After three years in Chengdu and two years in Wuhan, the sixth Global Automobile Forum 2015 will be held in Chongqing Yuelai International Conference Center on June 9-10. With the theme of "Great Change: Restructuring the Industrial System", more than 800 Chinese and foreign professionals gathered to discuss the future changes of the automobile industry structure. The following is a speech by Li Xinqiang, Assistant to the President of Changan Automobile and Minister of Purchasing.

　　Li Xinqiang: Good host, good morning everyone! I am honored to be invited by the organizing Committee to discuss with you how to build a cooperative relationship between automobile and parts enterprises. Changan Automobile was founded in 1862, with a history of 153 years, but we have only entered the automobile industry for 30 years. At present, Changan Automobile has established R&D centers in Italy, India, the United States and Yokohama, Japan, and has more than 6,000 R&D teams around the world. At the same time, we have established joint ventures with Ford and Mazda, and have 12 production bases and 32 automobile plants around the world, and established strategic cooperative relations with world-class parts enterprises. In 2014, Changan Automobile sold 2.54 million vehicles, including 1.38 million vehicles sold by China brand.From January to May this year, 1.25 million vehicles were sold, of which 730,000 were sold by China brand.The sales of China brand of Changan Automobile ranked first in China and 14th in the world for 8 consecutive years. It can be said that Changan Automobile is not only a long-standing enterprise, but also a young enterprise. It not only adheres to the road of independent research and development, but also constantly integrates excellent global resources. It not only cultivates local parts enterprises, but also hopes to carry out in-depth cooperation with multinational parts suppliers.

　　In China, there are vehicles from Europe, America, Japan and South Korea, as well as state-owned enterprises and private enterprises. Parts enterprises also have suppliers’ management from different countries and different properties, capital cooperation based on equity, long-term strategic cooperation and some ways of full market competition. For a long time, it has been centered on the automobile factory, and has not paid attention to the voices and demands of suppliers. With the slowdown of market growth and the intensification of competition, the contradiction between suppliers and automakers has gradually intensified. Suppliers complain about low prices, frequent design changes and inaccurate plans, while automobile companies also accuse poor quality and slow response. These problems are not only found in China brands, but also in joint venture brands. The reason, I think, is that automobile enterprises still stay in the single imperative management of suppliers, lacking sufficient communication, understanding and trust with suppliers, which will inevitably reduce the synergy efficiency of supply chain and weaken the competitive advantage of products. We should change from supplier management to supplier relationship management. From single command management to double collaborative relationship. First of all, we must make clear the goal of two-way management.

　　Changan Automobile’s vision is to build a world-class automobile brand. Therefore, we should take the establishment of an internationally competitive supply system as our ultimate goal. Create an efficient China brand supply chain. The core is to cultivate a batch of supply systems that are not only excellent in ability, but also capable of serving our institute. The key is to build a two-way collaborative and sustainable system. The function of procurement has been changed. Chang ‘an headquarters is responsible for purchasing strategy and planning, while molecular companies are responsible for purchasing vehicles, transportation and implementation, and a special supplier relationship management department has been set up at the headquarters. Unified management of supplier performance evaluation relationship improvement, strategic cooperation and capability improvement. Then, the procurement process is reformed, so that suppliers can be integrated into R&D, procurement, production, sales and other links, so that suppliers are not only participants, but also co-makers of rules. Not only implementation, but also suggestions for the development of vehicle enterprises, and truly achieve win-win development.

　　It is necessary to change the management of suppliers from one-way to two-item. Changan Automobile has carried out a lot of experiments and innovations in this process. In terms of quality, in order to improve the product quality of China brand, we have formulated and published the strategy of Changan Automobile Parts, and constructed the first supplier quality ability certification standard of China brand. At the same time, we have set up SP teams in various projects of Changan Automobile to cooperate with suppliers to improve quality and improve cooperation. And work with suppliers to develop the quality standards and technology of each component. In terms of cost, the management mode of purchasing cost has been changed, from purchasing price management to whole life cycle management of parts, and accurate cost analysis of parts has been established. Guide suppliers to control the cost in all stages from design, development to mass production, and at the same time, build the first supplier cost management diagnosis of China brand to optimize the cost together with suppliers. In terms of sales, according to the logistics properties of parts, we plan in advance the suppliers that each production base will enter the industrial park and build nearby. The release mechanism of product planning and production planning has been established to guide suppliers to build property rights in advance. At the same time, efforts should be made to improve the accuracy of production planning and minimize the impact on suppliers’ production and delivery. In addition, a supplier relationship model is constructed to evaluate the cooperative relationship in a two-way way. The purpose of monitoring suppliers’ performance is to develop suppliers’ risks and guide suppliers to improve and upgrade. If the supplier is rated as high risk, it will be stopped.On the other hand, suppliers are regularly invited to evaluate automobile enterprises, mainly through high-level seminars and questionnaires. The purpose is to force the management of automobile enterprises. It is necessary to improve a management level of informatization, which must be supported by the level of informatization.

　　In 2011, Changan Automobile cooperated with Oracle Bone Inscriptions Company to realize an online management of the whole process of supplier access, selection and elimination. It not only improves the efficiency of supplier management, but also makes the procurement process more open and transparent. Implement a two-way management system of supplier relationship to support the rapid development of enterprises in many aspects. First, the ability of suppliers has been rapidly improved, from meeting the needs of our maintenance cars and economical cars to meeting the development of middle and high-class cars, supporting Changan Automobile to go out of Chongqing and lay out the strategy of the whole country. Second, the quality of our spare parts has increased at an average annual rate of 50%, which has greatly improved the quality of the whole vehicle. At present, the quality level of some models has reached or even surpassed that of the same class of cars.

　　Third, while ensuring the product quality, we should strictly control the continuous optimization of material cost and give full play to the leverage of purchasing, so that the profitability of China brand has been significantly improved. Since 2012, the supplier’s satisfaction with Changan Automobile has increased by 20% for three consecutive years, which has laid a solid foundation for the long-term development of China brand. With the arrival of big data, new energy and mobile internet, the individual needs of customers and the upgrading of products have brought more challenges to supply management. Customer-oriented, greatly improving the response speed and customer experience will be the next goal of supply chain management. Continuously improving the cooperative relationship with suppliers and forming a virtuous circle will surely make China brand cars become world-class at an early date. Welcome friends to know about Chang ‘an, enter Chang ‘an, and go hand in hand with Chang ‘an for win-win development. Thank you for your trip to Chang ‘an.

　　Today, there is continuous precipitation in many places. The China Meteorological Bureau launched a four-level emergency response, and the Central Meteorological Observatory continuously issued a yellow rainstorm warning and a blue severe convective weather warning.

　　China Meteorological Bureau launched a four-level emergency response

　　Strong convective warning of heavy rain strikes

　　On the 11th, the China Meteorological Bureau issued an order to immediately enter the four-level emergency response state. Beijing, Tianjin, Hebei, Shanxi, Henan, Shandong and the provincial meteorological bureaus that may be affected shall start or adjust the corresponding emergency response according to the actual judgment, and guide the municipal (county, district) meteorological bureaus to issue short-term and imminent warnings in time.

　　At 10: 00, the Central Meteorological Observatory continued to issue a yellow rainstorm warning.

　　It is estimated that there will be heavy rains in central and eastern Shanxi, most of Hebei, central and western Shandong, northern Henan, Beijing, Tianjin and other places from 14: 00 on the 11th to 14: 00 on the 12th, with heavy rains (100-220mm) in some areas. It is also accompanied by short-term heavy precipitation (the maximum hourly rainfall is 30 to 60 mm, and the local area can reach about 100 mm) and gusts of about 8, and the local gusts can reach 10 to 11.

　　At 10 o’clock, the Central Meteorological Observatory issued a blue warning of strong convective weather.

　　It is estimated that there will be 8-10 thunderstorm gale or hail weather in parts of central and eastern Shanxi, Hebei, Beijing, Tianjin, central and western Shandong, eastern Peninsula, north-central and eastern Henan from 14: 00 on the 11th to 14: 00 on the 12th, and the local thunderstorm gale will exceed 11.

　　There will be short-term heavy rainfall in parts of central and southern Inner Mongolia, western Liaoning, central and southern Shaanxi, Shanxi, Hebei, Beijing, Tianjin, Shandong, central and northern Henan, western Hubei, northeastern and southern Sichuan, Chongqing, and southeastern Guangxi. The hourly rainfall is 30 to 60 mm, and the local area can reach more than 80 mm. It is estimated that the main influence period of strong convection is from this afternoon to tomorrow.

　　Yellow warning of continuous rainstorm and strong wind in Beijing

　　Precipitation process or over 30 hours

　　On the 11th, the Beijing Meteorological Observatory issued a yellow rainstorm warning. It is estimated that from 17: 00 on the 11th to 08: 00 on the 13th, there will be torrential rain in Beijing, with the cumulative rainfall of 60-100mm in the whole city, 100-150mm in the western and northern areas, and 200-300mm in some places. There are risks of secondary disasters such as floods, mountain torrents and geological disasters in small and medium-sized rivers induced by heavy rainfall in mountainous areas and shallow mountainous areas, and water accumulation is easy to occur in low-lying urban areas. Please take precautions.

　　It is reported that this rainfall process has the characteristics of long duration, large accumulated rainfall, strong wind force and obvious convection characteristics, and the whole rainfall process is expected to last for more than 30 hours.

　　In addition, the Beijing Meteorological Observatory also issued a yellow warning of strong winds. It is estimated that from 0: 00 to 23: 00 on the 12th, there will be about 5 easterly winds in most parts of Beijing, and the gust can reach about 9.

　　Sichuan Dazhou launched Class I flood control emergency response.

　　The city bus stopped running.

　　Affected by the heavy rainfall in Bazhong City and Dazhou City of Sichuan Province in the upper reaches of Qujiang River, it is predicted that floods exceeding the warning level will occur in the main streams of Qujiang River and Bahe River. At present, the Flood Control and Drought Relief Headquarters of Dazhou City, Sichuan Province has started Class I flood control emergency response.

　　On the 11th, Dazhou Public Transport Co., Ltd. announced that it would suspend the operation of city bus lines.

　　On the 11th, due to the continuous heavy rainfall, the rainfall in Dazhou-Sanhui Town Station of Xiangyu Railway, Dazhou-Dafeng Station of Dawan Railway and Tuxi Station of Dacheng Railway exceeded the standard. In order to ensure the safe operation of the train, the railway department blocked the inspection of this section, and the passenger trains passing through it will be delayed to varying degrees.

　　Producer Ma Wenjia

　　Editor-in-Chief Shu Peng

　　Reporter Huang Li Zhang Jing Wang Shengdong Ji Lele

　　Editor Zhang Ang Cui Zhilin

　　Chinanews. com client Beijing December 20th (Reporter Zhang Xu) Sigh, anxiety and busyness … … With the approaching of the official implementation date (January 1, 2021) of the new policy of regulating the number of passenger cars in Beijing, everyone involved has been mobilized, which can be said that some people are happy and others are worried.

　　Cars running on the urban roads in Beijing. Zhongxin. com reporter Cheng Chunyu

　　The way to rent and sell "Beijing brand" will be gone.

　　"A business friend I know bought nine minivans and nine Beijing brands that year." Mr. Lu, the owner of the car, told the reporter of Zhongxin. com that one of his bosses who is not registered in Beijing and is engaged in fruit wholesale business has been increasing his income by renting and selling license plates for many years. "Nine cars are all Beijing brands. He has been waiting for the appreciation of these years."

　　In recent years, due to the continuous decline in the lottery winning rate of Beijing passenger cars, the business of "renting Beijing brand" has continued to be hot in Beijing, and the restrictions on foreign-brand vehicles in Beijing have also caused the price of Beijing brand to rise.

　　According to reports, the current offer for renting a Beijing brand is about 12,000 yuan per year, but if you really want to rent it, you need to pay additional money such as deposit and security deposit. A middleman can earn 5,000-6,000 yuan for a Beijing brand. Therefore, the actual price of renting Beijing brand for one year has reached about 20 thousand yuan.

　　However, in the face of the New Deal, the road to renting Beijing brand has been blocked. In February 2020, the General Office of Beijing Municipal Government issued the Action Plan for Comprehensive Traffic Management in Beijing in 2020, which intensified the crackdown on the illegal activities of renting and selling passenger cars. The passenger car index confirmation notice is only used by the index owner. If there is any act of buying, selling, renting or renting, lending or borrowing the passenger car index confirmation notice, the index management institution will announce that the index is invalid.

　　"Coupled with the New Deal next year, his Beijing brand business is estimated to be impossible. His family has no household registration and cannot transfer indicators. So many brands must be in their hands." Mr. Lu said.

　　On December 7, the newly revised Interim Provisions on the Regulation of the Number of Passenger Cars in Beijing and the Detailed Rules for the Implementation of the Interim Provisions on the Regulation of the Number of Passenger Cars in Beijing were officially announced. The New Deal tilted towards car-free families and promoted the orderly withdrawal of the second and more passenger cars registered in this city under the name of individuals. The New Deal will be implemented on January 1, 2021.

　　In other words, there can only be one passenger car indicator under each person’s name, which is the license plate. If there are multiple license plates in the name and there are no eligible transfer objects, the extra license plates will be invalidated together when the vehicle is scrapped.

　　There is a long queue of cars in Beijing used car market. Zhongxin.com reporter Zhang Xu photo

　　Queue up late at night to ensure the index, and the transfer of used cars has surged.

　　According to the New Deal, as long as the vehicle transfer, transfer or cancellation registration has been completed before December 31, 2020, you can apply for updating the indicators at any time in the future.

　　In addition, the relevant car owners do not need to apply for updating the indicators before the implementation of the New Deal, and there is no longer a time limit for applying for updating the indicators within 12 months after the implementation of the New Deal. However, once the application is obtained, the index is still valid for 12 months. If the vehicle under his name is sold or scrapped after January 1, 2021, only one of the vehicles can apply for the updated index.

　　The reporter visited and found that many car owners rushed to sell old cars and buy new cars before the implementation of the New Deal to extend the service life of the indicators. As the date of the implementation of the New Deal is getting closer and closer, the transfer of ownership has become a top priority for car owners with related needs. The reporter learned from a number of interviewees that it even takes more than 24 hours to queue up to transfer to the Beijing Huaxiang used car trading market recently.

　　"At the Huaxiang Market at two o’clock in the morning, queue up late at night to guarantee the indicators!" "If you want to transfer, you have to fill up the oil and come back. Don’t catch a cold for 24 hours. It took an hour to walk 10 meters. " "Huaxiang used car transfer, lined up for a few kilometers … …”

　　Netizens said that vehicle transfer needs to be queued late at night. Weibo screenshot

　　"The New Deal is coming, my dad is going to transfer an indicator to me, let me buy one quickly, and I will come and look at the second-hand one." In Beijing Huaxiang used car market, a young customer said to the salesperson. The staff said that after the release of the New Deal, the number of people who came to the store to see cars increased significantly, and more than half of them were young people who got indicators from their parents.

　　Mr. Zhang, a citizen holding two passenger car indicators at the transfer site, is anxious to find a buyer for an extra car. Mr. Zhang admits that there are also indicators under the names of relatives, and he can only choose to sell the old car at the end of this year to make room for indicators, so that he can buy two new cars after the implementation of the New Deal.

　　In response to Mr. Zhang’s situation, the customer service staff of the Beijing Passenger Car Indicators Control and Management Office said that if an individual has two indicators and two cars are sold this year, after the indicators are vacant, the two indicators can still buy two new cars after the implementation of the New Deal. However, if the vehicles under the two indicators are sold after the implementation of the New Deal, only one new car can be updated according to the requirements of the new regulations.

　　In response to the surge in transfer business, the Beijing used car market has also started a seven-day work week model. On the basis of maintaining the original Monday-Saturday transfer, we will open the Sunday transfer business, and continue to handle it on December 13 and December 20, with the same acceptance time as other working days.

　　Huaxiang used car trading market opened on Sunday to accept vehicle transfer business. Weibo screenshot

　　The huge market demand makes the agency earn a lot of money. "Everyone is anxious to buy a car, and it is no problem to trade more than a dozen mid-to high-end used cars a day recently." A staff member of a used car brokerage company said.

　　It’s just that the money doesn’t seem to be easy to earn. Lv Tianyi, who has gone through the formalities of licensing a new car, said that when looking for an agency, the cost of licensing a new car is around 1,500 yuan, while that of a used car ranges from 1,500 yuan to 3,000 yuan, which will be charged according to the condition of the used car, whether it has been modified or decorated, and so on.

　　"In the first half of this year, business was generally not good. Recently, I saw that my former colleagues in the circle of friends were very busy, and they were all queuing for transfer. The business was really good, but it was really not easy in the cold weather."

　　There are too many people selling cars, and some used cars have fallen by tens of thousands of yuan.

　　With the surge in the number of used car transfers, the price of used cars is also falling.

　　On December 17th, after more than a week’s consultation, Dai Nan, the owner of Chaoyang District, finally made up his mind to sell his Magotan, which had only been in operation for two or three years. Half a year ago, after seeing the news of pushing the second license plate under his personal name to withdraw in an orderly manner, he considered what to do with the car, but he never made a move. As a result, as soon as the New Deal landed, the quotation of used car dealers was immediately reduced by more than 10,000 yuan.

　　In fact, it is not a case for car owners to encounter underpricing. Many car owners said on social media and forums that before and after the release of the New Deal, the price of cars was reduced by several thousand yuan to tens of thousands of yuan. The answer given by the car dealer is very straightforward: "When the New Deal comes out, the indicators will be invalidated if they can’t be updated. The market is like this, and the price is already ok. If you don’t sell it, some people will sell it."

　　Parking lot of a shopping mall in Haidian District, Beijing. Zhongxin.com reporter Zhang Xu photo

　　In order to sell a Mercedes R350 in his hand, Mr. Li asked a number of used car dealers in Beijing, but the price never reached expectations. "I am anxious to sell cars recently, but the used car dealers only give 150,000 yuan, which is much lower than I thought."

　　"If a month ago, the price of this car should be more than 180,000 yuan." A second-hand car dealer said that now car owners are anxious to sell cars, and the source of cars is increasing. Second-hand car dealers also have to look at the market. At present, the prices of high, medium and low-end models have generally declined compared with a month ago.

　　Used car dealers also have their own troubles. "We have to look at the market when we collect cars. The price of high-end models has not dropped much, and the price of low-end models has been reduced by almost 20%. Many of the cars sold are older models of National III and National IV, which can no longer be sold in Beijing and need to be moved to areas with looser emission standards. The owner feels that we are pushing down the price too much, but it is not easy for us. The market is like this. Transfer and relocation are all costs and have to be counted. " A used car dealer said.

　　It is worth noting that the lack of indicators of some used car dealers has also become one of the reasons for the decline in car prices. "Many of us are also personal indicators for renting. These cars must be sold this year, otherwise they will all be in their hands."

　　A BMW 4S shop in Haidian District, Beijing. Zhongxin.com reporter Zhang Xu photo

　　Selling old ones for new ones, it is hard to find a car for popular models in 4S shops.

　　Also affected by the market is Mr. Zhang who wants to replace Ollie A6L. At the end of last year, car dealers offered more discounts, but more cars were sold and more cars were bought. This year, the discount was reduced.

　　The new Audi A6L car that Mr. Zhang took a fancy to, after ten days’ hard work, the terminal discount was reduced from 20% to 14%, and the price of the old car was suppressed, which added up to nearly 40,000 yuan more than expected.

　　"Many popular models are even hard to find a car." According to CCTV’s financial report, I visited a number of 4S shops selling cars in Beijing. The staff said that many car owners recently chose to buy new cars immediately after selling their old cars or scrapping their vehicles. Therefore, some popular models in the store have been sold out, and some even have a small price increase.

　　According to the Voice of China report of the Central Radio and Television General Station, the supply of new cars in 4S stores is in short supply, and the sales of 4S stores have said that many hot-selling models are not available now, and even the prototype cars in some exhibition halls are sold out.

　　"Maybe everyone didn’t study the policy that just came out, and they were anxious to buy a car and settle down." Some insiders said that in fact, as long as the vehicle transfer, transfer or cancellation registration has been completed during the period from January 1 to December 31, 2020, you can apply for updating indicators at any time in the future, and you don’t need to apply for updating indicators before the implementation of the New Deal. (End)

　　BEIJING, Oct. 30 (Xinhua News Agency reporter Xie Yiguan) Toothpaste is a necessity in life, but recently many people have found that toothpaste sold in supermarkets is becoming more and more expensive. "I remember that in the past, the most expensive toothpaste was only a dozen or twenty pieces. Now the toothpaste is generally twenty or thirty pieces." Some consumers spit.

　　Why did two or three yuan toothpaste disappear?

　　It costs twenty or thirty yuan, but toothpaste under ten yuan is hard to find.

　　Regarding the rising price of toothpaste, Xiao Ni, a consumer who recently went shopping in the supermarket, has a deep understanding.

　　"Looking around, most of them are toothpaste of twenty or thirty yuan, and the better ones are thirty or forty yuan. The cheapest Crest salt white toothpaste also needs 6.9 yuan, and the price is too outrageous."

　　As Xiao Ni said, recently, Sino-Singapore financial reporters visited a number of supermarkets, and the price of toothpaste was generally above that of 10 yuan. Among them, the range from 15 yuan to 40 yuan was relatively concentrated, and the price of a few brands of toothpaste such as Shushida could reach above 40 yuan, while only two or three models were below 10 yuan.

　　This is also consistent with the data of the offline research of Ai Media Consulting. According to previous research, among the 40 or 50 kinds of toothpaste sold by large supermarkets, the price of a toothpaste is 10-mdash; 20 yuan accounts for 60%, 20 yuan or above accounts for 35%, and there are only two or three kinds below 10 yuan.

　　In addition to the disappearance of low-priced toothpaste on supermarket shelves, many consumers have also found that the price of some toothpaste has doubled.

　　"This cold sour toothpaste is now selling for 7.58 yuan. I remember that it only costs two or three yuan; Chinese toothpaste, which once cost a few dollars, is now ‘ Upgrade ’ Later, it was also sold to 20 yuan. " Xiao Ni mentioned.

　　According to Huaxi Securities Research Report, the average price data of ordinary toothpaste of about 120g released by the National Development and Reform Commission showed that its price increased from 8.38 yuan/box on June 30, 2015 to 10.61 yuan/box on February 28, 2021, and the overall price of the industry showed an upward trend. This also proves that the price increase of toothpaste is not "somatosensory".

　　Why is toothpaste more expensive?

　　Toothpaste, which used to cost tens of dollars, was called "Hermes" in the toothpaste industry. Nowadays, the average person in the toothpaste industry is "Hermes". What caused the toothpaste to become more and more expensive?

　　Many people may consider the cost factor. According to national standards, toothpaste is mainly composed of friction agent, humectant, thickener, foaming agent, fragrance, water and other additives. Although corresponding effective ingredients will be added based on different efficacy, according to published data, the production cost of raw materials is relatively low.

　　Dengkang Dental owns brands such as Lengsuanling, and its prospectus shows that from 2019 to 2021, the unit cost of the company’s adult toothpaste was 1.53 yuan, 1.47 yuan and 1.50 yuan respectively.

　　Screenshot from Dengkang Dental Prospectus.

　　Although the unit cost remained stable, its sales unit price increased year after year, driving the gross profit margin to increase year by year.

　　In this regard, Denkang Dental said that the company has grasped the trend of consumption upgrading, complied with the development direction of diversified demand for toothpaste and high-end products, continuously carried out research and development upgrades on the basis of existing products, and continuously expanded its market share in mid-to high-end adult toothpaste. The unit price of product sales has increased year by year.

　　Denkang’s remarks also unveiled the tip of the iceberg of toothpaste brand collective "momentum".

　　In recent years, toothpaste enterprises are addicted to product upgrading, promoting whitening, anti-allergy, anti-sugar, refreshing breath and other effects by adding enzymes, probiotics, hyaluronic acid, amino acids and other ingredients, and even refining the use scenarios, on the one hand, catering to consumers’ demand for toothpaste functionality, on the other hand, because there is huge profit space behind all kinds of "gimmicks".

　　All along, the toothpaste market is in a fierce competition situation. At one time, the domestic toothpaste market was occupied by two-faced needles and cold acid spirit. Later, foreign-funded enterprises poured in. Under the circumstance of "attacking the city slightly", the industry once fought a price war, coupled with the rising price of raw materials, the gross profit margin continued to decline. The sudden emergence of functional toothpaste such as Yunnan Baiyao has enabled the industry to find a "wealth password".

　　"As a result, toothpaste companies have stopped producing traditional toothpastes that don’t make money and started to focus on functional toothpastes. The pricing of functional toothpastes far exceeds that of traditional toothpastes before, so that many toothpaste manufacturers introduce a new efficacy every once in a while, and then mention a price by the way. In this case, it is a natural trend for toothpaste to become more expensive. " Jiang Yan, a senior researcher at Pangu think tank, believes.

　　With the continuous "upgrade" of products, we still need to make great efforts to carry out marketing, and please all the stars to speak for us. From the research report of toothpaste listed companies, the sales cost of toothpaste has been rising all the way. These marketing costs ultimately require consumers to "pay the bill".

　　Can you still buy cheap toothpaste?

　　During the reporter’s visit to the supermarket, a male customer was shopping for toothpaste. After looking at the price, he chose the favorite one between the two toothpaste with the lowest price. At the same time, the reporter noticed that the special price of Shuke baking soda toothpaste in 10 yuan in a supermarket in Beijing was sold to only one.

　　The demand for low-priced toothpaste is still strong. Nowadays, the price of toothpaste is tens of yuan, which also makes many netizens miss the days when they bought a toothpaste for two or three yuan. Where did the cheap toothpaste go?

　　The reporter’s online search found that domestic old-fashioned toothpastes such as Baiyu and Tianqi are still on sale, and the price of a single one is mostly below 10 yuan; A Crest toothpaste with strong roots and strong teeth is sold at a high price only in 4.5 yuan. In addition, some unknown brands of toothpaste are also cheaper.

　　People who stay in the hotel will find that toothpaste, such as double-sided needles, which we are familiar with, frequently appears in disposable articles in the hotel. But these low-priced products are hard to appear on supermarket shelves.

　　Jiang Han said that for most supermarkets, the cost of each shelf is basically fixed, and the cost of selling various toothpaste products is similar. Therefore, toothpaste with higher profit level is often more attractive to supermarkets, and more and more supermarkets tend to sell high-priced toothpaste.

　　Xiao Ni once mentioned that low-priced toothpaste is mostly displayed on the lower shelf. This is also consistent with what the reporter observed in some supermarkets.

　　With the increasing "efficacy" of toothpaste, the publicity is increasingly "cosmetic" and the industry supervision is also improving.

　　The Measures for the Supervision and Administration of Toothpaste issued by the State Administration of Market Supervision this year clearly stipulates that toothpaste shall be put on record, and the toothpaste filer shall be responsible for the quality, safety and efficacy of toothpaste. In the industry’s view, after the implementation of the "Measures", it may be possible to publicize the efficacy of various toothpastes to "lower the fire". (End)

In this year’s Spring Festival, seven films were released, covering comedies, science fiction, suspense, sports, animation, etc., which were richer and more diverse than in previous years.

According to the data of Lighthouse Professional Edition, as of 0: 10 on January 25th, the total box office (including pre-sales) of the Spring Festival in 2023 (January 21st-January 27th) exceeded 4 billion.

The ranking shows that Man Jiang Hong, Wandering Earth 2, Bears with Me and Bear Core are among the top three at the box office.

"Man Jiang Hong" and "Wandering Earth 2" are on the verge of a big box office battle.

During the Spring Festival, the audience is more willing to enter the cinema. In addition, this year’s Spring Festival file can be described as "the best in history". Every movie has the determination to win and started a box office war without smoke.

Among them, the best pre-sale and reputation is the excellent soft science fiction movie Wandering Earth 2.

With the support of big IP, starring Frant Gwo+Jason Wu+Andy Lau, and the first box office and word of mouth, it naturally occupied the first place in the box office list on the first day of release.

Before the official release, thanks to the basic advantages, the number of people who want to see Wandering Earth 2, the proportion of films arranged and the pre-sale box office are higher than that of Manjianghong. On the first day of "Wandering Earth 2" on New Year’s Day, the number of screenings was 115,000, accounting for 27%; On the first day of "Man Jiang Hong", the number of screenings was 110,000, accounting for 25.6%.

But the position of the movie Wandering Earth 2 is not unshakable. Facing the "strong enemy" — — The word-of-mouth of "Man Jiang Hong" directed by Zhang Yimou is constantly fermenting, and the box office trend and film arrangement of the film are also constantly changing. On January 24th, Manjianghong, which has a more friendly viewing threshold, overtook Wandering Earth 2. At present, the box office and box office forecast of the latter are higher than the former.

According to the data of Cat’s Eye Professional Edition, compared with the opening of the New Year’s Day, the box office record of the seven new films at this time has changed obviously. The movie Manjianghong surpassed Wandering Earth 2 in a single day, and Bears with Me "Bear Core" even surpassed Nobody to enter the top three. The movie "Man Jiang Hong" went down at the box office and even rushed to the hot search list.

In this regard, some people broke the news that the IMAX field, a special effects movie that should have played Wandering Earth 2, was filled with a non-special effects movie "Man Jiang Hong". Not only that, but also fans said that "Man Jiang Hong" stole the box office of "Nobody". On January 24th, the propagator of the movie "Man Jiang Hong" responded that the so-called "stealing box office" and "ghost field" of "Man Jiang Hong" was that someone deliberately hacked the film.

"China Table Tennis Jedi Counterattack" was difficult to break through at the box office yesterday.

The film China Ping-Pong’s Jedi Strike Back was influenced by many factors, and it was rescheduled from the first day of New Year’s Day to the third day of New Year’s Day. However, the overall situation of the Spring Festival has been decided. On the first day of its release, the sports film "China Ping-Pong’s Jedi Counter-Strike" had a box office of less than 50 million, with only 9.7% of the films arranged, and the attendance rate was only 14.5%, far lower than other films.

As a result, it has become the worst box office performance among the newly released films in the Spring Festival. At present, the professional version of Cat’s Eye Film predicts that China Ping-Pong will eventually have a box office of 250 million, which shows that the performance has been far below expectations.

Bears are still strong. The drama is not as good as the cartoon.

On the whole, this year’s Spring Festival box office drama is not as good as cartoons.

Parent-child group is still an important audience of the Spring Festival file. The animated film "Bear Haunted with Me" Bear Core "won the third place in the single-day box office, becoming the TOP3 in the same period with an expected box office of 1 billion+,and will also become the first 1 billion+movie in the series of animated IP.

From the perspective of return on investment, Bears with Me "Bear Core" is a cost-effective one, which also proves the importance of continuously cultivating IP value.

However, before its release, the animated film Deep Sea, the comedy Exchange of Life and the film Nobody with the top YiBo blessing failed to become dark horses.

From the word of mouth, "Exchange of Life" has been criticized as an embarrassment, far from reaching the level of Hi, Mom’s play. Although the collocation of Lei Jiayin and Zhang Xiaofei is innovative, it has been held back by the plot, and the counterattack after word of mouth fermentation may be extremely slim.

However, the movie atmosphere of The Unknown and Deep Sea does not match the image of "family fun" in the Spring Festival file, and the threshold of Guanyin is relatively high, and the possibility of counterattack is relatively low.

At present, the movie "Exchange of Life" has accumulated 236 million box office, and the final box office is predicted to be 369 million. The movie "Nobody" has a cumulative box office of 339 million, and it is predicted that the final box office will be 675 million; The movie Deep Sea has accumulated 218 million box office, and the final box office is predicted to be 612 million.

　　Author | Gao Xiaohong

　　Source | China Broadcasting Magazine (ID:zggbzz)

　　At present, China is facing the severe challenge of novel coronavirus (NCP or COVID-19 in English, COVID-19 in Chinese). The epidemic situation in COVID-19 is a particularly serious public health emergency, which greatly threatens people’s lives, health and safety. As of February 18th, 72,530 cases have been diagnosed, including 11,741 cases of severe illness and 1,870 cases of death.

　　On February 3, General Secretary of the Supreme Leader clearly pointed out at the The Politburo Standing Committee (PSC) meeting: "The current situation of epidemic prevention and control is severe and complicated, and some people have anxiety and fear. The propaganda and public opinion work should be intensified to coordinate online and offline, domestic and international, major and minor issues, better strengthen confidence, warm people’s hearts, gather people’s hearts, and better safeguard the overall stability of society."

　　In this critical period, "the news media is the main body of communication and responsibility of emergency reports, and undertakes important missions such as information communication, comforting people, supervising the government and mobilizing society". The domestic mainstream media, represented by the Central Radio and Television General Station (hereinafter referred to as the General Station), fully responded to the prevention and control of the COVID-19 epidemic, fought in the front line of fighting the epidemic, took the initiative to undertake the anti-epidemic mission of the mainstream media, timely released authoritative information, accurately reported the epidemic, responded to social concerns, grasped the "time effect", actively guided public opinion, and created a good public opinion atmosphere for rallying people’s hearts and enhancing confidence in fighting the COVID-19 epidemic. This paper focuses on the specific measures taken by the General Station during the fight against the COVID-19 epidemic.

　　01

　　Unblocked information:

　　Give full play to the authority and professionalism of mainstream media

　　1, timely, open and accurate report on the progress of the epidemic

　　The report of unexpected events refers to the news media’s integration of media resources in the process of the occurrence and development of events, and their reporting and evaluation of various situations related to events to the society and the public. After the outbreak of COVID-19 epidemic, a major public health event, the whole society paid close attention to the epidemic information and the progress of epidemic prevention and control. China quickly launched a Class I response to major public health emergencies, and the National Health and Wellness Commission and the health and wellness commissions of all provinces, autonomous regions and municipalities directly under the Central Government announced the epidemic information of infectious diseases in their respective administrative regions to the public. The information on epidemic situation of infectious diseases should be published in a timely and accurate manner. At the same time, the news media should also report the true information of emergencies in a timely and accurate manner according to the law, protect the people’s right to know, and contribute to the handling and aftermath of public emergencies.

　　Since the outbreak of the war of resistance against the epidemic, the general station has released authoritative information in time and continuously spread the epidemic situation around the clock. The News 1+1 column of CCTV, the general station, has been arranged as a whole and specially planned, and has continuously reported the COVID-19 epidemic since January 20th.

　　On January 20th, this column was connected with Academician Zhong Nanshan, the leader of National Health Commission high-level expert group, to introduce the basic situation of COVID-19 epidemic, which played a role of "setting the tone" in the information dissemination of COVID-19 epidemic. Since January 26th, CCTV News Channel of the General Station has launched "Special Report on the War Epidemic", with the theme of fighting the epidemic, continuously focusing on the national situation of fighting the epidemic, and releasing the latest data of the epidemic in time, so that people can know fairly well. It also connected with reporters from the front-line general station of the anti-epidemic in real time, showing the good mental state of all regions and departments in fighting the epidemic with one heart and one mind. At the same time, we will give full play to the advantages of the platform and share the program resources. From January 29, CCTV will broadcast CCTV programs simultaneously from 10: 00 to 11: 00 and from 15: 00 to 16: 30 every day.

　　In the reporting of major public health emergencies, the openness and transparency of information is very important. As a bridge connecting the government and the people, the mainstream media should disclose authoritative information at the first time and occupy the first place in the public opinion field.

　　From January 26th, the press conference of the State Council Press Office, National Health Commission Press Conference and the State Council Joint Prevention and Control Mechanism will be broadcast simultaneously by CCTV’s comprehensive channel and news channel, and broadcast simultaneously by China Voice. Every day, through the live broadcast of the press conference on epidemic prevention and control, the prevention and control information in COVID-19 can be disseminated openly and transparently, and the people’s right to know is fully respected and guaranteed. At the same time, speaking in a timely, active and rational manner has also curbed the spread of online rumors.

　　2. Interview authoritative sources and release authoritative information on epidemic prevention and control.

　　After the outbreak of COVID-19 epidemic, the spread of all kinds of information, especially the spread of new media space on the Internet, is very active, which makes the people contact with a lot of information every day, and the phenomenon of information overload appears. At the same time, the people are very concerned about the spirit of the central government and the policies, methods, and prevention and control process of epidemic prevention and control. Therefore, the mainstream media need to exert their authority and credibility and master the leading power of public opinion. This is also an initiative to set the agenda and master the right to publish, define and interpret issues. As the authoritative mainstream media in China, the reception desk gathers the advantages of interview resources by releasing official authoritative information at the first time, interviewing authoritative experts and frontline workers against the epidemic, and carefully sets the media agenda for fighting the COVID-19 epidemic.

　　3, professional team to fulfill the responsibility and mission of news propaganda work.

　　In the highly developed communication environment of online social media, the mainstream media put forward more stringent requirements for the authenticity, accuracy and security of information in this public opinion campaign against the COVID-19 epidemic. Because if the information is slightly deviated, it may cause the content to spread out of control, and then affect the credibility of the mainstream media.

　　On the one hand, the main station sent a professional team to the first scene to fight the epidemic, on the other hand, it strengthened the supervision of the contents of epidemic prevention and control to ensure the foolproof dissemination of information. From January 27th, the General Station set up the "Wuhan Live Studio of War Epidemic" in Hubei Radio and Television Station, and set the studio at the forefront of the fight against the epidemic. The broadcasting frequency of the main station gives full play to the emergency role of broadcasting in public health emergencies. By taking advantage of the advantages of wide broadcasting coverage, fast transmission speed and low listening threshold, the emergency reporting plan is launched at the first time, and the propaganda of epidemic prevention and control is intensified. All programs broadcast the progress of epidemic prevention and control in COVID-19 in a rolling way throughout the day. Every day from 19: 00 to 20: 00, the "Voice of China Special Report on Fighting the Epidemic" is also launched. During the week from February 3rd to 9th, there were 1,400 epidemic-related reports and nearly 7,000 written messages.

　　In 2018, General Secretary of the Supreme Leader pointed out in his speech at the National Conference on Propaganda and Ideological Work: "To do a good job in propaganda and ideological work under the new situation, we must consciously undertake the mission of raising flags, gathering people’s hearts, educating new people, rejuvenating culture and displaying image."

　　Since the outbreak of New Crown Pneumonia, the broadcast time of CCTV’s "News Network" program has been extended for many times, and the coverage of fighting against the COVID-19 epidemic has been increased, which reflects the professional mission and responsibility of the mainstream media, and its professional ability has been widely recognized by the society. On February 12th, Li Zimeng, the host of CCTV News Network, read the manuscript for 8 minutes without any jam, and the professional skills of news reporting were recognized by netizens. "Li Zimeng bowed his head and read the manuscript" was listed on the hot search list of Weibo, and on February 14th, the host Hai Xia broadcast for 12 minutes without any jam, and then went to Weibo for hot search ("Hai Xia bowed his head and read the manuscript"), and CCTV girls also boarded the hot search together, with the above three hot searches.

　　02

　　Enhance confidence:

　　Grasping "Time Effect" and Realizing the Effect of Public Opinion Guidance

　　1, the importance of public opinion orientation in the war epidemic.

　　When dealing with major public emergencies, the news media plays an important role in guiding public opinion. The General Secretary of the Supreme Leader pointed out, "It is crucial for the masses to know more about what the Party and the government are doing and what they need to do, so as to strengthen the confidence of the whole society and overcome the epidemic." At the critical moment in the fight against the epidemic in COVID-19, it is important for the news media to do a good job in guiding public opinion and grasping the correct direction of public opinion, which is conducive to rallying strength and inspiring people, guiding the public to rationally and correctly view and analyze the epidemic situation, scientifically taking preventive measures against the epidemic, and actively responding to the possible impact of the epidemic.

　　Past experience shows that public opinion guidance for major emergencies has basically established two footholds: one is to guide with facts, that is, to tell the public the truth; The second is to use value guidance, that is, to influence the public to look at the truth correctly. On the basis of timely, open and accurate reporting on the epidemic situation and its prevention and control information, the guidance of public opinion of news media should always focus on publicizing and reporting the important speech of the Supreme Leader General Secretary and the spirit of a series of important instructions, firmly win the determination and confidence to fight the COVID-19 epidemic, gather social consensus, adhere to the unity of party spirit and people’s nature, carry forward the main theme and stimulate positive energy.

　　All channels and frequencies of the main station use the all-media matrix to convey the spirit of the important instructions of the CPC Central Committee and the Supreme Leader General Secretary in time, give play to the public opinion power of the main station’s independent comments on the brand, actively interpret the signals of the central meeting, and strictly implement the decision-making arrangements of the CPC Central Committee. Commentators’ articles on epidemic prevention and control published by International Sharp Review show the world China’s determination and confidence to overcome the epidemic and meet the challenges. Commentators’ articles on epidemic prevention and control published by CCTV Quick Review have boosted morale and gathered strength in the propaganda and reporting on fighting the epidemic.

　　2. Grasping and innovating the principle of "time and efficiency"

　　The party’s news and public opinion work requires grasping the principle of "timeliness and effectiveness" and acting according to the law of news dissemination. Specifically, it is necessary to deal with the timeliness, rhythm, strength, discretion and effect of public opinion guidance.

　　In terms of timeliness and rhythm, the reception desk not only released the COVID-19 epidemic in time, but also realized real-time and full-time reporting, which responded to social concerns and met the people’s requirements and expectations for timeliness of epidemic information. At the same time, the reporters of the General Desk raced against the same time and went to the front line at the first time to interview the leaders of relevant institutions, publicly respond to the shortage of medical protective equipment and other issues, interview experts to fight the epidemic, and understand the work content of the front line of epidemic prevention and control and the treatment of severe and critically ill patients; Experts were also asked to answer the hot topics and questions of the masses, which met the deep-seated needs of the people for prevention and control knowledge in the context of the Internet.

　　In terms of the strength and discretion of news reports, the epidemic reports of the main station are of high frequency, high intensity and high quality, thus achieving high coverage of epidemic prevention and control information.

　　According to the data of CCTV Advertising Management Center, from January 24th to February 2nd, the viewing rate of News Network increased significantly, reaching 11.72%, and the viewing rate of viewers aged 15-24 increased by 186% year-on-year. The outbreak of COVID-19 epidemic coincided with the Spring Festival. With the escalation of prevention and control measures, the extension of the Spring Festival holiday, and the implementation of personal home prevention and control measures, radio and television, as a family-accompanying media, just played a key role in spreading anti-epidemic information in families.

　　In terms of the effect and actual effect of public opinion guidance, the general station boldly innovated on the new media platform by means of media integration, and achieved outstanding communication effects. For example, from 8: 00 on January 27th, CCTV News launched an uninterrupted live broadcast of the special program "Common War Epidemic", which was broadcast simultaneously on CCTV Video, CCTV News client, Tik Tok, Aauto Quicker and other mobile new media platforms, providing viewers with an information channel that directly hits the front line of epidemic prevention and control 24 hours a day. The reporter from the General Station visited the epidemic prevention and control site and made a comprehensive, accurate and timely report on the detection, diagnosis and treatment of patients in various regions, the work and living conditions of medical workers, and the production, supply and transshipment of medical protective equipment. The live broadcast attracted tens of thousands of viewers from all over the country to interact in real time, and "Come on Wuhan, Come on Hubei, Come on China" was screened.

　　At 19: 00 on January 31st, CCTV News Network entered the "Aauto Quicker" short video community and began the normal live broadcast. Within 33 minutes of the first live broadcast, the cumulative number of viewers was nearly 20 million. Since February 1st, "News Network" has been broadcast live on Sina Weibo, with a cumulative audience of 17.658 million, with an average daily audience of 1.358 million. In addition, CCTV news official Weibo initiated the topic of "real-time broadcast of joint prevention and control of epidemic situation", which was read 3.36 billion times and discussed 374,000 times, with a maximum reading of 608 million times in a single day. The topic of "common war and epidemic" has been read 6.07 billion times, discussed 1.55 million times, and the highest reading volume in a single day is nearly 870 million times. Through the way of integrated communication, the mainstream media has exerted great influence among young people and achieved the communication effect guided by public opinion.

　　3. Storytelling: Reflect the people’s determination and deeds in fighting the epidemic.

　　"People-centered" is an important working principle of the party’s news and public opinion work. In the report on the fight against the epidemic in COVID-19, the reception desk pointed the lens and microphone of news reports at the people’s anti-epidemic actions. By recording touching stories and accumulating ordinary materials, it told the stories of people around us and described the greatness of ordinary people, conveyed the warmth of humanity and humanistic care behind the severe epidemic, and showed the spirit of the people of the whole country to unite as one and help each other in the same boat.

　　On January 29th, the Voice of China, the Central Broadcasting Station, launched the special program "Diary of an Angel". The content of this program comes from angels in white who are facing the COVID-19 epidemic and racing against death. It records the daily work of front-line medical staff in the form of voice self-report and first-person perspective. Angel Diary broadcasts an episode every day, and at the same time, it is launched on Himalayan FM audio platform, and published on Voice of China Weibo and WeChat WeChat official account. The program gives full play to the voice advantage of broadcasting, and spreads the positive energy story of fighting the epidemic with a keen perspective and delicate brushwork. According to the data, its single item in Weibo received the highest praise of 19,000 person-times, and the cumulative reading volume of WeChat WeChat official account exceeded 344,000 person-times.

　　In addition, since February 11th, News Network has launched a column "A Line of Anti-epidemic Groups" to report the effectiveness of joint prevention and control measures by various departments in various regions and tell touching stories about the front line of anti-epidemic. The book "Wuhan at Zero, Here are Stories You Don’t Know" by feature story of the Central Broadcasting Corporation truthfully records the voices of people in Wuhan in the middle of the night and bears witness to the determination and persistence of people from all walks of life. By reporting the great love and responsibility of front-line workers, the mainstream media has established an emotional bond for the people to overcome the difficulties together.

　　03

　　Stabilizing People’s Heart: Facing the Social Concern of Major Public Emergencies

　　1, timely counseling to resolve the crisis of public opinion.

　　The prevention and control of the epidemic situation in COVID-19 is all-round. In the field of news and public opinion, the first problem is to face and promptly dispel the possible public opinion crisis. The so-called public opinion crisis refers to the phenomenon that public opinion is at a difficult juncture because unfavorable public opinion occupies the central position in the public opinion field. In order to avoid and prevent the public opinion crisis and smoothly resolve the contradictions and problems caused by unexpected events, it is necessary to open the way, promptly guide and master the initiative.

　　After the occurrence of major public emergencies, the news media should fully predict the current public opinion environment, and make adjustments from the perspective of overall information dissemination, ensure the expression of opinions of the masses, reflect their voices, channel negative and negative public opinion, and encourage and advocate positive public opinion.

　　The outbreak of the COVID-19 epidemic coincided with the Chinese Lunar New Year, so the festive atmosphere became heavy, and the people’s life focus shifted to preventing and controlling the COVID-19 epidemic and ensuring life safety. In this public opinion environment, the reception desk immediately made adjustments, and the 2020 Spring Festival Gala broadcasted a scenario report program "Love is a Bridge" with zero rehearsal. Through the form of scenario narration, it showed the touching scene of Wuhan people facing up to the sudden COVID-19 epidemic and the medical staff selfless treatment.

　　Later, in the recording of the Lantern Festival special program, we dug deep into the first-line story of epidemic prevention and paid tribute to the "most beautiful retrograde" who silently contributed to the epidemic prevention work, showing the great cohesion of the Chinese nation and the spiritual strength of the people of the whole country to work together to overcome difficulties, which was well received by the audience.

　　According to statistics, as of 10: 00 on February 5th, the epidemic news materials released by CCTV International Vision and the press conference signals held by state authorities were selected and broadcast by 1,721 overseas TV stations or channels in 112 countries and regions, including Fox and BBC, for more than 362,000 times, which won wide respect and support from the international community.

　　2. Relieve public panic.

　　After the outbreak of the epidemic in COVID-19, especially at the initial stage of the outbreak, the public was in a state of panic due to the fact that the focus of the epidemic has yet to be scientifically studied, the situation of epidemic spread is grim, the effect of epidemic prevention and control has yet to be observed, and the drugs for treating and preventing the epidemic have yet to be developed. The public’s panic is manifested in various ways, such as the spread of rumors and rumors, weak awareness of scientific prevention and group prevention and control, and panic buying of masks and medical supplies in some areas. During the prevention and control of COVID-19 epidemic, it is very important for the mainstream media to play the role of public opinion guidance to alleviate public panic. Previous studies have shown that if we can correctly use the guiding function of the mainstream media, we can promote the original absurd rumors to become a "pedal" for people to understand the truth and scientific knowledge.

　　On the basis of interviewing authoritative sources and releasing authoritative information on epidemic prevention and control, the Headquarters also launched a series of promotional videos in conjunction with the Propaganda Department of National Health Commission to popularize the knowledge of COVID-19 epidemic prevention and guide the public to enhance their awareness of self-prevention. Each of these popular science videos is about 1 minute long, which effectively and conveniently spreads the practical operation and prevention and control concepts of legal prevention and control, scientific prevention and control, and group prevention and control, and the communication effect is good. Up to now, the series of public service short films have landed on nearly 400,000 digital screens in 50 cities across the country, playing circularly at major airports, stations and ports, and landing in business districts, communities, enterprises and universities in Beijing, Shanghai and other cities.

　　In the communication environment of media convergence, the new comprehensive audio-visual media flagship "Central Video" 5G new media platform newly built by CCTV based on new technologies such as "5G+4K/8K+AI" was officially launched not long ago, which was put into the prevention and control propaganda of the COVID-19 epidemic. CCTV, the main station, opened up "War ‘ Epidemic ’ The topic "Frontline" includes vlog real shooting, exclusive interview, scientific inquiry, suggestions, real-time panorama and other sections. Record the true story of the "epidemic" front line, follow up the latest progress of experimental research and development, and introduce the knowledge of epidemic prevention science in the form of short video; "CCTV News" broadcasts "Common War" 24 hours a day, and works with hundreds of millions of viewers to supervise, watch, accompany and guard the cloud.

　　On the evening of January 27th, CCTV opened a 24-hour live broadcast port, and started the "slow live broadcast" of the construction of Huoshenshan Hospital and Thunder God Mountain hospital through the 5G+ optical fiber dual Gigabit network, and multiple aircraft seats presented live real-time pictures around the clock. Without the host, commentary and editing and packaging, it attracted nearly 120 million online "cloud supervisors". The series of live broadcasts were broadcast on 11 online platforms, including Tencent News, Today’s Headlines, Phoenix News, Youku and Wo Video. The total number of viewers exceeded 15 million and the number of interactive comments exceeded 13,000. The series live broadcast and slow live broadcast are broadcast on CCTV News client, @ CCTV News Weibo, CCTV Video client and Tik Tok, Aauto Quicker and Betta Fish. Among them, only the short video of "Tik Tok" was watched by more than 55 million people.

　　These measures not only mobilized the people’s initiative and sense of participation in the prevention and control of the epidemic in COVID-19, but also helped the people to relieve their anxiety and panic in the high-intensity and fast-paced information environment through the relatively gentle "slow live broadcast".

　　3. Carry out constructive news supervision by public opinion.

　　The General Secretary of the Supreme Leader pointed out: "This epidemic is a big test of China’s governance system and ability. We must sum up experience and learn lessons." "In the epidemic prevention and control work, formalism and bureaucracy have appeared in some places." The General Secretary of the Supreme Leader also stressed that "authoritative information should be released at multiple levels and at high density, existing problems should be faced squarely, the concerns of the masses should be responded, timeliness, pertinence and professionalism should be enhanced, and the masses should be guided to enhance their confidence and strengthen their confidence, and efforts should be made to stabilize public sentiment." In the process of epidemic prevention and control in COVID-19, the mainstream media actively responded to public concerns, reflected the problems existing in the governance process, especially in the epidemic prevention and control work, played the role of constructive public opinion supervision of the news media, and promoted the epidemic prevention and control work.

　　On January 29, the Central Steering Group sent an inspection team to Huanggang City, Hubei Province, where the epidemic was serious, for supervision and verification. CCTV reporters covered the whole process. In the report, the working ability of the person in charge of the local competent department was questioned. After the news broadcast, the role and effect of public opinion supervision were produced, and the director of the health and health commission in Huanggang City was immediately dismissed. In the supervision of news and public opinion, the mainstream media always adhere to the problem orientation, which can neither make a mountain out of a molehill to cause panic, nor make a mountain out of a molehill to make the work lax. We should correctly carry out constructive public opinion supervision, meet the audience’s higher-level pursuit of information disclosure in the all-media environment, and promote the solution of problems in the prevention and control of epidemic situation in COVID-19.

　　The whole people participated in the war against the COVID-19 epidemic, and the effect was obvious. Under the situation of unified and centralized leadership of the CPC Central Committee, mobilization and participation of the whole society, and comprehensive prevention and control, the battle of epidemic prevention and control will surely win the final victory. At the critical stage of epidemic prevention and control, the authoritative mainstream media, represented by the Central Radio and Television General Station, adhered to the duty and mission of news and public opinion work, gave full play to the authority and professionalism of the mainstream media, grasped the principle of "time and effect" and carried out news and public opinion work "people-centered", which unblocked information, enhanced confidence and stabilized people’s hearts.

　　The author of this paper is Gao Xiaohong, Minister of Journalism and Communication at China Communication University, and distinguished professor, a Changjiang Scholar at the Ministry of Education. Cai Yu is a Ph.D. student at China Communication University, originally published in the third issue of China Broadcasting in 2020.

Cctv news A few days ago, the Fudan Science and Technology Pioneer Forum, hosted by Fudan University School of Management, co-hosted by Fudan University MBA Program, Fudan University School of Management Science and Technology Office and Management Education Promotion and Development Center, was successfully held. With the theme of "We ·WOMEN: Walking in the Frontline", this forum invites senior scholars, content creators and science and technology entrepreneurs who are deeply involved in the fields of artificial intelligence, human and evolutionary genetics, life science and digital art to exchange and share staged research results and cutting-edge views.

Exploring the frontier of science and technology: the breakthrough and contribution of female scholars in scientific research

Ceng Xuan, a professor and doctoral supervisor at the School of Microelectronics, Fudan University, gave a speech entitled "There is light at the end of Moore", pointing out that integrated circuits have become the cornerstone of intelligent work in all walks of life, and the new development of artificial intelligence is the revolution based on chip technology. She believes that in the future, China will be able to develop its own EDA system and realize the innovative guidance of "no one has me".

Professor and doctoral supervisor, School of Microelectronics, Fudan University, Ceng Xuan.

Huang Xuanjing, a professor and doctoral supervisor at Fudan University School of Computer Science, introduced the concept of "large-scale language model" in his speech. She said: "I have never felt so close to general artificial intelligence. This is the most exciting period for me to work in artificial intelligence for so many years. As a woman engaged in artificial intelligence work, I feel both happy and very heavy. "

Huang Xuanjing is a professor and doctoral supervisor at School of Computer Science, Fudan University.

Fu Qiaomei, a researcher at the Institute of vertebrate paleontology and Paleoanthropology, Chinese Academy of Sciences and director of the Molecular Paleontology Laboratory, focused on the topic of "Decoding the Evolutionary Map of East Asian Population with Ancient DNA", and introduced the scientific research achievements obtained in recent years. She emphasized the importance of the spirit of free exploration in interdisciplinary and related basic research, and should be curious, open-ended and dare to question. In the process of pursuing the dream of scientific research, we should turn ideas into actions and realize them little by little.

Fu Qiaomei, researcher of vertebrate paleontology Institute of Paleoanthropology, Chinese Academy of Sciences, director of molecular paleontology laboratory.

Science and Technology Ecosphere and Digital Art Market: Two-way Driven Information Revolution

Cen Song, director of the Science and Technology Innovation Office of Fudan University School of Management, understands science and technology innovation from the perspective of innovation with the theme of "building and empowering science and technology innovation ecosystem". She believes that enterprise management and science and technology innovation must be driven by two engines, with science and technology innovation enterprises as the main body, management empowerment and science and technology innovation as the starting point according to their dynamic development needs, and linkage with relevant stakeholders to create an innovative portfolio.

Director of Science and Technology Innovation Office of Fudan University School of Management, and EMBA alumnus of Fudan University.

Liu Yinmeng, founder and CEO of OUTPUT digital content platform, shared her entrepreneurial inspiration during her work in new york contemporary art market — — Changes in the identity of creators and artistic creation tools in the art market will trigger a new trend of digital content industry.

Liu Yinmeng Founder and CEO of OUTPUT Digital Content Platform　

Roundtable dialogue: female science and technology entrepreneurs shine unique light in management.

In the round-table dialogue, three female science and technology entrepreneurs in the biomedical industry discussed how to release the power of female leaders in practice and promote the growth and development of science and technology.

From left to right: Professor Feng Tianjun, alumnus Tao Chunlei, Ms. Lu Lilang, alumnus of Yang Lili.

Tao Chunlei, founder and chairman of Anhui Wanbang Pharmaceutical Technology Co., Ltd. and an alumnus of Fudan Kechuang Entrepreneur Camp, said that at different stages of enterprise development, there will be corresponding strategies and management priorities. She emphasizes the gentleness and firmness in female characteristics, which will shine a unique light in management.

Lu Lilang, general manager of Shanghai Zhijiang Biotechnology Co., Ltd. said that engaging in the biomedical industry is not only a job, but also a service for human health, so it is very happy.

Yang Lili, the chief talent officer of Clover Biopharmaceutical and an alumnus of Fudan Kechuang Entrepreneur Camp, recalled his initial intention to join the bio-pharmaceutical entrepreneurial track. She believes that managers need to constantly build a talent system and transform the known talents and organizations into a replicable and systematic model. As a female manager, you should be good at changing your identity flexibly.

"Scientific research has nothing to do with gender, and innovation has no boundaries." Finally, Professor Feng Tianjun summed up the triple beauty of women in science and technology innovation — — The beauty of mission, the beauty of resilience and strength, and the beauty of internal and external cultivation. (Li Ce Tang Aiyi)

In the autumn season, the vast fields are full of bumper harvests.

In the rice fields of Qing ‘an County, Heilongjiang Province, the combine harvester shuttles back and forth, and the golden rice keeps flowing into the grain truck. "Big base with big equipment, fast and good. There are more than 1.3 million mu of rice in the county, and the comprehensive mechanization rate of field operations is 96.8%. " Fan Jun, director of Qing ‘an Agricultural Technology Extension Center, said.

Zhengyang Lu Hua Luzhou-flavor Peanut Oil Co., Ltd. in Zhengyang County, Henan Province, the automatic production line keeps running, producing 6,000 barrels of fine peanut oil per hour. "From selling raw materials to selling products and brands, the county has built a peanut industry chain covering planting, deep processing, futures delivery, spot trade and cultural tourism." Guan Xia, director of the Agricultural and Rural Bureau of Zhengyang County, said.

General Secretary of the Supreme Leader pointed out during his inspection tour in Jiangxi: "Insist on developing agriculture through industry, quality and green, and make agriculture a big industry". During his inspection tour in Heilongjiang, the Supreme Leader stressed: "We should take the development of modern agriculture as the main direction, speed up the construction of modern agricultural bases, large enterprises and large industries, and take the lead in realizing the modernization of agricultural materials and equipment, science and technology, management and management, agricultural informationization and sustainable utilization of resources."

This year is the first year to fully implement the spirit of the 20th National Congress of the Communist Party of China, and it is a crucial year to comprehensively promote rural revitalization and accelerate the construction of an agricultural power. Under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, China’s agricultural modernization has made great progress, with abundant crops for planting, flourishing animal husbandry and six kinds of livestock, and the development of rural characteristic industries. The broad masses of cadres and people have worked hard to make agriculture a big industry and realize agricultural and rural modernization at an early date.

Construct a high-quality and efficient diversified supply system to ensure the stable and safe supply of grain and important agricultural products.

General Secretary of the Supreme Leader stressed: "No matter how high the degree of social modernization is, the stable supply of food and important agricultural products for more than 1.4 billion people is always a top priority."

To build agriculture into a big industry and build a diversified supply system with high quality and high efficiency, we must first firmly hold the rice bowl in our own hands.

In the harvest season, Huang Siwen, a large grain grower, is grabbing rice in the high-standard farmland of Sangtian Town, Nanfeng County, Jiangxi Province. "This year, 2,500 mu of mid-season rice was planted, and the yield per mu was about 1,300 Jin." Huang Siwen said, "The grain subsidy was put in place in time, the agricultural technology guidance went straight to Tiantou, and the’ big iron cow’ helped the whole process. This year is another bumper harvest year."

There must be strong support behind big bases and big equipment.

Strong policy-the state has improved the "trinity" policy system of price, subsidy and insurance, issued a one-time subsidy of 10 billion yuan to actual grain farmers, and the central government timely issued agricultural disaster prevention and relief funds … The policy measures are solid, stable expectations and strong confidence.

Strong science and technology-improved varieties are planted, good farming methods are used, and agricultural machinery is galloping. The contribution rate of agricultural science and technology progress in the country has reached 62.4%, the coverage rate of improved varieties of crops has exceeded 96%, and the comprehensive mechanization rate of crop cultivation has exceeded 73%. From "knowing how to farm" to "cultivating wisely", "golden pole" has continuously injected new kinetic energy into modern agriculture.

Strong foundation-high-standard farmland construction, black land protection, and high-yield demonstration area creation take a multi-pronged approach. Oda has become a big field, and "dividends" have been continuously released. By the end of 2022, a total of 1 billion mu of high-standard farmland had been built in China, which ensured a stable grain production capacity of more than 1 trillion Jin.

Strong service-planting good land and increasing grain production, financial support is indispensable. With the increasing financial support for agriculture, rural areas and farmers, financial institutions have also increased credit support. In the first three quarters of this year, the Agricultural Bank of China invested more than 200 billion yuan in loans in key grain areas.

Strong support brings steady development. China’s grain production has been bumper year after year, and the total output has been stable at more than 1.3 trillion Jin for eight consecutive years. According to the agricultural dispatch of the Ministry of Agriculture and Rural Affairs, as of October 22nd, the national autumn grain harvest has reached 81.3%, and the increase of autumn grain production is a foregone conclusion, and the annual grain output is expected to hit a new record high.

Ask for food from the forest, from rivers, lakes and seas, and from facility agriculture. Build agriculture into a big industry, coordinate grain, economy, feeding, agriculture, forestry, animal husbandry and fishing, and build a diversified supply system with high quality and high efficiency.

In the Gobi Eco-agricultural Industrial Park in Suzhou District, Jiuquan City, Gansu Province, vegetables and melons are full of vitality. Qin Cunguo, a vegetable grower, said: "Since the automatic control equipment of water and fertilizer integration was used, irrigated land has become irrigated seedlings. The average water consumption per mu is nearly half that of Datian, saving water and increasing production, and fresh vegetables are kept in the four seasons. "

Gao Fuliang, a farmer in Qiantang Village, beside the fish pond in Yuyue Town, Deqing County, Zhejiang Province, said: "With the continuous upgrading of fish pond facilities and the new green farming technology, the water is good and the fish grow better."

According to local conditions, based on resource endowment, all localities give full play to their comparative advantages. In addition to more than 1.9 billion mu of cultivated land, more than 4 billion mu of woodland, nearly 4 billion mu of grassland and a large number of rivers, lakes and seas have gradually become an important part of the diversified food supply system.

Facility agriculture has contributed a lot. At present, the planting area of modern facilities in China has reached 40 million mu, and about 70% of meat, eggs and milk and 52% of cultured aquatic products are provided by facility farming.

Extend the industrial chain, upgrade the value chain and expand the space for agricultural development.

Industrial revitalization is the top priority of rural revitalization.

When General Secretary of Supreme Leader presided over the symposium to promote the comprehensive revitalization of Northeast China in the new era, he pointed out: "Cooperate to promote the primary processing and intensive processing of agricultural products, extend the industrial chain, upgrade the value chain, expand the space for agricultural development, and promote agricultural efficiency and farmers’ income."

To build agriculture into a big industry, we should ponder over the word "native products" and build an agricultural industrial system with integrated production, marketing and sales.

Chestnut mushrooms grow just right in the greenhouse of Shanghegu Food Co., Ltd. in Qianxi County, Hebei Province. Zhang Jixiao, the person in charge of the company, said: "From planting chestnuts to planting chestnuts and mushrooms, the company is planning to build a production and processing base to extend the industrial chain of chestnuts."

The data show that the total cultivation of edible fungi industry in Qianxi County, mainly chestnut mushrooms, reached 100 million sticks, and the annual output of fresh mushrooms was 20,000 tons, achieving an output value of nearly 400 million yuan. A variety of chestnut powder, chestnut cakes and so on are also listed in hardcover. The cultivation area is 750,000 mu, the annual output is 80,000 tons, and the brand value is 3.409 billion yuan. Small chestnut has grown into a big industry moving to the west.

Looking at the whole country, the countryside is suitable for industry and the industry is prosperous. Relying on the characteristic resources, all localities have transformed the advantages of rural resources, ecology and culture into the advantages of products and industries, and formed a number of "township name" and "local name" brands, and made great articles on local products. Up to now, China has built 300 national modern agricultural industrial parks, 180 industrial clusters with advantages and characteristics, and 1,509 towns with strong agricultural industries, and the conversion rate of agricultural products processing has reached 72%.

The relevant person in charge of the Ministry of Agriculture and Rural Affairs said: "In the future, the construction of agricultural industrial chain will be further strengthened, and efforts should be made in R&D, production, processing, storage and transportation, sales, brand, experience, consumption and service to comprehensively improve the stability of the industrial system, and take multiple measures to expand the space for agricultural value-added and efficiency, strengthen the industrial chain, and improve the system of increasing income with agriculture."

To build agriculture into a big industry, it is necessary to cultivate new industries and formats in rural areas, promote agricultural efficiency and increase farmers’ income.

At the live broadcast base of e-commerce industrial park in Ningling County, Henan Province, the live broadcasters are recommending various agricultural products to netizens, and the atmosphere is hot. In the nearby logistics sorting center, workers are busy packing and loading cars to transport all kinds of agricultural products to various places. With the help of more than 1,000 online stores in the e-commerce industrial park, the annual sales volume of Ningling crisp pears has exceeded 100 million Jin. Not only do pears sell well, but also tourists come in droves.

New industries and new formats activate the great potential of rural industries. There are more than 300,000 leisure agriculture business entities in China, and the annual operating income exceeds 700 billion yuan. There are more than 30,000 e-commerce companies involved in agriculture, and the retail sales of rural networks exceed 2 trillion yuan. The deep integration of the primary, secondary and tertiary industries in rural areas will drive more farmers to achieve local employment. In the first three quarters of this year, the per capita disposable income of rural residents was 15,705 yuan, a real increase of 7.3% after deducting the price factor.

Develop moderate scale operation and speed up the improvement of agricultural socialized service system

Agricultural modernization is inseparable from the innovation of production and management methods.

General Secretary of the Supreme Leader stressed: "Developing moderate-scale operation is the direction of modern agriculture" and "accelerating the improvement of agricultural socialized service system, serving and driving small farmers well".

Innovate agricultural management system and mechanism and develop moderate scale management.

300,000 mu of peppers in Bozhou District, Zunyi City, Guizhou Province entered the harvest season, and pepper farmers were busy. "This year, 40 acres of peppers have been planted, and more than 10,000 kilograms have been sold, and the market is not worried." He Congwei, a villager in Yuanzi Village, Tiechang Town, picks peppers every morning and sends them to the processing workshop in the village.

This workshop is an important part of the order mode of "company+village collective+cooperative+village workshop+farmer". "From seed supply to technical guidance, field management to acquisition, we provide farmers with a’ one-stop’ service. At present, the daily purchase of peppers reaches 200 tons." Tang Songbai, deputy general manager of Guizhou Zhuohao Food Co., Ltd. said.

"Based on the basic national conditions and agricultural conditions of small farmers in big countries and accelerating the modernization of agriculture and rural areas, we should put innovative agricultural management systems and mechanisms in a prominent position, and improve agricultural scale benefits from two dimensions: cultivating new agricultural management entities and developing agricultural service outsourcing markets." Ye Xingqing, Minister of Rural Economic Research Department of the State Council Development Research Center, said.

Looking at the whole country, more than 4 million family farms and 2.22 million farmers’ cooperatives are actively exploring in the fields of improved seed breeding and promotion, green unified prevention and control, standardized production, etc., driving farmers, connecting markets, leading development, and promoting the continuous improvement of agricultural intensification, specialization, organization and socialization.

Strengthen the ability of agricultural socialized service and solve the production problems that one household can’t do it, can’t do it well, and can’t do it cost-effectively.

"1,000 mu of soybeans are entrusted to Beidahuang Agricultural Service Group, which is planted in two rows and close planting. One mu of land can be 70 kg higher than its own production, saving effort and increasing production." Lu Chunfeng, a villager from Xingfu Village, Xingfu Town, Suihua City, Heilongjiang Province, said.

The socialized service of Beidahuang Agricultural Service Group is not only effective on a large scale and in a large area, but also applicable in the south, which is good at intensive cultivation. Xiaogang Village, Fengyang County, Anhui Province, through the method of field transformation, the average field area has reached 27 mu, and unmanned transplanting can also be realized. The socialized service area of Beidahuang Agricultural Service Group has reached 78 million mu, and the service has driven 3.5 million small farmers.

At present, more than 1.07 million agricultural socialized service organizations have become intimate "field nannies" of farmers, and their services have driven more than 91 million small farmers, covering more than 1.97 billion mu.

The relevant person in charge of the Ministry of Agriculture and Rural Affairs said: "In the direction of consolidating the modern large-scale agricultural management system, it is necessary to improve and perfect the mechanism of linking agriculture with agriculture. Adhere to the combination of strengthening the driving efficiency and improving the driving ability, scientifically and reasonably determine the driving mode and the degree of benefit, improve and improve the long-term mechanism of’ accurate’,’ stable’ and’ long-term’, and promote the organic connection between small farmers and modern agricultural development. "

A strong country must first strengthen agriculture, and a strong agriculture can strengthen the country. The fundamental way out for agriculture lies in modernization. In the new era and new journey, under the guidance of Socialism with Chinese characteristics Thought, the supreme leader in the new era, hundreds of millions of peasants Qi Xin have worked together to build a better life, agricultural modernization has made great strides forward, and the vast fields have unlimited hopes.