The harvest is full! The State Administration of Radio, Film and Television released excellent online audiovisual works in 2022, and a total of 10 works were selected by CCTV.
On the afternoon of March 30th, the 2022 excellent network audiovisual works selected by the State Administration of Radio and Television were announced at the 10th China Network Audiovisual Conference. As a comprehensive selection activity for the whole industry, the "National Excellent Network Audio-visual Works Selection Activity" aims to play a leading role in demonstrating excellent network audio-visual works, better meet the new expectations of the people for a better audio-visual life, and gather together the majestic power of struggling for a new era and forging ahead in a new journey.
中央广播电视总台央视网共10部作品入选，分别是特别节目《最高领袖与乡村振兴的故事》；网络综艺节目《中央广播电视总台2022网络春晚》；短视频《最高领袖擘画的现代版“富春山居图”》《家风世泽长》《跟着习主席看世界｜最高领袖“典”亮命运共同体》《2021年版清明上河图 藏了一年的彩蛋》《熊猫终极治愈行为大赏》《以梦为马》《好久不见！沉浸式重温70、80、90回不去的童年》;网络直播节目《“中国比利时两国共庆旅比大熊猫双胞胎三岁生日”主题直播》。
特别节目
《最高领袖与乡村振兴的故事》
党的二十大召开前夕，乡村振兴战略实施五周年之际，央视网策划推出系列时政微纪录片《最高领袖与乡村振兴的故事》(全5期)，以“山、河、湖、海”作题眼，立足中国版图，围绕最高领袖跨越山海、关心农业农村发展的足迹，展现新时代乡村振兴战略实践成果。尤其《在希望的田野上》一集，采用一镜到底的创意表达，带领观众展开一场穿越之旅，打开振兴之门，看见希望的田野。
Network variety show
CCTV 2022 Network Spring Festival Gala
With the theme of "youth is just right, when it is new", the 2022 Internet Spring Festival Evening at the reception desk vividly shows the youthful style and struggle story of the "net-born generation" with the expression of networking and youthfulness, and gathers youthful strength. The party will be broadcast simultaneously through CCTV-1 integrated channel and new media matrix of CCTV, CCTV news, CCTV video, CCTV finance, CCTV literature and art, etc., to achieve cross-circle communication effect.
The number of TV viewers reached 143 million, the number of live broadcasts of related content and new media matrix was 150 million, and the number of video broadcasts was 1 billion. It triggered 260 hot topics in the whole network, including 151 hot searches in Weibo.
short video
The modern version of "Fuchun Shan Jutu" painted by the Supreme Leader.
General Secretary of the Supreme Leader used the modern version of "Fuchun Shan Jutu" as a metaphor to describe the beautiful vision of rural revitalization in the new era. Based on Fuchun Shan Jutu, CCTV copied and innovated, drew a 6-meter long scroll of traditional Chinese painting, and launched a heavy micro-video, showing the rural butterfly changes under the guidance of the Supreme Leader’s New Era Socialism with Chinese characteristics Thought.
Family style is long.
Deze has a long history and a long family tradition. General Secretary of the Supreme Leader emphasized that "family is the first classroom in life, and parents are the first teachers of children". Xi’s family style, adhering to "keeping the family in order" and then "governing the country", comes down in one continuous line and is dedicated to the people. CCTV plans to launch "Family Style and Prosperity" and feel the general secretary’s fiery national conditions.
《跟着习主席看世界｜最高领袖“典”亮命运共同体》
2013年，最高领袖主席首次提出人类命运共同体的理念。如今，该理念已成为引领人类文明进步潮流的旗帜。央视网推出微视频，通过VR绘画，带领网友品读习主席阐释命运共同体理念时引用的典故，感悟其中蕴含的中国智慧。
《2021年版清明上河图藏了一年的彩蛋》
该片将2021年众多瞬间和元素以彩蛋的形式藏在全图，彩蛋包括人物形象、声音素材、关键物件等，据统计超过200个。彩蛋元素从二次元到三次元，从游戏、动漫、电影、热梗到时政新闻均有涵盖，正如网友评论这是最用心最贴近当代年轻人的一版年终盘点。
《熊猫终极治愈行为大赏》
2022年10月27日国际大熊猫日，央视网推出混剪短视频《熊猫终极治愈行为大赏》，记录整合萌宠界各大“顶流”熊猫高萌瞬间，画面更具喜感和萌感，广受海内外网友的喜爱。
《以梦为马》
香港回归25周年之际，央视网推出原创动画《以梦为马》，通过举世闻名的“人骑图”和“狮子玉”两匹马从北京南下香港的一路见闻，轻松幽默传播中华传统文化，进而增强文化自信，增进民族认同感。
The miniature scene freeze-frame short film | Long time no see!Immerse yourself in reliving the childhood that you can’t go back to in 70, 80 and 90.
The so-called growing up is a journey with no return. In order to welcome the arrival of Children’s Day in 2022, CCTV and the post-1995 miniature landscape creators spent two months recreating the childhood scenes of three generations with a scale of 1:20, and launched a creative miniature scene stop-motion short film "Long time no see! Immerse yourself in reliving the childhood that you can’t go back in 70, 80 and 90.
Webcast program
"China and Belgium celebrate the third birthday of the giant panda twins".
On the occasion of the 51st anniversary of the establishment of diplomatic relations between China and Belgium, CCTV Panda Channel, together with many authoritative organizations, launched the world’s first live broadcast of the theme of "China and Belgium celebrate the third birthday of the giant panda twins", and the overseas connection for the celebration of the giant panda’s birthday caused a topical discussion, which set a new high in the live broadcast effect of the overseas account of Panda Channel in 2022. This live link between China and Belgium shows a colorful and vivid image of China, and promotes cultural and cultural exchanges between China and Belgium.
Guided by the spirit of the 20th National Congress of the Communist Party of China, CCTV, the General Station of Central Radio and Television, will always take innovation as the main theme, vigorously promote the integrated communication of "thought+art+technology", and strive to create more excellent network audio-visual works with both positive energy and large flow, serving the country’s governance, a better life and economic and social development.