Introduction of Dodge History into Three New Cars and Analysis of Three New Cars

　　[car home Information] Kailing, Fengzhe and Kubo are the three power forwards of Dodge’s China strategy. Kailing was listed at last year’s Guangzhou Auto Show, and Fengzhe was officially listed on January 22nd this year. Although Kubo is still on the list to be imported, it is only a matter of time. However, there are still many consumers who have only heard of the Dodge brand as an old American manufacturer and have no detailed understanding, so here I will introduce the Dodge brand and these three new cars to you.

　　DODGE: English Dodge is a famous old American automobile manufacturer, and now it belongs to Chrysler. Dodge was founded in 1914 by John Dodge, born in 1864, and Horade Dodge, born in 1868. Because Dodge had been manufacturing engines, chassis and all transmission parts for Ford before that, it already had certain automobile production technology until it produced its first car in 1914. However, in 1915, Dodge was affirmed by both sides in the border war between the United States and Mexico with its own brand of trucks. Even during World War I, Dodge trucks were equipped with the United States Army.

　　In 1915, the sales of Dodge cars ranked fourth in the United States. In 1917, Dodge Brothers reached the record of selling 100,000 cars a year. Just two years later, it made a profit of $24 million on the sale of 121,000 cars. By 1919, Dodge had sold 400,000 cars and employed 17,000 people.

　　In 1920, Dodge’s commercial vehicle production accounted for 10% of the company’s total production. The Dodge brothers died of pneumonia in the same year. Since 1921, Dodge has started its own bumpy route, and the company’s profits began to decline. In 1928, Chrysler acquired Dodge Brothers. Dodge brothers Co became a division of Chrysler.

　　On November 2, 1983, the first van was born in Winsor Assembly Plant, Ontario, Canada. The original models include Plymouth Jetron, Dodge Caravan and Dodge Caravan NC/V. After this car landed in Europe in 1987, it was named "Multi-Purpose Vehicle" (MPV) by Europeans. The concept of MPV came into being and spread. Dodge has also become the backbone enterprise of Chrysler Automobile Company. And that’s how the first generation of Dodge Carroll was born.

　　Dodge Kay collar:

　　Kailing, the main model of Dodge, is made in China. The domestic Kailing maintains the original design of American MPV and incorporates some elements of fashion technology.

　　Dodge Kailing and Chrysler Grand Jetron are both brothers, and the two cars are very similar in appearance. Dodge Kailing adopts the design of electric sliding doors and electric tailgate on both sides, which is convenient for getting on and off, retracting seats and loading goods.

　　In terms of power, Dodge Kailing adopts a 3.0L V6 naturally aspirated engine with a maximum power of 165 HP and a four-speed automatic transmission. The suspension adopts front McPherson independent suspension and rear leaf spring suspension.

　　In the interior, the Dodge Collar is business-like, with a seven-seat design, and the Dodge Collar is equipped with a seat loading system pioneered by Chrysler. This system can make the second and third rows of seats in the car fold into the floor, so that the floor of the car forms a complete plane. When that seat is open, the space for store the seat can also provide a loading space of about 340L.

　　The price of Dodge Kailing is around 240,000, and it is now on the market.

　　Dodge Feng Zhe:

　　Feng Zhe is one of the main models of Dodge. On the same platform as Chrysler Platinum Rui, Feng Zhe came to China and positioned himself as a sports car.

　　Avenger, the original meaning of Dodge Vanguard, is a model with a long historical background. As early as 1963, it was conceived and developed by the British Rootes Group. After several twists and turns, the British Rootes Group was finally acquired by Chrysler, and Avenger plans to become an American car plan.

　　The first Fengzhe was born in 1970, and has undergone several years of evolution. The Fengzhe is Plymouth Cricket, Dodge 1500, Dodge 1800 and Dodge Polara. Fengzhe was once a global model sold in different regions under different names.

　　Fengzhe has a history of more than 30 years now. The appearance of the new Dodge Fengzhe adopts American-style pure muscle design, and the large cross engine intake grille has become its obvious symbol.

　　Fengzhe has been listed. There are two models with 2.4L displacement, and their prices are 278,000 yuan and 308,000 yuan respectively.

　　Dodge Cooper:

　　Cool Bo is also the main model of Dodge. It is the same platform as the familiar Jeep Guide, and it is a Cross-style crossover sedan with a certain SUV pedigree.

　　Its positioning is very strange. Nowadays, many manufacturers put their cars on SUVs, but Kubo has positioned their cars on sports compact cars, but this is also reasonable because sports is also a popular theme in recent years, but the excessive chassis and generous body still make Kubo more inclined to SUV style.

　　In terms of power, it is possible to use a 1.8L inline four-cylinder engine with a maximum power of 150 HP, a 2.0L inline four-cylinder engine with a maximum power of 172 HP and a 2.4L V6 engine with a turbocharged system with a maximum power of 300 HP.

　　Kubo is expected to be listed in March this year, and the minimum allocation may be around 180,000.

　　When the Dodge brand first entered China, it launched three models that were not very "Volkswagen". As an MPV model, Kailing is OK, but in terms of luxury, there are mercedes benz r, Buick Lu Zun at the same level and mazda 5 at home. Although Kailing is a good car in general, the brand and untimely birth will be the biggest problem for Feng Zhe. Fengzhe model is too small, its muscle shape is not necessarily accepted by many people, and the price is expensive, so it seems that the only cool blog worth looking forward to will also be troubled by the price.

　　This time, Dodge entered China too hastily. It may be that Chrysler’s successive losses forced Dodge to open up new markets as soon as possible. However, this may not necessarily achieve the expected results, not to mention that the Dodge brand is actually a popular brand in the United States, but the price of two of the three cars that entered China this time is not popular, and Dodge is indeed not kind enough in this respect.

　　The safety of Dodge cars is well-known in the United States, but this is not a reason to increase the price. Now the automobile market in China is becoming more and more mature, and consumers know more about cars, which has gradually bid farewell to the situation that foreign monks can recite scriptures. So what we want to say here is that if foreign manufacturers want to enter China now, they should start with kindness, and it is best to establish good customer awareness first. Only in this way can we gain a foothold in a growing market. (Text/car home He Kuan)