Beijing’s key monitoring businesses recorded 9.27 billion yuan in two holidays, and more than 500 activities stimulated consumption vitality.

　　BEIJING, Beijing, October 6 (Reporter Lu Shaowei) During the Mid-Autumn National Day holiday in 2023, the department stores, supermarkets, specialty stores, restaurants and e-commerce enterprises monitored by the Beijing Municipal Bureau of Commerce achieved sales of 9.27 billion yuan, a year-on-year increase of 21.8%. The passenger flow of 60 key business districts in Beijing reached 45.092 million. The "Beijing Consumption Season" series of activities linked consumption resources in various fields, such as cultural tourism, sports and rural areas, and held more than 500 consumption promotion activities together with market operators, effectively stimulating the vitality of holiday consumption.

　　On the 6th, the Beijing Municipal Bureau of Commerce said that the consumer market in Beijing was prosperous and active during the two holidays. Commercial departments at all levels co-ordinate production safety and daily necessities, carefully organize market supply and service guarantee, and the supply of grain, oil, vegetables, pork, etc. is sufficient and the price is stable.

　　Various districts launched special theme activities.

　　The three major activities of Beijing Consumption Season combine the diverse scenes of business travel style to create a rich holiday atmosphere. The special activities of Xicheng District’s "Welcome to Golden Autumn Tesco Festival", Haidian District’s "Community Consumption Festival", Fengtai District’s "Shopping Carnival" and Yanqing District’s agricultural special coupons were launched simultaneously, Dongcheng District’s "East of the Forbidden City" issued tens of millions of travel subsidies, and Pinggu District’s "Buy Good Gifts and Enjoy Pinggu" sent out 1.5 million yuan of general coupons.

　　The consumption scene is renewed and upgraded.

　　The first store is popular for the first time, and new landmarks are consumed to lead the fashion. Five shopping malls, namely CITY PARK in Lin ‘ao, Wanda in Wukesong, wanda plaza in Dongba, LOMO in Kunxihui, and Tangu Slow Flash Plaza, opened simultaneously to attract customers and drain, with an additional commercial area of over 600,000 square meters. More than 130 brands of Longhu Beijing Beiyuan Tianjie improved the consumption experience, the first store of British suitcase brand Globe-Trotter appeared in mainland China, and the first store of street fashion brand BONELESS in Beijing settled in THE BOX to enrich the holiday consumption supply. Chaoyang Joy City’s "Traveling Around the World Art History", INDIGO’s "Elephants from the Heart Wandering with Flowers", Blue Harbor’s "Cats and Miaomiao Interactive Space", Oriental Xintiandi’s "30th Anniversary of Jurassic Park" and Beijing’s "Phantom of the Theater" are the first exhibitions that combine art, trends and interesting elements to start an immersive experience and stimulate new vitality of holiday consumption.

　　The "national tide" and "national wind" are heroic, and the charm of new consumption scenes is highlighted. The "MADE BY Beijing" market on the banks of Liangma River gathers more than 30 time-honored and trendy products to become holiday punching places in online celebrity. Fengke Wanda National Tide Cultural Show, Kaide MALL Sun Palace Poetry Gallery, Chaoyang Heshenghui Mingyue Huazhang Garden and Huaxi LIVE Lantern Parade bring immersive national tide experience. Time-honored shops in Qianmen Street joined forces with the "punch card seal" to stop, and Beijing Square "Free FUN Market" and Longfu Temple "Sanxingdui Immersed Light and Shadow Exhibition" created a consumption scene of "fireworks+new national tide". Sanlitun Taikooli’s "Rhythmic Fantasy Art Exhibition", Xidan Renewal Field’s "Miracle Coffee Flash Exhibition", Longhu Changying Tianjie’s "Urban Fashion Season" and COFCO Xiangyun Town’s "Outdoor Art Season" create a rich holiday atmosphere.

　　The heat of automobile consumption is rising

　　Multi-preferential car purchase boom, Haidian District "Car Theme Life Festival", Chaoyang District "Chaochaoyang" car purchase, Mentougou District "New Car Happy Purchase and Huiju Mentougou" exhibition and sales collection meet diverse car purchase needs, Fengtai District and Changping District launched disaster-stricken special car consumption subsidies, Tongzhou District, Daxing District, Pinggu District, Economic Development Zone and other seven districts issued a total of over 30 million car coupons, and the leverage effect continued to release to help car consumption heat up. During the holiday period, the sales of monitored automobile sales enterprises increased by 69.9% year-on-year.

　　Green consumption becomes a fashion.

　　During the "2023 Beijing Consumer Season Home Rejuvenation Festival", four sections of "Smart Home", "Green Living", "Comfortable Living" and "Huili Warm Living" were built. The applicable products of "Jingcai Green" coupons were increased to 62 categories, and the distribution platforms were expanded to 24. Many financial institutions simultaneously carried out activities and superimposed concessions, and high-quality experiences promoted the release of home consumption potential. Haidian District "Brand Consumption Festival", Fengtai District "Warm Heart Community Tour" and Changping District "Home Appliances Rejuvenation Season" linked more than 100 brand services to upgrade. IKEA’s "Huanxin Shopping Festival" promotes the storage of good things. Suning Yijia Madian Store focuses on family scene solutions and creates a new hot spot for home decoration consumption. Since its opening on September 28th, its sales have exceeded 35 million.

　　Tourism heats up, and foreign consumption peaks.

　　During the two holidays, city tours, Beijing outings and micro-vacations have significantly warmed up, and foreign consumption has reached its peak. 30 theme routes of "Walking in Beijing" and 6 micro-holiday destinations deeply experience the connotation of the city, 41 leisure agricultural routes in autumn promote beautiful countryside, and the series of activities of "China Farmers Harvest Festival" in Beijing promote the harvest and beauty.

　　Around the theme of folk culture, flower exhibition, popular science experience and festival performances, more than 100 special cultural activities have been held in Beijing’s parks to create a festive atmosphere. Changping District’s "Traveling in the suburbs of Beijing", Pinggu District’s "Enjoying Farming" and Mentougou District’s "Jazz Festival of Good Things" have created a new scene of integrated consumption. Universal Studios and POP MART City Paradise enjoy exclusive discounts, and the Grand Canal Music Festival, Happy Valley "Guochao Street Art Festival", Liangmahe "International Waterfront Night Tour", Yanqi Lake "China Theme Festival Exhibition" and World Garden Park "Lantern Art Festival" enrich holiday experience.

　　During the two festivals, Beijing held 43 sports competitions and group activities, such as football and tennis. The 27th round of the 2023 Super League attracted 41,000 spectators, and the ticket sales of the 2023 China Tennis Open reached 33 million yuan. The top flower-sliding show of Ice Dreams and Rain made its debut in the "Ice Ribbon", leading the new trend of sports consumption. According to the business data of UnionPay, the consumption of accommodation and travel ticket sales increased by 30.1% and 20.2% respectively year-on-year, among which the consumption of accommodation and travel ticket sales by foreign tourists increased by 35.2% and 46% respectively.

　　3630 cultural and artistic activities enrich holiday life

　　During the two festivals, Beijing launched 3,630 cultural and artistic activities to enrich holiday life. Quyi, drama, musicals and concerts showed the style of the new era of the capital in various forms. China Opera Culture Week, beijing music festival and "Double Olympics City" stage art performance season show the charm of cultural consumption, and a series of activities such as Xinhua Bookstore, Book Building and People’s Literature Publishing House add color to holiday life. More than ten multi-theme films, such as Rock-solid, Volunteer Army: Attack by Heroes, and Moscow Action, competed for the National Day file. barley net, Cat’s Eye, Alipay and WeChat offered discounts to lift the whole city’s viewing craze. According to Dengta Data, as of 12: 00 on the 6th, Beijing’s box office revenue exceeded 100 million yuan. According to the business data of UnionPay, the consumption of culture and entertainment increased by 18% year-on-year. (End)