Sun Fengyue: Suggestions on further improving China’s mineral resources support capacity to support high-quality development.

On further improving China’s mineral resources guarantee abilitySuggestions on supporting high-quality development

Sun Fengyue

Jilin NLD WeChat WeChat official accountMineral resources are an important material basis for human survival and an important guarantee for national resource and energy security and economic and social development. Since the founding of New China, the CPC Central Committee has attached great importance to the exploration, development and utilization of mineral resources. Several generations of leaders have written inscriptions and given important instructions on mining development, which greatly promoted the healthy development of China’s mining industry and made outstanding contributions to the country’s economic and social construction. In 2006, the State Council promulgated the "Decision on Strengthening Geological Work" (Guo Fa 2006 (No.4)). In 2011, the General Office of the State Council forwarded the "Strategic Action Plan for Prospecting Breakthrough (2011-2020)" (Guo Ban Fa 2011 (No.57)) to four ministries and commissions, including the Ministry of Land and Resources, the Ministry of Science and Technology and the Ministry of Finance. Major breakthroughs and achievements have been made in the exploration of important minerals, green exploration and the improvement of scientific and technological innovation ability in the field of geology and minerals, which has made important contributions to China’s economic and social construction. However, due to China’s huge population base, the per capita possession of important mineral resources in China is still significantly lower than the world average. The rapid development of China’s industrialization and urbanization, especially China’s industrial production ranked first in the world for 11 consecutive years, the demand for important mineral resources showed an obvious rigid upward trend, the domestic supply guarantee capacity was insufficient, and the dependence on foreign countries continued to rise. The dependence on foreign countries of more than 10 important minerals exceeded 50%. At present, the guarantee of mineral resources is still a major strategic issue facing China’s high-quality development in the new period.Under the guidance of the development concept of innovation, coordination, green, openness and sharing, the implementation of the "Tenth Five-Year Plan" and high-quality development put forward new and higher requirements for the improvement of China’s mineral resources security capacity. In order to further ensure China’s resource and energy security and promote sustainable and healthy economic and social development, the following specific suggestions are put forward:

1. Vigorously carry out green exploration, deep exploration and sea resource exploration of mineral resources.

The scientific assertion of "Lucid waters and lush mountains are invaluable assets" put forward by the Supreme Leader General Secretary has led China into a new era of green development. In order to solve the resource bottleneck and environmental problems in mineral exploration, green exploration has become an important path for mining development. At present, it is urgent to speed up the formulation of industry and national standards for green exploration on the basis of the group standard of Green Exploration Guide issued by China Mining Association in 2018, so as to guide and standardize mineral exploration, development and utilization activities in China under the new situation.

Deep mineral resources have great potential. Increasing the depth of exploration and carrying out deep exploration, especially in some old mines, can obtain new important resources without expanding the scope of surface influence, so as to solve the resource bottleneck problem and effectively alleviate the ecological environment pressure brought by related activities.

With the implementation of the national marine strategy, in order to continuously expand the development space of marine economy, the exploration and evaluation of mineral resources in the sea area is becoming more and more important, and should be planned as soon as possible. We must adhere to the idea of seeking development with green and constantly seeking resources from deep and sea areas.

2. Make good use of two resources and two markets in the field of mineral resources.

In his speech at the opening ceremony of the China International Mining Conference in Tianjin in 2010, Premier Li Keqiang pointed out that we should make full use of both domestic and foreign markets and resources, and constantly enhance the energy resources guarantee capacity for economic and social development.

In the face of economic globalization, adhering to China’s opening-up strategy, making full use of the implementation of the "Belt and Road" strategy, relying on foreign resources and foreign markets, and actively carrying out international cooperation are still important ways for China to effectively enhance its resource support capacity and increase its mineral resources reserves, and will remain a strategy that we should adhere to for a long time.

In view of the complicated and changeable international environment, it is also of great practical significance to further find out the property of China’s mineral resources and improve the guarantee ability based on the domestic situation. Mineral resources have the basic and leading characteristics in national development, so it is necessary for us to take precautions and make plans early in the construction of mineral resources security system. The metallogenic conditions in China are good, and many minerals still have great prospecting prospects, especially in the deeper exploration depth than before. It is suggested that, on the basis of the successful implementation of the last round of strategic action for prospecting breakthrough, based on the new situation, new characteristics, new goals and new tasks, and guided by the new development concept, a new round of strategic action plan for prospecting breakthrough in China should be planned and implemented as soon as possible.

3. Continue to advocate resource conservation and efficient use of resources.

In essence, green development requires a sustainable development path of resource saving and environmental friendliness. As a non-renewable resource, advocating resource conservation and efficient utilization of mineral resources is an important measure to enhance China’s mineral resources support capacity and improve the ecological environment. During the Thirteenth Five-Year Plan period, the state strongly emphasized the strengthening of pollution prevention and control, and comprehensively improved the efficiency of resource and energy utilization. In 2016, the former Ministry of Land and Resources issued the Opinions on Promoting the Comprehensive Conservation and Efficient Utilization of Domestic Resources, which played a positive role in promoting the conservation and efficient utilization of mineral resources. It is suggested that relevant policies and regulations should be further promulgated and improved in the future, which will play an important role in improving China’s mineral resources support capacity and achieving high-quality development during the 14 th Five-Year Plan period.

4. Make overall planning and focus on building several important mineral resources connecting bases in the country.

According to the characteristics of resource endowment, combined with physical geography and economic and social conditions, guided by the concept of green development, we will make overall plans, build several national-level important mineral resources connecting bases in batches in a planned, focused way, and promote China’s regional economic development while improving the national mineral resources guarantee capacity.

For example, Jilin oil shale-oil sand-shale oil can be used as a connecting base of China’s energy resources. Jilin Province is blessed with oil shale, shale oil and oil sand resources. The latest evaluation shows that the oil shale resources are 247.8 billion tons, ranking first in the country. During the "Thirteenth Five-Year Plan" period, relevant departments have achieved breakthroughs in shale gas and shale oil. The shale oil geological resources of Qingshankou Formation in Songliao Basin can reach 7.5 billion tons, and the shale gas geological resources of Shahezi Formation in Lishu fault depression exceed 500 billion cubic meters. Turn resource advantages into development advantages, develop new formats, and vigorously promote the implementation of the revitalization strategy of the old industrial base in Northeast China.

5. Deepen the reform and improve the enthusiasm of all kinds of capital to invest in the mining field.

Further innovate the system and mechanism, improve policies and regulations, give full play to the enthusiasm of the central, local and enterprises, and better attract and encourage social capital to invest in mineral resources exploration and development.

6. Further strengthen scientific and technological innovation and build a new industry talent team.

Question and answer of the knowledge contest of Chinese medicine technology contest in the whole army

  
editorial comment/note
Since its launch in March this year, the General Logistics Department has approved the launching of the Chinese medicine technical contest of the whole army, which has received positive response from the majority of medical personnel, set off an upsurge of Chinese medicine technical training on the medical front, and initially achieved the purposes of promoting the cause of Chinese medicine, popularizing Chinese medicine knowledge, training Chinese medicine teams and selecting Chinese medicine talents. In order to further enhance the knowledge and understanding of leaders and organs at all levels on the work of Chinese medicine, increase the support for the work of Chinese medicine, promote the inheritance and innovation of Chinese medicine, and improve the ability of Chinese medicine to prevent and treat diseases and the level of service guarantee in the army, the questions and answers of this knowledge contest of Chinese medicine technology are summarized as follows for officers and men to learn and refer to.

1. What is the time when the sun is in the middle and the yin is in the middle?
Answer: afternoon
2. What does the function of the lung governing the water diversion channel mainly depend on?
Answer: the lung governs the promotion and depression.
3. What causes hand and foot peristalsis?
Answer: Virtual wind moves internally.
4. What color can be seen in the face of patients with cold syndrome?
Answer: black, cyan
5. What is the cause of the patient’s hunger?
Answer: insufficient stomach yin
6. In the syndrome differentiation of epidemic febrile diseases, what kind of syndrome does macula loom?
Answer: Differentiation of syndromes.
7. What drugs should be used for hypochondriac pain, irritability, convulsion and fright?
Answer: Drugs for liver meridian.
8. What are the drugs contained in Huangqi Guizhi Wuwu Decoction and Danggui Sini Decoction?
Answer: cassia twig, peony, jujube
9. The patient’s face is swollen with floating limbs, abdomen is full, coughing and wheezing, expectoration is thin, palpitation, fear of cold, anorexia, scanty urine, loose stool, fat tongue with white and smooth fur, and deep and thin pulse. What is the cure?
Answer: Warming the kidney and strengthening the spleen, transforming drinking and benefiting water.
10. The patient suffers from palpitation, chest tightness, heartburn, pain like acupuncture, cyanosis of lip nail, dark purple tongue, or ecchymosis and petechia. What should the treatment representative choose first?
Answer: Peach kernel and safflower decoction.
11. What is the best prescription for the treatment of accumulated stagnation of liver qi?
Answer: Xiaoyao Powder and Muxiang Shunqi Powder are modified.
12. What is the appropriate ointment for external treatment of perianal abscess?
Answer: Golden Cream
13. What is the treatment principle of irregular menstruation?
Answer: regulating chong and ren qi and blood
14. What is the representative prescription for treating dysmenorrhea with damp-heat and blood stasis syndrome?
Answer: Qingre Tiaoxue Decoction
15. What is the basis and internal cause of postpartum diseases?
Answer: more deficiency and more blood stasis
16. What is the main pathological mechanism of infantile pneumonia with asthma, cough, heart-yang deficiency and failure syndrome?
Answer: Qi stagnation and blood stasis, weak heart and yang.
17. What is the preferred prescription for treating measles with heat toxin attacking the throat?
Answer: Qing Yan Xia Tan Tang
18. What is the preferred prescription for treating wind-heat collateral injury purpura?
Answer: forsythia detoxification powder
19. What is the distribution of the foot Sanyinjing from the beginning to the 8-inch segment on the medial malleolus?
Answer: Jueyin is in front, Taiyin is in the middle, and Shaoyin is behind.
20. In the acute phase of facial paralysis, what methods should be used to stimulate facial acupoints?
Answer: mild irritation
21. What are the main points for treating tinnitus and deafness?
Answer: Feng, Tinghui, Xiaxi and Zhongzhu.
22. What is the pathogenesis of "but sweating on the head" in Zhizi black bean soup?
Answer: stagnation of heat and steaming.
23. What is the reason for Guizhi to go to Shaoyao Decoction and Paeonia lactiflora?
Answer: Paeonia lactiflora is feminine, which hinders the communication of yang.
24. "Typhoid fever, stagnant heat in the stomach, the body will be yellow," what kind of prescription is suitable?
Answer: ephedra, forsythia and red bean soup
25. The patient’s heart is uncomfortable, and it is soft and painless, and then he sees aversion to cold and sweating. Where should I use it?
Answer: Fuzi Xiexin Decoction
26. The patient has fullness in the heart, polydipsia, dysuria, white fur, and floating pulse. What is the clinical syndrome differentiation?
Answer: Wuling powder syndrome
27. What is the treatment solution of Taiyin disease?
Answer: Warming the middle and dispelling cold, invigorating the spleen and drying dampness.
28. The essence theory was first seen in which book?
Answer: Zhouyi and Guanzi.
29. What are the viscera closely related to the generation of qi?
Answer: spleen, stomach, lung and kidney.
30. What is the qi that promotes the growth and development of human body and the functional activities of zang-fu organs?
Answer: vitality
31. What is the function of body fluid operation depending on qi?
Answer: Promoting effect.
32. What is the trend law of the three yin meridians of the hand?
Answer: Go from the chest.
33. What is the external evil that most easily causes pain?
Answer: cold evil
34. Among the five main diseases, what is the main disease of cyan?
Answer: cold syndrome
35. What is "Tiangui"?
Answer: "Tiangui" means that with the growth and development of human body, the essence in the kidney is gradually filled to a certain extent, producing a subtle substance that promotes the development and maturity of human reproductive organs and maintains reproductive function.
36. What are the compatibility characteristics of Guizhi Decoction?
Answer: 1. Guishao is equal, pungent and sour, scattered and collected, supplemented by sweat, and reconciled with camp and health; 2. Xin Gan Hua Yang, sour Gan Hua Yin, combining rigidity with softness, and harmonizing yin and yang; 3. Give consideration to both evil and healthy, and publish that dispersing evil does not hurt the camp yin, and the convergence of yin and the camp does not leave evil.
37. Please fill in the blanks with the names of traditional Chinese medicines.
Answer:
1. Traditional Chinese medicine and the four seasons: spring (Amomum villosum), summer (Prunella vulgaris), autumn (Malus begoniana) and winter (Malus sunflower);
2. Traditional Chinese Medicine and Orientation: East (Radix Paeoniae Alba), West (Carthamus tinctorius), South (Radix Adenophorae) and North (Five Flavors);
3. Chinese medicine and five elements: gold (Dendrobium), wood (butterfly), water (leech), fire (hemp seed) and soil (turtle worm);
4. Chinese medicine and multicolored: green (Dai), yellow (Qi), red (Shao), white (surgery) and black (lead)
38. What six words can be summarized as the main pathogenesis of stroke?
Answer: deficiency (yin deficiency, qi deficiency), fire (liver fire, wind fire), phlegm (wind phlegm, wet phlegm), wind (liver wind), qi (qi adverse) and blood (blood stasis).
39. What is the earliest existing first surgical monograph in China?
Answer: Liu Juanzi’s Ghost Legacy.
40. Who is the physician who initiated Yuzhen Powder to treat tetanus, putting forward the theory of "eliminating is the most important thing, trusting is the most fearful thing"?
Answer: Wang Ji
41. "Today’s husband’s fever, typhoid fever and the like" comes from which book?
Answer: Neijing
42. What does "the great master of the internal organs" mean?
Answer: Heart.
43. What is called "the foundation of stopping extremes"?
Answer: liver
44. What is most closely related to the physiological function of the daughter cell?
Answer: heart, liver, spleen, kidney, pulse and ren pulse.
45. What is the prescription composed of Rhizoma Coptidis, Rhizoma Pinelliae and Fructus Trichosanthis?
Answer: Xiaoxiong Chest Soup
46. What is the pathogenesis of yin deficiency and yang?
Answer: Yin deficiency, involving Yang qi metaplasia, Yang is also deficient.
47. What are the three postpartum emergencies?
Answer: The three postpartum emergencies refer to: vomiting, night sweats and diarrhea. See the cloud in Zhang’s Medical Tong: "Postpartum diseases, vomiting, night sweats and diarrhea are urgent."
48. What are the characteristics of turbid phlegm that blinds the mind and changes the mind?
Answer: stupor and dementia
49. What are the drugs contained in Huang Longtang and Sini Powder?
Answer: Fructus Aurantii Immaturus and Radix Glycyrrhizae.
50. What is the first medical book to record the name of night sweats?
Answer: synopsis of the golden chamber
51. What is the main cause and pathogenesis of erysipelas?
Answer: Fire evil invades, the blood is hot and depressed in the skin.
52. What is the main cause of menstrual disease?
Answer: six exogenous evils, seven internal injuries, excessive labor and fertility, improper diet and excessive fatigue.
53. Why use mung bean soup to relieve summer heat in summer?
Answer: Mung beans are sweet and cold, and have the effects of relieving summer heat, removing annoying heat and detoxifying.
54. "Where evil is, it is affected by heaven, and it is contagious." Which classic of Chinese medicine comes out?
Answer: On Epidemic Febrile Diseases
55. Chen Shigong, a famous surgeon in Ming Dynasty, proposed that there should be five precepts in medical ethics. Which five precepts are they?
Answer:
1. Be strict with yourself, make medicines for patients, and do not substitute inferior ones for good ones;
2. Go to the patient’s home to make house calls, and don’t boast of the goodness of things, suggesting asking for them;
3. Cure a patient without asking for a reward;
4. To see a doctor for a woman, a waiter must be present;
5. If there is any inconvenience, make a serious and sincere diagnosis and keep the patient’s family confidential.
56. What are the basic characteristics of traditional Chinese medicine?
Answer: holistic concept and syndrome differentiation and treatment
57. What is the theoretical basis for expounding the mutual loss of Yin and Yang?
Answer: the balance of yin and yang
58. What are the characteristics of pathogenic dryness?
Answer: Dry, easy to hurt body fluids.
59. What are the manifestations of hypochondriac pain caused by emotional stagnation?
Answer: Swelling and running around.
60. What is the main disease of pale white tongue?
Answer: yang deficiency syndrome
61. Kidney and bladder lesions can be reflected in what part of the tongue?
Answer: Tongue root
62. What are the ups and downs?
Answer: Xin, Gan and Wen.
63. What is the first choice for the treatment of exogenous wind-cold combined with qi stagnation, chest fullness, nausea and vomiting?
Answer: Perilla frutescens
64. What should be distinguished first in the syndrome differentiation of asthma?
Answer: sent but not sent.
65. What is the medical book that thinks that influenza is epidemic and infectious?
Answer: The Theory of Pathogens and Stages of Diseases.
66. In the five-color visit, what is the main disease of white?
Answer: seize the gas.
67. What is the first medical monograph in China that records the treatment of gall disease with seaweed?
Answer: "elbow backup emergency prescription"
68. What is the general term for all superficial surgical diseases?
Answer: sores
69. Where do the three veins of Chong, Ren and Du start together?
Answer: in the cell
70. What are the main treatment principles of menstrual disease?
Answer: the key is to cure the disease and regulate menstruation.
71. What do the five colors mean in facial consultation?
Answer: red, blue, yellow, white and black.
72. How many times should the dosage of traditional Chinese medicine for newborns be that of adults?
Answer: 1/6
73. What is the preferred prescription for the treatment of acute cough due to toxic-heat lung-closing pneumonia?
Answer: Huanglian Jiedu Decoction and San ‘ao Decoction.
74. What is the meridian that "meets people" in the following meridians?
Answer: Hand Yangming Large Intestine Meridian
75. What are the three main types of acupoints?
Answer: Fourteen Meridian Points, Strange Points and Ashi Points.
76. Where do patients with lung diseases often have tenderness?
Answer: Zhongfu
77. In the six internal organs, what is the main decision related to human mental activities?
Answer: bravery
78. What is the main link between "the beating of the heart" and "the breathing of the lungs"?
Answer: the function of clan spirit
79. Patients with long-term illness and exhaustion of vital energy suddenly feel better, their appetite is greatly increased, their cheekbones are red as makeup, and their language is endless. Why is it called?
Answer: false gods
80. The patient has aversion to cold and fever, headache, no sweat, stuffy nose and runny nose, and a tight pulse. What should be the appearance of its tongue coating?
Answer: thin white
81. What medicine should be the first choice for treating exogenous fever, pathogenic stagnation, muscular abscess, adverse menstruation and strong nape pain?
Answer: Pueraria lobata
82. What are the symptoms that gardenia, coptis chinensis, forsythia suspensa and bamboo leaves can treat?
Answer: Fever upset
83. What are the main clinical features of wind-dry lung cough?
Answer: dry cough, continuous choking, no phlegm or a small amount of sticky phlegm, which is not easy to cough up.
84. What kind of drugs should be added in Fang Yaozhong to clear away damp-heat dysentery?
Answer: qi-regulating drugs
85. What is the application of the "entrust method" in the internal treatment of traditional Chinese medicine surgery?
Answer: in the middle stage of external selection, the deficiency of positive energy and the abundance of toxic substances.
86. What are the six-word tips for labor care?
Answer: Sleep, endure pain and give birth slowly.
87. What are the characteristics of kidney-yang deficiency syndrome with excessive leukorrhagia?
Answer: the amount of the belt is large, and the quality is as thin as water; Lumbar soreness, chills and cold limbs.
88. What is the first choice for treating anorexia in children with spleen-stomach qi deficiency?
Answer: Yigongsan
89. Acupuncture at Neiguan point can treat both tachycardia and bradycardia. What role does this belong to?
Answer: The benign adjustment of bipolar disorder.
90. What are the acupoints that are both collaterals and eight-pulse intersection points?
Answer: Neiguan
91. "Su Wen, Yin and Yang should be like a big theory" said: "Yang is qi and Yin is taste", what does its "qi" mean?
Answer: the qi of medicine and food
92. This is sweating, but it is reversed; If you sweat first, you can’t cure it. What is the cure for the disease?
Answer: When exterior and interior diseases are the same, interior syndrome is not urgent or heavy, but the principle of exterior syndrome first and interior syndrome later should be followed.
93. In the original prescription of Xiaochaihu Decoction, what kind of medicine is the dosage of half a catty?
Answer: Bupleurum chinense
94. In the process of the development of epidemic febrile diseases, which period is the "formative stage of epidemic febrile diseases"?
Answer: Ming and Qing Dynasties
95. "Yang wins is yin disease, and Yin wins is yang disease" is what kind of relationship between Yin and Yang?
Answer: Contradictory restriction
96. What is the hub of human qi movement?
Answer: spleen qi dominates the ascending, while stomach qi dominates the descending.
97. What is the essence of treating the same disease differently?
Answer: Differentiating syndromes and treating differences.
98. What is the relationship between Yin and Yang?
Answer: mutual transformation
99. What is the relationship between "B and decyl homology"?
Answer: liver and kidney
100. What kind of symptoms do you see when your tongue is purplish and moist?
Answer: cold coagulation and blood stasis syndrome
101. What do patients often prompt when their mouths are dull and boring?
Answer: Qi deficiency of spleen and stomach
102. What are Wu Jutong’s representative works?
Answer: Differentiation of Epidemic Febrile Diseases
103. Critically ill patients suddenly have a cold sweat on their heads and foreheads and cold limbs. What do they belong to?
Answer: Wu Yang
104. Scutellaria baicalensis Georgi, Rhizoma Coptidis, Cortex Phellodendri, Radix Gentianae, Radix Sophorae Flavescentis and other drugs, which are not suitable for compatibility with Veratrum?
Answer: Sophora flavescens
105. Rhizoma Atractylodis, Cortex Magnolia Officinalis, Fructus Amomi, Fructus Amomi Rotundus, Fructus Amomi Rotundus, and Fructus Tsaoko are the six medicines that should be taken into decoction.
Answer: Amomum villosum, cardamom.
106. What is the prescription for treating stroke-like syndrome caused by liver and kidney yin deficiency, hyperactivity of liver yang and disorder of qi and blood?
Answer: Zhengan Xifeng Decoction
107. What is the medical book that puts forward that "all the internal organs make people cough, but not the lungs alone"?
Answer: "Su Wen"
108. What is the best prescription for consumption of qi and yin in pulmonary tuberculosis?
Answer: Baozhen Decoction
109. What was the earliest medical book that used the name of dysentery?
Answer: Jisheng Fang
110. What are the key points of surgical differentiation between yin syndrome and yang syndrome?
Answer: Is there any burning?
111. What is the most commonly used prescription for breast carbuncle with excessive heat and toxin?
Answer: Toupu Powder is modified.
112. At the beginning of breast abscess, the syndrome is that liver qi is not sparse and stomach heat is stagnant. Who should be the first choice for internal governance?
Answer: Gualou burdock soup
113. What are the zang-fu organs that have the closest relationship with menstrual diarrhea?
Answer: spleen and kidney
114. What method should be used to treat the damp-heat syndrome of liver meridian with yin itching?
Answer: Clearing liver and purging fire, killing insects and relieving itching.
115. What are the key viscera for the onset of various syndromes before and after menopause?
Answer: kidney
116. What is the preferred prescription for treating cough due to qi deficiency in children?
Answer: Liujunzi Decoction
117. What is the treatment of spleen deficiency with accumulation stagnation?
Answer: Strengthening the spleen to help transport, resolving food stagnation.
118. What is the preferred prescription for the treatment of sweat syndrome of disharmony between camp and health?
Answer: Huangqi Guizhi Wuwu Decoction
119. Among the five Shu points, what is the main purpose of Xing point?
Answer: Treat body heat.
120. What is the jinhui point in Bahui point?
Answer: Yanglingquan
121. The patient has severe toothache, accompanied by halitosis, thirst, constipation, yellow tongue coating, and red pulse. What is the first choice for treatment?
Answer: Chambers.
122. What was wood, fire, earth, gold and water first called?
Answer: Wucai
123. What is it that the cloth is scattered in the skin, muscles and pores on the body surface and can penetrate into the blood vessels for nourishment?
Answer: Jin
124. What are the basic conditions for the normal operation of blood in the pulse?
Answer: 1. The vessel must be unobstructed; 2. Blood must be full; 3. You must be energetic.
125. What are the compatibility characteristics of Buzhong Yiqi Decoction?
Answer: 1. There are lines in the supplement, and the supplement is not delayed; 2. There is a rise in the supplement, and the rising yang is trapped; 3. Ganwen removes heat
126. What is the dosage ratio of Ophiopogon japonicus and Pinellia ternata in Maimendong Decoction, and what are the compatibility characteristics?
Answer: The dosage ratio of Ophiopogon japonicus to Pinellia ternata in Maimendong Decoction is 7:1. Pinellia tuber gets Ophiopogon japonicus to be healthy but not dry, while Ophiopogon japonicus gets Pinellia tuber to be nourishing but not greasy, on the contrary, they complement each other
127. What is the climate change from the winter solstice to the summer solstice?
Answer: Yin disappears while Yang grows.
128. What is the evil that attacks and hurts people and causes pain?
Answer: cold evil
129. In which part of the body do the twelve meridians gather?
Answer: Near joints and bones.
130. What is the opposite of ginseng?
Answer: Veratrum nigrum
131. What are the viscera closely related to the formation of phlegm?
Answer: lung, spleen, kidney and triple energizer.
132. What is the main content of Su Wen’s Theory of Ancient Naivety?
Answer: health care
133. Who annotated Treatise on Febrile Diseases for the first time?
Answer: Cheng Wuji.
134. What is the prescription composed of ginseng, licorice, atractylodes macrocephala, cassia twig and dried ginger?
Answer: Guizhi ginseng soup.
135. What is the effect of Glycyrrhiza Xiexin Decoction?
Answer: tonify the middle energizer and stomach to eliminate the swelling.
136. From the concept, pathogenesis and treatment principle, who is the doctor who clearly distinguishes febrile diseases from typhoid fever?
Answer: Andao Wang.
137. What are the zang-fu organs most closely related to brain filling?
Answer: kidney
138. What is the theoretical basis of spleen as the source of qi and blood biochemistry?
Answer: Spleen governs the transport and transformation of Shui Gu subtle.
139. What is the main physiological function of kidney essence?
Answer: the main growth and reproduction
140. What are the compatibility characteristics of Guipi Decoction?
Answer: Heart and spleen are treated together, spleen is the main treatment, qi and blood are supplemented and qi is the main treatment.
141. What is the significance of compatibility of Paeonia lactiflora in Zhenwu decoction?
Answer: It is beneficial to urinate to remove moisture, soothe the liver and stop abdominal pain, astringe yin and relax tendons, and stop muscles and muscles. , system, attached to the dry.
142. What are the pathogenic factors of spring temperature?
Answer: pathogenic factors of warm diseases
143. Who is the physician who put forward the theory of furuncle?
Answer: Wu Youke
144. What is the effect of Ginger Xiexin Decoction?
Answer: Dispelling water and eliminating swelling in the stomach.
145. What are the typical pulse characteristics of shaoyang typhoid fever?
Answer: the string is thin.
146. What is the treatment principle of syndrome differentiation of sun disease?
Answer: Look at the pulse syndrome, know what is wrong, and treat it with the syndrome.
147. What is the meaning of "Yin and Yang" in "differentiating diseases from diseases from yin"?
Answer: Three Yin Syndrome and Three Yang Syndrome.
148. What is the reason for the "excessive longevity" in Su Wen’s Theory of Ancient Naivety?
Answer: Kidney qi is more than enough.
149. What is the internal cause of arthralgia syndrome?
Answer: Insufficient righteousness.
150. The location of stroke is mainly in the heart and brain, which organ is closely related to it?
Answer: Liver and kidney.
151. What is the basic pathogenesis of Jue syndrome?
Answer: Qi-qi is rebellious, and it rises and falls surly.
152. What is the earliest recorded medical book of Zhigancao decoction for treating palpitation?
Answer: Treatise on Febrile Diseases
153. What is the effect of Guipi decoction?
Answer: Yiqi Buxue, Jianpi Ningxin.
154. What is the book that establishes the name of summer-heat disease?
Answer: Differentiation of Epidemic Febrile Diseases
155. What is the channel of whole body vitality and water-liquid operation?
Answer: triple energizer
156. What are the characteristics of headache caused by trauma?
Answer: it stings
157. What is the main basis for the lung being called "jiao zang"?
Answer: lung qi is connected to the sky, and it is not cold and hot.
158. What is the theoretical basis of "those who take blood without sweat"?
Answer: body fluid and blood are homologous.
159. What are the basic principles of strengthening the body resistance and eliminating evil spirits?
Answer: Righteousness does not hinder evil, and eliminating evil does not harm righteousness.
160. What is the wind temperature?
Answer: It refers to a syndrome caused by the misuse of pungent-warm antiperspirant in febrile diseases, which is different from exogenous wind-febrile diseases in later generations.
161. Why is the liver the son of the kidney?
Answer: According to the theory of five elements, the liver belongs to wood and the kidney belongs to water and aquatic wood, so the liver is the son of the kidney and the kidney is the mother of the liver.
162. What is internal heat generating wind?
Answer: it refers to the syndrome of yin deficiency and excessive heat, suffering from nourishing yin, and moving wind due to the loss of meridians. Can appear shaking, dizziness, convulsions and other symptoms.
163. Please use? , Kun, heaven, earth, wind, thunder, mountain, water and stone, and name the corresponding prescription? For example: the word "Tian", Tianma Gouteng drink.
Answer: Gankun Yiqi Ointment Kunning Powder Tiantai Wuyao Powder
Dihuang Yinzi Wind-induced Decoction Leigong Rescue Medicine Dan
Sophora Tonkinensis Tang Shuilu Erxiandan Dendrobium luminous pill
164. What are the clinical manifestations of cold yin syndrome?
Answer: hands and feet are in a hurry
165. What is the most diagnostic symptom of stomach yin deficiency syndrome?
Answer: Hungry.
166. Chronic cough and asthma, thin and white sputum, shortness of breath, fatigue, pale tongue with white fur and weak pulse, what is the syndrome?
Answer: lung qi deficiency
167. Please fill in the ten famous academic ancestors in ancient China.
Answer: the ancestor of acupuncture: (Huangdi) the advocate of pulse science: (Bian Que)
Father of surgery: (Hua Tuo) Medical sage: (Zhang Zhongjing)
Yao Wang: (Sun Simiao) Yao Sheng: (Li Shizhen)
The ancestor of pediatrics: (Qian Yi) The ancestor of forensic medicine: (Song Ci)
Advocate of preventive medicine: (Ge Hong)
Chief Editor of Medical Zong Jin Jian: (Wu Qian)
168. What is the best measure to avoid aconite poisoning?
Answer: fry it first or for a long time.
169. What is the meaning of compatibility with green tea in Chuanxiong Tea Powder?
Answer: clearing away the heat, inducing the heat to descend, and assisting the prescription of apoplexy drugs to warm up and disperse.
170. What is the main purpose of compatibility of malt in Zhengan Xifeng Decoction?
Answer: Shugan and Stomach.
171. What is the etiology and pathogenesis of Baihe Gujin Decoction?
Answer: Deficiency of lung and kidney yin and inflammation due to deficiency of fire.
172. What are the characteristics of influenza?
Answer: Easy to be popular.
173. What are the main clinical features of heart blood stasis syndrome of chest obstruction?
Answer: The chest stings and is fixed, especially at night.
174. What are the clinical features of vertigo with deficiency of kidney essence?
Answer: dizziness persists for a long time, tinnitus is like cicada, waist and knees are sore and forgetful.
175. What are the three main symptoms of summer heat in children?
Answer: High fever, coma and convulsion.
176. The "honey trap" is the thirty-first of the thirty-six schemes. It is used in war as a scheme to weaken the fighting capacity and defeat the enemy by offering beauty to paralyze his mind. Actually, it is a kind of "pleasing the enemy" first, then taking advantage of its unprepared, giving it a fatal blow when it is addicted to beauty, paralyzed in thought and weakened in combat effectiveness, so as to win. In the process of treating diseases, Chinese medicine will adopt the same strategy of attack and punishment. Please list typical examples.
Answer: When treating ascaris, Chinese medicine first uses acid to treat ascaris, and then drives it away. This method is like using the trick of "honey trap". Because Ascaris likes acid, "acid" is like a "beauty" to Ascaris, and treating Ascaris with acid is like using a "beauty trick" to make Ascaris dormant, and then using the method of expelling Ascaris to drive away the worm and make the disease recover.
177. Where does this sentence come from, "Believe in witches and don’t believe in doctors, and six cures will not be cured"?
Answer: Historical Records
178. What are the important principles of health preservation and disease prevention discussed in The Theory of Ancient Naivety?
Answer: 1. Comply with the four seasons and avoid evil spirits outside; 2. Adjust the spirit and maintain righteousness.
179. Here is a couplet written in Chinese medicine. Name the eighteen Chinese medicines?
Part I: Chinese Pulsatilla, with a spurge, crossed the sea and fought against Equisetum equisetum for lily, and returned to Korea, which is worthy of being an old general.
The second part: The red lady, with gold hairpin and silver flower, is five times better than peony, and Cistanche deserticola is like a mica fairy.
Answer: Part One: Pulsatilla, Euphorbia, Hippocampus, Equisetum, Amomum Tsaoko, Lily, Inula, Radix et Rhizoma Rhei and Glycyrrhizae.
The bottom line: Red Lady, Golden Hairpin, Lonicera japonica, Peony, Peony, Galla Chinensis, Cistanche deserticola, Mica, Fairy.
180. Name the following works of traditional Chinese medicine.
The earliest extant medical theoretical work-Huangdi Neijing.
The earliest existing monograph on pharmacology-Shennong Herbal Classic.
The first extant monograph on acupuncture and moxibustion-A Classic of Acupuncture and Moxibustion.
The earliest medical encyclopedias in existence-Qian Jin Yao Fang and Qian Jin Yi Fang.
The earliest extant classic work of Tibetan medicine-Four Medical Codes.
181. Chinese medicine health care is closely related to food culture. Please fill in the blanks with Chinese medicine knowledge.
Answer: 1. If you eat more turtles, if you eat tomatoes, you will vomit, and (woody) can be solved;
2. Take anti-wind medicine, not edible (mutton), and eat people until they die;
3. If the citrus stays for a long time, if it is dry, needle it for ten holes, take boiling soup (honey), wait for cold, and soak it for one night as new;
4. The vinegar is not sour. Take (barley) parched coke and seal it.
5. (Fructus Aurantii Immaturus) Boiled fish makes bones soft;
6. (Mint) Remove fishy smell
182. The word "Nanxiangzi" written by You Dong, a Qing dynasty, depicts the characters’ environment with the name of medicine, which is quite vivid. The word says: the weak bones are afraid of the heavens, and the yellow flowers on the ground are gaunt. Mica stands by the screen, but Aconitum Saposhnikoviae is a Chinese Pulsatilla. Self-laughter parasitizes poverty, and sorrow is rare. Spring gypsum is blind and willing to get old, and it is easy to receive the bait work of Yunyam. Please find out 14 Chinese medicine names from this paragraph.
Answer: Radix Asparagi, Radix Rehmanniae, Flos Chrysanthemi, mica, Radix Saposhnikoviae, Radix Aconiti, Pulsatilla, Herba Taxilli, Radix Glycyrrhizae, Caulis Akebiae, Gypsum Fibrosum, Radix Kansui, Herba Cistanches, and Rhizoma Dioscoreae.
183. China’s traditional culture is extensive and profound, and it blends with each other. Please take the literal or artistic conception of the following ancient poems as the mystery, and tell the corresponding answer to the name of traditional Chinese medicine.
"Advise you to drink more wine, and there is no reason to go out of Yangguan in the west"-Shengdi
"till, raising my cup, I asked the bright moon"-Light to the sky
"sinking back again, I thought suddenly of home"-Huai Rehmannia Land
"Stay in Qiu Lai on September 8th, when I bloom flowers kill.
Soaring incense attacks Chang ‘an, and the city is full of golden flowers "-living alone."
184. Please name 10 prescriptions starting with the numbers 1-10. For example, the word "five" is a five-flavored disinfectant drink.
Answer: a twist of gold; Erchen decoction; Sanren decoction; Sijunzi decoction; Wujisan; Liuwei Dihuang Pill; Seven-star sword; Bazhengsan; Jiuwei Qianghuo Decoction; shiquandabutang
185. Chinese medicine is good at accumulating experience in life, and there are records of dietary taboos in many medical historical materials, including some incurable poisons. Please fill in the following blanks according to what you have learned.
1. Mistaking (ginger) soup for abdominal pain;
2. Treating sores by mistake (fire twist);
3. Desperate for water, drinking water by mistake (in the vase);
4. Donkey meat (Schizonepeta tenuifolia) should be eaten together;
5. (Maoyan) Dripping water on the meat;
6. Eat (three-legged) turtles
186. When was the China Academy of Traditional Chinese Medicine established? When was it changed to Chinese Academy of Traditional Chinese Medicine? Which central leader attended the celebration meeting of the Chinese Academy of Traditional Chinese Medicine?
Answer: The Institute of Traditional Chinese Medicine was founded in December 1955 under the care of the older generation of party and state leaders such as Mao Zedong and Zhou Enlai. In 2005, the 50th anniversary of the founding of China Academy of Traditional Chinese Medicine and its renaming as the Celebration Conference of China Academy of Traditional Chinese Medicine was held in Beijing. Wu Yi, Vice Premier of members of the Political Bureau of the Communist Party of China Central Committee and the State Council, attended the meeting, and she expressed her congratulations on behalf of the State Council.

Editor: Cao Jin

How to choose a pure electric household car with less than 100 thousand Pentium pony and Chang’ an "waxy corn"

New energy has become the general trend of car purchase at present, and various car companies have also laid out various products in different price ranges, and mini-cars are naturally a good choice that cannot be avoided. Most consumer use scenarios are mostly commuting to work, buying food and picking up babies, etc., which often put Yan value in the first place. In addition, small and easy to drive, low car cost and other factors are also key considerations. Today, let’s take a look at the highlights of this Pentium pony model.

Pentium pony is the representative work of FAW Pentium micro electric vehicle, and it is a pure electric car. Indeed, no matter in design or product positioning, the new car is unique in the micro electric vehicle market. The car is positioned as a 3-door and 4-seat mini electric vehicle close to Wuling Hongguang MINIEV. The car competes with popular models such as Hongguang mini EV, Chery QQ ice cream and Chang ‘an waxy corn, bringing users a new choice of micro-electricity market differentiation.

Regarding the appearance, the design of Pentium pony can be described as cute. Its big eyes and unique taillight design make people fall in love at first sight. Compact body size, suitable for shuttle in the city, two-color contrast body appearance, full of personality. I often get some curious and appreciative eyes because of the lovely appearance of the vehicle, and I feel quite happy. Chang ‘an "waxy corn" has a round body, and the front headlights are like an enlarged corn grain. It is reported that Pentium Pony offers 6 body colors, including lime, cherry, grape, blueberry, lychee and pearl lychee.

Coming to the side, the whole is quite compact, with a layout of three doors and four seats, while Chang ‘an waxy corn also adopts a layout of three doors and four seats. The wheel eyebrows on both sides of the Pentium pony cooperate with the white rearview mirror to enhance the overall sense of movement. In addition, the new car also uses low wind resistance wheels, which is more fashionable. The rear design has a clear echo with the front face.

In terms of configuration, Pentium pony also performed well. The central control retains many knob designs, which are simple and intuitive to operate, and a LCD instrument is in front. Although the interior space is small, the layout is reasonable. The whole system comes standard with the main driver airbag and the new generation EPS steering system. Chang ‘an waxy corn is also equipped with double airbags in the front row, reversing radar/image, uphill assist, multi-function steering wheel, 7-inch LCD instrument +10.25-inch central control screen, main driver’s cosmetic mirror and other configurations. In terms of interior color matching, Pony provides five fresh interiors, including Tiffany Green, Sakura Powder, Glazed Blue, Clear Blue and Time Gold. Compared with Chang ‘an waxy corn at the same price, Pentium pony has a more complete configuration.

Next, let’s talk about dynamic performance. Although the Pentium pony is a miniature pure tram, its power is not inferior to other similar models. Pentium pony is equipped with a single motor with a maximum power of 20 kW. Fast acceleration and flexible steering make you feel comfortable in busy urban traffic. The charging time of this model of Chang ‘an waxy corn is 9.8h, and fast charging is not supported.

Summary:For consumers, if they want to buy a pure electric mini-car to travel instead of walking, the product strength of this Pentium pony will indeed be more cost-effective. Pentium pony’s more distinctive product strength further enriches the product matrix of Pentium brand and brings diversified choices to users.

Camellia oleifera fruit picker invented by Central South Forestry University can reach 30 laborers.

Camellia oleifera fruit picker invented by Central South Forestry University can reach 30 laborers.

  Camellia oleifera fruit picker invented by Li Lijun team of Central South Forestry University. Photo courtesy of Zhongnan Forest

  Changsha, December 25th (Reporter Xu Zhixiong correspondent Zou Min Zhou Ying) "Our invention has been recognized as reaching the international advanced level." On 25th, Li Lijun, Dean of School of Mechanical and Electrical Engineering, Central South University of Forestry and Technology, proudly said that this newly-developed machine can match the working efficiency of 30 laborers in the past.

  Tea oil is as famous as olive oil, and is also called "the king of oil", which has unique nutritional value. At the same time, tea oil is also a unique oil species in China, with a history of cultivation and utilization of more than 2,300 years. However, for a long time, because Camellia oleifera grows in the mountains, tea seeds need to be picked completely by hand. "It is difficult to hire people and the labor cost is high" has become a bottleneck that seriously restricts the development of the tea oil industry, and it also directly leads to the continuous rise of tea oil prices, which makes ordinary people discouraged.

  Camellia oleifera fruit picker being tested. Photo courtesy of Zhongnan Forest

  Therefore, as early as 2009, the scientific research team of Central South University of Forestry and Science headed by Li Lijun began to study the replacement of manual picking of tea seeds with machines. In the past ten years, they have traveled all over the main tea-oil producing areas in Hunan, fully investigated the planting and picking characteristics of tea-oil trees, and constantly tackled technical problems and improved the prototype of tea-oil tree fruit picker.

  In view of the characteristics of Camellia oleifera forest, such as complex terrain, random tree shape and synchronous flowers and fruits, Li Lijun team listed four kinds of Camellia oleifera fruit picking methods, made nine rounds of prototypes, broke through seven key technologies, and made a lot of prototype tests, and finally the shaped Camellia oleifera fruit picker came out.

  "This machine not only has a smart ‘ Picker ’ It can be used for various tree-shaped operations and can walk freely in complex environments such as steep slopes. " Li Lijun said that the most important thing is that it can accurately match the energy, so as to achieve only picking the fruits without damaging the flowers or affecting the yield of tea seeds.

  Li Lijun said that at the just-concluded evaluation meeting of "Research on Key Techniques and Equipment of Camellia oleifera Fruit Picking" held by Hunan Forestry Society, the Camellia oleifera Fruit Picker of Central South Forestry University was recognized as having solved the problems of efficient picking of Camellia oleifera fruit and less flower loss, and the technology realized independent innovation, the equipment was reliable and practical, and the research results reached the international advanced level. "We plan to use one to two years to promote the beautification, multifunction, intelligence and serialization of Camellia oleifera fruit pickers, and realize mass production to benefit the majority of forest farmers." (End)

Four early warnings are issued! Cold wave+blizzard+strong wind+strong convection, the temperature will drop by 16℃

  In the next few days, the cold wave will gradually move south, from west to east and from north to south, gradually affecting most parts of China.

  △ On November 4th, the impact of the cold wave has been highlighted, with cooling in Xinjiang and Inner Mongolia.

  With the penetration of cold air, the temperature in most parts of the north to the middle and lower reaches of the Yangtze River will hit a new low after autumn, and the situation of abnormally high temperature in the previous period will also change, and the temperature in eastern Inner Mongolia and northeast China will be reversed from significantly high to low.

  △ National temperature anomaly in the past ten days VS temperature anomaly in the next ten days. From warm to cold.

  On the evening of the 4 th,The Central Meteorological Observatory issued four early warnings of cold wave, blizzard, strong wind and strong convection.!

  It is estimated that from 20: 00 on the 4th to 20: 00 on the 7th, the temperature will drop by 6 ~ 10℃ in the central and eastern parts of northwest China,The temperature in central and eastern Inner Mongolia, south-central Northeast China, central and eastern Jianghuai and other places will drop by 12 ~ 14℃, and the local temperature drop in southwestern Jilin, northwestern Liaoning and southeastern Inner Mongolia will reach more than 16℃.; The lowest temperature appeared on the morning of the 7th, and the lowest temperature 0℃ line will be located in northern Hebei, southern Beijing, southwestern Shanxi, Guanzhong Plain in Shaanxi and southeastern Gansu, and the lowest temperature in most areas along the Yangtze River will drop to about 10℃. There are 4 ~ 6 northerly winds in the north of the middle and lower reaches of the Yangtze River, and the gusts are 7 ~ 9, and the local level can reach 10.

  The temperature drop is most severe in Northeast China, especially in Jilin, where the drop is generally above 16℃. The highest temperature in Changchun will be 11℃ tomorrow, and it will drop to -5℃ on the 7th, with a cumulative drop of 16℃.

  The cooling in the middle and lower reaches of the Yangtze River is also very intense. The highest temperature in Shanghai, Hangzhou and other cities is still around 30℃ on the 4th and 5th. In particular, the highest temperature in Hangzhou will reach 31℃ tomorrow, but it will drop to 19℃ on the 6th, and seasonal and cliff-like cooling will be staged.

  Moreover, this cold wave is still an effort. Although it is a "spent force" to go to Guangdong, it will still cool down Guangdong and send some coolness ~

  In addition to strong winds and cooling, the cold wave will also bring a wide range of rain and snow weather to China. It is estimated that from 20: 00 on the 4 th to 20: 00 on the 6 th,There have been heavy snowstorms from west to east in the central and eastern Inner Mongolia, the central and western parts of Northeast China and the north, and there have been heavy snowstorms in some areas and local heavy snowstorms.(30 ~ 34 mm), the new snow depth is 10 ~ 20 cm, and the local area can reach more than 25 cm. The main snowfall period is from the night of the 5th to the 6th.

  The precipitation in the east and northeast of Inner Mongolia lasts for a long time, and the accumulated precipitation is large, and the precipitation phase is complex. In the early stage, the temperature is high before the rain snows, and the snow will turn from tomorrow night to the day after tomorrow, accompanied by strong winds, and there will be snowstorms in some areas, which is extremely extreme.

  Why is the snowfall in Northeast China so strong this time? Zhang Juan, a meteorologist of China Weather Network, said that there was a cold vortex at high altitude and the ground cooperated with cyclones, which made the water vapor in the Yellow Sea and the Sea of Japan rise strongly after being involved. The snowfall intensity was rare in early November.

  Remember the rain and snow process in early November 2021? The daily precipitation of 151 national stations in Northeast China, Inner Mongolia, North China and Huanghuai broke the historical extreme in November. The phase transition of rain and snow in Northeast China is complex, and freezing rain occurs. The snow depth in Inner Mongolia, Jilin and Liaoning is more than 40 cm.

  Although the scope of rain and snow in Northeast China is not as wide as that in 2021, there will still be rain and snow conversion, and the snow potential is relatively strong.

  In addition, the Central Meteorological Observatory issued a strong convective warning on the evening of the 4th. It is estimated that from 20: 00 on the 4 th to 20: 00 on the 5 th, there will be 8-10 thunderstorms or hail weather in parts of southern Anhui, south-central Hunan, north-central Jiangxi, southern Guizhou and northwestern Guangxi; There will be short-term heavy precipitation in parts of central and southern Anhui, eastern Hubei, most of Hunan, central and northern Jiangxi, southeastern Chongqing, eastern and southern Guizhou, northwestern Guangxi, southwestern Guangdong, Hainan Island and other places, with a maximum hourly rainfall of 20-30 mm and a local area of more than 50 mm.

  The heavy snowfall in Inner Mongolia, Heilongjiang, Jilin and Liaoning, coupled with the superposition effect of previous snowfall, has a medium and high risk of snowstorm and low-temperature rain, snow and freezing disasters. Relevant departments and the public should pay attention to the traffic congestion or accidents that may be caused by snow and ice on road sections, and agriculture and animal husbandry should pay attention to the possible adverse effects of heavy snowfall; Strong convection and strong cooling in the south are coming, and the public should also pay attention to prevention.

One is twenty or thirty yuan at a time! Why is it difficult to get cheap toothpaste on supermarket shelves?

  BEIJING, Oct. 30 (Xinhua News Agency reporter Xie Yiguan) Toothpaste is a necessity in life, but recently many people have found that toothpaste sold in supermarkets is becoming more and more expensive. "I remember that in the past, the most expensive toothpaste was only a dozen or twenty pieces. Now the toothpaste is generally twenty or thirty pieces." Some consumers spit.

  Why did two or three yuan toothpaste disappear?

  It costs twenty or thirty yuan, but toothpaste under ten yuan is hard to find.

  Regarding the rising price of toothpaste, Xiao Ni, a consumer who recently went shopping in the supermarket, has a deep understanding.

  "Looking around, most of them are toothpaste of twenty or thirty yuan, and the better ones are thirty or forty yuan. The cheapest Crest salt white toothpaste also needs 6.9 yuan, and the price is too outrageous."

  As Xiao Ni said, recently, Sino-Singapore financial reporters visited a number of supermarkets, and the price of toothpaste was generally above that of 10 yuan. Among them, the range from 15 yuan to 40 yuan was relatively concentrated, and the price of a few brands of toothpaste such as Shushida could reach above 40 yuan, while only two or three models were below 10 yuan.

  This is also consistent with the data of the offline research of Ai Media Consulting. According to previous research, among the 40 or 50 kinds of toothpaste sold by large supermarkets, the price of a toothpaste is 10-mdash; 20 yuan accounts for 60%, 20 yuan or above accounts for 35%, and there are only two or three kinds below 10 yuan.

  In addition to the disappearance of low-priced toothpaste on supermarket shelves, many consumers have also found that the price of some toothpaste has doubled.

  "This cold sour toothpaste is now selling for 7.58 yuan. I remember that it only costs two or three yuan; Chinese toothpaste, which once cost a few dollars, is now ‘ Upgrade ’ Later, it was also sold to 20 yuan. " Xiao Ni mentioned.

  According to Huaxi Securities Research Report, the average price data of ordinary toothpaste of about 120g released by the National Development and Reform Commission showed that its price increased from 8.38 yuan/box on June 30, 2015 to 10.61 yuan/box on February 28, 2021, and the overall price of the industry showed an upward trend. This also proves that the price increase of toothpaste is not "somatosensory".

  Why is toothpaste more expensive?

  Toothpaste, which used to cost tens of dollars, was called "Hermes" in the toothpaste industry. Nowadays, the average person in the toothpaste industry is "Hermes". What caused the toothpaste to become more and more expensive?

  Many people may consider the cost factor. According to national standards, toothpaste is mainly composed of friction agent, humectant, thickener, foaming agent, fragrance, water and other additives. Although corresponding effective ingredients will be added based on different efficacy, according to published data, the production cost of raw materials is relatively low.

  Dengkang Dental owns brands such as Lengsuanling, and its prospectus shows that from 2019 to 2021, the unit cost of the company’s adult toothpaste was 1.53 yuan, 1.47 yuan and 1.50 yuan respectively.

Screenshot from Dengkang Dental Prospectus.

  Screenshot from Dengkang Dental Prospectus.

  Although the unit cost remained stable, its sales unit price increased year after year, driving the gross profit margin to increase year by year.

  In this regard, Denkang Dental said that the company has grasped the trend of consumption upgrading, complied with the development direction of diversified demand for toothpaste and high-end products, continuously carried out research and development upgrades on the basis of existing products, and continuously expanded its market share in mid-to high-end adult toothpaste. The unit price of product sales has increased year by year.

  Denkang’s remarks also unveiled the tip of the iceberg of toothpaste brand collective "momentum".

  In recent years, toothpaste enterprises are addicted to product upgrading, promoting whitening, anti-allergy, anti-sugar, refreshing breath and other effects by adding enzymes, probiotics, hyaluronic acid, amino acids and other ingredients, and even refining the use scenarios, on the one hand, catering to consumers’ demand for toothpaste functionality, on the other hand, because there is huge profit space behind all kinds of "gimmicks".

  All along, the toothpaste market is in a fierce competition situation. At one time, the domestic toothpaste market was occupied by two-faced needles and cold acid spirit. Later, foreign-funded enterprises poured in. Under the circumstance of "attacking the city slightly", the industry once fought a price war, coupled with the rising price of raw materials, the gross profit margin continued to decline. The sudden emergence of functional toothpaste such as Yunnan Baiyao has enabled the industry to find a "wealth password".

  "As a result, toothpaste companies have stopped producing traditional toothpastes that don’t make money and started to focus on functional toothpastes. The pricing of functional toothpastes far exceeds that of traditional toothpastes before, so that many toothpaste manufacturers introduce a new efficacy every once in a while, and then mention a price by the way. In this case, it is a natural trend for toothpaste to become more expensive. " Jiang Yan, a senior researcher at Pangu think tank, believes.

  With the continuous "upgrade" of products, we still need to make great efforts to carry out marketing, and please all the stars to speak for us. From the research report of toothpaste listed companies, the sales cost of toothpaste has been rising all the way. These marketing costs ultimately require consumers to "pay the bill".

  Can you still buy cheap toothpaste?

  During the reporter’s visit to the supermarket, a male customer was shopping for toothpaste. After looking at the price, he chose the favorite one between the two toothpaste with the lowest price. At the same time, the reporter noticed that the special price of Shuke baking soda toothpaste in 10 yuan in a supermarket in Beijing was sold to only one.

  The demand for low-priced toothpaste is still strong. Nowadays, the price of toothpaste is tens of yuan, which also makes many netizens miss the days when they bought a toothpaste for two or three yuan. Where did the cheap toothpaste go?

  The reporter’s online search found that domestic old-fashioned toothpastes such as Baiyu and Tianqi are still on sale, and the price of a single one is mostly below 10 yuan; A Crest toothpaste with strong roots and strong teeth is sold at a high price only in 4.5 yuan. In addition, some unknown brands of toothpaste are also cheaper.

  People who stay in the hotel will find that toothpaste, such as double-sided needles, which we are familiar with, frequently appears in disposable articles in the hotel. But these low-priced products are hard to appear on supermarket shelves.

  Jiang Han said that for most supermarkets, the cost of each shelf is basically fixed, and the cost of selling various toothpaste products is similar. Therefore, toothpaste with higher profit level is often more attractive to supermarkets, and more and more supermarkets tend to sell high-priced toothpaste.

  Xiao Ni once mentioned that low-priced toothpaste is mostly displayed on the lower shelf. This is also consistent with what the reporter observed in some supermarkets.

  With the increasing "efficacy" of toothpaste, the publicity is increasingly "cosmetic" and the industry supervision is also improving.

  The Measures for the Supervision and Administration of Toothpaste issued by the State Administration of Market Supervision this year clearly stipulates that toothpaste shall be put on record, and the toothpaste filer shall be responsible for the quality, safety and efficacy of toothpaste. In the industry’s view, after the implementation of the "Measures", it may be possible to publicize the efficacy of various toothpastes to "lower the fire". (End)

Movie Guide | Nearly 30 new films are queued for release. The most complete April film list is here.


Special feature of 1905 film network Haven’t you fully satisfied your pursuit of excellent works? The cinema in April will continue to bring you wonderful things! At the beginning of the month, the Qingming file was welcomed, and at the end of the month, the May 1st file was followed. Nearly 30 new films will land on the big screen in April.


There are not only outstanding works in international film festivals, but also posthumous works, as well as high-profile documentaries that are expected by fans. The audience who love movies will celebrate the New Year.


In addition, animation fans can also feast their eyes! The director’s relay release will awaken the childhood DNA of countless audiences, and the spy play house, which is popular among the "Z generation", will also be the first film version. Do you want to see a good movie? Let’s take a look at the film list we prepared first!



Live movie


Between trees and grass

Director:

Starring://

Release date: April 3, 2024


Gu Xiaogang became famous for his first feature film, but at the same time, he also started the creation of a series of films called "Landscape Map". Now, the second film in this series, "Between Plants and Trees", is about to unveil the mystery. The film revolves around the West Lake and Chashan, and the main characters are a mother and son, starring Leo and Angel.



"Spring River Plumbing" is based on many real cases. He Mulian (Leo), a newly graduated college student, gave his life to save his mother when he found that his mother Wu Taihua (Angel) was caught in the mire of pyramid schemes.


The name of "Moss Flower" is taken from a sentence in Yuan Mei’s famous poem "Moss", "Moss Flower is as small as rice, but it also blooms like peony", and the name of "Mulian" is taken from the traditional folk story "Mulian Save Mother" in China. In this way, director Gu Xiaogang intends to use vegetation to describe people and explore China culture.



Snow leopard

Director: Pema Tseden

Starring:///

Release date: April 3, 2024


On May 8, 2023, a generation of Tibetan filmmaker Pema Tseden passed away. Without warning, China film industry lost its leading talents, leaving endless regrets.


Snow Leopard, written and directed by Pema Tseden, lasted for three years from its production to its completion. Based on the fact that a snow leopard killed nine goats, it explored the way of coexistence between human beings, nature and animals.



The film not only uses CG technology on a large scale, but also creates a rare digital image of Snow Leopard. Pema Tseden also uses a unique black-and-white image style to distinguish between reality and spiritual world.


Even though the director left, the art of light and shadow under his lens is still bright and inspiring.



Director:/

Starring://

Release date: April 3, 2024


Director Xu Wei has released a new work after that, "The Yellowbird is Behind! The painting will be opened in the Qingming Festival, and William Feng and Tao Hong will cooperate again after 14 years, and "Fengshen Proton" will make a surprise appearance in the film.


The original name of "The Victim" is "The Yellowbird Behind"! The creation time was much earlier than the director’s last released work, Brilliant She, which was originally scheduled to be released in Qingming in 2021, and now it is considered to be "late" for three years.



The film revolves around a robbery and murder case on a summer night ten years ago. It combines suspense, reasoning, crime and family elements, foreshadowing everywhere and reversing at different levels. It won the Venture Capital Award of the 9th Beijing International Film Festival, and the jury commented: "The story is full of dramatic tension, unique and ingenious narrative structure, and shows a strong emotional concentration. It is a genre film with very good commercial market potential."


Great "anti-"faction

Director:

Starring: Bao Beier/

Release date: April 4, 2024


Bao Beier vs comedy! "The Great Anti-school" is directed and performed by him, and tells the story that the little actor Bi Chao (Bao Beier) finally got the chance to play the great villain after all kinds of hardships. However, when he accidentally lost his memory, he mistakenly thought he was a suspect in the kidnapping case, so he continued his plan of "kidnapping the richest man", which triggered a series of ironic stories.



There are many high-burning moments in the film, such as blasting scenes, speeding scenes and chasing scenes, and "comedians" such as,,,, and will also appear to help out.



Under the sun

Director:

Starring://

Release date: April 12, 2024


Produced by producer, Under the Sun is the masterpiece of the new director of China and Hong Kong, Jane Junjin. It has been acclaimed and a box office success in Hong Kong, China in 2023. At the same time, it has been nominated for 16 Hong Kong Film Awards, including Best Film, Best Director and Best Actor and Actress, and it is a "big hit" in the award season.


The film is adapted from a real event, telling a reporter’s in-depth investigation into the abuse of disabled homes and exposing little-known stories hidden behind the news. Previously, Yu Xiangning, who played reporter Liang Xiaoqi, won the Best Actress Award at the 30th Hong Kong Film Critics Association Awards and the 2024 Hong Kong Film Directors Association Annual Awards.



Director:

Starring:///

Release date: April 12, 2024


Aaron Kwok followed up with comedy. He will play a cross-time father and daughter with Lyric. In addition to appearing as a father, Wang, a "puppy", will meet the audience.


You from Wang Xing tells the story of Jiang Siwang, a sugar factory worker, who raised his daughter Jiang Lu alone, only to become a puppy by mistake. Dad decided to start a "guardian journey" as a puppy Wang, and a fantastic healing story was about to begin.



Golden video store

Director:/

Starring: David Redmond//vittorio Scobie

Release date: April 19, 2024


"The film is a record of existence, dedicated to the soul of the film!"


Douban 8.8′ s highly acclaimed documentary "Golden Video Store" focuses on the story behind a video rental store in new york, paying tribute to many classic movie scenes, and the finalized posters can be seen in many world-renowned movie master.



Director David Redmond bluntly said: "There will always be a large number of movies that will be forgotten by the world forever, but when the love for movies comes together to rescue movies, that belongs to the tenacious vitality of movies and will never give in, erin brockovich". The film is scheduled to be shown on the special line of the National Art Film Projection Alliance on April 19th.


Director:

Starring://

Release date: April 30, 2024


"Stunt Madman" is adapted from the drama series of the same name in 1980s. Gosling plays a stuntman and Emily plays a former camera operator. After many years of filming, the two men who once had a love affair are on the same stage. The former wants to win back his beloved heart but accidentally finds himself involved in an evil criminal plan.



David leitch, a former stuntman, tried to integrate his own experience and observation into the film, and the filming process once broke the Guinness World Record for the most tumbling laps of stunt cars.


 animated movies


What kind of life do you want to live?

Director: Miyazaki Hayao

Dubbing://Amy//

Release date: April 3, 2024


What kind of life do you want to live? Miyazaki Hayao wrote down his answer first. At the age of 83, he painted his personal experiences and close friends in the film one by one, returning to past regrets and looking forward to the future, encouraging everyone to move forward bravely in the journey of life.


The soup house in the middle, the tree essence in the middle and the red pavilion in the middle … … Miyazaki Hayao buried a lot of surprise eggs in the film, which is expected. In addition, the original Japanese version was dubbed by Suda Masaki and Kimura Takuya, while the Chinese version was voiced by,,, and so on.



Digital Baby 02: The Initial Call

Director:

Voice: Katayama Fukujuro/Junko Noda/Arthur Langsberg

Release date: April 20, 2024


V-Beast, Bug Beast, Eagle Beast … When the digital beast appeared, whose childhood DNA was evoked? It coincides with the 25th anniversary of the animation of Digital Baby, and a new theatrical version of Digital Baby 02: The Initial Call is about to appear.


The film revolves around the story that happened between Daiwada, the first human who came into contact with the digital baby, and his digital baby Vucko beast after the "Light Hill Incident". The appearance of the main characters headed by Motomiya Daisuke has been adjusted to reflect their adult changes.



Hal’s Moving Castle

Director: Miyazaki Hayao

Voice:/Kimura Takuya/Akihiro Miwa

Release date: April 30, 2024


Douban 9.1, Miyazaki Hayao once said that his most satisfying work is "Hal’s Moving Castle", which is an animation he tried to create for the elderly. Sophie, a young girl, was cursed by a witch in the wilderness and turned into a 90-year-old woman. Hal’s Moving Castle was nominated for the best animated feature film at the 78th Academy Awards.


From 2004 to 2024, after 20 years’ waiting, the "Goddess-sealing Work" finally landed in the cinema in China. When you grow up, will you still walk into the cinema for it?



Spy play house code: white

Director: Pan Tongchong

Voice: Eguchi Takuya///Yoshinoyu

Release date: April 30, 2024


"Spy × Play House" is adapted from the comic book of the same name created by Tatsuya Endo, which has been highly sought after by Generation Z in recent years. "Spy Play House Code: White" is the first big movie of the IP, which continues the style of "Spy × Play House" which combines family and adventure elements, and creates the story of the "disguised family" Fujie family’s first group outing.


Whether the lovely Ania can set off a whirlwind on the mainland big screen remains to be seen.



So, what’s your favorite movie in April?


Lu Shu, a "country-flowing e-person", returns, and the joy heals and absorbs all negative energy.

The demon king returned with a heavy weight, and the fire was full! The second season of the online cartoon "King forgives" will be broadcast exclusively on Tencent video at 10: 00 every Saturday from December 30th. After customizing the file, the official has released the second season animation OP and several previews PV. Lv Shu and Xiaoyu will embark on a new adventure in the new story, and the animation will bring you joy in the New Year in a funny style.

Lu Shu, a "country-flowing e-person", returns, and the joy heals and absorbs all negative energy.

happyEFan, sympathetic expression of the younger generation

The animation "King Forgive Me" tells the story of a high school student, Lu Shu, who awakened a supernatural ability in a car accident, collecting negative energy through "killing people", "irritating people" and "choking people", becoming stronger and stronger by transforming negative energy into spiritual resources, and finally becoming the strongest "big devil" on the surface with a mouth.

Different from other animations, the animation of "King Spare My Life 2" focuses on the concept of e-fan, focusing on aura recovery, supplemented by modern humor, which is not serious, but makes people feel relaxed and happy. Playing with stalks and interesting reversal of plots always stirs the emotions of the audience. Lu Shu, the male host of "Heaven and Earth", has become a substitute for contemporary young people and has spoken out what everyone dares to say in their daily lives. The cool feeling created by the highly stylized music and picture production is also widely praised by the public.

In addition to fun, the warm and healed brotherhood and grand world outlook in this animation also brought a strong sense of healing to the audience, as if all negative energy would be absorbed in the process of chasing fans. It resonates with and expresses the mental state of contemporary young people, which makes E people enjoy themselves and relieve their anger. I people will be unconsciously attracted by the magnetic field of animation after watching it, and then laugh.

Guoman flowePeople,Enrich the group image and rekindle the blood

"Let others live, fix for yourself"! As the ceiling of E-people in animation industry, Lu Shu, the king of strong mouth, used other people’s resentment to improve his cultivation, and then mastered the "irritating" traffic password. Its seemingly unattractive people’s design often makes people hate and love because of the rationality of "Yi". In the second season of animation, Lu Shu will continue to grasp the underlying logic of "making others angry and improving themselves", bringing more joyful and funny content to the audience. At the same time, he will also bring more excitement to the audience in the new adventure of competing with foreign forces for relics and completing dangerous spy missions.

Lv Xiaoyu, a smart girl with a poisonous tongue, looks lovely, but her ability to kill others is not under Lv Shu’s. In the first season, she once filled Li Xuanyi with resentment because of the plan. At the same time, she is also a foodie. In her daily life, she will be happy because of a tomato scrambled egg, and she is often pinched by her brother because of her gluttony. In the second season of animation, she will complete her personal growth and transformation, and fight side by side with her brother.

In addition to the brothers and sisters Lv Shu and Lv Xiaoyu, there are also a lot of group characters in the animation. Li Xianyi, a good neighbor who is always angry with Lv Shu’s brothers and sisters, is a talented girl Cao Qingci in Daoyuan class who can only practice sword, Nie Ting, who is cold and rational but extremely justifying her faults, Li Yixiao, who is straightforward and timid, and a little fierce and super cute beast … Through these various characters’ meeting experiences, they are intertwined.

Brother and sister fight side by side, and the story of the ruins continues to be wonderful.

The animation "King Rao Life" is adapted from the novel of the same name created by the platinum writer "Talking Elbow". The first season of animation was broadcast in 2021. The unique style, wonderful role setting and humorous plot made this novel, unique and rich animation gain a lot of audience’s love as soon as it was launched, with the total broadcast volume exceeding 400 million and the average broadcast volume exceeding 35 million. The second season animation is still produced by Penguin Film and Tencent Animation, produced by Big Firebird Culture Company, directed by Nishimura Liang, and starred by voice actors such as Ajie, Yang Tianxiang, Zhao Shuang, Wei Chao and Liu Cong.

In the first season, Lu Shu has entered the Daoyuan class to learn the basics of power, but during a relic security work, he was involved in the ruins that suddenly opened with his classmates, and the content of the second season of animation began. It can be seen from the preview information released at present that in the era of Reiki recovery, the man who has awakened his special ability intended to be a low-key person, but for the sake of his sister Lv Xiaoyu not being hurt, he took the initiative to take responsibility and entered the game, and decided to join hands with his sister Xiaoyu to safeguard the world.

Will Lu Shu, who has outstanding performance in the ruins, become the regular army of tight encirclement? How many people will he have to be angry with and what challenges will he face on his way to becoming the Great Devil? With a mouth, what other surprises do you not know about Lushu? Stay tuned!

In 2023, the total box office of the Spring Festival exceeded 4 billion, and Man Jiang Hong surpassed Wandering Earth 2 to become the box office champion.

In this year’s Spring Festival, seven films were released, covering comedies, science fiction, suspense, sports, animation, etc., which were richer and more diverse than in previous years.

According to the data of Lighthouse Professional Edition, as of 0: 10 on January 25th, the total box office (including pre-sales) of the Spring Festival in 2023 (January 21st-January 27th) exceeded 4 billion.

The ranking shows that Man Jiang Hong, Wandering Earth 2, Bears with Me and Bear Core are among the top three at the box office.

"Man Jiang Hong" and "Wandering Earth 2" are on the verge of a big box office battle.

During the Spring Festival, the audience is more willing to enter the cinema. In addition, this year’s Spring Festival file can be described as "the best in history". Every movie has the determination to win and started a box office war without smoke.

Among them, the best pre-sale and reputation is the excellent soft science fiction movie Wandering Earth 2.

With the support of big IP, starring Frant Gwo+Jason Wu+Andy Lau, and the first box office and word of mouth, it naturally occupied the first place in the box office list on the first day of release.

Before the official release, thanks to the basic advantages, the number of people who want to see Wandering Earth 2, the proportion of films arranged and the pre-sale box office are higher than that of Manjianghong. On the first day of "Wandering Earth 2" on New Year’s Day, the number of screenings was 115,000, accounting for 27%; On the first day of "Man Jiang Hong", the number of screenings was 110,000, accounting for 25.6%.

But the position of the movie Wandering Earth 2 is not unshakable. Facing the "strong enemy" — — The word-of-mouth of "Man Jiang Hong" directed by Zhang Yimou is constantly fermenting, and the box office trend and film arrangement of the film are also constantly changing. On January 24th, Manjianghong, which has a more friendly viewing threshold, overtook Wandering Earth 2. At present, the box office and box office forecast of the latter are higher than the former.

According to the data of Cat’s Eye Professional Edition, compared with the opening of the New Year’s Day, the box office record of the seven new films at this time has changed obviously. The movie Manjianghong surpassed Wandering Earth 2 in a single day, and Bears with Me "Bear Core" even surpassed Nobody to enter the top three. The movie "Man Jiang Hong" went down at the box office and even rushed to the hot search list.

In this regard, some people broke the news that the IMAX field, a special effects movie that should have played Wandering Earth 2, was filled with a non-special effects movie "Man Jiang Hong". Not only that, but also fans said that "Man Jiang Hong" stole the box office of "Nobody". On January 24th, the propagator of the movie "Man Jiang Hong" responded that the so-called "stealing box office" and "ghost field" of "Man Jiang Hong" was that someone deliberately hacked the film.

"China Table Tennis Jedi Counterattack" was difficult to break through at the box office yesterday.

The film China Ping-Pong’s Jedi Strike Back was influenced by many factors, and it was rescheduled from the first day of New Year’s Day to the third day of New Year’s Day. However, the overall situation of the Spring Festival has been decided. On the first day of its release, the sports film "China Ping-Pong’s Jedi Counter-Strike" had a box office of less than 50 million, with only 9.7% of the films arranged, and the attendance rate was only 14.5%, far lower than other films.

As a result, it has become the worst box office performance among the newly released films in the Spring Festival. At present, the professional version of Cat’s Eye Film predicts that China Ping-Pong will eventually have a box office of 250 million, which shows that the performance has been far below expectations.

Bears are still strong. The drama is not as good as the cartoon.

On the whole, this year’s Spring Festival box office drama is not as good as cartoons.

Parent-child group is still an important audience of the Spring Festival file. The animated film "Bear Haunted with Me" Bear Core "won the third place in the single-day box office, becoming the TOP3 in the same period with an expected box office of 1 billion+,and will also become the first 1 billion+movie in the series of animated IP.

From the perspective of return on investment, Bears with Me "Bear Core" is a cost-effective one, which also proves the importance of continuously cultivating IP value.

However, before its release, the animated film Deep Sea, the comedy Exchange of Life and the film Nobody with the top YiBo blessing failed to become dark horses.

From the word of mouth, "Exchange of Life" has been criticized as an embarrassment, far from reaching the level of Hi, Mom’s play. Although the collocation of Lei Jiayin and Zhang Xiaofei is innovative, it has been held back by the plot, and the counterattack after word of mouth fermentation may be extremely slim.

However, the movie atmosphere of The Unknown and Deep Sea does not match the image of "family fun" in the Spring Festival file, and the threshold of Guanyin is relatively high, and the possibility of counterattack is relatively low.

At present, the movie "Exchange of Life" has accumulated 236 million box office, and the final box office is predicted to be 369 million. The movie "Nobody" has a cumulative box office of 339 million, and it is predicted that the final box office will be 675 million; The movie Deep Sea has accumulated 218 million box office, and the final box office is predicted to be 612 million.

Five months after 2023, advertising marketing should avoid these pits.

  In the past five months in 2023, marketing rollover incidents are not uncommon. The most fundamental way for enterprises to avoid marketing accidents is to attach importance to creativity, professional talents, hold high common sense, reiterate the bottom line, and regard brand growth rather than enterprise valuation as the top priority of business operations; The media and advertising marketing platforms should help enterprises to publish publicity information in compliance with the requirements of public opinion and guidance, and create a good brand image in strict accordance with the provisions of the Advertising Law. The following common problems in marketing should be avoided!
  1. Don’t touch the hot spots of major social events, especially those involving natural disasters and casualties.
  Many enterprises chase hot spots regardless of the bottom line, and encounter hot events, regardless of the willy-nilly, send a poster of friends circle first. This is especially serious for real estate enterprises. Events such as rainstorm and air crash have been used for marketing, which has attracted unanimous condemnation from public opinion.
  2, don’t involve political, racial and religious topics, and be careful when using cultural symbols with national and national symbols.
  This is an important common sense of advertising marketing. Once the car is overturned, it will be more than just being condemned. In particular, it should be pointed out that cultural symbols with national and national symbols, such as dragon, stone lion, Great Wall, Yangtze River and Yellow River, Huabiao and sundial, bear national feelings and national identity, and should not be dwarfed, vilified or distorted.
  Some brands have made such mistakes: the advertisement of a paint brand, in order to show that the paint is too slippery, the dragon on the column of the classical pavilion fell down; Off-road vehicle advertisement, stone lion bows to the vehicle; In sports brand advertisements, foreign basketball players beat dragons, Tai Chi elders and flying girls … These advertisements have been greatly criticized and resisted.
  3. Don’t make consumers feel disgusted & anxiety marketing should be moderate.
  Using fear appeal in advertising content, some shocking words, pictures and data may improve the communication effect, but consumers actually resist it and will not really accept it. Brands help consumers become what they want to be, which is the meaning of brands.
  4. Don’t copy and take chances.
  Enterprises should not be lucky, thinking that the original creator can’t find it. There is a memory in the Internet age. Once a plagiarized work is published, it will exist for a long time. Not being discovered today doesn’t mean not being discovered tomorrow. For example, a nut brand was scolded for hot search just because its advertising works were turned out a few years ago.
  5. Pay attention to copyright in the fields of audio, pictures and fonts.
  In recent years, copyright awareness has often been raised, because there are a lot of incidents in which defendants have been brought to court for audio, picture and font infringement. The marketing department of excellent enterprises should train the copyright knowledge such as audio, fonts, pictures, portrait rights and copyright in the first week of employment; When the relevant person in charge of the enterprise gets the creative sample, he must confirm that the copyright is clear.
  6. Don’t discriminate against specific user groups, create gender opposition, and don’t hurt animals in advertising content.
  Enterprises can conduct marketing for target groups, but don’t talk about specific groups, let alone discriminate. A large part of marketing rollover incidents involve gender opposition and conflict of values, and marketers can’t regard creating contradictions as traffic passwords.
  There is no need to belittle men when praising women in advertisements; Praise men and there is no need to belittle women; Holding young people, there is no need to step on middle-aged people; Eulogize professional women, there is no need to belittle full-time mothers; Emphasize the importance of beauty and don’t belittle ordinary people; Sell slimming products, don’t ridicule fat people …
  7. Don’t condescend to educate consumers about how they should live.
  What consumers need is understanding and recognition, not education. Enterprises can promote high-end products, but not with a sense of superiority.
  8, crisis public relations don’t try to justify, don’t bully, don’t be arrogant.
  When the conflict between enterprises and individual employees or users causes public concern, public sentiment naturally sympathizes with the weak. Don’t try to be brave even if the enterprise is in charge, because the public is emotional, not rational. If the enterprise does something wrong, it will honestly apologize, silently correct it, and wait for time to dilute the heat of public opinion.
  9. Learn the Advertising Law well and take the first step in marketing.
  In fact, many advertising common sense and marketing bottom line have clear constraints in the Advertising Law. For example, alcohol advertisements cannot express or imply that drinking can eliminate tension and anxiety and increase physical strength. The national flag and national emblem cannot appear in commercial posters; Red scarves and so on cannot appear in commercial advertisements.