of the Anti-Japanese Military and Political University. In October 1937, when Ai Siqi first arrived in Yan ‘an, Mao Zedong was very excited when he heard the news. He said happily, "Oh, here comes Ai Siqi who works on Popular Philosophy!"

　　Popular Philosophy, like the torch of revolution, illuminates the direction of progress in the dark and enlightens thousands of young people to the revolutionary road. Comrade Song Ping, the 13th The Politburo Standing Committee (PSC), once said that Ai Siqi’s book Popular Philosophy had a great influence on his life. "It was the time when I first came into contact with Comrade Ai Siqi’s works that I began to embark on the revolutionary road. At that time, I read Popular Philosophy. This book puts profound philosophy in vivid examples, which is easy to understand and makes me get the enlightenment education of Marxism. "

　　Before the founding of New China, Popular Philosophy was published in 32 editions, which was in short supply. In 1979, another 350,000 copies were printed, but they were still sold out. Popular Philosophy is the most frequently published book of popular philosophy.

　　China has entered a new era. To develop Marxism in the 21st century and Marxism in contemporary China, we must base ourselves on China, take a broad view of the world, keep the theoretical character of keeping pace with the times, deeply understand the significance of the times and reality of Marxism, and persevere in promoting the China, modernization and popularization of Marxism, so that Marxism can radiate more brilliant truth.

Original: Maoying Entertainment Editorial Department Maoying Entertainment

Author | Sandy

Edit | Amy Wang

More than 400 TV series broadcast in 2019 not only left the experience of making explosions and updated the explosion formula (click review: 2019 TV series inventory: revealing the truth of explosions), but also won the popularity of Sean Xiao, YiBo, Li Xian and other actors.

On the content level, the 2019 series also tried to show diversity. You Know, which depicts the new women in ancient times, analyzes the Chinese family’s Everything’s Fine and Little Joy, restores the ice-breaking action mediated by the anti-drug police and drug dealers, and the youth’s sweet pet, Dear, Love, shines in the same file as The Untamed in the costume of Xian Xia. The long tail of Joy of Life broadcast at the end of the year has also continued to this year.

In 2020, "detective chinatown" launched the first shot of online drama, which was close to the narrative and lens language of the film and scored 8.1 douban, which made a good start for online drama in 2020.

Up to now, there are more than 200 TV series to be broadcast on five David TV stations (Hunan Satellite TV, Dragon TV, Zhejiang Satellite TV, Beijing Satellite TV and Jiangsu Satellite TV) and four major video platforms (Tencent, Iqiyi, Youku and Mango), among which there are many seed players who have attracted much attention from the preparatory period, such as "Please advise me for the rest of my life" and "Youth Tour".

Cat Shadow Entertainment (ID: maoyingtv) has specially compiled the drama list of TV and video platforms in 2020.

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Five David TV films in 2020

Emotional dramas and workplace dramas with realistic themes occupy more than half of the prime files of satellite TV. Although the popular "Elite Lawyer" has not gained much resonance from the audience in the lawyer profession, the twists and turns of the emotional drama in its office can frequently attract heated discussions among netizens, and the continuous high ratings can also show that the TV series with urban theme is attractive on the small screen.

In 2020, there will be not only the type of workplace drama such as The Great Pediatrician, but also the main theme TV series "Puzzle" and "People’s Property", etc., which can be seen from the care for reality and social reflection.

On the other hand, the video platform’s 2020 drama list is a variety of themes such as costume, city, suspense, military, comedy, etc., among which costume accounts for the highest proportion.

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Video platform drama list in 2020

Earlier, Cat Shadow Entertainment (ID: maoyingtv) analyzed the male frequency drama and female frequency drama on the video platform. Click here to review: Who will be the winner of the male frequency drama VS female frequency drama on the video platform in 2020?

In addition to the different emphasis on the types of TV dramas mentioned above, on the whole, the list of dramas in 2020 also reveals the following information and possible issues.

1. It is normal for satellite TV to broadcast together and network stations to link together, and high-traffic dramas are the killer of solo broadcasting.

In the first quarter of 2019, Beijing Satellite TV and Shanghai Oriental TV jointly broadcast four dramas, namely, Rivers, Kings Behind the Scenes, Sesame Hutong and Youth Fight, which occupied the top two in the ratings list, which was a win-win situation. On the other hand, Jiangsu Satellite TV and Zhejiang Satellite TV’s "Everything is Fine" also triggered a ratings boom, and Zhejiang Satellite TV also made a breakthrough in TV ratings through "Everything is Fine".

Stills of "Everything is Fine"

Beijing Satellite TV and Shanghai Oriental TV, the "Elite Lawyers" launched this year, are still working together, and the good strategic relationship between the south and the north remains stable. After that, Beijing Satellite TV and Oriental TV will also broadcast "New World" starring Sun Honglei and Edward Zhang, and Jiangsu Satellite TV and Zhejiang Satellite TV will also broadcast "Hidden and Great" starring Yifeng Li and Gina.

Hunan Satellite TV, which has an independent video website Mango TV, pays more attention to the linkage between networks. Satellite TV reserves such high-flow and high-heat dramas as "Please Teach Me for the Rest of My Life", and the deployment of Mango TV linked with it is also very careful. According to reports, "In 2020, Mango TV will promote the four major theaters of Jinmang, Qingmang, Yatai and Interactive, and launch an S-level drama every season, with eight major dramas throughout the year."

Stills of "Please give me more advice for the rest of my life"

Undoubtedly, high-quality dramas can often feed back the platform. In 2018, Story of Yanxi Palace won 12 million yuan for iQiyi, and in 2019, the The Untamed finale earned 156 million yuan ahead of the on-demand Tencent. Such a considerable return will definitely make the network pay more attention to the reserve of high-quality dramas.

According to the TV drama list in 2020, all five Davids have prepared exclusive high-flow killers for themselves, such as Hunan Satellite TV’s Please Teach Me More for the Rest of My Life, The Legend of Fei’s Cream on the Knife, Oriental TV’s Big River 2, Love Apartment 5, Zhejiang Satellite TV’s People’s Property, Beijing Satellite TV’s Da Ming Gong Ci, and Jiangsu Satellite TV’s The Great Pediatrician.

2. Looking for a way out of the backlog of costume dramas, IP adaptation is still hot.

In recent years, costume dramas have been seriously affected by the policy, especially in 2019. According to the data, in the first half of 2019, the number of dramas with distribution licenses decreased by 15.63% year-on-year, and among the TV dramas that completed the filing in the first three quarters, the number of costume dramas decreased by 68.8%.

It is normal for costume dramas in 2019 to suddenly withdraw their files and publish their hair naked. The Untamed and The Longest Day In Chang’an, etc. are all famous for their stories about the youth of the Great Song Dynasty. Even at the end of the year, it is fortunate that costume dramas such as He Lai Hua Ting and Once upon a time, there was a mountain with a sword, Joy of Life, etc. can be successfully launched and regularly broadcast.

Joy of Life stills

Through the list of dramas to be broadcast on the video platform in 2020, we can see that in 2020, a large number of costume dramas "defected" to the video platform. Among them, there are many backlogged dramas, such as "Three Life and Three Pillows", "The Master" and "Dream Back to the Song" and so on.

In this large-scale costume drama, IP adaptation is still hot, and it is a reserve for explosions. In 2019, Joy of Life, The Untamed, The Longest Day In Chang’an has proved that IP will not fail under the condition of carefully polishing the content and managing the relationship with fans, and it can even realize the C-side traffic while creating the top flow. The Untamed is the best example.

This year’s The Legend of Fei’s Youth Hairpin Tour, Big Master, Three-body, Lady Huzhu, etc. are all big IP with a deep reader base, and it is very likely to become an explosion when actors with equal flow and strength join in.

3. The creation of realistic themes is more diverse, such as main theme, women, workplace, military, e-sports and so on.

In 2017, "in the name of people" made the main theme TV series win-win in terms of audience rating and volume. Last year, the online drama "Breaking the Ice", which was mediated by the anti-drug police and drug dealers, not only won the highest score in recent years for anti-drug TV series, but also was broadcast on TV stations for the second time after webcasting, becoming an excellent online drama of anti-loss TV, showing the vitality of the main theme creation.

Last year’s realistic TV series about family, such as Everything’s Fine, Little Joy and School of Youth, also achieved very good results.

In this year, the creation of realistic themes is more diverse, with the main theme of People’s Property and Puzzle to be broadcast on Zhejiang Satellite TV, and Tencent’s video Our The National SouthWest Associated University and Fog in the Smoke; In real life, Nothing But Thirty, who is a modern woman, focuses on the house seller, ordinary glory and so on; Among the military themes, there are dramas such as Glory of Special War, Trumpet in Place and Dear Military Dress, which are joined by young actors of the new generation.

Nothing But Thirty stills

Last year, Full-time Master, Accompany You to the Top of the World and Dear, which showed some e-sports, made the once minority cultural e-sports appear in a more mainstream way like TV series. Whether this year’s e-sports dramas such as Full-time Master 2 and Crossing the Fire Line can continue to make people shine is also worthy of attention.

In addition, suspense dramas will continue to be active on the video platform, such as detective chinatown, Fox Hunting and Skyscraper.

4. The sweet pet drama that makes the industry rush to become a real "koi fish" needs differentiation.

The sweet pet drama with low cost and high return is gaining momentum, which makes the industry rush. Once upon a time, overbearing president-style sweet pet dramas such as "Shanshan Comes" and "Love O2O" flooded many girls’ hearts. Last year’s "Dear, Dear" made girls "go to the top" in succession, and iQiyi’s anti-routine costume sweet pet drama "Love in Jianghu" also gained a good reputation.

Stills of "Love Jianghu"

However, the sweet pet drama is not profitable, and only a few can become the real "koi fish". Most sweet pet dramas are reduced to cannon fodder because of the same plot and shoddy production.

In the new year’s drama series, we can’t find out which one is an excellent sweet pet drama in the name, but if we want to be a real "koi fish" with a small and broad scope, we must make differentiated good content.

The drama war in 2020 has already started. Which dramas can win the applause of the audience and stand out in the market of more than 100 dramas in deus ex, we are waiting for the answer.

Original title: "2020 drama series: finding a way out of the backlog of costume dramas, IP adaptation is still hot"

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