The bonus of mini-car subsided, and the sales of SAIC-GM-Wuling continued to decline.

The sales volume of Wuling’s latest model is a mystery, which reflects the company’s unstoppable downward trend.

The sales volume of Wuling Starlight, which was launched in December 2023, is quite different in the statistical data of each platform. Only the official data of Wuling has two figures: 16,800 vehicles and 18,300 vehicles.

Interface news query found that the retail volume of Wuling Xingguang PHEV12 in December was around 8,000, while the wholesale volume showed more than 11,000. The data difference is mainly due to the fact that automobile brands increase the wholesale volume to dealers in order to flush sales at the end of the year, so as to hand over beautiful transcripts as much as possible, which is also common in the industry.

However, compared with the difference in sales data of individual models, it is more noteworthy that the overall sales volume of SAIC-GM-Wuling has been in a continuous downward trend in recent years. In 2023, the annual sales volume of SAIC-GM-Wuling was 1.4 million units, down 12.31% year-on-year.

The top three sales models of the brand are Wuling Hongguang MINI EV, Wuling Binguo and Wuling Hongguang. Among them, as the main sales model, Wuling Hongguang MINIEV sold a total of 237,900 vehicles throughout the year, down 41% year-on-year.

On the one hand, this is because other brands of the same class have taken away part of the market share, such as BYD in the same period.The sales volume of seagulls reached 239,300; On the other hand, after the listing of Wuling Binguo, some sales of Wuling Hongguang MINIEV were diverted, and the former achieved an annual market performance of 167,800 vehicles.

Wuling Hongguang MINI EV, which went on sale in 2020, sold 554,000 vehicles a year at the peak of sales, thus opening up the market for new energy mini-cars. However, since then, competitors have poured in, and the micro-electric vehicle products launched by BYD, Chery and other brands have begun to erode Wuling’s share.

In 2023, the mini-car market is gradually shrinking, and the market is inclined to other categories of vehicles. Yang Jing, director of Fitch Ratings, said in an interview with Interface News that the price drop of small cars in 2023 will also have a relatively obvious squeezing effect on the mini-car market. Mini-car audience is more sensitive to price, brand loyalty is low, and price fluctuation causes consumers to change their willingness to model.

It is worth noting that the latest Announcement of the Ministry of Industry and Information Technology on Adjusting the Technical Requirements of New Energy Vehicle Products for Reducing Vehicle Purchase Tax clearly requires the cruising range of electric vehicles and the energy density of power batteries, forcing mini-car manufacturers to update their models.

When the dividend in the mini-car market gradually disappears, Wuling is also seeking an upward breakthrough.Open up a market of more than 100,000 yuan, but at present the effect is not as good as expected.

Baojun Yunyun, with a price of 95,800 to 145,800 yuan, was highly anticipated by Wuling, but its sales volume in 2023 was only 11,500. In horizontal comparison, BYD Dolphin, a model of the same class, sold 204,600 vehicles a year.

Under the background of shrinking market, fierce competition and strict policy standards, it is difficult for SAIC-GM-Wuling, which focuses on mini-cars, to continue the explosion myth of Hongguang MINI EV and is facing a difficult transition period.