Anaya, which was hard to get a ticket, was once an unfinished building that no one cared about.
Speaking of Anaya, you probably didn’t know what it was a few years ago.But in the last two years, it can be said that the fire is outrageous.The circle of friends and various social networks in Weibo are full of people punching in to play.
Because it’s only 3 hours’ drive from the Imperial Capital, it’s also a middle-class family in Beijing, and it’s the best vacation place to escape from the noise and the city.The most humanistic seaside community in legend.
House prices here are soaring, and they can’t be sold at all.Several developers abandoned them and left.Up to now, house prices have soared to more than 30,000/flat.It costs 3,000 yuan to stay in a homestay in the peak season, and the annual sales are about 3 billion.
01
Why is Anaya on fire?
In 15 years, a video "The Loneliest Library in China" completely caught Anaya on fire.Set a hit rate of 600 million,Overcrowding Anaya overnight,At most, there are more than 2,000 visitors a day, and the most lonely library has become the most lively library.
Although it is only over 450 square meters, it has a sense of design.And you can see it when you look upThe endless sea,Completely in line with the preferences of contemporary young people.
GO is in the place of nowhere.
On the entire coastline
Just this one building
When the sea breeze blows, it is full of desolation.
It does look lonely enough.
But you know what?
Before the lonely library became a phenomenal explosion
Anaya is a place that everyone dislikes.
There are no shopping malls, hospitals or even locals nearby.
Whether it is from Beidaihe Railway Station
Or Qinhuangdao city is very far away.
There is only an endless "gold coast"
Anaya property at that time
Besides being a sea view room,
Actually, there is no outstanding advantage at all.
Naturally, it can’t be sold and nobody cares.
Developers have changed wave after wave.
Until the emergence of Ma Yin, the "taker"
He completely revitalized Anaya.
Take a fancy to wenlv real estate in the past
Rich and idle people are different after 60 and 70.
He focused on the new middle class aged 25-35.
In fact, the word Anaya
It was Ma Yin who put it forward.
Anaya is a transliteration of aranya in Sanskrit.
It means "the quiet place on earth, the place to find the id"
As for why it’s called this
It is because it is literary and tonal!
The name alone distinguishes it from ordinary real estate.
Naturally, it is also the new middle-class literary youth who are attracted.
Whether it’s geographical location or seaside scenery.
Anaya is not even the best.
Compared with ordinary real estate
Ma Yin is actually selling.
The values of the ideal life of the new middle class
Ma Yin passed a series of reforms
Completely put Anaya
Become a community of spiritual space
There are not only markets, bars and golf courses here.
Gallery, bookstore, sports center …
Anaya racecourse
Anaya children’s activity center
Anaya canteen
While meeting the needs of residents’ lives
A series of artistic landmarks have also been established.
Free for tourists.
Take Anaya from ordinary real estate
It has become a place for online celebrity to punch in.
Anaya auditorium
02
What did you do after the fire?
Ma Yin’s appearance
It can be said that the real estate of Anaya
Play a king’s bomb from a bad hand
In these five years of operation,
From selling houses to selling services.
From selling services to selling lifestyles.
From selling lifestyle to selling values.
Anaya life element supermarket
Anaya is no longer today.
A traditional real estate project
But became aBrand of great lifestyle
Anaya Sports Center
From the invitation of Ma Yin in 2014
Dong Gong, Architect of Straight Building
On Anaya beach
Designed two artistic landmarks to begin with.
(Lonely Library and Anaya Auditorium)
After that, all the landmarks here
Almost all of them are written by masters in the architectural field.
Have a very high tonality
And full of artistic and design feelings.
Anaya auditorium
Straight building
Anaya auditorium distance
Lonely library is only 300 meters.
Staring at each other with the library.
Both are the spiritual heights of Anaya.
Let people calm down at the seaside.
Feel nature, feel yourself.
From a distance
Anaya Auditorium is like a boat.
Suspended on this beach
Although it’s called the auditorium
But there is no priest here.
You can’t have a wedding
I want to punch in the auditorium and take photos.
Remember to make an appointment in advance.
Dune art museum
OPEN construction office
In 2018, it is still on the Gold Coast.
A building was born
Dune Art Museum, the only one in China.
This art gallery is from OPEN architecture office.
The design was inspired by digging sand in caves and children’s beaches.
Much like the most primitive living form of human beings
Perfect and natural integration.
It took more than two years to finalize the design scheme.
Because the facade of the whole building is curved
The later construction is even more difficult.
Overlooking the completed Dune Art Museum.
Covered with vegetation and sand.
There is no roof, only skylights, holes and sea viewing platforms.
Give people a feeling of being between the sea and the sky.
It’s so romantic.
Anaya art center
Ruen design
In addition, Sean and Hu Rushan designed by Ruen.
Also received an invitation from Anaya.
Among the many residential buildings in Beidaihe town, Anaya
Designed an art center.
The facade of the building consists of
Cut concrete bricks are spliced together.
Windows are inserted in it.
The most shocking thing is that
In the center of the building
Dig a frustum of a cone space
Form an annular stepped theater
While satisfying the art exhibition
Can be used as a public activity space for community residents.
In addition to exhibiting designs, the Anaya Art Center
Architecture itself is like a work of art.
The same existence
At the same time, this building also won this year’s
DFA Asia’s Most Influential Design Award!
Exhibition, performance and installation art of Anaya Art Center
Anayayun exhibition center
mad architects
Look at this streamlined design
Did you also guess?
This building comes from China.
Famous architect Ma Yansong
Perfect white tone
Hyperbolic glazed glass facade
As if it were really a white cloud.
Fall from the sky to the grass slope
It’s like walking into the sky
However, Anayayun only started construction in August 2019.
Those who want to punch in will have to wait until next year.
Paopao children restaurant
Wutopia Lab office
This children’s restaurant used to be a clubhouse.
Architects and couples file Yu Ting and Min Erni.
It has been rebuilt.
On the basis of the original facade
Re-covered with a layer
Outdoor yellow spiral staircase
Can directly enter the "forest of light" space on the second floor.
The interior of the restaurant is mainly white.
Paired with bright yellow.
It’s simply beautiful.
Go downstairs after dinner.
Is the children’s play space.
It seems to be placed in an immersive starry sky pavilion.
Countless bubble balls not only make children enjoy it
Even adults should be moved!
Anaya coffee house
Odd design office
This coffee shop is located in Anaya Park.
Smooth surface design is like a big hat.
The whole coffee shop has no walls.
But all the glass facades are used.
Let you sit in it and you can
Enjoy the beauty brought by nature and sunshine.
Coffee shop under the night
Under the care of lights and water.
Like a boat floating in the air.
It’s hard to imagine that even a small cafe
Are designed so tastefully.
What is impossible in Anaya?
Look at Anaya now.
It reminds me of Seto Inland Sea in Japan.
Because artists such as Tadao Ando
A series of designs on the island
Let an island polluted by garbage
It has become a tourist attraction full of artistic flavor now.
In fact, Anaya is the same
From the original unattended Wenlv real estate
Now it has become a holy place for punching cards in online celebrity.
Although there are still many netizens who don’t recognize it
I think Anaya is made by marketing.
There are a lot of people in the peak season, the house price is very expensive, and there is nothing interesting.
But you should know that Anaya is not really a scenic spot.
It is the tourism real estate project in itself.
The main business is "selling houses" and the sideline business is sightseeing.
There is no denying that Anaya’s development model
It is definitely a clear stream in the real estate industry.
Using architecture and art to promote local development
Not only makes the whole community become advanced and tasteful
It also proves that Chinese.
It’s not without good aesthetics and good design!
Anaya now
It’s like a paradise for urbanites
Full of artistic spiritual space
(The article comes from Puxiang Industrial Design Station. If there is any infringement, please contact to delete it.)