On July 22nd, in the durian planting base in Sanya Ecological Yucai District, Hainan, a batch of durians were ripe, and when they were opened, a burst of fragrance came out. According to Du Baizhong, the person in charge of the base, at present, the price of this batch of mature durian is one catty in 60 yuan, but the quantity is small, so it is only for some consumers to try it.

In this regard, netizens have speculated: What is the taste of durian in Hainan? Can everyone eat cheap and delicious durian in the future? Will the parity era of durian in Hainan come?

Is there a surprise for durian in Hainan?

"At present, the area of planting durian in Sanya Ecological Yucai District is 12,000 mu, and it is estimated that more than 1,300 mu will be listed before the end of July this year." Du Baizhong, general manager of Hainan Youqi Agricultural Co., Ltd. introduced that consumers are welcome to come to the base to taste Hainan durian.

Photo by Wang Chenglong, durian planting base in Yucai Ecological Zone, Sanya City

Recently, some consumers have "tasted" Hainan durian through online shopping booking. In a shop in JD.COM, durian with the label "fresh fruit of durian produced in Sanya, Hainan" began to be pre-sold in June. The price of 3.5-4.5 kg was 188 yuan, and the price of 7.7-8.5 kg was 358 yuan. The average price was more than 40 yuan per kg, which was not cheap. A netizen who bought durian from Hainan commented: "There are surprises when the fruit is opened, and the fruit yield is 2.5 kg-3.5 kg, with thin skin and good taste."

"At present, most of the durians circulating in the market are 70% semi-cooked durians imported from abroad. The durian in Hainan is’ cooked on the tree’ and tastes very good!" Liu Xinyuan, chairman of Hainan Rouming Agricultural Co., Ltd., who started planting durian in Ledong five years ago, is also very confident in the durian industry in Hainan.

Du Baizhong also said that the main advantage of Hainan durian is "ripe on the tree" and its quality is guaranteed. But at present, the amount of listing is still relatively small. He introduced that the company currently plans to set up sales channels in durian entity tasting shops in Beishangguang and other places, and the online e-commerce platform only attracts consumers to adopt early adopters.

How big is the durian market?

The news of the listing of durian in Hainan has attracted a lot of attention of durian powder in recent days.

Durian, a tall tropical evergreen tree of Kapok family, is native to Malay archipelago and has the reputation of "king of all fruits".

How much does China love durian? 821,500 tons, US$ 4.205 billion. This is the data that China imported fresh durian from Southeast Asia in 2021.

In 2022, durian ranked first in the amount of fruit imported from China, reaching US$ 4.03 billion, and the import volume reached 825,000 tons, nearly tripled compared with 2014; According to customs data, between 2015 and 2022, the compound growth rate of fresh durian imports in China reached 17%.

The golden pillow durian Wang Chenglong, who is about to mature in the durian planting base in Yucai Ecological Zone, Sanya City.

Although China is a big consumer of durian, durian could not be made in China before. Based on the information publicly reported by various countries, Thailand, Vietnam, Malaysia, Indonesia and the Philippines are the countries with large scale and high output of commercial durian in the world.

Feng Xuejie, director of the Tropical Fruit Research Institute of Hainan Academy of Agricultural Sciences, said that durian has a longer growth cycle than other fruits, and it takes six or seven years from planting to fruiting. In terms of characteristics, durian is a very "picky" and "enjoyable" fruit. It must "live" in the mountains, like a warm winter and cool summer climate, grow in the lee, and the humidity should be controlled at 75% to 85%. At the same time, the planting technology requires high requirements, and various typhoon weather, pests and diseases will also affect the growth progress of durian; Because the "height" is relatively high, durian trees in their prime can grow to more than 20 meters, and the picking cost is also quite high.

Why can you grow durian in Hainan?

Hainan and durian have a deep fate. Hainan is the only tropical island province in China. Its climatic conditions are similar to those of Thailand and Malaysia, which are the main durian producing countries, and it has the inherent advantages of planting durian.

According to related books such as Records of Agriculture in Hainan Province and Records of Farming in Hainan Province, from 1956 to 1961, Hainan Farming introduced 20 species of tropical fruit trees such as durian and mangosteen from Indonesia, Malaysia, Cambodia and other countries in 82 batches, which were planted by four breeding stations including Baoting Tropical Crops Research Institute at that time.

Photo by Maoshanwang durian Wang Chenglong, who is about to mature in the durian planting base of Yucai Ecological Zone in Sanya City.

However, due to various reasons, the durian tree has not blossomed and produced no fruit for a long time, which has created a general impression that "Hainan is not suitable for planting durian". Some durian growers also admit that in the process of planting durian, "durian is planted dead and died", which is very tortuous. Up to now, the above-mentioned Youqi Company has invested 320 million yuan to grow durian, which is a heavy investment project.

In 2015, 44 durian trees were introduced to Hainan Huasheng Ecological Agriculture Base in Sandao Town, Baoting Li and Miao Autonomous County, Hainan Province, and they actually blossomed and bore fruit in 2019. The news has aroused widespread concern, and it has also doubled the confidence of planting enterprises in the wait-and-see.

In recent years, with the joint efforts of scientific research teams and enterprises in Hainan, durian cultivation has made great progress.

Growers imitate the "micro-ecological environment" for durian growth abroad to improve the planting environment. The scientific and technological innovation team of tropical excellent and rare fruit trees of Hainan Academy of Agricultural Sciences conducted appraisal and regional adaptability tests on durian variety resources, and developed corresponding fertilizer and water management technologies, cultivation models and pest control technologies.

These scientific and technological supports have enabled durian to grow up in Hainan, and also reduced the mortality rate of durian trees in the base to 2‰.

Technicians take care of the maturing durian Wang Chenglong.

At the same time, the company also invited experts from Southeast Asia to teach durian, and made continuous efforts to transform the irrigation system. At present, the durian planting base in Sanya Ecological Yucai District adopts the digital agricultural platform, which can monitor the growth of trees through sensors, start the micro-spray system when water is scarce, and make fine water replenishment in time to help durian grow.

According to the statistics of the Agriculture and Rural Affairs Department of Hainan Province, at present, the area of planting durian in Hainan Province has reached 30,000 mu.

How far is "durian freedom"?

Can planting durian in Hainan help netizens realize "durian freedom"?

Generally speaking, the "durian freedom" expected by netizens may be understood from these angles to a greater extent: First, with the increase of supply places, consumers have more channels to choose high-quality durian; Second, you don’t have to go to Southeast Asia, but you can eat durian cooked on the tree in Hainan.

From the global durian supply side, since the Regional Comprehensive Economic Partnership Agreement (RCEP) came into effect on January 1, 2022, consumers have more and more channels to choose durian. Thailand is a major supplier of fresh durian in China. In July last year, the General Administration of Customs of China issued an announcement to allow the import of Vietnamese fresh durian that meets the relevant requirements; In April this year, Philippine durian entered China for the first time through Nanning Airport.

From the supply and demand side of durian in Hainan, according to the relevant data provided by Hainan Academy of Agricultural Sciences, the area of durian that can blossom and bear fruit in Hainan this year is about 2,000 mu, and the estimated output is 50 tons, which is far from the customs statistics that the import of durian in China has reached more than 800,000 tons. Even after several years, durian has grown to 100,000 mu or even 300,000 mu, which still cannot meet the domestic market demand.

Therefore, it is not easy to realize "durian freedom" in price in the short term. A consensus in the industry is that in order to realize the industrial cultivation of durian from the source, it is necessary to cultivate new varieties suitable for local cultivation.

At present, scientific research institutes and enterprises in Hainan have established a gene bank of durian seedling living germplasm resources, combining local varieties and foreign varieties for grafting and domestication, and durian varieties with independent intellectual property rights in Hainan are expected to appear in recent years.

In the future, in order to cultivate durian industry in Hainan, it is necessary to do a good job in variety cultivation, variety screening and key technology research and development under the organization and guidance of the government, give full play to China’s advantages in technical equipment and cultivation technology, explore durian varieties with Hainan characteristics, further enrich the "fruit plate" of Chinese people, and let more consumers experience the "happiness of durian". (Fu Renyi)

Scoring standard for unannounced visits to the basic business level of after-sales service in 4S stores 　 Unannounced visit project Supplementary explanation of scoring conditions grading standards Appointment stage Can I make an appointment for maintenance/repair by phone? ① Yes ② No. ① Yes, 4 points ② No, 0 points　 Make an appointment to connect the phone. ① Connect in 10 seconds; ② Connect in more than 10 seconds; ③ Need to dial many times. ①4 points ②2 points ③0 points Can I go to the store for maintenance on time after booking? ① Arrive at the store within 10 minutes; ② Wait for 10 minutes -20 minutes; ③ More than 20 minutes. ①4 points ②2 points ③0 points Arrival reception stage Command parking when entering the 4S shop. Is there someone to guide parking? ① Yes ② No. ①4 points ②0 points Is there any after-sales consultant to greet you when you enter the maintenance reception room? ① Active reception ② No one cares. ①4 points ②0 points Is the after-sales consultant’s dress uniform ① Uniform dress ② Uneven dress. ①4 points ②0 points Preliminary inspection ① Preliminary inspection of vehicles and communication/confirmation with customers.
② Preliminary inspection but lack of communication with customers.
③ No preliminary examination. ①4 points ②2 points ③0 points Are maintenance/repair items determined with the owner before construction? ① Yes ② No. ①4 points ②0 points Does the consultant estimate the maintenance time? ① Yes ② No. ①4 points ②0 points Did you put on the seat cover/steering wheel cover/shift lever cover during the initial inspection? ① Both; ② Incomplete; ③ None. ①4 points ②2 points ③0 points Lounge service Does anyone inform or guide the customer to the lounge? ① Yes ② No. ①4 points ②0 points Are there any service personnel in the lounge who offer drinks or food voluntarily? ① Yes ② No. ①4 points ②0 points Can you provide drinks with three temperatures: cold/hot/normal temperature? ① Both; ② Incomplete; ③ None. ①4 points ②2 points ③0 points Recreational facilities in the lounge
(Audio-visual/computer Internet access) can be used normally. ① Both.
(2) there is one of them.
③ None. ①4 points ②2 points ③0 points Is the identification of in-store area clear? ① Clear ② Unclear ③ No logo. ①4 points ②2 points ③0 points Is there a clear division of smoking/non-smoking areas or is it clear whether smoking is allowed? ① Yes ② No. ①4 points ②0 points Will the staff take the initiative to arrange free lunch for customers who have maintenance/repair beyond noon? ① Yes ② No. ①4 points ②0 points There is an independent customer restaurant. ① Yes ② No. ①4 points ②0 points Is the toilet hand sanitizer and toilet paper fully equipped? ① Yes ② No. ①4 points ②0 points Maintenance stage Can customers know the progress of maintenance? ① There is a progress display screen ② The service personnel can give a definite answer ③ There is no definite answer. ①4 points ②2 points ③0 points In the absence of additional items, is the maintenance time the same as that notified when entering the store? ① Yes ② No. ①4 points ②0 points Car wash after maintenance ① Wash the car ② Wash the car after user’s request ③ Fail to wash the car after user’s request. ①4 points ②2 points ③0 points Do you take the initiative to inform the next maintenance time? ① Yes ② No. ①4 points ②0 points After the maintenance, do the functions in the car keep the original settings? ① Yes ② No. ①4 points ②0 points Is there a staff member who takes the initiative to remind and give away a message? ① Yes ② No. ①4 points ②0 points 　 　 　 Out of 100 points

The administrative offices of the Union, the Municipal People’s Government, the relevant commissions, offices, departments and bureaus of the autonomous region, and major enterprises and institutions:

　　Promoting the implementation of quality education in primary and secondary schools is an urgent task of basic education at present. According to the requirements of the state to promote quality education in primary and secondary schools, combined with the actual situation in our region, the following implementation opinions are put forward.

　　First, raise awareness and clarify the direction and thinking of promoting quality education.

　　(1) Promoting the implementation of quality education in primary and secondary schools is the requirement of the development of the times, the need to implement the "two strategies" and the necessity of educational reform and development. Leaders of governments at all levels, education administrative departments and faculty members must understand its necessity, arduousness and long-term, and enhance their sense of responsibility and urgency.

　　Our region belongs to remote minority areas. Since the reform and opening up, although the economy has made great progress and the society has made great progress, it is still lagging behind the developed areas. This situation is naturally related to historical reasons, but the relatively low quality of the population is an important factor causing economic backwardness. With the popularization of compulsory education, what kind of basic education to run and how to make basic education adapt to the needs of economic construction and social development in our region are a major issue facing governments and education departments at all levels. In the past few decades, the basic education in our region has been greatly developed and achieved great results. At the same time, it is undeniable that the tendency of "exam-oriented education" exists like a stubborn disease, which always puzzles us to fully implement the educational policy, affects the cultivation of high-quality talents adapting to economic construction and social development, and affects the realization of the talent training strategy facing the 21 ST century. It has become a top priority to fully implement quality education in basic education.

　　(2) To promote the implementation of quality education, we must break through the traditional and outdated educational ideas and models and create a quality education model, that is, "to achieve the goals stipulated in the educational policy, focus on the requirements of the educated groups and social development, take all students as the fundamental purpose, and comprehensively improve their basic quality, and pay attention to the development of education."

　　The potential of the students can promote the lively development of the educated in all aspects of morality, intelligence and physique

　　Education as the basic feature. " To create a model of quality education, we must first change the concept of education, establish a correct concept of education, talent and quality, and run through the whole process of promoting the implementation of quality education. The decisions and measures made by governments at all levels, education administrative departments and primary and secondary schools should conform to the laws and regulations promulgated by the state and the requirements of promoting quality education, and should always take changing ideas as the premise of promoting quality education. In the future, all kinds of inspection and evaluation conducted by superiors to subordinates should first examine whether the educational concept has changed, whether the educational ideas have been updated, whether the educational process conforms to the educational laws and whether it meets the requirements of implementing quality education; The evaluation, promotion, promotion and reward of principals and teachers mainly depends on whether the awareness of implementing quality education is enhanced, whether the attitude of promoting it is positive, whether the process of education and teaching is optimized and whether the effect is remarkable.

　　(3) Changing ideas requires creating a good atmosphere of public opinion. All public opinion propaganda departments should vigorously publicize the spirit of the national quality education experience exchange meeting in primary and secondary schools, publicize scientific and advanced educational ideas and advanced deeds and experiences in implementing quality education. Education departments at all levels and schools at all levels should carry out great learning, discussion and publicity on the implementation of quality education, and gradually expand this activity to all walks of life, so that the implementation of quality education is well known to everyone. Learning and publicity should take the relevant requirements of the country and the experience of advanced regions as the content, and study the important topic of how to cultivate high-quality talents in our region to meet the challenges of the 21 ST century in combination with reality.

　　In order to promote university studies, discussion and publicity, governments at all levels and education administrative departments should organize training courses for implementing quality education at different levels in a planned way, cultivate backbones and promote the overall situation. The Education Department of the Autonomous Region shall compile a publicity outline and distribute relevant materials to all localities for reference.

　　(IV) In promoting the implementation of quality education in primary and secondary schools in our region, we must take the relevant national policies and requirements as the basis, proceed from our local conditions, adhere to the principle of emancipating our minds and seeking truth from facts, and adhere to the principle of "all-round development, overall planning, regional promotion, classified guidance, key breakthroughs, grasping points and areas, and steady improvement" to make the promotion work both vivid and solid. Resolutely oppose the wrong practices of fraud and formalism.

　　Second, strive to create conditions to promote the implementation of quality education

　　(1) Popularizing nine-year compulsory education according to law is the basis of implementing quality education. According to the Compulsory Education Law, facing all means not only facing every student at school, but also facing all school-age children and adolescents and improving the quality of the whole nation.

　　The "top priority" position of the "Nine-Year Plan" cannot be shaken. Areas that have been "popularized nine years" should be carried out to implement quality education.

　　To comprehensively consolidate and improve the work for the center, further improve the conditions for running schools, reduce the dropout rate, and improve the qualified rate and completion rate. It is necessary to put changing the appearance of weak schools in a prominent position, and strive to achieve a relatively balanced condition for running primary and secondary schools in urban areas in three to five years, and basically solve the problem of choosing students for compulsory education. We should actively promote the reform of the academic system, and make a transition from the "May 3rd" and "June 3rd" academic system to the "May 4th" or "Nine-year consistent system" according to local conditions. It is necessary to implement the Ninth Five-Year Plan for Compulsory Education for Disabled Children and Adolescents. In areas that have not completed the Nine-Year Plan, we must adhere to the principle of "being proactive and seeking truth from facts" and reach the standard of the Nine-Year Plan as scheduled, so that school-age children and adolescents can "get in, stay and learn well" to the maximum extent. At the same time, we should attach importance to promoting the implementation of quality education throughout the whole process of "Nine-Year Plan".

　　(2) The quality of principals and teachers is the foundation of promoting the implementation of quality education, and the training work must be strengthened and improved. We should continue to do a good job in on-the-job training and continuing education for principals and teachers, and further improve teachers’ political, professional and professional ethics. It is necessary to strengthen the awareness and actions of principals in implementing quality education, and pay attention to the scientificity and effectiveness of promoting quality education. Those who are not enterprising, stick to the rules, or even run counter to the implementation of quality education, the competent authorities should take decisive measures of "changing people without changing their minds". Teachers’ colleges should take the lead in implementing quality education and must take serving primary and secondary schools as their school purpose. All localities should conscientiously implement the spirit of the document issued by the regional normal education work conference.

　　(3) Actively developing vocational education and adult education is not only of great significance to building an overpass for talent growth, but also plays an irreplaceable role in alleviating the increasingly fierce competition for further studies in basic education. All regions must conscientiously implement the spirit of the document issued by the regional vocational education work conference, and at the same time intensify the reform of the running mode of ordinary high schools, and strive to build a new pattern of mutual connection, communication and harmonious development of basic education, vocational education and adult education that adapt to the local economic construction.

　　(4) Establish an advanced model for implementing quality education and popularize successful experiences. Dabagou Middle School is a typical example of basic education reform in rural and pastoral areas of our region. Governments at all levels and education administrative departments must proceed from reality, actively implement the spirit of the Notice of the General Office of the Party Committee and the General Office of the Government of the Autonomous Region on Vigorously Popularizing the Experience of Running a School in Dabagou Middle School (No.43 [1996] of the Inner Party Office), learn their guiding ideology of "Dont Ask For Help people pursue higher education, but strive for everyone to become useful", promote quality education in primary and secondary schools, and effectively turn the direction of running a school to the track of facing the needs of local economic and social development and cultivating applicable talents.

　　(5) Carry out educational scientific research extensively, give full play to the leading role of theory, change the traditional way of making educational decisions by experience, and strive to build a "two-wheel drive" operation mechanism between educational scientific research and administration. Educational and scientific research departments, teaching and research departments, normal universities and colleges of education should, under the leadership of administrative departments, focus on promoting the implementation of quality education, determine topics and carefully organize research. Education administrative departments and units should give support in terms of funds, personnel and office conditions; Those scientific research achievements that are worth popularizing should be popularized in time and rewarded according to their actual effects.

　　Third, standardize education and teaching behavior and deepen education and teaching reform

　　(A) education and teaching activities, especially classroom teaching is the main channel to implement quality education. Only through this channel can the conditions for running a school and some safeguard measures play their role. The achievements of basic education are largely reflected from this channel; The influence of "exam-oriented education" is also exposed from this channel to a great extent. Deepening the reform of education and teaching and optimizing the teaching process are the core of implementing quality education, and also the main direction and difficulty of implementing quality education. This requires us to be good at summing up the past, be brave in opening up the future, and make breakthroughs and progress in reform with perseverance and indomitable spirit.

　　To deepen the reform of education and teaching, we should start with the normative behavior that should be done and can be done within education, and gradually optimize the education and teaching process. The goal of reform is to improve the quality and efficiency of education and teaching. Teaching as the center can not be shaken, and the improvement of teaching quality can not be shaken. The "quality" here refers to the overall knowledge and ability of students and the comprehensive quality of moral, intellectual and physical education. The way and method of improvement is to mobilize students’ enthusiasm and make them develop actively and vividly on the premise of running every primary and secondary school well and facing every student.

　　In order to implement this work, we hereby reaffirm and standardize the following educational and teaching behaviors. In violation of the provisions, the administrative department of education should severely punish schools, units and individuals; Anyone who hangs an honorary plaque awarded by the administrative department of education or receives other awards shall be notified of revocation, and no award shall be made within three years.

　　-We should conscientiously implement the "Several Opinions of the Central Committee of the Communist Party of China on Further Strengthening and Improving Moral Education in Schools", the relevant laws and regulations of the State and the spirit of a series of documents issued by the State Education Commission, pay special attention to moral education with patriotism education as the main line and "five loves" education and civilized behavior education as the basis, and work hard on the effectiveness of moral education. The critical comments on students in the reform of compulsory education section are positive and encouraging comments. Corporal punishment, disguised corporal punishment and insulting students are strictly prohibited.

　　-It is necessary to fully implement the curriculum plan and program, implement the Opinions of the State Education Commission on Promoting the Implementation of Quality Education, Adjusting the Teaching Contents of Primary and Secondary Schools, and Strengthening the Management of Teaching Process (J.J. [1998] No.1), and strive to establish a curriculum textbook system that is suitable for quality education. Every primary and secondary school should offer full courses and full class hours (including compulsory courses, elective courses and activity classes). In particular, we should strengthen the construction of weak subjects such as music, physical education, aesthetics, labor and activity classes, attach importance to social practice and experimental teaching, and work hard to cultivate students’ practical ability, problem-solving ability and productivity to adapt to social life. According to the relevant spirit of the State Education Commission, we should improve the construction of local teaching materials.

　　-We should develop students’ potential, give full play to their intelligence, cultivate their interests, and develop their creative thinking by establishing characteristic schools and carrying out various interest activities, so that students can get all-round and full development.

　　-students’ school activities, homework assignments and examination times must be strictly controlled according to the regulations of the state and the autonomous region. It is strictly forbidden to use holidays to make up lessons or take new lessons for students collectively. Reform the examination and assessment system in schools.

　　-resolutely prohibit the indiscriminate compilation, printing and use of review materials, and earnestly strengthen the management of books used in primary and secondary schools.

　　-It is necessary to enliven teaching research, popularize advanced teaching methods and modern teaching means, and improve classroom efficiency.

　　-Model schools and experimental schools of compulsory education at the autonomous region level should start from each class, actively explore teaching models that are suitable for quality education, and truly play an exemplary role in promoting the implementation of quality education.

　　(2) We should conscientiously implement the management regulations of junior high schools and primary schools and the Basic Requirements for Regular Management of Ordinary Primary and Secondary Schools in Inner Mongolia Autonomous Region (for Trial Implementation), and strive for standardized and scientific school management. We should continue to carry out the activities of establishing compulsory education demonstration schools, experimental schools, advanced management schools in ordinary high schools and demonstration ordinary high schools, so as to promote the construction by evaluation and strive to improve the overall management level of primary and secondary schools.

　　Four, the establishment of control mechanism, reform the entrance examination system and evaluation system.

　　The entrance examination system and evaluation system play an important guiding role. The influence of "exam-oriented education" is difficult to eliminate, which is closely related to the disadvantages of the existing enrollment examination system and evaluation system. Reform must first make a big breakthrough in this respect. The idea of reform is to downplay the examination competition and score consciousness, and change the evaluation of schools, teachers and students mainly based on the enrollment rate and examination scores into a comprehensive evaluation according to the requirements of quality education.

　　-Primary schools should be admitted without examination.

　　-areas that have been "nine-year compulsory education" will make primary school graduates go straight to junior high school without examination as soon as possible; Areas that have not completed the Nine-Year Plan should actively create conditions to meet this requirement by the year 2000.

　　-reform the entrance examination system for ordinary senior high schools, and change the single examination selection into an entrance examination system combining examination selection with the evaluation of junior high school running level.

　　-The graduation examination system of ordinary senior high schools should be further reformed and improved in the direction of adapting to the reform of the school-running model of senior high schools. Junior high school does not implement the examination system.

　　-implement the national policy on the reform of the college entrance examination system, adjust the admission ratio of previous graduates in our district, and gradually make fresh graduates account for the majority of the total admission.

　　-Except for the senior high school entrance examination, senior high school entrance examination and college entrance examination, it is not allowed to take any form of unified examination at or above the county level (city, district), and violators will be held accountable.

　　-It will take about two years to establish an evaluation system of "grade+comment+specialty" for students and a comprehensive evaluation system for schools and teachers according to the requirements of implementing quality education.

　　-Strengthen the construction of cadres and supervisory teams in the front line of basic education, and establish and improve the supervision and evaluation system for the implementation of quality education and the corresponding reward and punishment system.

　　Five, strengthen leadership and strive to create a good environment for the implementation of quality education.

　　(A) promoting the implementation of quality education is a government act. Strengthening the leadership of governments at all levels is the key to implementing quality education. Governments at all levels must know, act and invest in teaching according to law. We should take the lead in studying and implementing the relevant requirements of the state to promote quality education in primary and secondary schools, and formulate plans or programs to promote the implementation of quality education in light of the actual situation in the region. It is necessary to clarify the responsibilities of finance, personnel, labor, planning, industry and commerce, taxation, prices, public security, justice, culture, health, press and publication, youth league committees, women’s federations, associations for science and technology and other relevant departments and even families. The main leaders should personally grasp them and be in charge of the leadership. It is necessary to make overall coordination and overall linkage, so that the plan or scheme can be implemented. All Union cities and counties (cities, districts) should select a number of experimental areas with counties (cities, districts) or villages and towns as units, adopt the methods of leading several major teams or establishing contact systems, guide them to carry out pilot experiments on relevant reforms, sum up and popularize successful experiences, and guide them to make steady progress. It is necessary to mobilize all forces, implement various fund-raising policies, give full play to the role of various propaganda and public opinion departments, and intensify the creation of conditions for implementing quality education and publicity work. Resolutely put an end to the government’s wrong practices and behaviors of giving education departments or schools entrance examination indicators and evaluating school work with the entrance examination rate as the standard. In the future, once such behavior is discovered, the Education Department of the autonomous region will inform the whole region and veto the government’s achievements in education that year.

　　(2) Leaders of education administrative departments at all levels should first change their ideas, make suggestions for government leaders, and be good assistants and staff officers. At the same time, we should take the lead in standardizing the decision-making, command and guidance of this department with the requirements of implementing quality education. It must be clear that promoting the implementation of quality education is the overall work of the whole education front. The top leaders should take command personally, unify the understanding of all personnel in their own units with the opinions of the state and the autonomous region as soon as possible, determine the responsibilities of various departments, and form a situation of internal cooperation to guide and promote local work.

　　(3) In order to promote the smooth implementation of quality education in primary and secondary schools in our region, the Education Department of the Autonomous Region will issue a series of supporting documents on strengthening the construction of weak schools, the construction of principals and teachers, education and scientific research, and the evaluation of schools to teachers and students, and determine several experimental areas with counties (cities, districts) as units to guide the work of the whole region. With the deepening of reform, the autonomous region will also formulate evaluation criteria for promoting quality education in primary and secondary schools in the Union City, and gradually carry out the evaluation of superiors to subordinates. The evaluation results will be an important part of the evaluation of the achievements of the Union City.

　　April 1, 1998

　　CCTV News:This year, the number of college graduates nationwide reached 9.09 million, a record high. The Ministry of Human Resources and Social Security said that it should improve the quality of employment services, strengthen key assistance, provide good services for college graduates, undertake various measures to ensure employment, and vigorously support graduates’ employment and entrepreneurship. According to the survey of Young People’s New Career Guide, more than 50% of young people want to try a new career, and nearly 20% have started to engage in related occupations. In the graduation season, what role does the new occupation play in attracting college students’ employment? Come and watch the news observation.

　　The data shows that there are 9.09 million college graduates nationwide this year, an increase of 350,000 over last year, reaching a new record high. The Ministry of Human Resources and Social Security said that it will continue to take a number of measures to implement the "package office" for graduate employment policy, speed up the implementation of social security subsidies, training subsidies and other policies, and encourage small and medium-sized enterprises to absorb more graduates’ employment.

　　In March this year, the Ministry of Human Resources and Social Security and other three departments jointly released 18 new jobs, including integrated circuit engineering and technical personnel, enterprise compliance engineer and beverage mixer. At present, 56 new occupations have been announced in China, including a number of new occupations with high technical content and high skill requirements brought about by the transformation and upgrading of manufacturing industry, such as industrial robot system operators, quantum algorithm engineer, etc., as well as digital managers, all-media operators, internet marketers and so on.

　　The popularity of new formats such as short video, live broadcast and online retail has also spawned a large number of entrepreneurial employment opportunities, indirectly driving a variety of new employment forms in the upstream and downstream industrial chains. A social media platform drives more than 36 million direct and indirect employment opportunities a year.

　　The employment prospects of new occupations are broad. The Development Report of Online Learning Platform for New Occupations issued by the Ministry of Human Resources and Social Security shows that the demand for new occupations is huge in the next five years. It is estimated that there will be nearly 1.5 million cloud computing engineers, nearly 5 million Internet of Things installers, nearly 1 million drone drivers, nearly 1.5 million agricultural managers, nearly 5 million artificial intelligence talents, nearly 1.3 million building information model technicians, and 1.25 million industrial robot system operators and operators.

　　Research shows that "post-80s" and "post-90s" are the main force of new occupations. Experts say that it is very important to strengthen skills training in order to make new careers a new stage for college students to choose jobs. In July, the Ministry of Human Resources and Social Security launched the "Online Learning Platform for New Occupations Version 3.0", and recently announced that "Skills China Action" will be organized during the "Tenth Five-Year Plan" period, and efforts will be made to increase skilled talents.

　　　　　　　　In order to enable users to watch CCTV TV programs more stably, smoothly and clearly, CCTV will upgrade the P2P plug-in in the near future. Please pay attention to the plug-in installation tips above the browser, upgrade and install the plug-in, or re-install.Download P2P plug-in, for installation.

　　　　　　　　The live video broadcast of CCTV adopts advanced p2p technology, which greatly improves the smoothness and clarity of users’ watching videos, and makes it possible for you to watch online programs clearly and smoothly under the condition of low bandwidth.

　　Author | Gao Xiaohong

　　Source | China Broadcasting Magazine (ID:zggbzz)

　　At present, China is facing the severe challenge of novel coronavirus (NCP or COVID-19 in English, COVID-19 in Chinese). The epidemic situation in COVID-19 is a particularly serious public health emergency, which greatly threatens people’s lives, health and safety. As of February 18th, 72,530 cases have been diagnosed, including 11,741 cases of severe illness and 1,870 cases of death.

　　On February 3, General Secretary of the Supreme Leader clearly pointed out at the The Politburo Standing Committee (PSC) meeting: "The current situation of epidemic prevention and control is severe and complicated, and some people have anxiety and fear. The propaganda and public opinion work should be intensified to coordinate online and offline, domestic and international, major and minor issues, better strengthen confidence, warm people’s hearts, gather people’s hearts, and better safeguard the overall stability of society."

　　In this critical period, "the news media is the main body of communication and responsibility of emergency reports, and undertakes important missions such as information communication, comforting people, supervising the government and mobilizing society". The domestic mainstream media, represented by the Central Radio and Television General Station (hereinafter referred to as the General Station), fully responded to the prevention and control of the COVID-19 epidemic, fought in the front line of fighting the epidemic, took the initiative to undertake the anti-epidemic mission of the mainstream media, timely released authoritative information, accurately reported the epidemic, responded to social concerns, grasped the "time effect", actively guided public opinion, and created a good public opinion atmosphere for rallying people’s hearts and enhancing confidence in fighting the COVID-19 epidemic. This paper focuses on the specific measures taken by the General Station during the fight against the COVID-19 epidemic.

　　01

　　Unblocked information:

　　Give full play to the authority and professionalism of mainstream media

　　1, timely, open and accurate report on the progress of the epidemic

　　The report of unexpected events refers to the news media’s integration of media resources in the process of the occurrence and development of events, and their reporting and evaluation of various situations related to events to the society and the public. After the outbreak of COVID-19 epidemic, a major public health event, the whole society paid close attention to the epidemic information and the progress of epidemic prevention and control. China quickly launched a Class I response to major public health emergencies, and the National Health and Wellness Commission and the health and wellness commissions of all provinces, autonomous regions and municipalities directly under the Central Government announced the epidemic information of infectious diseases in their respective administrative regions to the public. The information on epidemic situation of infectious diseases should be published in a timely and accurate manner. At the same time, the news media should also report the true information of emergencies in a timely and accurate manner according to the law, protect the people’s right to know, and contribute to the handling and aftermath of public emergencies.

　　Since the outbreak of the war of resistance against the epidemic, the general station has released authoritative information in time and continuously spread the epidemic situation around the clock. The News 1+1 column of CCTV, the general station, has been arranged as a whole and specially planned, and has continuously reported the COVID-19 epidemic since January 20th.

　　On January 20th, this column was connected with Academician Zhong Nanshan, the leader of National Health Commission high-level expert group, to introduce the basic situation of COVID-19 epidemic, which played a role of "setting the tone" in the information dissemination of COVID-19 epidemic. Since January 26th, CCTV News Channel of the General Station has launched "Special Report on the War Epidemic", with the theme of fighting the epidemic, continuously focusing on the national situation of fighting the epidemic, and releasing the latest data of the epidemic in time, so that people can know fairly well. It also connected with reporters from the front-line general station of the anti-epidemic in real time, showing the good mental state of all regions and departments in fighting the epidemic with one heart and one mind. At the same time, we will give full play to the advantages of the platform and share the program resources. From January 29, CCTV will broadcast CCTV programs simultaneously from 10: 00 to 11: 00 and from 15: 00 to 16: 30 every day.

　　In the reporting of major public health emergencies, the openness and transparency of information is very important. As a bridge connecting the government and the people, the mainstream media should disclose authoritative information at the first time and occupy the first place in the public opinion field.

　　From January 26th, the press conference of the State Council Press Office, National Health Commission Press Conference and the State Council Joint Prevention and Control Mechanism will be broadcast simultaneously by CCTV’s comprehensive channel and news channel, and broadcast simultaneously by China Voice. Every day, through the live broadcast of the press conference on epidemic prevention and control, the prevention and control information in COVID-19 can be disseminated openly and transparently, and the people’s right to know is fully respected and guaranteed. At the same time, speaking in a timely, active and rational manner has also curbed the spread of online rumors.

　　2. Interview authoritative sources and release authoritative information on epidemic prevention and control.

　　After the outbreak of COVID-19 epidemic, the spread of all kinds of information, especially the spread of new media space on the Internet, is very active, which makes the people contact with a lot of information every day, and the phenomenon of information overload appears. At the same time, the people are very concerned about the spirit of the central government and the policies, methods, and prevention and control process of epidemic prevention and control. Therefore, the mainstream media need to exert their authority and credibility and master the leading power of public opinion. This is also an initiative to set the agenda and master the right to publish, define and interpret issues. As the authoritative mainstream media in China, the reception desk gathers the advantages of interview resources by releasing official authoritative information at the first time, interviewing authoritative experts and frontline workers against the epidemic, and carefully sets the media agenda for fighting the COVID-19 epidemic.

　　3, professional team to fulfill the responsibility and mission of news propaganda work.

　　In the highly developed communication environment of online social media, the mainstream media put forward more stringent requirements for the authenticity, accuracy and security of information in this public opinion campaign against the COVID-19 epidemic. Because if the information is slightly deviated, it may cause the content to spread out of control, and then affect the credibility of the mainstream media.

　　On the one hand, the main station sent a professional team to the first scene to fight the epidemic, on the other hand, it strengthened the supervision of the contents of epidemic prevention and control to ensure the foolproof dissemination of information. From January 27th, the General Station set up the "Wuhan Live Studio of War Epidemic" in Hubei Radio and Television Station, and set the studio at the forefront of the fight against the epidemic. The broadcasting frequency of the main station gives full play to the emergency role of broadcasting in public health emergencies. By taking advantage of the advantages of wide broadcasting coverage, fast transmission speed and low listening threshold, the emergency reporting plan is launched at the first time, and the propaganda of epidemic prevention and control is intensified. All programs broadcast the progress of epidemic prevention and control in COVID-19 in a rolling way throughout the day. Every day from 19: 00 to 20: 00, the "Voice of China Special Report on Fighting the Epidemic" is also launched. During the week from February 3rd to 9th, there were 1,400 epidemic-related reports and nearly 7,000 written messages.

　　In 2018, General Secretary of the Supreme Leader pointed out in his speech at the National Conference on Propaganda and Ideological Work: "To do a good job in propaganda and ideological work under the new situation, we must consciously undertake the mission of raising flags, gathering people’s hearts, educating new people, rejuvenating culture and displaying image."

　　Since the outbreak of New Crown Pneumonia, the broadcast time of CCTV’s "News Network" program has been extended for many times, and the coverage of fighting against the COVID-19 epidemic has been increased, which reflects the professional mission and responsibility of the mainstream media, and its professional ability has been widely recognized by the society. On February 12th, Li Zimeng, the host of CCTV News Network, read the manuscript for 8 minutes without any jam, and the professional skills of news reporting were recognized by netizens. "Li Zimeng bowed his head and read the manuscript" was listed on the hot search list of Weibo, and on February 14th, the host Hai Xia broadcast for 12 minutes without any jam, and then went to Weibo for hot search ("Hai Xia bowed his head and read the manuscript"), and CCTV girls also boarded the hot search together, with the above three hot searches.

　　02

　　Enhance confidence:

　　Grasping "Time Effect" and Realizing the Effect of Public Opinion Guidance

　　1, the importance of public opinion orientation in the war epidemic.

　　When dealing with major public emergencies, the news media plays an important role in guiding public opinion. The General Secretary of the Supreme Leader pointed out, "It is crucial for the masses to know more about what the Party and the government are doing and what they need to do, so as to strengthen the confidence of the whole society and overcome the epidemic." At the critical moment in the fight against the epidemic in COVID-19, it is important for the news media to do a good job in guiding public opinion and grasping the correct direction of public opinion, which is conducive to rallying strength and inspiring people, guiding the public to rationally and correctly view and analyze the epidemic situation, scientifically taking preventive measures against the epidemic, and actively responding to the possible impact of the epidemic.

　　Past experience shows that public opinion guidance for major emergencies has basically established two footholds: one is to guide with facts, that is, to tell the public the truth; The second is to use value guidance, that is, to influence the public to look at the truth correctly. On the basis of timely, open and accurate reporting on the epidemic situation and its prevention and control information, the guidance of public opinion of news media should always focus on publicizing and reporting the important speech of the Supreme Leader General Secretary and the spirit of a series of important instructions, firmly win the determination and confidence to fight the COVID-19 epidemic, gather social consensus, adhere to the unity of party spirit and people’s nature, carry forward the main theme and stimulate positive energy.

　　All channels and frequencies of the main station use the all-media matrix to convey the spirit of the important instructions of the CPC Central Committee and the Supreme Leader General Secretary in time, give play to the public opinion power of the main station’s independent comments on the brand, actively interpret the signals of the central meeting, and strictly implement the decision-making arrangements of the CPC Central Committee. Commentators’ articles on epidemic prevention and control published by International Sharp Review show the world China’s determination and confidence to overcome the epidemic and meet the challenges. Commentators’ articles on epidemic prevention and control published by CCTV Quick Review have boosted morale and gathered strength in the propaganda and reporting on fighting the epidemic.

　　2. Grasping and innovating the principle of "time and efficiency"

　　The party’s news and public opinion work requires grasping the principle of "timeliness and effectiveness" and acting according to the law of news dissemination. Specifically, it is necessary to deal with the timeliness, rhythm, strength, discretion and effect of public opinion guidance.

　　In terms of timeliness and rhythm, the reception desk not only released the COVID-19 epidemic in time, but also realized real-time and full-time reporting, which responded to social concerns and met the people’s requirements and expectations for timeliness of epidemic information. At the same time, the reporters of the General Desk raced against the same time and went to the front line at the first time to interview the leaders of relevant institutions, publicly respond to the shortage of medical protective equipment and other issues, interview experts to fight the epidemic, and understand the work content of the front line of epidemic prevention and control and the treatment of severe and critically ill patients; Experts were also asked to answer the hot topics and questions of the masses, which met the deep-seated needs of the people for prevention and control knowledge in the context of the Internet.

　　In terms of the strength and discretion of news reports, the epidemic reports of the main station are of high frequency, high intensity and high quality, thus achieving high coverage of epidemic prevention and control information.

　　According to the data of CCTV Advertising Management Center, from January 24th to February 2nd, the viewing rate of News Network increased significantly, reaching 11.72%, and the viewing rate of viewers aged 15-24 increased by 186% year-on-year. The outbreak of COVID-19 epidemic coincided with the Spring Festival. With the escalation of prevention and control measures, the extension of the Spring Festival holiday, and the implementation of personal home prevention and control measures, radio and television, as a family-accompanying media, just played a key role in spreading anti-epidemic information in families.

　　In terms of the effect and actual effect of public opinion guidance, the general station boldly innovated on the new media platform by means of media integration, and achieved outstanding communication effects. For example, from 8: 00 on January 27th, CCTV News launched an uninterrupted live broadcast of the special program "Common War Epidemic", which was broadcast simultaneously on CCTV Video, CCTV News client, Tik Tok, Aauto Quicker and other mobile new media platforms, providing viewers with an information channel that directly hits the front line of epidemic prevention and control 24 hours a day. The reporter from the General Station visited the epidemic prevention and control site and made a comprehensive, accurate and timely report on the detection, diagnosis and treatment of patients in various regions, the work and living conditions of medical workers, and the production, supply and transshipment of medical protective equipment. The live broadcast attracted tens of thousands of viewers from all over the country to interact in real time, and "Come on Wuhan, Come on Hubei, Come on China" was screened.

　　At 19: 00 on January 31st, CCTV News Network entered the "Aauto Quicker" short video community and began the normal live broadcast. Within 33 minutes of the first live broadcast, the cumulative number of viewers was nearly 20 million. Since February 1st, "News Network" has been broadcast live on Sina Weibo, with a cumulative audience of 17.658 million, with an average daily audience of 1.358 million. In addition, CCTV news official Weibo initiated the topic of "real-time broadcast of joint prevention and control of epidemic situation", which was read 3.36 billion times and discussed 374,000 times, with a maximum reading of 608 million times in a single day. The topic of "common war and epidemic" has been read 6.07 billion times, discussed 1.55 million times, and the highest reading volume in a single day is nearly 870 million times. Through the way of integrated communication, the mainstream media has exerted great influence among young people and achieved the communication effect guided by public opinion.

　　3. Storytelling: Reflect the people’s determination and deeds in fighting the epidemic.

　　"People-centered" is an important working principle of the party’s news and public opinion work. In the report on the fight against the epidemic in COVID-19, the reception desk pointed the lens and microphone of news reports at the people’s anti-epidemic actions. By recording touching stories and accumulating ordinary materials, it told the stories of people around us and described the greatness of ordinary people, conveyed the warmth of humanity and humanistic care behind the severe epidemic, and showed the spirit of the people of the whole country to unite as one and help each other in the same boat.

　　On January 29th, the Voice of China, the Central Broadcasting Station, launched the special program "Diary of an Angel". The content of this program comes from angels in white who are facing the COVID-19 epidemic and racing against death. It records the daily work of front-line medical staff in the form of voice self-report and first-person perspective. Angel Diary broadcasts an episode every day, and at the same time, it is launched on Himalayan FM audio platform, and published on Voice of China Weibo and WeChat WeChat official account. The program gives full play to the voice advantage of broadcasting, and spreads the positive energy story of fighting the epidemic with a keen perspective and delicate brushwork. According to the data, its single item in Weibo received the highest praise of 19,000 person-times, and the cumulative reading volume of WeChat WeChat official account exceeded 344,000 person-times.

　　In addition, since February 11th, News Network has launched a column "A Line of Anti-epidemic Groups" to report the effectiveness of joint prevention and control measures by various departments in various regions and tell touching stories about the front line of anti-epidemic. The book "Wuhan at Zero, Here are Stories You Don’t Know" by feature story of the Central Broadcasting Corporation truthfully records the voices of people in Wuhan in the middle of the night and bears witness to the determination and persistence of people from all walks of life. By reporting the great love and responsibility of front-line workers, the mainstream media has established an emotional bond for the people to overcome the difficulties together.

　　03

　　Stabilizing People’s Heart: Facing the Social Concern of Major Public Emergencies

　　1, timely counseling to resolve the crisis of public opinion.

　　The prevention and control of the epidemic situation in COVID-19 is all-round. In the field of news and public opinion, the first problem is to face and promptly dispel the possible public opinion crisis. The so-called public opinion crisis refers to the phenomenon that public opinion is at a difficult juncture because unfavorable public opinion occupies the central position in the public opinion field. In order to avoid and prevent the public opinion crisis and smoothly resolve the contradictions and problems caused by unexpected events, it is necessary to open the way, promptly guide and master the initiative.

　　After the occurrence of major public emergencies, the news media should fully predict the current public opinion environment, and make adjustments from the perspective of overall information dissemination, ensure the expression of opinions of the masses, reflect their voices, channel negative and negative public opinion, and encourage and advocate positive public opinion.

　　The outbreak of the COVID-19 epidemic coincided with the Chinese Lunar New Year, so the festive atmosphere became heavy, and the people’s life focus shifted to preventing and controlling the COVID-19 epidemic and ensuring life safety. In this public opinion environment, the reception desk immediately made adjustments, and the 2020 Spring Festival Gala broadcasted a scenario report program "Love is a Bridge" with zero rehearsal. Through the form of scenario narration, it showed the touching scene of Wuhan people facing up to the sudden COVID-19 epidemic and the medical staff selfless treatment.

　　Later, in the recording of the Lantern Festival special program, we dug deep into the first-line story of epidemic prevention and paid tribute to the "most beautiful retrograde" who silently contributed to the epidemic prevention work, showing the great cohesion of the Chinese nation and the spiritual strength of the people of the whole country to work together to overcome difficulties, which was well received by the audience.

　　According to statistics, as of 10: 00 on February 5th, the epidemic news materials released by CCTV International Vision and the press conference signals held by state authorities were selected and broadcast by 1,721 overseas TV stations or channels in 112 countries and regions, including Fox and BBC, for more than 362,000 times, which won wide respect and support from the international community.

　　2. Relieve public panic.

　　After the outbreak of the epidemic in COVID-19, especially at the initial stage of the outbreak, the public was in a state of panic due to the fact that the focus of the epidemic has yet to be scientifically studied, the situation of epidemic spread is grim, the effect of epidemic prevention and control has yet to be observed, and the drugs for treating and preventing the epidemic have yet to be developed. The public’s panic is manifested in various ways, such as the spread of rumors and rumors, weak awareness of scientific prevention and group prevention and control, and panic buying of masks and medical supplies in some areas. During the prevention and control of COVID-19 epidemic, it is very important for the mainstream media to play the role of public opinion guidance to alleviate public panic. Previous studies have shown that if we can correctly use the guiding function of the mainstream media, we can promote the original absurd rumors to become a "pedal" for people to understand the truth and scientific knowledge.

　　On the basis of interviewing authoritative sources and releasing authoritative information on epidemic prevention and control, the Headquarters also launched a series of promotional videos in conjunction with the Propaganda Department of National Health Commission to popularize the knowledge of COVID-19 epidemic prevention and guide the public to enhance their awareness of self-prevention. Each of these popular science videos is about 1 minute long, which effectively and conveniently spreads the practical operation and prevention and control concepts of legal prevention and control, scientific prevention and control, and group prevention and control, and the communication effect is good. Up to now, the series of public service short films have landed on nearly 400,000 digital screens in 50 cities across the country, playing circularly at major airports, stations and ports, and landing in business districts, communities, enterprises and universities in Beijing, Shanghai and other cities.

　　In the communication environment of media convergence, the new comprehensive audio-visual media flagship "Central Video" 5G new media platform newly built by CCTV based on new technologies such as "5G+4K/8K+AI" was officially launched not long ago, which was put into the prevention and control propaganda of the COVID-19 epidemic. CCTV, the main station, opened up "War ‘ Epidemic ’ The topic "Frontline" includes vlog real shooting, exclusive interview, scientific inquiry, suggestions, real-time panorama and other sections. Record the true story of the "epidemic" front line, follow up the latest progress of experimental research and development, and introduce the knowledge of epidemic prevention science in the form of short video; "CCTV News" broadcasts "Common War" 24 hours a day, and works with hundreds of millions of viewers to supervise, watch, accompany and guard the cloud.

　　On the evening of January 27th, CCTV opened a 24-hour live broadcast port, and started the "slow live broadcast" of the construction of Huoshenshan Hospital and Thunder God Mountain hospital through the 5G+ optical fiber dual Gigabit network, and multiple aircraft seats presented live real-time pictures around the clock. Without the host, commentary and editing and packaging, it attracted nearly 120 million online "cloud supervisors". The series of live broadcasts were broadcast on 11 online platforms, including Tencent News, Today’s Headlines, Phoenix News, Youku and Wo Video. The total number of viewers exceeded 15 million and the number of interactive comments exceeded 13,000. The series live broadcast and slow live broadcast are broadcast on CCTV News client, @ CCTV News Weibo, CCTV Video client and Tik Tok, Aauto Quicker and Betta Fish. Among them, only the short video of "Tik Tok" was watched by more than 55 million people.

　　These measures not only mobilized the people’s initiative and sense of participation in the prevention and control of the epidemic in COVID-19, but also helped the people to relieve their anxiety and panic in the high-intensity and fast-paced information environment through the relatively gentle "slow live broadcast".

　　3. Carry out constructive news supervision by public opinion.

　　The General Secretary of the Supreme Leader pointed out: "This epidemic is a big test of China’s governance system and ability. We must sum up experience and learn lessons." "In the epidemic prevention and control work, formalism and bureaucracy have appeared in some places." The General Secretary of the Supreme Leader also stressed that "authoritative information should be released at multiple levels and at high density, existing problems should be faced squarely, the concerns of the masses should be responded, timeliness, pertinence and professionalism should be enhanced, and the masses should be guided to enhance their confidence and strengthen their confidence, and efforts should be made to stabilize public sentiment." In the process of epidemic prevention and control in COVID-19, the mainstream media actively responded to public concerns, reflected the problems existing in the governance process, especially in the epidemic prevention and control work, played the role of constructive public opinion supervision of the news media, and promoted the epidemic prevention and control work.

　　On January 29, the Central Steering Group sent an inspection team to Huanggang City, Hubei Province, where the epidemic was serious, for supervision and verification. CCTV reporters covered the whole process. In the report, the working ability of the person in charge of the local competent department was questioned. After the news broadcast, the role and effect of public opinion supervision were produced, and the director of the health and health commission in Huanggang City was immediately dismissed. In the supervision of news and public opinion, the mainstream media always adhere to the problem orientation, which can neither make a mountain out of a molehill to cause panic, nor make a mountain out of a molehill to make the work lax. We should correctly carry out constructive public opinion supervision, meet the audience’s higher-level pursuit of information disclosure in the all-media environment, and promote the solution of problems in the prevention and control of epidemic situation in COVID-19.

　　The whole people participated in the war against the COVID-19 epidemic, and the effect was obvious. Under the situation of unified and centralized leadership of the CPC Central Committee, mobilization and participation of the whole society, and comprehensive prevention and control, the battle of epidemic prevention and control will surely win the final victory. At the critical stage of epidemic prevention and control, the authoritative mainstream media, represented by the Central Radio and Television General Station, adhered to the duty and mission of news and public opinion work, gave full play to the authority and professionalism of the mainstream media, grasped the principle of "time and effect" and carried out news and public opinion work "people-centered", which unblocked information, enhanced confidence and stabilized people’s hearts.

　　The author of this paper is Gao Xiaohong, Minister of Journalism and Communication at China Communication University, and distinguished professor, a Changjiang Scholar at the Ministry of Education. Cai Yu is a Ph.D. student at China Communication University, originally published in the third issue of China Broadcasting in 2020.

Original global intelligence agent, global intelligence agent

Turkey changed its English name

Author | Blue Sky and Clear Away

Editor | ｜Thomas

Turkey’s English country name "Turkey" also means "Turkey" in English. The United States has the habit of eating turkey on Thanksgiving Day. Turkey thinks that its country name is linked to turkey, which affects its national image.

Not only that, Turkey also derives the meaning of "idiot, fool" in English. In Chinese, Turkey also has a nickname called "native chicken".

Turks can’t stand their country name being used as a joke. At the beginning of 2022, Turkish President Erdogan signed a communique to change the spelling of English country names from Turkey to Turkey. The Turkish government indicated that it would register a new English name with the United Nations as soon as possible.

▲ The official Turkish travel website has been renamed.

How did Turkey’s English country name "Turkey" come into being? Why is it linked to "turkey"?

▲ Eating "turkey" becomes a Thanksgiving ceremony in the United States.

First, the "trouble" guinea fowl

In modern Turkish, Turkey is written as Türkiye (Land of Turks). The country name of Turkey evolved from the word Turk, which means "brave" in Turkic, and Turks also consider themselves direct descendants of Turks.

In the 3rd century BC, Huns first occupied the Mongolian Plateau. After the Han Dynasty weakened the Huns, Xianbei and Rouran successively occupied the Mongolian Plateau from the 2nd century to the 5th century. At the same time, there were other nomadic countries in Central Asia, and Turkey believed that its history was inextricably linked with these nomadic countries.

▲ The troubles of Sui and Tang empires.

In the 6th century A.D., Rouran’s Turkic tribe defeated Rouran and established the Turkic khanate in the Mongolian Plateau. However, under the attack of Sui and Tang Dynasties, the Turkic khanate was split in two.

A large number of Turks migrated from Central Asia to West Asia, and the Turkic ministries who moved to West Asia converted to Islam and became an important political force in West Asia.

In 1299, Osman I, the leader of Kaye tribe of Ugus, a branch of Turkic, established political power in Asia Minor Peninsula, namely the Ottoman Empire.

In 1453, the Ottoman Empire occupied Constantinople, the capital of the Eastern Roman (Byzantine) Empire, and the Roman Empire, which lasted for thousands of years, died. After the annexation of the Balkans, the Ottoman Empire launched several rounds of invasions on Central Europe, and the imperial army became the nightmare of the Christian kingdom in Europe.

▲ Osman I

The word Turkey was originally transliterated from the Latin Turcae, referring to the nomadic people along the Black Sea. After the Turkic people came into contact with Europe, this word began to be used in a series of Turkic countries.

As early as before the establishment of the Ottoman Empire, the Byzantine Empire (395- 1453 AD, the common language was Greek) once called the Seljuk Empire, another regime established by Turks in West Asia, Tourkia.

▲ Seljuk Empire was once the overlord of West Asia.

Since the Middle Ages, Europeans used to refer to the Muslim areas of the Ottoman Empire as "Turchia" or "Turquia", which means the land of Turks and Turks. These words can be found in the Book of the Duchess published by the British poet geoffrey chaucer in 1369.

After development, at the latest in 1719, the English spelling of "Turkey" was solidified into Turkey. Correspondingly, the ruling people of the Ottoman Empire were called "Turks". The Ottoman Empire is often called the "Turkish Empire". Since the Ottoman Empire is the core of the Islamic world, Europeans also use "Turkey" to refer to the Islamic world.

▲Turkey is a "common name" given by Europe to the Ottoman Empire.

The Ottoman Empire likes to use the title of "Ottomans", but the title of "Turkey" is not popular.

Although there are many ethnic groups in the territory, the Ottoman Empire is more accustomed to roughly dividing its subjects into Muslims and non-Muslims based on religion. In 1517, the Ottoman Empire defeated the Mamluk dynasty that ruled Egypt and extended its rule to North Africa.

▲ Mamluk dynasty that once ruled around Egypt (red)

The Ottoman Empire controlled the trade routes from North Africa to Europe, and many products had to go through the Ottoman Empire to reach Europe, which inevitably led Europeans to have a misunderstanding-the Ottoman Empire was the origin of goods, and Guinea fowl was one of many misunderstandings.

▲ Guinea fowl

There are about 10 different species of guinea fowl, most of which live in sub-Saharan Africa. Its meat quality is drier and tougher than that of domestic chickens, with less fat and rich in protein.

After the Ottoman Empire conquered North Africa, Guinea fowl followed the footsteps of African businessmen and crossed the Sahara desert to North Africa, where it was transported to Istanbul, the capital of the Ottoman Empire, via Arab or Greek businessmen in West Asia.

▲ Ottoman Empire before 1878

As the core of a huge empire, Istanbul is also a commercial center of the empire. Since the 16th century, people can see all kinds of guinea fowl in the bustling bazaar (market) in the city. These African-born birds are huge, their feathers are dotted with spots, and they are also very conspicuous in the bazaar.

Guinea fowl comes from far away sub-Saharan Africa, which is not the territory of the Ottoman Empire, but British businessmen in the Ottoman Empire still call it "turkey cock" or "turkey coq", that is, Turkish cock.

▲ Istanbul, the capital of the Ottoman Empire

From the 16th century, guinea fowl came to western Europe from the ports of North Africa with merchant ships. People in Britain and France did not deliberately explore which tribe the merchants bought these species from. The British people also imitated the merchants and called the guinea fowl "Turkish cock".

Compared with the British who try to save trouble, France, the Netherlands and other countries are more strict in naming. They know that the Ottoman Empire is not the origin of guinea fowl, but the "shrewdness" of countries such as France and Holland will stop here. They think that guinea fowl comes from distant India, and the French guinea fowl is called "Lepoulet indien" (Indian chicken).

It is precisely because of the British "trying to save trouble" that the guinea fowl originated in Africa has inexplicably become "made in Turkey". This misunderstanding became more and more serious. With the rise of the European colonial empire, Turkey was finally bound to turkey in the process of spreading English.

Second, in the name of Turkey

After the Ottoman Empire controlled the Middle East and North Africa, the traditional trade routes were controlled by it. Encouraged by opening up new trade routes to the East and spreading Christian beliefs to the outside world, Europeans ushered in the era of "great geographical discovery".

In 1492, although Columbus didn’t reach the East where he wanted to go, he let Europeans first touch the American continent. Countries such as Spain, Portugal, Britain and France have successively launched colonial activities in America.

▲ new route opening

In September 1620, a sailboat named "Mayflower" carried 102 passengers from England to Virginia Colony. Because the ship deviated from the course, may flower was forced to dock in today’s Massachusetts, which was far less developed than Virginia.

In order to survive, people decided to build a new town in Massachusetts and named it New Plymouth after the sailing place.

▲ Come to the New World

There is a widely spread story that neighboring Indians lend a helping hand to British immigrants. They sent all kinds of food, including turkey, and taught British immigrants how to fish and build houses.

In the autumn of 1621, New Plymouth ushered in a bumper harvest. In order to show gratitude, British immigrants invited Indians to celebrate together. Indian leader Massasso led his people to a banquet, and people sang and danced for three days, which was the embryonic form of Thanksgiving.

▲ Thanks to the Indians

In fact, there is no record of this carnival in the diaries of the first immigrants from New Plymouth. On the contrary, in 1637, john winthrop, the governor of Massachusetts, launched a war against Indian tribes. After killing hundreds of Pecots, Winslow announced to British immigrants that "this day should be a Thanksgiving Day. Thank God, we conquered Pecots".

The origin of Thanksgiving Day is not as beautiful as the legend, but the turkey was indeed obtained from the association between British immigrants and Indians. Before the arrival of European colonists, Indians had raised turkeys for hundreds of years.

▲ Winslow

In the eyes of British immigrants, turkey and guinea fowl are the same species. With a fat body and a colorful head, the name of the Turkish rooster was put on the turkey. Since then, the name "turkey fowl" has come into being.

Turkey, with its plump meat, soon became an important food for the colonial people in North America. The name of the turkey is also simplified, and the fowl (bird) used to indicate the attribute is omitted, and only the name of "origin" is retained (even if the turkey has nothing to do with Turkey).

"Turkey" has become the official name of turkey, and there is no difference between them except the case of the first letter.

▲ Turkey (left) and Guinea fowl (right)

The name of Turkey in English changed from guinea fowl to turkey, and so did the name of "Indian chicken" in French.

In addition to foreign countries, Polish, Hebrew, Catalan and other languages also call turkey "Indian chicken".

After the great geographical discovery, turkeys also appeared in the markets of the Ottoman Empire along with commercial activities. The Ottomans knew that this kind of chicken had nothing to do with themselves, so they learned from the French that turkey was called "hindi" (Indian chicken). India, however, was ruled by Britain in modern times. In local languages, most turkeys are called "Turkish chickens" like English.

▲ The Ottoman Empire in the 19th century

This story is somewhat similar to the fact that the Dutch bean in China population becomes China bean in the Dutch mouth, and the charm and fun of language are contained in it.

Looking at the essence of the problem, turkeys originating in North America have many names among the Indian population, meaning mostly "big bird". However, Indians have no right to speak, but Britain and the rising United States spread the name "turkey" all over the world with colonial expansion and cultural export.

▲ The British navy is strong.

Third, we are not "native chickens"

Almost every language has polysemy, and it is not surprising that country names have the same names as other things. "China" means porcelain, but few people compare China with porcelain.

However, turkey, as a necessary food for Thanksgiving in North America, is not only a little too ordinary, but also represents the meaning of being "eaten" by human beings, which cannot reflect the "sense of power" of the Ottoman Empire.

In the 18th century, the Ottoman Empire began to decline and became the target of aggression by European powers. At the same time, the colonial people in North America started the war of independence, and Britain was forced to recognize American independence in 1783.

▲ Thanksgiving Day

After 1800, turkey gradually became a regular dish on Thanksgiving Day. In 1863, President Lincoln set the date of Thanksgiving as the last Thursday in November. In English, the name of turkey solidified into turkey. Because the first impression of turkey seems to be not very smart, Turkey also extended "idiot, straw bag".

Britain is developing colonies all over the world, and the national strength of the United States is also booming. With the spread of English, turkey is known by more and more people, but most people know the word through turkey, and the original meaning of the word "Turkey" is not so important.

On the other side of the globe, the Ottoman Empire has indeed gone from bad to worse, becoming a "straw bag" bullied by the great powers.

▲ Russia invaded the Ottoman Empire.

By the end of the 19th century, Austria and Russia had turned the land of the Ottoman Empire in the Balkans into their sphere of influence. Britain, France and Italy carved up the North African territory of the Ottoman Empire, and the weak Ottoman Empire really became a turkey in front of the big powers’ knives.

With the increasing influence of the west in the Ottoman Empire, the way that westerners equate "Turkey" with "Ottoman" also affected the Ottoman Empire, and the Ottoman Empire began to accept the word "Turkey".

But until the end of 19th century, "Turkey" still had no meaning of modern nation or country. In the Ottoman Empire, "Turkey" has a certain derogatory meaning, usually referring to farmers in plateau mountainous areas.

The upper classes still call themselves "Ottomans" (Ottomans). The "Turkish" in the European and Ottoman populations do not refer to the same group of people.

▲ subjects of the empire

The great powers’ carve-up frenzy gave the Ottoman Empire a deep sense of crisis. From the end of 19th century to the beginning of 20th century, a "pan-Turkic" ideological trend rose in West Asia, advocating the union of turkic peoples and the leading role played by the Ottoman Empire in it, driving turkic peoples to become self-reliant, and Turkey began to become the representative of the Turkic nation.

This collided with another trend of thought at that time, "Ottomanism" (revitalizing the Ottoman Empire and highlighting Ottoman identity). Ottoman (Ottoman), Turkey (Turkey) and Islam (Islam) together constituted the identity of the empire.

In 1914, the Ottoman Empire put all its eggs in one basket and joined the First World War against the background of alliance with Germany and Austria. As a result, the Allied Group was defeated in World War I, and the Ottoman Empire was forced to sign the harsh Treaty of Sevres.

The Arab settlements controlled by the Ottoman Empire were ceded to Britain, France and other countries, and even the western part of Asia Minor Peninsula, where the main ethnic group Turks lived, was ceded to Greece.

▲ Autumn in Danger

The Ottoman Empire slipped to the brink of national subjugation, and young officers headed by Kemal organized a resistance struggle. Kemal said that "the independence of the Ottoman nation should be maintained".

During the war, there was a wave of referring to the country as "Turkey" in the Ottoman Empire. Amir Pasha, a government official, opposes the use of Turkey to address a country or a nation.

He said, "We have established the caliphate system in the name of Islam … We are not just gathered here in the name of Turks. It is more appropriate to say Muslims or even Ottomans than Turks. In our hometown, there are Caucasians, Chechens, Kurds and other Muslims. The use of Turkish appellations will exclude (these groups). "

▲ The Last Sultan of the Empire

After more than two years of life-and-death fighting, Kemal defeated the invading army headed by Greece and re-signed the fairly Lausanne Treaty with western countries. The core territory of the former Ottoman Empire was preserved, and the Turks became the absolute subject nation of the qualified new country. After the victory of the war, the Sultan of the Ottoman Empire was expelled and the empire came to an end in 1922.

In order to make a thorough cut with the Ottoman Empire and break the state system of the integration of politics and religion that lasted for hundreds of years, Kemal initiated the secularization reform, and the importance of religion in social life decreased greatly. He argued that "Turkey" should be the name of the new country. "Turkey" has changed from a vague political term to the name of a country, but it is still written in Arabic characters during the Ottoman Empire.

▲ Kemal, who is honored as the father of Turkey.

During the secularization reform, Turkey established a representative democracy by learning from the West, Latin letters replaced the original Arabic writing system, and Türkiye ("Turkey" in Turkish) became a new way to write country names.

After the establishment of the brand-new Turkey, Turkey has developed into an important country in West Asia from the 20th century to the 21st century. By 2020, the country’s GDP totaled 720 billion US dollars, ranking 19th in the world and 1st in West Asia. The standing army of more than 600,000 makes Turkey a NATO country second only to the United States in terms of strength.

However, with the stagnant economic situation in Turkey in recent years, nationalism has begun to rise. Especially since the current Turkish President Erdogan took office in 2014, the strengthening of religious forces has also worried the outside world that Turkey will have a wave of "anti-secularization".

In addition, Turkey is also actively involved in the affairs of surrounding areas. Under the background of national strength, many Turks express their dissatisfaction with the English spelling of country names. How can the country name be associated with the food on the table? Moreover, this name has been ridiculed by the world from time to time, and serious country names should not be regarded as the object of playing tricks.

▲ The Turkish army entered Syria

In 2021, Turkey launched the English country name adjustment action. In January 2022, Erdogan signed a decree to change the English spelling of the name of Turkey from Turkey to Turkiye(Türkiye). Turkey has also launched a publicity and public relations campaign called "HelloTürkiye" on social networks and TV media at all costs.

▲ Renaming activities

In addition to adopting relevant resolutions at home, changing the English spelling of country names needs the cooperation of the international community. Turkish officials said that they would apply to the United Nations to urge the international community to accept new English names as soon as possible.

There are many precedents for changing foreign translation names, and most of the reasons are to erase colonial marks (for example, Ivory Coast is changed to C? te d ‘Ivoire); Promote national unity (for example, Myanmar has changed Burma with great Burmese color into Myanmar that can refer to all ethnic groups); Pronunciation in line with the national language (for example, South Korea changed Seoul to Seoul).

But like Turkey, the name is changed because the name is tied to poultry, but it is unique in the world.

However, modern Turkish is also spelled with Latin letters. The so-called change of English country name is only the transplantation of Turkish spelling into English. "Turkey" in English and "Türkiye" in Turkish actually sound almost the same, which is difficult to distinguish in spoken English. It also makes people suspect that renaming will not actually achieve results.

In the eyes of some people, Turkey’s change of English-speaking countries is more about service politics. At present, Turkey’s economy is in recession, the Turkish lira has depreciated sharply, and domestic inflation has risen sharply. The Turkish domestic opposition criticized Erdogan for "putting on a show" and accused him of using the name change to stir up national sentiment to divert people’s attention to the economic downturn and shift the accusation of his ineffective governance.

▲ In Turkey, money is becoming less and less valuable.

Supporters believe that it is necessary for Turkey to correct Türkiye’s name, and they praise the government for showing Turkish culture and values in the best way. After all, having the same name as "Turkey" is detrimental to the national image, and they think their country name should be respected.

Long-term author | Blue sky and clear distance

A veteran lover of history

Editor in charge | ｜Thomas

Graduate of London School of Economics and Political Science | Editor-in-Chief of Global Intelligence

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Original title: "Goodbye" Chicken "! The English name of Turkey will be changed from Turkey to Turkey? 》

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Although Wang Jianlin and his son returned to the top ten of the rich list, Wanda’s "selling and selling" did not seem to stop.

Eye-catching investigation shows that recently, Yantai Zhifu wanda plaza Co., Ltd. has also undergone industrial and commercial changes, and the original wholly-owned shareholder Dalian Wanda Commercial Management Group Co., Ltd. has withdrawn. In addition, Yichun wanda plaza Investment Co., Ltd. has also undergone a number of industrial and commercial changes recently, and the original wholly-owned shareholder Dalian Wanda Commercial Management Group Co., Ltd. withdrew.

Equity changes in a number of wanda plaza have attracted market attention. Previously, Wanda had transferred the equity of its affiliated companies in wanda plaza.

Continue to "sell and sell"

At the beginning of July, two more wanda plaza changed hands.

Yantai Zhifu wanda plaza Co., Ltd. experienced industrial and commercial changes, and Wanda Commercial Management, the original wholly-owned shareholder, withdrew, and Kunhua (Tianjin) Equity Investment Partnership (Limited Partnership) and Kunyuan Chenxing (Xiamen) Investment Management Consulting Co., Ltd. were newly added as shareholders, holding about 99.99% and 0.01% respectively, while several key personnel changed.

According to Wanda Commercial Management official website, Yantai Zhifu wanda plaza opened in November 2014, with a commercial area of 185,900 square meters.

In addition, Wanda also transferred Yichun wanda plaza Investment Company. A few days ago, Yichun wanda plaza Investment Co., Ltd. underwent industrial and commercial changes. Dalian Wanda Commercial Management Group Co., Ltd., the original wholly-owned shareholder, withdrew, and Jiangxi Chengze Real Estate Management Co., Ltd. was newly added as a shareholder, with full shareholding. At the same time, the name of the enterprise was changed to Yichun Zetao Commercial Investment Co., Ltd., and its legal representative and key personnel were also changed.

Xiaoxiang morning herald reporter noted that since 2023, many wanda plaza have changed hands.

Wanda plaza in Shanghai Jinshan, wanda plaza in Guangzhou Luogang, wanda plaza in Huzhou, wanda plaza in Taicang and other wanda plaza shares were changed last year.

Since the beginning of this year, there have been successive industrial and commercial changes in wanda plaza in front of Xiamen Temple, wanda plaza in Hohhot, wanda plaza in Haikou, wanda plaza in Baihuting in Fuzhou and wanda plaza in Hefei.

It is worth noting that in April this year, wanda plaza, the headquarters of Wanda Group, located in Dawang Road, Beijing, was also sold.

However, in 2019, Wang Jianlin once said that Wanda Commercial is the core of Wanda, and any enterprise can put it, except Wanda Commercial.

Insurance department is the main force to take over

Wanda started the "selling and selling" mode. Who took over? According to incomplete statistics, most of the assets sold by Wanda have introduced insurance companies as new shareholders, including New China Life Insurance, Sunshine Insurance and Everybody Insurance.

For example, the people who took over Yantai Zhifu wanda plaza this time are New China Life Insurance and CICC Capital.

The equity penetration chart shows that New China Life Insurance and CICC Capital Operation Co., Ltd. respectively hold 99.99% and 0.01% of the shares of Kunhua (Tianjin) Equity Investment Partnership (Limited Partnership), and two natural person shareholders of Kunyuan Chenxing (Xiamen) Investment Management Consulting Co., Ltd. also work in CICC related companies.

In April this year, the new shareholders of Yantai Zhifu wanda plaza also took over Beijing wanda plaza Industrial Co., Ltd.

In addition, Suzhou Lianshang No.1 in Hefei wanda plaza was accepted at the end of May. Its indirect controlling shareholder is Lishui Lianrong No.1 Equity Investment Partnership (Limited Partnership), and its ultimate controlling shareholder is Sunshine Life Insurance, which is a holding subsidiary of Sunshine Insurance.

Last December, Suzhou Lianshang No.1 also successively took over a number of wanda plaza located in Taicang, Huzhou, Shanghai and Guangzhou.

Another example is that everyone is insured.

According to public information, at the end of May last year, Everyone Insurance indirectly included Wanda’s Shanghai Songjiang wanda plaza, Xining Haihu wanda plaza and Jiangmen Taishan wanda plaza shopping centers; In October, he won wanda plaza in Zhoupu.

Asset sales may continue.

In addition to the above-mentioned wanda plaza, Wanda also put its film and hotel business on the shelves.

On December 26th, 2023, Wanda Group sold the assets of Shanghai Wanda Ruihua Hotel. Prior to this, there was a major equity change in WANDA CINEMAS. Shanghai Ruyi Investment Management Co., Ltd., a subsidiary of Tencent, realized the wholly-owned holding of Beijing Wanda Investment Co., Ltd. and became the largest shareholder of WANDA CINEMAS.

Why does Wanda continue to "sell and sell"? This is not unrelated to its tight capital chain.

On December 28th last year, according to the information disclosed by the Hong Kong Stock Exchange, the prospectus of Zhuhai Wanda Commercial Management Group Co., Ltd. was invalid again. This is the fourth failure of the prospectus submitted by Zhuhai Wanda Commercial Management.

It is reported that Zhuhai Wanda Commercial Management Company applies for listing on the Hong Kong Stock Exchange. If it cannot be successfully listed by the end of 2023, Wanda Commercial Management Group will have to pay about 38 billion yuan of equity repurchase to investors before listing.

Due to the delay in hitting the IPO of Hong Kong stocks, Wanda chose to sell some of its assets nationwide in exchange for liquidity in order to ease the pressure on gambling.

Although in mid-December 2023, Wanda reached an agreement with investors and introduced 60 billion investment to give Wanda a break. However, it remains to be seen whether this huge sum of money can be successfully put in place. Since the beginning of this year, Wanda is still selling its core assets. Some market voices say that in order to alleviate the financial pressure, Wanda will continue to sell its assets.

Xiaoxiang morning herald Chili Finance reporter Luo Yaqi

Original title: Wanda continues to "slim"! Wanda plaza changed hands again. Who are the takers?

Original: Maoying Entertainment Editorial Department Maoying Entertainment

Author | Sandy

Edit | Amy Wang

More than 400 TV series broadcast in 2019 not only left the experience of making explosions and updated the explosion formula (click review: 2019 TV series inventory: revealing the truth of explosions), but also won the popularity of Sean Xiao, YiBo, Li Xian and other actors.

On the content level, the 2019 series also tried to show diversity. You Know, which depicts the new women in ancient times, analyzes the Chinese family’s Everything’s Fine and Little Joy, restores the ice-breaking action mediated by the anti-drug police and drug dealers, and the youth’s sweet pet, Dear, Love, shines in the same file as The Untamed in the costume of Xian Xia. The long tail of Joy of Life broadcast at the end of the year has also continued to this year.

In 2020, "detective chinatown" launched the first shot of online drama, which was close to the narrative and lens language of the film and scored 8.1 douban, which made a good start for online drama in 2020.

Up to now, there are more than 200 TV series to be broadcast on five David TV stations (Hunan Satellite TV, Dragon TV, Zhejiang Satellite TV, Beijing Satellite TV and Jiangsu Satellite TV) and four major video platforms (Tencent, Iqiyi, Youku and Mango), among which there are many seed players who have attracted much attention from the preparatory period, such as "Please advise me for the rest of my life" and "Youth Tour".

Cat Shadow Entertainment (ID: maoyingtv) has specially compiled the drama list of TV and video platforms in 2020.

Swipe up and down to view

Five David TV films in 2020

Emotional dramas and workplace dramas with realistic themes occupy more than half of the prime files of satellite TV. Although the popular "Elite Lawyer" has not gained much resonance from the audience in the lawyer profession, the twists and turns of the emotional drama in its office can frequently attract heated discussions among netizens, and the continuous high ratings can also show that the TV series with urban theme is attractive on the small screen.

In 2020, there will be not only the type of workplace drama such as The Great Pediatrician, but also the main theme TV series "Puzzle" and "People’s Property", etc., which can be seen from the care for reality and social reflection.

On the other hand, the video platform’s 2020 drama list is a variety of themes such as costume, city, suspense, military, comedy, etc., among which costume accounts for the highest proportion.

Swipe up and down to view

Video platform drama list in 2020

Earlier, Cat Shadow Entertainment (ID: maoyingtv) analyzed the male frequency drama and female frequency drama on the video platform. Click here to review: Who will be the winner of the male frequency drama VS female frequency drama on the video platform in 2020?

In addition to the different emphasis on the types of TV dramas mentioned above, on the whole, the list of dramas in 2020 also reveals the following information and possible issues.

1. It is normal for satellite TV to broadcast together and network stations to link together, and high-traffic dramas are the killer of solo broadcasting.

In the first quarter of 2019, Beijing Satellite TV and Shanghai Oriental TV jointly broadcast four dramas, namely, Rivers, Kings Behind the Scenes, Sesame Hutong and Youth Fight, which occupied the top two in the ratings list, which was a win-win situation. On the other hand, Jiangsu Satellite TV and Zhejiang Satellite TV’s "Everything is Fine" also triggered a ratings boom, and Zhejiang Satellite TV also made a breakthrough in TV ratings through "Everything is Fine".

Stills of "Everything is Fine"

Beijing Satellite TV and Shanghai Oriental TV, the "Elite Lawyers" launched this year, are still working together, and the good strategic relationship between the south and the north remains stable. After that, Beijing Satellite TV and Oriental TV will also broadcast "New World" starring Sun Honglei and Edward Zhang, and Jiangsu Satellite TV and Zhejiang Satellite TV will also broadcast "Hidden and Great" starring Yifeng Li and Gina.

Hunan Satellite TV, which has an independent video website Mango TV, pays more attention to the linkage between networks. Satellite TV reserves such high-flow and high-heat dramas as "Please Teach Me for the Rest of My Life", and the deployment of Mango TV linked with it is also very careful. According to reports, "In 2020, Mango TV will promote the four major theaters of Jinmang, Qingmang, Yatai and Interactive, and launch an S-level drama every season, with eight major dramas throughout the year."

Stills of "Please give me more advice for the rest of my life"

Undoubtedly, high-quality dramas can often feed back the platform. In 2018, Story of Yanxi Palace won 12 million yuan for iQiyi, and in 2019, the The Untamed finale earned 156 million yuan ahead of the on-demand Tencent. Such a considerable return will definitely make the network pay more attention to the reserve of high-quality dramas.

According to the TV drama list in 2020, all five Davids have prepared exclusive high-flow killers for themselves, such as Hunan Satellite TV’s Please Teach Me More for the Rest of My Life, The Legend of Fei’s Cream on the Knife, Oriental TV’s Big River 2, Love Apartment 5, Zhejiang Satellite TV’s People’s Property, Beijing Satellite TV’s Da Ming Gong Ci, and Jiangsu Satellite TV’s The Great Pediatrician.

2. Looking for a way out of the backlog of costume dramas, IP adaptation is still hot.

In recent years, costume dramas have been seriously affected by the policy, especially in 2019. According to the data, in the first half of 2019, the number of dramas with distribution licenses decreased by 15.63% year-on-year, and among the TV dramas that completed the filing in the first three quarters, the number of costume dramas decreased by 68.8%.

It is normal for costume dramas in 2019 to suddenly withdraw their files and publish their hair naked. The Untamed and The Longest Day In Chang’an, etc. are all famous for their stories about the youth of the Great Song Dynasty. Even at the end of the year, it is fortunate that costume dramas such as He Lai Hua Ting and Once upon a time, there was a mountain with a sword, Joy of Life, etc. can be successfully launched and regularly broadcast.

Joy of Life stills

Through the list of dramas to be broadcast on the video platform in 2020, we can see that in 2020, a large number of costume dramas "defected" to the video platform. Among them, there are many backlogged dramas, such as "Three Life and Three Pillows", "The Master" and "Dream Back to the Song" and so on.

In this large-scale costume drama, IP adaptation is still hot, and it is a reserve for explosions. In 2019, Joy of Life, The Untamed, The Longest Day In Chang’an has proved that IP will not fail under the condition of carefully polishing the content and managing the relationship with fans, and it can even realize the C-side traffic while creating the top flow. The Untamed is the best example.

This year’s The Legend of Fei’s Youth Hairpin Tour, Big Master, Three-body, Lady Huzhu, etc. are all big IP with a deep reader base, and it is very likely to become an explosion when actors with equal flow and strength join in.

3. The creation of realistic themes is more diverse, such as main theme, women, workplace, military, e-sports and so on.

In 2017, "in the name of people" made the main theme TV series win-win in terms of audience rating and volume. Last year, the online drama "Breaking the Ice", which was mediated by the anti-drug police and drug dealers, not only won the highest score in recent years for anti-drug TV series, but also was broadcast on TV stations for the second time after webcasting, becoming an excellent online drama of anti-loss TV, showing the vitality of the main theme creation.

Last year’s realistic TV series about family, such as Everything’s Fine, Little Joy and School of Youth, also achieved very good results.

In this year, the creation of realistic themes is more diverse, with the main theme of People’s Property and Puzzle to be broadcast on Zhejiang Satellite TV, and Tencent’s video Our The National SouthWest Associated University and Fog in the Smoke; In real life, Nothing But Thirty, who is a modern woman, focuses on the house seller, ordinary glory and so on; Among the military themes, there are dramas such as Glory of Special War, Trumpet in Place and Dear Military Dress, which are joined by young actors of the new generation.

Nothing But Thirty stills

Last year, Full-time Master, Accompany You to the Top of the World and Dear, which showed some e-sports, made the once minority cultural e-sports appear in a more mainstream way like TV series. Whether this year’s e-sports dramas such as Full-time Master 2 and Crossing the Fire Line can continue to make people shine is also worthy of attention.

In addition, suspense dramas will continue to be active on the video platform, such as detective chinatown, Fox Hunting and Skyscraper.

4. The sweet pet drama that makes the industry rush to become a real "koi fish" needs differentiation.

The sweet pet drama with low cost and high return is gaining momentum, which makes the industry rush. Once upon a time, overbearing president-style sweet pet dramas such as "Shanshan Comes" and "Love O2O" flooded many girls’ hearts. Last year’s "Dear, Dear" made girls "go to the top" in succession, and iQiyi’s anti-routine costume sweet pet drama "Love in Jianghu" also gained a good reputation.

Stills of "Love Jianghu"

However, the sweet pet drama is not profitable, and only a few can become the real "koi fish". Most sweet pet dramas are reduced to cannon fodder because of the same plot and shoddy production.

In the new year’s drama series, we can’t find out which one is an excellent sweet pet drama in the name, but if we want to be a real "koi fish" with a small and broad scope, we must make differentiated good content.

The drama war in 2020 has already started. Which dramas can win the applause of the audience and stand out in the market of more than 100 dramas in deus ex, we are waiting for the answer.

Original title: "2020 drama series: finding a way out of the backlog of costume dramas, IP adaptation is still hot"

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In September, 2024, a surprising news came from the entertainment circle: Korean actor Song Joong Ki announced that he was expecting his second child, which excited thousands of fans. This news not only triggered a heated discussion among netizens, but also made people focus on this high-profile actor again. Song Joong Ki’s personal life and career are intertwined with brilliance and challenges, which fascinates many observers. This once romantic idol has now become a warm and happy father.

Early experience and educational background

Song Joong Ki was born in Daejeon, South Korea on September 19th, 1985. His early life was simple and happy. Although the family’s economic conditions are ordinary, his parents attach great importance to his education, especially to the influence of culture and art. When he was young, Song Joong Ki took a keen interest in acting and participated in all kinds of drama activities in the school. When he was studying in Daejeon College, he also actively participated in various sports activities, which gradually cultivated his strong physique and excellent teamwork spirit.

In 2005, he entered Honghong University in Seoul to study business. During this time, he became more clear about his pursuit of performing arts. By participating in the school drama club, Song Joong Ki constantly honed his acting skills. It was during his college years that he first officially contacted the screen and starred in the TV series "Where Dreams Began". Although his role was not important, it laid the foundation for his later acting career.

The beginning of a career

Song Joong Ki’s career began in 2007, and she participated in the TV series "The Upgrade of Nightmare". Although his role is still not eye-catching, he has gradually gained some recognition in the industry with his solid acting skills and unique temperament. What really changed his fate was the 2010 war epic "Sungkyunkwan Gossip". In this play, his role not only won wide acclaim, but also let the audience see the infinite potential of this young actor.

Then, in 2016, Song Joong Ki starred in Descendants of the Sun, which made him famous and became a superstar in Asia. The wonderful interaction between him and Song Hye Kyo in the play firmly captured the hearts of the audience, and their sweet love story made countless fans crazy. At this time, Song Joong Ki’s career has reached its peak, becoming a high-profile actor.

The journey of love and marriage

With the development of her career, Song Joong Ki’s love life has attracted much attention. In 2017, his romantic wedding with Song Hye Kyo became a popular topic, and their marriage was once considered as a perfect combination. However, this marriage ended in just one year and eight months, which made fans feel heartache and regret. To the outside world, their separation seems to be due to the difference in career and family concepts. Song Joong Ki longed for children while Song Hye Kyo wanted to work more, which eventually led to the rift in their marriage.

Career depression and new life

After the divorce, Song Joong Ki began to devote herself to her career, but her desire for family and children never waned. Just when the outside world thought he would sink in the trough, Song Joong Ki made a shocking change. He started a new love affair with an English woman, Katie. This cross-border love surprised many people and rekindled fans’ hopes for his life. After a year of getting along, they got married and quickly welcomed their first child. This year, he once again officially announced the good news of his second child and became a happy father of a family of four.

Status quo and interpersonal relationship

Today’s life between Song Joong Ki and Katie is considered beautiful and warm. Although he is still active in front of the screen, his role as a father has obviously made him more mature. From a high-profile star to a low-key family man, he has found new meaning in his life. The care for his wife and children is well known. He is not only willing to share the growth process of children, but also takes photos of happy families on social media for everyone to witness this sweetness.

In dealing with social relations, Song Joong Ki has always kept a low profile and warmth. His relationship with friends in the circle is also very harmonious. Although he experienced the bumps of breaking up, he and his ex-wife Song Hye Kyo still respect each other in their respective careers, and their interpersonal communication is particularly rational and mature. The media is always keen to discuss the relationship between him and his former partner, which in his view is a part of the past and more grateful for each other’s companionship and growth.

Social Evaluation and Public Impression

As a public figure, Song Joong Ki often faces pressure and challenges in public opinion. After experiencing the storm of marriage breakdown, many netizens have different views on his life choice. However, with his remarriage and having children, the public’s evaluation of him gradually tends to be positive, and everyone sees not only an idol, but also a person who strives to pursue happiness. His story reminds people that there will always be ups and downs in life. What is important is how to face every challenge and find your own happiness in twists and turns.

In this complicated entertainment circle, Song Joong Ki’s experience is thought-provoking. He has grown from an ordinary student to a respected actor. Although he has experienced hardships and losses, he is still tenacious. This "descendant of the sun" continues to pursue happiness on the road of life, which shows us the possibility and hope that belongs to everyone.

summary

Song Joong Ki’s life story is not only a legend in the entertainment circle, but also a microcosm of countless modern people’s thinking and reflection on family and career. In this challenging era, his choice courage and love for his family, especially his happy life with his wife Katie, make us have a better expectation for the future. As he said: "No matter what kind of storms I experience, I always believe that life will always give us unexpected gifts." In his life, every day now is full of new hope, warmth and love.

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